AlphaGraphics Loudoun Marketing Guide

GET NOTICED. GET BUSINESS.

HOW DO YOU MARKET YOUR ORGANIZATION? At AlphaGraphics Loudoun, we are a full-service marketing agency that caters to small businesses and local nonprofits. We help owners and executive directors meet challenges, avoid mistakes and waste, and get the best results from their marketing solutions. Just ask our customers—they’ll tell you—we’ve always put thinking above simply doing. Online and Traditional ADVERTISING Book PUBLISHING BRANDING & Logos Exterior & Interior SIGNAGE WEBSITE Design & Development 703.777.5020 agloudoun.com

WHY IS ALPHAGRAPHICS A CUT ABOVE? LOCAL SERVICE. PERSONAL TOUCH AlphaGraphics Loudoun offers the best of both worlds. We give you access to a national network of professional specialists. However, our center is locally owned and operated. Clients love working directly with the owner and the deep commitment we feel for our local community. FULL SERVICE AlphaGraphics is a full-service agency. We put in the time to learn your industry, company, and products and then make sure your brand and messaging are communicated effectively and consistently across all channels. We manage and coordinate all the various providers so you don’t have to. CUSTOM WORK The AlphaGraphics team customizes our products to suit your brand, messaging, and budget. No order is too big or too small—too complicated or unusual. This translates into no compromises even for value-conscious clients. WE ARE ALWAYS ON YOUR SIDE At our core, the AlphaGraphics staff sees ourselves as a direct extension of your team. Your success is our success. So we don’t just take orders. We take a hard look at everything you trust us to do throughout the process. And, if we spot something we think may be wrong or ineffective, we will stop and ask you about it. Because we want to be as proud of your job as you are.

SMART. WE HELP CLIENTS INSPIRE & PERSUADE MARKETING STRATEGY The AlphaGraphics team is your go-to for all things marketing. Whether you need traditional or digital marketing—or a blend of the two—we can walk you though your options and help you build a strategy and a detailed schedule and budget. GRAPHIC DESIGN As a top-drawer design center, we strive to set your business apart with compelling visuals and bold designs. From a single logo to a complete rebrand, our goal is to exceed your expectations. PRINT ADVERTISING Advertising in local newspapers and community magazines can be an effective part of a campaign to increase your company’s visibility, to announce a new product or service, or to drive traffic to an event.

GIVING A FACE TO THOSE IN NEED A CASE STUDY BACKGROUND The Community Foundation of Loudoun and Northern Fauquier Counties identified that a broad lack of awareness has been a key factor behind Loudoun County’s lackluster charitable giving (when compared to neighboring counties). OBJECTIVES To inspire greater generosity within the county by raising the a awareness of need in Loudoun. CHALLENGE To create a riveting community campaign leveraging the real-life stories of Loudoun residents. APPROACH The team facilitated focus groups and then tested multiple messages and creative approaches with individuals selected to represent key constituencies. With the research completed, AlphaGraphics designed the branding and campaign, which was then implemented across print advertising and online platforms. The launch and several subsequent events continued to put a face on the Need in Loudoun. RESULTS “AlphaGraphics has been key to our Faces of Loudoun campaign. The Foundation is happy to Substantial press interest and coverage recognize that a part of our success is due to the Increased giving to the Foundation hard work, talent, and dedication of their entire staff.” and local nonprofits Rave reviews from local nonprofits and the Foundation’s board —Amy Owen Community Foundation for Loudoun and Northern Fauquier Counties

BRANDING THE NEXT GENERATION A CASE STUDY BACKGROUND The CEO who founded the Morgan Property Group was retiring. His son and successor wanted to use the opportunity to reposition the company and its leadership. CHALLENGE To create a brand befitting of the company’s new vision and to apply it across all their print collateral as well as their website. The leadership needed to balance the conservative, traditional values associated with a financial institution while exuding new energy and a more modern and global approach to business. APPROACH The AlphaGraphics team assisted the management team in choosing a new name and then developing a logo and visual identity for the company. After assembling a brand guide for its far-flung offices, our web team built a new digital presence that underscored the company’s experience and differentiators. RESULTS A stunning new presence that was applauded by employees, clients, and stakeholders

QUICK. OUR CLIENTS RELY ON US TO SOLVE PROBLEMS FAST. WEB DESIGN & DEVELOPMENT Websites should not just look pretty, they should deliver measurable results. A website needs to engage both the casual visitor and the long-time customer. A company site needs to drive leads and sales and power your organization’s brand and voice. ONLINE ADVERTISING Pay-per-click advertising has grown up. It can be a highly cost-effective tool, whether you rely on Google AdWords, Facebook, or LinkedIn. We customize highly targeted campaigns to put your message in front of potential buyers exactly when they are shopping. SOCIAL MEDIA MANAGEMENT Whether you need an overarching strategy or a day-to- day implementation, we can help you jump-start your social media presence. We help clients use each platform correctly and to create compelling, engaging content.

