1-Medialogic-Monthly-Review-Jan-2018

MEDIALOGIC MONTHLY REVIEW JANUARY 2018 The Only Overnight TAM data providing Company in Pakistan.

CONTENTS …….. Ratings Slide # Slide # oMarket Share%| By Genre 3 27 oTime Band Utilization 28 oTarget Group Share Ratings 4 CAT (Commercial Airtime ) 29 oTop 15 channel Overall C&S | Total Ind CAT Comparison by Genre 30 oChannel-wise Breakup by Genre 31 oTop programs C&S | Total Ind 5 oTop 10 Talk Shows 2 oTop Infotainment Shows Top 10 Categories oTop Morning Shows 6 Top 10 Advertisers Top 10 Brands 10 Channel-wise Breakup By Genre 21 23 24 25 Data Source:

MARKET SHARE% | BY GENRE Local Ent 2% 2% 1% TOTAL IND Local Ent 1% C&S IND News/Current Affairs 1% News/Current Affairs 2% Kids 4% 3% Kids 3% 2% 0% 46% Foreign Ent Foreign Ent 4% Sports 3% Sports 4% Movie Movie 4% Documentry 4% Documentry Religious Religious 9% Music 8% 48% Music Regional Regional 25% Cooking/Food 24% Cooking/Food Day-wise Progression | Top (5) Genre Day-wise Progression | Top (5) Genre Local Ent News Kids Foreign Ent Movie Local Ent News Kids Foreign Ent Movie 60 50 60 40 50 30 40 20 30 10 20 10 0 0 Market Share% Market Share% Genre-Wise market share is based on the total viewing of Around 100 + channels being monitored in the new system. Viewing of the In-House 3 cable channels is not included to calculate market share.

TIME BANDS UTILIZATION Time Slot wise Viewership Total Males Females Average Ratings% 50.0 45.0 40.0 35.0 30.0 25.0 20.0 15.0 10.0 5.0 0.0 50.0 Males Gender wise Split of Viewership Total Females 45.0 42.1 40.1 44.2 38.4 36.9 40.0 40.0 Average Ratings% 35.0 27.1 25.4 28.7 23.7 23.0 24.4 30.0 25.0 19.2 17.3 21.1 20.0 16.8 15.7 18.0 15.0 10.0 5.0 0.0 Morning 0800 - Noon/AfterNoon Pre-PrimeTime Prime Time 1900 - Post-Prime Time Late Night 2300 - 1100 1100 - 1700 1700 - 1900 2100 2100 - 2300 2400 4

TARGET GROUP SHARE RATINGS BY Age Group BY SEC 4% 20% M/F 05-14 6% SEC A 15% M/F 15-25 15% SEC B M/F 26-45 29% SEC C M/F 46-59 SEC D 34% 27% M/F 60+ 22% 28% SEC E *TGSR/Profile is based on total usage ( 24 Hours avg ratings of based on TTV) 5

TOP 15 CHANNEL OVERALL |PAKISTAN TOTAL PTV Home lead the overall top 15 channels charts on Total Ind followed by ATV whereas HUM TV lead on C&S followed by ARY DIGITAL Total Ind C&S Ind Jan-18 Jan-18 Channel Name Rank Channel Name Ratings% Rank HUM TV Ratings% 1 ARY DIGITAL 0.91 1 PTV HOME 1.56 2 GEO ENTERTAINMENT 0.90 3 GEO NEWS 0.77 2 ATV 1.27 4 CARTOON NWK 0.61 5 FILMAZIA 0.56 3 HUM TV 0.64 6 DISNEY 0.54 7 A PLUS 0.39 4 ARY DIGITAL 0.63 8 URDU 1 0.39 9 ARY NEWS 0.37 5 GEO ENTERTAINMENT 0.54 10 GEO KAHANI 0.37 11 EXPRESS ENTERTAINMENT 0.36 6 GEO NEWS 0.43 12 EXPRESS NEWS 0.33 13 TV ONE 0.32 7 CARTOON NWK 0.40 14 SAMAA 0.28 15 0.27 8 FILMAZIA 0.38 9 DISNEY 0.28 10 A PLUS 0.27 11 URDU 1 0.26 12 ARY NEWS 0.26 13 GEO KAHANI 0.25 14 PTV NEWS 0.24 15 EXPRESS ENTERTAINMENT 0.23 Note: Raking is based on 24 Hours Avg Ratings 6

