Festival City Supermarket Concept

Luwar International BRIEF CONCEPT PROPOSAL FOR SUPERMARKET FESTIVAL CITY, AL BADIA DUBAI, UAE

Executive Summary Luwar international is headquartered in USA with its branches stationed in United Arab Emirates, Afghanistan, and several Central Asian countries as well as Moldova and Turkmenistan. Since 2008, Luwar international has established itself as a well-positioned firm in the countries it conducts business, particularly all over UAE, USA, Turkmenistan, Moldova and Afghanistan with the aim to become one of the largest and most diversified firms in the region. Luwar International is a registered business entity and operates under various licences from United Arab Emirates, Afghanistan, Turkmenistan, Moldova, and USA. The company is licensed to sell and transport all sorts of goods and services, such as food products and petroleum within these countries. The operation of Luwar International meets the highest internationally recognized standards. Our products, likewise, are picked by a team of experts that prioritise the highest quality for the best price and the fastest shipping. Luwar considers its management team, supervisory board, executive personnel, team leaders and boots-on-the-ground workers to be one of its biggest assets. A strong and dedicated management team is supported by over 500 people strong. Luwar has been in the supermarket business since 2014 with branches in Dubai, Sharjah and Ajman in different concepts and brand names. We have been actively looking for great locations to expand our branches in the UAE. Luwar Management is interested in opening branches in Festival City, Al Badia community, after our extensive survey and business analysis. Therefore, we have prepared a brief concept for the purpose of acquiring a location in Festival City, Al Badia.

Here are how the General concepts of our new branches will look like: Luwar characteristically designs its new brand supermarket concepts modern as per the community demand and requirements. The interior design will be modern to attract the customers and give them the feeling of a high-quality food center. The store will have different departments and these departments are designed to make it easier for shoppers to find their products that they are looking for. Luwar International designed a mobile application to facilitate the customers to order from their home, office and manage the delivery time and date; besides, customers can order through WhatsApp or through our call center. We have a well-trained and experienced staff and a well-managed delivery system to deliver the customers’ orders within 15 minutes to their doorstep. Here are our proposed store departments and sections: ● Produce Department ● Meat Department ● Seafood Department ● Deli/Prepared Food Department ● Bakery ● Grocery ● Health and Beauty department

Produce Department The produce department includes three sections, fresh organic and farm fruits, vegetables, flowers, and seasonal potted plants. In this section, the store will have chillers and open displays; all the chillers will be high quality standard brands. Our produce section will have the finest top-quality fruits and vegetables at the most affordable prices. All the products will have high quality and freshness and will be checked and controlled by our quality control team on a regular basis.

We stand behind our quality! We will have a large selection of fresh organic and farmers vegetables with refrigerated vegetables and fruits. In addition, we always prepare fresh fruit salad, fruit trays and veggie trays in the store inhouse. Last but not least, our customers can always find freshly cut flowers and seasonal potted plants in our store.

Meat Department The meat section is where the shoppers will find beef, veal, goat, and chicken. The meat department will be organized and equipped with refrigerators and freezers to keep the products fresh, safe, and healthy. There will be a fresh meat section, which will be equipped with standard modern cutting machines. Our experienced butchers will cut the desired meat in different pieces as per the customer’s request; we also offer already available readily cut pieces.

Seafood Department The seafood department is where shoppers will find fresh seafood, such as fish, scallops, shrimp, etc, daily. For this section, we will have the fish counter, which will take the shoppers’ order and give them customized cuts.

Deli and Prepared Food Department The deli department will be specially designed to look fresh. This is where shoppers will find pre-packaged meats and cheeses, and will have a full-service deli. It is also where shoppers will find sliced meats, cheeses, freshly made sandwiches, hot deli items, sliders, and salads.

Bakery Section The bakery section will be fully equipped and will provide quality fresh baked goods. Our bakery department will offer fresh bread, bagels, cookies, and many other fresh items.

Grocery Department The grocery department will have large selection of different brand products. This department will be designed in different sections and will be labelled to make it easy for shoppers to find what they want. This department will be priced in different levels and will give more options for the shoppers. The store will carry a variety of items to assure the shoppers.

Dairy Section The dairy department carries a large variety of milk, yogurts, kefirs, cheeses, juices, soft drinks, with various quality brands.

Nuts / Dry Fruits section The nuts and dry fruits section will carry a large variety of shelled nuts and dried fruits from different countries.

Frozen Section The frozen section will be designed with high quality freezer made in Italy and will be display sectionals in order to make it easy for customers to find what they need in an efficient manner. This section will have a variety of frozen items such as frozen meat, chicken, vegetables, fruits and ice crem section from different brands and for different budgets.

Health and Beauty Department Health and beauty (cosmetic) department will be designed to keep the products organized in a way to make it catchy and efficient for shoppers to find what they need. The health and beauty department is where shopper will find shampoo, makeup, toothpaste, toothbrushes, supplements (vitamins and minerals), etc. Basic first aid items as well as feminine hygiene items will be stocked here. Community: The Luwar operated supermarkets will bring high quality verified branded products to the community with affordable prices. Fast and reliable delivery to the customer will be the cornerstone of our customer service.

What will distinguish our concept from other supermarkets in the area is the fact that we utilize high tech to serve our customers in the best way possible. Our call center with a minimum of 6 lines open at any given time will ensure the efficiency and ease of taking orders. We also present our mobile application to the community to put their grocery list orders in at their own leisure and their own pace. From the moment the order is completed through either channel, we strive to deliver to the doorstep of our customers within 15 minutes. We will aim to be accepted as a responsible and useful member of the community that will rely on us for their supermarket needs.