BrandBook

Brand Book 1

About The This is a branding Project for BREWDOG Brewery. Project Brewdog was founded in 2007 by James Watt and Martin Dickie. we were bored of the industrially brewed lagers and stuffy ales that dominated the UK beer market. so we had a vision to change the UK Beer market. Our biggest mission when we set up BrewDog was to make other people as passionate about great craft beer as we are. And that is still our biggest mission today. 2

Brand Vision ............................................................ 4 Table OF Brand Values.............................................................. 5 Content Brand Logo ........................................................... 6-12 Brand colors and Typography............................. 14-17 Brand Print Products ........................................ 18-23 Brand Digital Products ..................................... 24-25 Brand Online Campaign .................................... 26-27 Brand UI KIT ....................................................... 28-29 3

Our Vision At BrewDog, our philosophy has always been to shorten the distance as much as possible between ourselves and the people who enjoy our beers. Equity for Punks is the ultimate incarnation of this philosophy. We are owned by thousands of people who love craft beer. They are our shareholders, our friends, our community and the heart and soul of our business. Our hopped-up army of Equity Punks are our biggest asset. They are our harshest critics and our greatest advocates. They are our cultural and beery ambassadors; the fuel to our revolt against the big beer establishment. They have helped us shape our 4 business into what it is today.

Our Values We Believe In: WORLD-CLASS CRAFT BEER COMMUNITY OWNERSHIP INDEPENDENCE BUSINESS CAN BE A FORCE FOR GOOD RADICAL TRANSPARENCY BEING A GREAT EMPLOYER TAKING A STAND WE BELIEVE THAT GOOD PEOPLE DRINK GOOD BEER. 5

6 Brand Logo

Logo Proportions 7

8 Logo Measurments

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10 Logo Variations

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12 Logo Limitations

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Brand RGB CYMK RGB CYMK Colors 13 77 237 6 30 57 237 4 18 75 237 4 80 0 RGB CYMK 0 78 154 23 199 10 0 RGB CYMK RGB CYMK 43 75 175 23 176 4 55 91 137 61 68 71 0 12 14

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16 Brand Typography

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18 Print Products

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20 Print Products

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22 Print Products

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24 Digital Products

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26 Online Campaign

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28 UI KIT

UI KIT 29

Thanks you For Watching! 30