TOP 15 CHANNEL OVERALL |PAKISTAN UPRABN ARY DIGITAL lead the overall top 15 channels charts on both Total Ind and C&S Ind Total Ind C&S Ind Jan-18 Jan-18 Rank Channel Name Ratings% Rank Channel Name Ratings% 0.90 1 ARY DIGITAL 0.84 1 ARY DIGITAL 0.87 0.75 2 HUM TV 0.82 2 HUM TV 0.60 0.58 3 GEO ENTERTAINMENT 0.70 3 GEO ENTERTAINMENT 0.53 0.42 4 GEO NEWS 0.56 4 GEO NEWS 0.42 0.41 5 FILMAZIA 0.54 5 FILMAZIA 0.38 0.36 6 CARTOON NWK 0.50 6 CARTOON NWK 0.32 0.31 7 PTV HOME 0.45 7 DISNEY 0.27 0.27 8 DISNEY 0.39 8 A PLUS 9 A PLUS 0.39 9 GEO KAHANI 10 GEO KAHANI 0.38 10 URDU 1 11 ATV 0.38 11 ARY NEWS 12 URDU 1 0.35 12 EXPRESS ENTERTAINMENT 13 ARY NEWS 0.34 13 EXPRESS NEWS 14 EXPRESS ENTERTAINMENT 0.30 14 SAMAA 15 EXPRESS NEWS 0.29 15 TV ONE Note: Raking is based on 24 Hours Avg Ratings 7

TOP 15 CHANNELS BY REGION | TOTAL IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 PTV HOME 1.56 ARY DIGITAL 0.84 GEO ENT 0.98 GEO NEWS 1.09 ARY DIGITAL 0.79 GEO KAHANI 1.28 2 ATV 1.27 HUM TV 0.82 HUM TV 0.90 HUM TV 1.00 HUM TV 0.75 FILMAZIA 1.00 3 HUM TV 0.64 GEO ENT 0.70 ARY DIGITAL 0.80 ARY DIGITAL 0.99 FILMAZIA 0.65 PTV HOME 0.95 4 ARY DIGITAL 0.63 GEO NEWS 0.56 CARTOON NWK 0.63 DISNEY 0.94 ATV 0.64 ARY DIGITAL 0.83 5 GEO ENT 0.54 FILMAZIA 0.54 GEO NEWS 0.50 GEO ENT 0.50 GEO ENT 0.61 ATV 0.75 6 GEO NEWS 0.43 CARTOON NWK 0.50 A PLUS 0.41 PTV HOME 0.50 GEO KAHANI 0.46 URDU 1 0.59 7 CARTOON NWK 0.40 PTV HOME 0.45 EXPRESS ENT 0.39 FILMAZIA 0.48 PTV HOME 0.45 GEO ENT 0.59 8 FILMAZIA 0.38 DISNEY 0.39 SAMAA 0.35 CARTOON NWK 0.44 CARTOON NWK 0.44 EXPRESS ENT 0.50 9 DISNEY 0.28 A PLUS 0.39 ARY NEWS 0.34 A PLUS 0.38 URDU 1 0.42 A PLUS 0.49 10 A PLUS 0.27 GEO KAHANI 0.38 URDU 1 0.33 DUNYA NEWS 0.36 DISNEY 0.37 GEO NEWS 0.46 11 URDU 1 0.26 ATV 0.38 FILMAZIA 0.31 EXPRESS NEWS 0.34 A PLUS 0.36 TV ONE 0.42 12 ARY NEWS 0.26 URDU 1 0.35 EXPRESS NEWS 0.30 TV ONE 0.34 GEO NEWS 0.35 CARTOON NWK 0.42 13 GEO KAHANI 0.25 ARY NEWS 0.34 TV ONE 0.29 8XM 0.31 ARY NEWS 0.34 HUM TV 0.38 14 PTV NEWS 0.24 EXPRESS ENT 0.30 PTV HOME 0.28 DAWN NEWS 0.31 EXPRESS NEWS 0.25 FILM WORLD 0.38 15 EXPRESS ENT 0.23 EXPRESS NEWS 0.29 TEN SPORTS 0.23 ARY NEWS 0.30 FILM WORLD 0.22 DUNYA NEWS 0.38