AGILE. WE OFFER UNPARALLELED FLEXIBILITY BOOK & MAGAZINE PUBLISHING AlphaGraphics Loudoun provides writers and consultants the full spectrum of publishing services—from cover design and in-depth editing to printing and e-book conversion. We work closely with our authors to create and deliver a quality product on your timetable and within your budget. DIRECT MAIL CAMPAIGNS Direct mail is NOT dead! In fact, its visibility and effectiveness are both on the rise—thanks to online integration and advances in printing technologies. We are your local expert in multi- touch, personalized campaigns. PRINTING AlphaGraphics Loudoun can print on virtually anything—paper, vinyl, cloth, metal, or plastic. We’ve built our reputation on getting the job done right. We are dedicated to making your project our highest priority—whether that’s a book, form, brochure, poster, postcard, or business card.

HONORING A PATRIARCH’S LAST WISHES A CASE STUDY BACKGROUND At the end of a very full life, Robert King Salin had one last very personal goal: to research and publish his family’s genealogy. CHALLENGE To create a book befitting of the time and love lavished on this wok of a lifetime.. APPROACH We met with members of the extended family shortly after Mr. King passed. We integrated the last of Mr. Salin’s notes into his manuscript, and did a thorough proofreading. Our designers created a cover and laid out the 415 pages, incorporating the many family pictures inline within the text. The last step was to index the entire document so family members could easily find the references they sought. We printed 100 copies of the leather-bound book in time for Mr. Salin’s memorial. “The entire team has been extremely helpful and exhibited a tremendous amount of patience as we finalized our once in a lifetime project. They have been able to provide a tremendous amount of past experience and knowledge that has helped us to meet our deadline.” —Steve Salin

“Alphagraphics always goes above and beyond to ensure that the entire process and product is satisfactory. They were able to produce an outstanding museum exhibit and install it on a very short timeframe along with signs and banners to promote the displays. We were extremely pleased with the result!” —Leslie Mazeska Executive Director, Loudoun Museum CONVERTING GRANDMA’S ATTIC A CASE STUDY BACKGROUND In 2019, the Loudoun Museum, a small, independent institution in the heart of downtown Leesburg, will be celebrating its 50th year in operations. In advance of that milestone, the board wanted to revamp exhibits that had not been rotated out in a decade. OBJECTIVES To reimagine the front gallery so visitors would experience a whole new vibe at Loudoun Museum. CHALLENGE To conceive, design, fabricate, and install more than 50 pieces in two weeks. APPROACH The AlphaGraphics tackled this daunting project by first researching museum best practices. Based on this research, we created a new traffic pattern through the gallery as well as mock ups of all the requisite components. The writers created a narrative to drive each exhibit, while the design team built the branding for each. At the end of the project, we had less than 24 hours to fabricate and install more than 50 pieces of artwork. RESULTS A completely revamped front gallery Doubled visitor attendance on opening weekend Rave reviews (“It looks like a real museum!”) Coverage in the local press The board and Executive Director are already discussing the next exhibits

SIGNAGE First impressions are critical. “Wow” passer-bys and customers alike with high-impact exterior and interior signage. From design and permitting to fabrication and installation, we make the entire experience simple. TRADE SHOW MARKETING Trade shows are not for the faint of heart. Without a strategy, trade shows can become a sinkhole for both time and money. But AlphaGraphics is here to help you plan and execute every step from pre-show promotion though onsite lead generation to post-show follow- up. And we design engaging booths, giveaways and collateral, too. VEHICLE GRAPHICS Turn your vehicles into rolling billboards! Whether you have a single car or a fleet of commercial trucks, we offer a variety of signage options, including magnets, decals, and partial or full wraps. We even wrap buses and aircraft. EFFECTIVE. OUR MARKETING DRIVES, VISIBILITY, SALES & RESULTS

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