ספר מותג חדש

BRAND BOOK Coral Hazan

Table Of Contents About ..............................................................4-5 Brand vision ........................................................6-7 Brand values .......................................................8-9 Brand logo ...........................................................10-11 Proper use of the logo ....................................12-13 Use of the logo is prohibited ........................14-15 Colors ....................................................................16-17 Typography .........................................................18-19 Ui kit ......................................................................20 Mood board ........................................................21 Print & Digital products .................................22-36 -1-

ILLUMINATE YOUR SURFING -2-

About Sol is a luxury and high-quality surf brand. The name Sol is a Spanish name that means sun. At Sol we supply surfing products, clothing and surfboards of all types and materials. Sol brings with it a refreshing innovation and takes the modern collection to another level of surfing Along with the freedom to dare to be who we are and express ourselves in playful and luxurious designs! We create surfboards with a personal design, in accordance with the customer's fantasy and budget. Our surfboards are special and made with love and passion, starting with the idea for the surfboard And up to the finished product that has passed all the production processes in our factory Our greatest advantage is that we can turn any dream into reality! We do not compromise on service and quality, sharing the customer in all production processes. With us, you will receive VIP service in every order! And finally, our quality control is one of the highest, allowing us to give a lifetime warranty! -3-

-4-

Brand Vision We at Sol aim to provide the client with the best and highest quality surfboards, To please all our customers and provide them with a powerful and exciting experience every time. We will strive to continue to develop in all countries of the world and to be the most sought after surfing company in the world, All of this without forgetting to continue to provide a comprehensive service experience to our customers. The big and small victories of life are challenges that build us from the ground up, Our dreams stabilize us and make us fly in life! -5-

SURFING SURFING SURFING SURFING SURFING SURFING -6-

Brand Values Fairness Sol is committed to a fair, moral and reliable treatment. Behaving transparently towards the company's customers, suppliers and employees, maintaining their dignity and taking care of their rights to create an open dialogue and a long-term relationship. Innovation Sol is working to continue leading in quality the products, in variety and in the shopping experience, Encouragement of creative thinking, initiative And new ideas in all areas. Identifying new needs and providing an adequate and unique answer. Service and professionalism Sol strives to provide the best service to its customers at the highest standards, and is responsible for uncompromising professionalism of every one of its employees. Quality This is the leading value of the company Sol deals with raw materials that are among the highest quality in the market today and does not compromise whether it is in product or service. -7-

SURFING DON'T SURFINGDREAM YOUR SURFINGLIFE BUT LIVE YOUR SURFINGDREAMS SURFING -8-

Brand Logo The minimum spacing around the logo equals the width of the letter \"S\". The aforementioned margin must be maintained in order to keep the brand logo clean and clear. X0.5 X1 X1.5 -9-

- 10 -

Proper use of the logo The allowed colors To preserve the logo - black, white and camel iLLUMINATE YOUR SURFING It is allowed to display the logo with the sentence below Do not make any use of the logo, unless stated in the list that is allowed - 11 -

Use of the logo is prohibited Do not change the position Do not rotate the logo Do not enlarge only one of the sentence in the logo letter for the logo or rotate it Do not distort/shrink/ Do not add a logo shadow change its size in any way disproportionate - 12 -

Colors & Typography FONT Lato FONT Lobster FONT Poppins AaAaAaAaAaAaAaAaAaAa Aa ‫אאאאאא‬ ABCDEFGHIJKLMNOPQ ABCDEFGHIJKLMNOPQ ‫אבגדהוזחטיכלמנסעפצקרשת‬ RSTUVWXYZ RST UVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 AaAaAaAaAaAa 1234567890 ABCDEFGHIJKLMNOPQ RSTUVWXYZ c59c6c# #000 FFFFF# C 20% R 198 C 40% R 0 C 0% R 225 M 38% G 156 M 40% G 0 M 0% G 225 Y 59% B 109 Y 40% B 0 Y 0% B 225 K 8% K 100% K 0% - 13 -

- 14 -

Ui Kit - 15 -

Mood Board - 16 -

Office Graphics - 17 -

- 18 -

Post - 19 -

- 20 -

Story - 21 -

- 22 -

Banners - 23 -

- 24 -

Rollup - 25 -

- 26 -

Poster - 27 -

- 28 -

A5 - 29 -

- 30 -

ILLUMINATE YOUR SURFING