TOP 15 CHANNELS BY REGION | C&S IND Pak Total Pak Urban Karachi Lahore Non Metros Rwp/Isl Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 HUM TV 0.91 ARY DIGITAL 0.90 GEO ENT 1.01 GEO NEWS 1.15 ARY DIGITAL 0.88 GEO KAHANI 1.43 2 ARY DIGITAL 0.90 HUM TV 0.87 HUM TV 0.92 HUM TV 1.06 HUM TV 0.83 FILMAZIA 1.12 3 GEO ENT 0.77 GEO ENT 0.75 ARY DIGITAL 0.82 ARY DIGITAL 1.04 FILMAZIA 0.72 ARY DIGITAL 0.93 4 GEO NEWS 0.61 GEO NEWS 0.60 CARTOON NWK 0.65 DISNEY 0.99 GEO ENT 0.67 URDU 1 0.67 5 CARTOON NWK 0.56 FILMAZIA 0.58 GEO NEWS 0.51 GEO ENT 0.53 GEO KAHANI 0.51 GEO ENT 0.66 6 FILMAZIA 0.54 CARTOON NWK 0.53 A PLUS 0.42 FILMAZIA 0.50 CARTOON NWK 0.48 EXPRESS ENT 0.56 7 DISNEY 0.39 DISNEY 0.42 EXPRESS ENT 0.41 CARTOON NWK 0.47 URDU 1 0.46 A PLUS 0.55 8 A PLUS 0.39 A PLUS 0.42 SAMAA 0.36 A PLUS 0.40 DISNEY 0.41 GEO NEWS 0.51 9 URDU 1 0.37 GEO KAHANI 0.41 ARY NEWS 0.35 DUNYA NEWS 0.38 A PLUS 0.39 CARTOON NWK 0.47 10 ARY NEWS 0.37 URDU 1 0.38 URDU 1 0.34 EXPRESS NEWS 0.35 GEO NEWS 0.39 TV ONE 0.47 11 GEO KAHANI 0.36 ARY NEWS 0.36 FILMAZIA 0.32 TV ONE 0.35 ARY NEWS 0.38 HUM TV 0.43 12 EXPRESS ENT 0.33 EXPRESS ENT 0.32 EXPRESS NEWS 0.31 8XM 0.33 EXPRESS NEWS 0.27 FILM WORLD 0.43 13 EXPRESS NEWS 0.32 EXPRESS NEWS 0.31 TV ONE 0.30 DAWN NEWS 0.32 FILM WORLD 0.25 DUNYA NEWS 0.42 14 TV ONE 0.28 SAMAA 0.27 TEN SPORTS 0.23 ARY NEWS 0.32 DUNYA NEWS 0.22 ARY NEWS 0.42 15 SAMAA 0.27 TV ONE 0.27 DAWN NEWS 0.23 GEO KAHANI 0.30 EXPRESS ENT 0.21 SAMAA 0.38

ENTERTAINMENT CHANNELS – 24 HOURS ARY DIGITAL is Leading on both Total and C&S Ind. Rank Total Ind Ratings% Rank C&S Ind Ratings% 1 0.84 1 0.90 2 Jan-18 0.82 2 Jan-18 0.87 3 Channel Name 0.70 3 Channel Name 0.75 4 0.54 4 0.58 5 ARY DIGITAL 0.45 5 ARY DIGITAL 0.42 6 HUM TV 0.39 6 HUM TV 0.41 7 GEO ENTERTAINMENT 0.38 7 GEO ENTERTAINMENT 0.38 8 FILMAZIA 0.38 8 FILMAZIA 0.32 9 PTV HOME 0.35 9 A PLUS 0.27 10 A PLUS 0.30 10 GEO KAHANI 0.17 GEO KAHANI URDU 1 ATV EXPRESS ENTERTAINMENT 10 URDU 1 TV ONE EXPRESS ENTERTAINMENT PLAY ENTERTAINMENT

ENTERTAINMENT CHANNELS – PRIME TIME (19.00-22.00) HUM TV is leading on Prime Time followed by Geo Ent on Total and C&S Ind Rank Total Ind Ratings% Rank C&S Ind Ratings% 1 2.73 1 2.93 2 Jan-18 2.49 2 Jan-18 2.67 3 Channel Name 2.28 3 Channel Name 2.45 4 1.66 4 1.78 5 HUM TV 1.35 5 HUM TV 1.37 6 GEO ENTERTAINMENT 1.28 6 GEO ENTERTAINMENT 1.19 7 ARY DIGITAL 1.11 7 ARY DIGITAL 0.96 8 FILMAZIA 0.99 8 FILMAZIA 0.71 9 PTV HOME 0.90 9 A PLUS 0.53 10 A PLUS 0.66 10 GEO KAHANI 0.39 GEO KAHANI URDU 1 ATV EXPRESS ENTERTAINMENT 11 URDU 1 TV ONE EXPRESS ENTERTAINMENT AAJ ENTERTAINMENT

