company profile_4

COMPANY PROFILE Fiffy always provide best service to our client & remain long term relationship VERSION 2020

CONTENT 01 About Us pg01 Brand Story pg01 Vision / Mission / Core Values pg02 Establisher & Introduction pg03 Our HQ & Distribution pg04 Milestone pg05 02 Our Service pg06 03 Why Choose Fiffy? pg07 04 Business Status pg08 Boutiques pg09 Outline & Consignment Counter Business Partner pg10 pg11 05 Product Range Accessories pg12 Baby Wear 06 Achievement

01 ABOUT US Brand Story Through a clear blue sky, a miraculous beam of light flies through our universe. Sent to our Planet Earth, the bright energy of life shines onto a very special cotton bud. The bud grew and blooms into the universe's very first Wonder Fifty! Radiating warmth and love, Wonder Fiffy swoops to mummy's and baby's rescue by solving problems and providing comfort in times of need. VISION MISSION CORE VALUES To Empower the To bring Wonder F - FAMILY Next Generation Care and love to I - INTEGRITY with a Legacy babies and parents F - FOR KINDNESS with our trusted F - FANTASTIC products & services. Y - YOUNG

02 ABOUT US OUR TEAMS HQ TEAM KL TEAM Introduction FACTORY SINCE 1973 ... Fiffy has supported the growth of manufacturing and distributing baby products across Malaysia. Fiffy has rapidly secured a comfortable niche in Malaysia baby product market. Fiffy is one of the leading baby product company in Malaysia in terms of volume and sales revenue.

03 ABOUT US Warehouse & Manufacture Fiffy has extensive networks to support goods delivery to our value customers. Total worry-free that Fiffy products can be reached across Malaysia. Johor Bahru 3 warehouses with total 120,000 sqft and located at Johor, Selangor and Kota Kinabalu, Malaysia. Selangor Kota Kinabalu 2 Garment (factories at Johor Bahru) Industrial Jaya Johor Jaya

04 ABOUT US Milestone 1973 Started 1978 2nd FIFFY Branch Teo & Lee Trading S/B in Kuala Lumpur Started Mini \"FIFFY\" & \"MIFFY\" 1977 Trademark Registered 1986 Garment House FIFFY Moved Established Ekspres in Johor Bahru to Taman Melodies TH S/B Baby (Taman Maju Jaya) Garden Accessories Supply FIFFY Achieved 600 1999 1988 Outlets and Counters all over Malaysia 2000 Teo & Lee Trading S/B TM 1st FIFFY One Stop Rename to Baby Centre Opened in \"FIFFY\" Icon Trademark Teo & Lee Garment Registered Johor Bahru Manufacturing S/B Established 2nd 2003 2001 Garment Plantin Skudai 2002 Acknowledged FIFFY Started in Tesco ISO \"Giant Famous Brand\" Supplier of the Year & FIFFY Certified for Award @ Baby Category QMS ISO 9001:2008 FIFFY Moved to 2008 Current Seri Alam ISO 9001 Quality Managenment Headquarter 2014 2009 Ekspres TH S/B rename to 3rd FIFFY Branch FIFFY Started in Aeon Fiffy Sdn. Bhd. in Sabah (KK) FIFFY Rebranding Super Excellent New Slogan : 4th FIFFY Warehouse at Johor Bahru Brand Awards 2009 Mission to Wonder Care 2015 2016 2019 Engaged to Online Social Started 1st online FIFFY is Top 3 Best Media such as webstores on Selling Baby Brand Facebook & Instagram Lazada & Shopee in Malaysia Halal Certification Authentication -Toiletrie

05 OUR SERVICE Since 1973, Focus on producing execellent quality of products with affordable price to create the best option for our value customers. Fiffy uses to serve clients with our best effort, concentrating on maintaining good business relatioship with partners. Wide Range Products * Fiffy supplies over 10,000 products SKU. Manufacture * Fiffy owns garment manufacturing ability which bring unique item to customers. Warehouse * Multi warehouse cover wide geographic regions. Boutiques * Fiffy provides a convenience of having multiple needs met in ONE location. Extensive Network * Fiffy has extensive networks to provide to our customers. Distribution Channel * Fiffy delivers on every single promise. Total worry-free that Fiffy products can be reached across Malaysia.

06 WHY CHOOSE FIFFY? 1 Absolute Market Leader 2 4 Products, services, capabilities and long history 6 of responding customers need that distinguish 8 Fiffy today can be the lead & specialist to baby product market. Wide Coverage One of the leading brand in the market. Operate at least 600 counters all over Malaysia. 3 Manufacturing Capability Fiffy has its own garment manufacturing ability which bring unique item to customers. Logistics Warehouses supply sufficient products to our valued business partners. 5 Superb Services Fiffy emphasizes on sales services. We dedicated to serve our clients as top priority. Wide Range Products Fiffy is one of the company that provide wide range of baby products to meet the market needs. 7 Business Relationship We create mutual benefit maintaining well business relationship. Good Reputation Fiffy has many supporters and happy customers throughout entire Malaysia.

* TSB 07 * Kapar * Bangi BUSINESS STATUS * Botanik * Sungai Besi 17 BOUTIQUES * Rawang * Sri Gombak JOHOR - * Taipan (USJ) 5 Boutiques * Telok Panglima * Kuala Selangor KUALA LUMPUR - * Batang Kali 1 Boutique * Banting KUALA SELANGOR - 11 Boutiques * Johor Jaya * Sutera * Kulai * Batu Pahat * Muar CENTER AREA SOUTH AREA

08 BUSINESS STATUS 700+ Counters around Malaysia & keep expanding (OUTRIGHT & CONSIGNMENT) Consignment 66 Outright 85 * Kedah Consignment 59 Consignment 35 * Perlis * Penang Outright 125 Outright 76 * Perak * Selangor * Kelantan * Kuala Lumpur * Terengganu * Putra Jaya * Pahang * Negeri Sembilan Consignment 26 Consignment 45 Outright 87 Outright 131 * Melaka * Sabah * Johor * Sarawak * Labuan Central East Region Coast Region Northern Region Southern Region East Region

09 BUSINESS STATUS Business Partners

10 Product Range Accessories & Toiletries Toiletries Accessories include Teether, Feeding set, Bedding, Blanket towel, Baby Carriers, Toys etc. Over 1,000+ of SKU Accessories Shoe More than 40+ of SKU toiletries, for head to toe. Halal Certificate 100% alcohol & Paraben FREE

11 Product Range Baby Apparel Apparel for Infant to toddler, Age from 0 mth+ to 5 years old. More than 400 over designs of wear. Basic Fashion Best Buy Best Buy Fiffy Apparel From Infant to Toddler. The quality and design is the importance part that we always care of it. To ensure all products meet on the market

12 Achievement 2006 2008 Golden Acknowledged Bull Award “Giant Famous 2005 & 2018 2007 Brand” 2009 & 2019 Supplier of Super Brand Asia Pacific Super Award Excellence The Year Excellencent Award @ Brand Award Award Baby Category ISO 2014 2015 2018 & 2020 FIFFY Certified Enterprise Parent’s for QMS Award Malaysia Choice Award ISO 9001:2008 2015 2018 ISO 9001 Sin Chew Reader’s Quality Business Choice Award Managenment Excellent Award

Quality Products with Affordable Price Rebranding : Fresh new look rebranding giving young image Our promise to clients that carry Fiffy brand always secure lucrative profit. Visit Us: www.fiffybaby.com Follow us: fiffybaby Fiffy Channel copyright: : Fiffy Sdn. Bhd.