H E A LY VOICE Voice Over by, Speedy Voice over is all around us. Well done voice Speedy produced hundreds of voiceover projects. over can be noticeable and recognizable, but These include: Company Promotions Commercials its more often the bad that you notice more. If (Noteable Clients: Nintendo and Mazda) 30+ audio- you’ve ever listened to an audio book orated by books The official voice for the 7M Workout App a dull and boring reader then you know what with over 44K 5-star reviews! we mean! This month in the blog we wanted to spend a little time talking about why voice healyrecovery.com 51 over is so important for brands, radio stations, commercials and the many other places that it is used. Voice over = Branding Agencies, companies and individuals alike are always branding themselves. Whether you know it or not, you have an individual “brand” that you develop in your everyday life through how you work, what you do, and how you say things. It’s easy to think of branding simply as a logo and maybe a color scheme, but there is so much more. The voice of any company or person is just as much a part of their brand as their crea- tive design is. A great example of this would be the Healy Frequency, Film. If you spend much time watching television, its likely that you’ve seen one of Allstate’s many commercials over the last couple years, advertising their “safe driving bonus check”. In these commercials they have captured the power of using a unique voice, in a fun and creative way, to develop their brand and communicate their message.
Reworking and enhancing voice-based media is touches on it. This can involve adjusting levels and prevalent in the form of noise reduction and vol- general “sweetening” of the mix. Think of it as the ume normalization. The emergence of podcasts, difference between a good-sounding mix and a audio post production with a focus on vocals has professional-sounding, finished master. This pro- become more common. Mastering requires critical cess can involve adding broad equalization, apply- listening; however, software tools exist to facilitate ing compression, limiting, etc. This is often actually the process. Results depend upon the intent of the referred to as “premastering” in the world of LP and engineer, the skills of the engineer, the accuracy of CD replication, but let’s refer to it as mastering for the speaker monitors, and the listening environ- simplicity. Lock the shooting script. Pre-production is the process of planning some of the elements The Mastering Cycle. involved in a film, play, or other performance. There are three parts in a production: pre-production, ment. Mastering engineers often apply equaliza- production, and post-production. Pre-production tion and dynamic range compression in order to ends when the planning ends and the content starts optimize sound translation on all playback systems. being produced. Mastering is the term most commonly used to refer to the process of taking an audio mix and prepar- During pre-production, the script is broken down ing it for distribution. How mastering impacts the into individual scenes with storyboards and all the sound of the record One goal of mastering is to locations, props, cast members, costumes, special correct mix balance issues and enhance particular effects and visual effects are identified. Pre-produc- sonic characteristics, taking a good mix (usually tion can be overwhelming even for the seasoned in the form of a stereo file) and putting the final producer. It requires knowledge of many facets. Pre-production is the process of planning some of the elements involved in a film, play, or other performance. There are three parts in a production: pre-production, production, and post-production. Pre-production ends when the planning ends and the content starts being produced. During pre-production, the script is broken down into individual scenes with storyboards and all the locations, props, cast members costumes, special effects and visual effects are identified. Pre-production can be over- whelming even for the seasoned producer. It requires knowledge of many facets of production, as well as an ability to prevent potential crises down the line. 52 Universiv Studio by Patrick-Carl Hebga
MASTERING SESSIONS The earliest forms of mainstream recording tech- nology did not require the recording, mixing, and mastering processes to be separate disciplines. Open you ears with your heart. healyrecovery.com 53 May 2020, Special Edition
PCryocdluection Production Period 7.01| 23.05.2020 Our Film Production Cycle. What are ___ Music the key stages? What happens at each stage? Composition Recording ______ Editing Mixing Organization ___ Motion Graphics Backups Assembly Titles Audio/Syncing Overlays/Inlays Editing Animation Idents ___ Sound Editing Basic Effects Cleaning Audio ___ VFX (Visual Effects) Syncing Foley Rotoscoping ADR/Dubbing Keying SFX (Sound Effects) 3D Animation ___ Sound Mixing Composing Normalizing ___ Conforming EQ and Mixing Multiple Environments Moving from one and Standarts application to another Total: 5 54 Universiv Studio by Patrick-Carl Hebga
___ Color Grading Corrections Shot Matching LUTs Grading Legalising ___ Finishing | Mastering Real-time finishing Minor Edits Minor VFX Final Color Grading Final Motion Graphics/Titles ___ Master Image Sequence (or) Video File + Audio Files Basics 101 The production cycle is comprised of all activities related to the conversion of raw materials into finished goods. The cycle is comprised of several distinct components, involving the design of products, their incorporation into a production schedule, manu- facturing activities, and a cost accounting feedback loop. healyrecovery.com 55 May 2020, Special Edition
NEW Productions Production Period 7.01| 23.05.2020 Digital Marketing Films Focused On ___ Healy Frequency Your Success Through Innovative and Premium Productions in 2020. Frequency | Part 1 (Upgrade + French & German) ______ DNA Frequency | Part 2 Episode 1-4 1. Application Film Version 2. Shopping List Disclaimer | Trailer App | 15sec Visual Pac App | 30sec Disclaimer |Trailer ___ HealAdvisor Search (+German version) Visual Pac (+ German version) Episode 1-4 ___ Healy Watch Film Version Disclaimer | Trailer 1. Know Your Body Visual Pac (+ German Version) Episode 1-5 ___ Healy Promotion Disclaimer | Trailer Film Version (+ German version) Visual Pack Film Version 2. Moments Visual Pac Full Version USA | Recruiting 2.0 Visual Pac 56 Universiv Studio by Patrick-Carl Hebga
___ Healy Home Healy World (OC) Australia Episode 1 -5 Film Version ACTUAL: 25 Countries Disclaimer | Trailer TOTAL: 35 Countries Visual Pac ___ Upgrades ___ Healy Events Healy News B19 | Event Recap Healy Elements B19 | Welcome Healy Academy (DEMO) B19 | World Members Asia Challenge B19 | Gala Dinner I am Healy B19 | Sightseeing Healy Frequency .1 B19 | Event USA Recruiting B19 | Training Healy Business ___ Healy World Map ___ Trailers Healy World (Europe) Healy Watch Germany | Austria Healy DNA France | Greece | Hungary | Italy HealAdvisor Netherlands | Norway | Poland Heay USA Slovakia | Spain | Sweden frequency Fridays Switzerland | UK ___ HD Disclaimers Healy World (Asia) Thailand | Korea | Singapore Frequency 2 Malaysia | Laos | Vietnam Digital Nutrition Taiwan | Japan | Indonesia HealAdvisor Heay Watch Healy World (USA) Healy USA USA Video 101 Video successfully converts traffic. Websites with video get three times more visitors, who visit for longer, interacting with your brand. And, this converts to sales too; visitors who watch a video are 85 percent more likely to buy your product or service. It’s no wonder video is set to account for 70 percent of all internet traf- fic in the next few years, up from 57% in 2012. What other type of content can give you this kind of ROI? healyrecovery.com 57 May 2020, Special Edition
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