TOP NEWS CHANNELS - 24 HOURS GEO News is on top followed by ARY News on both Total and C&S Individuals. Rank Total Ind Ratings% Rank C&S Ind Ratings% 1 Jan 18 0.56 1 Jan 18 0.60 2 0.34 2 0.36 3 Channel Name 0.29 3 Channel Name 0.31 4 GEO NEWS 0.25 4 GEO NEWS 0.27 5 ARY NEWS 0.22 5 ARY NEWS 0.24 6 EXPRESS NEWS 0.15 6 EXPRESS NEWS 0.17 7 SAMAA 0.15 7 SAMAA 0.16 8 DUNYA NEWS 0.15 8 DUNYA NEWS 0.16 9 DAWN NEWS 0.13 9 DAWN NEWS 0.14 10 NEWS ONE 0.11 10 NEWS ONE 0.12 NINETY 2 NEWS NINETY 2 NEWS AAJ NEWS AAJ NEWS ABB TAKK ABB TAKK 12

TOP NEWS CHANNELS – PRIME TIME (20.00-00.00) GEO News is on top during prime time followed by ARY News Rank Total Ind Ratings% Rank C&S Ind Ratings% 1 Jan 18 1.20 1 Jan 18 1.29 2 0.65 2 0.70 3 Channel Name 0.61 3 Channel Name 0.65 4 GEO NEWS 0.55 4 GEO NEWS 0.59 5 ARY NEWS 0.51 5 ARY NEWS 0.55 6 EXPRESS NEWS 0.32 6 EXPRESS NEWS 0.34 7 DUNYA NEWS 0.30 7 DUNYA NEWS 0.32 8 SAMAA 0.28 8 SAMAA 0.30 9 NEWS ONE 0.25 9 NEWS ONE 0.27 10 NINETY 2 NEWS 0.21 10 NINETY 2 NEWS 0.22 AAJ NEWS AAJ NEWS DAWN NEWS DAWN NEWS 24 NEWS 24 NEWS 13

MUSIC CHANNELS TRPs Relative Share% 8XM* 171.3 65.4% Rank Channel Name 84.6 32.3% Captures the 1st position 3.6 1.4% as the most watched 1 8XM 2.1 0.8% 2 JALWA 0.4 0.2% music channel with 71% 3 ARY MUSIK 262.2 100% share in music Genre 4 OXYGENE 5 VIBE TV Total 14

SPORTS |PAKISTAN TOTAL Total Ind Jan-18 Rank Channel Name TRPs Relative Shr% 1 PTV SPORTS 244 46% 2 TEN SPORTS 207 39% 3 GEO SUPER 83 16% Grand Total 535 100% Rank C&S Ind 1 Jan-18 2 3 Channel Name TRPs Relative Shr% TEN SPORTS 296 44% PTV SPORTS 250 38% GEO SUPER 119 18% Grand Total 666 100% PTV SPORTS is leading on Total Ind and TEN SPORTS is leading on C&S Ind 15

SPORTS |PAKISTAN URBAN Rank Channel Name Total Ind TRPs Relative Shr% 1 TEN SPORTS 280 44% 2 PTV SPORTS Jan-18 247 38% 3 GEO SUPER 115 18% Grand Total C&S Ind 643 100% Rank 1 Jan-18 2 3 Channel Name TRPs Relative Shr% TEN SPORTS 300 45% PTV SPORTS 247 37% GEO SUPER 124 18% Grand Total 671 100% TEN SPORTS is leading on Total Ind and C&S Ind on Pak Urban 16

Movie Channels Film World captures 1st Position on 24 hours and on Prime time 24 Hours | C&S Ind Prime Time | 20.00-00.00 | C&S Ind Jan 18 Ratings% Jan 18 Ratings% Rank Channel Name 0.21 Rank Channel Name 0.45 0.07 0.21 1 FILM WORLD 0.06 1 FILM WORLD 0.20 2 FILMAX 0.05 2 SILVER SCREEN 0.13 3 SILVER SCREEN 0.03 3 FILMAX 0.10 4 HBO 0.02 4 HBO 0.06 5 WB 0.02 5 WB 0.05 6 AXN 0.00 6 RAAVI TV 0.00 7 RAAVI TV 0.00 7 AXN 0.00 8 STAR LITE TV 8 STAR LITE TV 9 STAR MOVIES 9 STAR MOVIES 17

FOOD CHANNELS Rank Channel Name C&S Ind Relative Share% Jan 18 1 MASALA TV 96% 2 ZAIQA TRPs 4% .. Grand Total 100% 101 4 105 18

KIDS Cartoon NWK Holds 49% Of Kids Channels Viewership Rank Channel TRPs Relative Share% 1 CARTOON NWK 790 49% 2 DISNEY 620 38% 3 POGO 107 7% 4 NICKELODEON 88 5% 5 CINEMACHI KIDS 14 1% …. Grand Total 1619 100% 19

TOP REGIONAL C&S IND | TIME BAND 18:00 – 23:00 PAK URBAN URBAN PUNJAB URBAN SINDH URBAN KP URBAN BALUCHISTAN Rank Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% Channel Rtg% 1 APNA CHANNEL 0.095 APNA CHANNEL 0.087 KTN 0.110 AVT KHYBER 0.369 PTV BOLAN 0.105 2 KTN 0.045 PUNJAB TV 0.019 APNA CHANNEL 0.106 AVT KHYBER NEWS 0.281 AVT KHYBER 0.078 3 AVT KHYBER 0.031 KAY2 0.014 SINDH TV 0.045 PASHTO 1 0.206 PASHTO 1 0.071 4 AVT KHYBER NEWS 0.020 PASHTO 1 0.008 KTN NEWS 0.030 ARUJ TV 0.115 ARUJ TV 0.056 5 PASHTO 1 0.019 ARUJ TV 0.008 KASHISH 0.025 APNA CHANNEL 0.108 AVT KHYBER NEWS 0.055 6 SINDH TV 0.019 AVT KHYBER 0.007 DHARTI TV 0.017 MASHRAQ TV 0.099 VSH NEWS 0.012 7 ARUJ TV 0.016 PTV NATIONAL 0.007 MEHRAN TV 0.017 PTV NATIONAL 0.036 KTN 0.011 8 KTN NEWS 0.012 WASEB 0.002 SINDH TV NEWS 0.016 KAY2 0.018 KAY2 0.011 9 PUNJAB TV 0.012 AVT KHYBER NEWS 0.002 AWAZ 0.015 KASHISH 0.010 APNA CHANNEL 0.010 10 KASHISH 0.011 KTN 0.001 ARUJ TV 0.010 PUNJAB TV 0.003 WASEB 0.009 11 KAY2 0.010 KASHISH 0.001 AVT KHYBER 0.006 KTN 0.003 KASHISH 0.006 12 DHARTI TV 0.007 SINDH TV 0.001 KAY2 0.004 PTV BOLAN 0.001 SINDH TV NEWS 0.004 13 MEHRAN TV 0.007 VSH NEWS 0.001 PUNJAB TV 0.004 SINDH TV 0.001 SINDH TV 0.003 14 MASHRAQ TV 0.007 DHARTI TV 0.001 VSH NEWS 0.002 DHARTI TV 0.001 PUNJAB TV 0.003 15 SINDH TV NEWS 0.007 SINDH TV NEWS 0.001 PASHTO 1 0.002 KTN NEWS 0.001 AWAZ 0.001 16 AWAZ 0.006 MASHRAQ TV 0.001 PTV NATIONAL 0.001 AWAZ 0.000 DHARTI TV 0.001 17 PTV NATIONAL 0.006 PTV BOLAN 0.001 WASEB 0.001 WASEB 0.000 MASHRAQ TV 0.000 18 PTV BOLAN 0.002 AWAZ 0.001 PTV BOLAN 0.001 SINDH TV NEWS 0.000 PTV NATIONAL 0.000 19 VSH NEWS 0.002 MEHRAN TV 0.000 MASHRAQ TV 0.001 MEHRAN TV 0.000 MEHRAN TV 0.000 20 WASEB 0.002 KTN NEWS 0.000 AVT KHYBER NEWS 0.000 VSH NEWS 0.000 KTN NEWS 0.000 20

TOP PROGRAMS | OVERALL Geo Ent’ Khani hits 8.77 ratings 22nd Jan 2018 Top Programs | Total Individuals Jan 18 Rank Date Channel Program Title Ratings% Ratings\"000\" Market Share 1 22-Jan-18 GEO ENTERTAINMENT Khani 8.776 4,042 16.5 2 16-Jan-18 HUM TV Alif Allah Aur Insan 5.829 2,685 11.6 3 11-Jan-18 GEO ENTERTAINMENT Ghar Titli Ka Paar 5.715 2,632 11.7 4 27-Jan-18 HUM TV Khamoshi 5.565 2,564 10.7 5 14-Jan-18 ARY DIGITAL BulBulay 5.451 2,511 10.7 6 04-Jan-18 HUM TV Daldal 5.413 2,493 9.9 7 03-Jan-18 ARY DIGITAL Aisi Hai Tanhai 5.385 2,480 10.8 8 30-Jan-18 GEO ENTERTAINMENT silsilay 5.261 2,423 10.2 9 20-Jan-18 FILMAZIA Nagin 2 5.175 2,384 10.6 10 02-Jan-18 HUM TV Gumrah 5.127 2,362 11.7 *Top programs ranking is based on highest rated episode of each program during the reporting period 21

TOP PROGRAMS | C & S Geo Ent’ Khani Hits 9.41 Ratings on 22nd Jan 2018 Top Programs | C&S Individuals Jan 18 Rank Date Channel Program Title Ratings% Ratings\"000\" Market Share 1 22-Jan-18 GEO ENTERTAINMENT Khani 9.41 4,042 17.50 2 16-Jan-18 HUM TV 3 11-Jan-18 GEO ENTERTAINMENT Alif Allah Aur Insan 6.25 2,685 12.50 4 27-Jan-18 HUM TV Ghar Titli Ka Paar 6.13 2,632 12.40 5 14-Jan-18 ARY DIGITAL Khamoshi 5.97 2,564 11.40 6 4-Jan-18 HUM TV BulBulay 5.85 2,511 11.40 7 3-Jan-18 ARY DIGITAL Daldal 5.81 2,493 10.70 8 30-Jan-18 GEO ENTERTAINMENT Aisi Hai Tanhai 5.78 2,480 11.40 9 20-Jan-18 FILMAZIA silsilay 5.64 2,423 11.00 10 2-Jan-18 HUM TV Nagin 2 5.55 2,384 11.30 Gumrah 5.50 2,362 12.40 *Top programs ranking is based on highest rated episode of each program during the reporting period 22

TALK SHOWS Current Affairs Talk Shows | C&S Ind Rank Date Channel Jan-18 Host Rtg% [Net] Rtg(000) [Net] Share [TTV] 1 Hamid Mir 2 11-Jan-18 GEO NEWS Program Title Shahzaib Khanzada 2.073 890.21 4.17 3 Capital Talk Rabia Anum 4 25-Jan-18 GEO NEWS Aaj Shahzaib Khanzada Kay Saath Dr.Shahid Masood 1.913 821.69 5.25 5 Lekin Sami Ibrahim 6 12-Jan-18 GEO NEWS Live With Dr.Shahid Masood Kamran Shahid 1.662 713.86 4.52 7 The Reporters Kashif Abbasi 8 27-Jan-18 NEWS ONE On The Front Muneeb Farooq 1.592 683.67 3.11 9 Off The Record Aeysha Bakhsh 10 09-Jan-18 ARY NEWS Aapas Ki Baat Saleem Safi 1.471 631.65 3.29 Report Card 11-Jan-18 DUNYA NEWS Jirga 1.467 629.99 3.00 10-Jan-18 ARY NEWS 1.431 614.75 3.04 17-Jan-18 GEO NEWS 1.342 576.53 5.05 25-Jan-18 GEO NEWS 1.139 488.98 2.90 27-Jan-18 GEO NEWS 1.112 477.42 2.99 GEO NEWS’ Capital Talk is on Top amongst talk shows during Jan 2018 23 Disclaimer : Ranking is based on talk shows telecast between 19.00 hours and 23.59

INFOTAINMENT SHOWS Express News’ Khabardar is on top followed Mazaq Raat Date CHANNEL Title Rtg% [Net] Rtg(000) [Net] Share [TTV] 7.911 28-Jan-18 EXPRESS NEWS Khabardar Naqalo Se Hoshiyar 1.837 788.99 4.921 4.046 16-Jan-18 DUNYA NEWS Mazaaq Raat 1.256 539.438 4.734 07-Jan-18 DUNYA NEWS Hasb-e-Haal 1.189 510.446 3.068 18-Jan-18 GEO NEWS Khabar Naak 1.185 508.793 1.721 1.097 02-Jan-18 EXPRESS NEWS Siyasi Theatre 1.063 456.682 24 27-Jan-18 24 NEWS Kyun Key Jamhuryat Hai 0.491 211.07 07-Jan-18 NEO TV Sawa Teen 0.222 95.352 1.84 RATINGS% 2.00 1.26 1.19 1.19 1.06 1.00 0.00 0.49 0.22 Khabardar Mazaaq Raat Hasb-e-Haal Khabar Naak Siyasi Theatre Kyun Key Sawa Teen Naqalo Se Jamhuryat Hai Hoshiyar NEO TV DUNYA NEWS DUNYA NEWS GEO NEWS EXPRESS 24 NEWS 07-Jan-18 EXPRESS NEWS 27-Jan-18 NEWS 16-Jan-18 07-Jan-18 18-Jan-18 02-Jan-18 28-Jan-18 Ranking of shows is based on highest rated show during the reporting period.

MORNING SHOWS| FEMALE 15-45 ALL Hum TV’s “Jago Pakistan Jago” leading on Females 15-45 All followed by Ary Digital’s “Good Morning Pakistan” Rank Days Channel Program Name Host R % (Net) RT (Net) MS(Net) 1 7.5 2 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.54 208 7.2 3 4.6 4 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.49 200 4.4 5 3.9 6 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 0.95 128 3.1 7 2.8 8 Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi 0.91 123 2.4 9 2.0 10 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.79 107 2.0 11 1.7 13 Mon-Fri ATV Mehekti Morning Sundas Khan 0.65 87 1.7 14 0.9 12 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.57 77 0.7 15 0.2 16 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.49 66 0.2 17 0.1 18 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.44 59 0.0 19 0.0 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.41 56 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.36 48 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.35 47 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.18 25 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.14 19 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.04 5 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.03 4 Mon-Fri SEE TV Sunrise From Istanbul Maria Wasti 0.02 3 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.00 1 Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia 0.00 0 Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 25

MORNING SHOWS| FEMALE 15-45 C&S Hum TV’s “Jago Pakistan Jago” leading on Females 15-45 C&S followed by Ary Digital’s “Good Morning Pakistan” Rank Days Channel Program Name Host R % R T MS 1 Mon-Fri HUM TV Jago Pakistan Jago Sanam Jung 1.66 208 8.1 2 Mon-Fri ARY DIGITAL Good Morning Pakistan Nida Yasir 1.60 200 7.7 3 Mon-Fri TV ONE Aap Ka Sahir Sahir Lodhi 1.02 128 5.0 4 Mon-Fri GEO ENT Geo Subha Pakistan Shaista Lodhi 0.98 123 4.7 5 Mon-Fri GEO NEWS Geo Pakistan Huma Amir Shah 0.85 107 4.2 6 Mon-Fri A PLUS Ek Nayee Subha (With Farah) Farah Khan 0.53 66 2.6 7 Mon-Fri EXPRESS ENT Satrungi Javeria Saud 0.47 59 2.2 8 Mon-Fri ARY NEWS The Morning Show Sanam Baloch 0.44 56 2.1 9 Mon-Fri DAWN NEWS Chai Toast Aur Host Anoushey Ashraf 0.39 48 1.9 10 Mon-Fri SAMAA Subha Savaray Samaa Kay Sath Madiha Naqvi 0.38 47 1.9 11 Mon-Fri ARY ZINDAGI Salam Zindagi Faisal Qureshi 0.20 25 1.0 13 Mon-Fri AAJ NEWS Good Morning Aaj Saba Shaikh & Anum Ali Kazmi 0.15 19 0.7 14 Mon-Fri PTV HOME Morning With Juggan Juggan Kazim 0.14 17 0.7 12 Mon-Fri ATV Mehekti Morning Sundas Khan 0.06 8 0.3 15 Mon-Fri SUCH TV Such Savera Madiha Dawood 0.04 5 0.2 16 Mon-Fri NEO TV Neo Pakistan Mariam Ismail 0.03 4 0.2 17 Mon-Fri SEE TV Sunrise From Istanbul Maria Wasti 0.02 3 0.1 18 Mon-Fri K21 Good Morning Rida Saifee & Muhammad Yasir 0.00 1 0.0 19 Mon-Fri METRO 1 NEWS Morning Delight Dr. Rafia 0.00 0 0.0 Ranking of morning shows is based on Avg Net Rtgs (excluding mid breaks) of the show for the reporting month. 26

COMMERCIAL AIRTIME SUMMARY | BY GENRE Genre-wise Airtime Share% 2% 1%1% 0% News Entertainment Regional 5% 3% Music Sports Movie Kids 14% 43% Food Islamic CAT Minutes | Thousands 180 162 31% 160 74 140 117 Kids Sports 120 100 80 52 60 40 19 9 2 0 20 Movie Food Islamic - News Entertainment Regional Music Highest CAT Share Going To News Channels 27 Please Note : Commercial Airtime Minutes are based on Spot TVCs only

TOP 10 CATEGORIES Relative Share 3% 22% Personal Products Beverages 3% Detergents & Soaps Confectionery 5% Construction Cullinary 5% Food Cellular Communication Automobiles & Transport Homecare Products 7% 10% 18% 10% 17% 80 188 162 200 70 126 134 180 60 160 50 53 52 30 140 Thousands40 120 Thousands30100 20 Airtime (Mins) Spot's Freq 80 10 67 60 - 55 63 63 27 40 28 45 8 20 23 - 20 16 14 9 Personal Care Products Leading CAT Share Followed By Beverages 28

TOP 10 ADVERTISERS | IN TERMS OF CAT Relative Share 4% 3% UNILEVER PAKISTAN LTD 4% PROCTER & GAMBLE PAKISTAN LTD 4% 42% NESTLE PAKISTAN LIMITED 5% RECKITT BENCKISER PAKISTAN LTD. 7% The Coca-Cola Export Corporation COLGATE PALMOLIVE LTD. 7% PEPSI COLA INTERNATIONAL (PVT.) LTD. CONTINENTAL BISCUIT LTD. 9% KRAFT FOODS PAKISTAN LTD. 15% GOLDEN PEARL COSMETICS 90 205 250 80Thousands 200 Thousands 70 Airtime (Mins) Spot's Freq 60 150 50 40 69 67 100 30 17 50 30 51 32 45 30 20 23 19 10 83 18 14 13 9 8 8 7 7 - - For The Month Of Jan 18 Unilever Pakistan Lead The CAT Share Followed By Procter & Gamble Pakistan 29

TOP 10 BRANDS Relative Share 6% 6% Surf Excel 7% Ariel Washing Powder 20% Sunsilk Shampoo 7% 18% Coca Cola Sprite 8% 11% Osaka Battery Sabroso 8% K&Ns 9% Harpic Power Plus Lifebuoy Herbal Shampoo 16 33 Airtime (Mins) Spot's Freq 40 23 25 35 30 15 15 25 14Thousands 20 Thousands15 12 10 5 10 19 16 18 15 11 - 8 6 4 -2 15 13 8 7 6 6 5 55 5 Sabroso Surf Excel Ariel Sunsilk Coca Cola Sprite Osaka K&Ns Harpic Lifebuoy Battery Power Plus Herbal Washing Shampoo Shampoo Powder Amongst Brands, Surf Excel is Leading the Industry 30

NEWS CHANNELS | CAT COMPARISON AAJ NEWS EXPRESS NEWS 8% Relative Share% DAWN NEWS ABB TAKK NEWS 6% CAPITAL TV NEWS ONE 6% NEO ARY NEWS CITY 42 24 NEWS 42% 6% others 6% 6% 5% 5% 5% 5% CAT Minutes In Thousands 14 13 10 10 10 10 10 12 Thousands 10 8 8 8 7 8 6 4 2 0 AAJ NEWS EXPRESS DAWN NEWS ABB TAKK CAPITAL TV NEWS ONE NEO ARY NEWS CITY 42 24 NEWS NEWS NEWS Amongst News Channels AAJ NEWS is Airing The Highest CAT……… 31

ENT CHANNELS | CAT COMPARISON Relative Share 28% 9% 9% PLAY ENTERTAINMENT 5% 6% 7% 7% 8% GEO KAHANI EXPRESS ENT 6% 8% AAJ ENTERTAINMENT 7% TV ONE ARY DIGITAL HUM TV GEO ENTERTAINMENT URDU 1 A PLUS Others CAT Minutes In Thousands 10 10 10 10 88877 6 PLAY GEO KAHANI EXPRESS ENT AAJ TV ONE ARY DIGITAL HUM TV GEO URDU 1 A PLUS ENTERTAINMENT ENTERTAINMENT ENTERTAINMENT Amongst ENT Channels Play Entertainment is Airing The Highest CAT 32

MOVIE CHANNELS | CAT COMPARISON 3% 57% FILM WORLD FILMAX 12% SILVER SCREEN 12% HBO WB 16% 6,000 5,173 1,488 1,143 1,067 5,000 FILM WORLD HBO 4,000 248 3,000 WB 2,000 1,000 0 FILMAX SILVER SCREEN Amongst Movie Channels Film World is Airing The Highest CAT 33

REGIONAL CHANNELS | CAT COMPARISON Relative Share RAAVI 13% others APNA CHANNEL 23% 13% MASHRIQ TV VSH 4% 10% AWAZ 6% DHARTI TV KTN 7% 6% WASEB SINDH TV 6% 6% MEHRAN TV 6% CAT (Minutes) 8,000 6,951 6,924 7,000 5,379 6,000 5,000 3,701 3,295 3,130 2,933 2,892 2,886 4,000 2,119 3,000 2,000 1,000 0 RAAVI APNA VSH KTN MEHRAN TV SINDH TV WASEB DHARTI TV AWAZ MASHRIQ TV CHANNEL Amongst Regional Channels Raavi Channel is Airing The Highest CAT 34

MUSIC , SPORTS , FOOD & KIDS | CAT COMPARISON Music| CAT (Minutes) Sports |CAT (Minutes) 0 5,000 10,000 15,000 0 500 1,000 1,500 2,000 8XM TEN SPORTS 9,847 PTV SPORTS 1,792 GEO SUPER JALWA 8,468 1,264 THE MUSIK 202 1,080 Food | CAT (Minutes) Kids | CAT (Minutes) 0 500 1,000 1,500 2,000 0 1,000 2,000 3,000 4,000 5,000 MASALA 4,652 1,826 NICKELODEO N 2,652 CARTOON ZAIQA 171 NETWORK 148 CINEMACHI KIDS 35

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