National Competency Standards Level-2 for Content Writing Critical Evidence(s) Required The candidate needs to produce following Critical Evidence(s) in order to be competent in this competency standard: Describing a sentence/paragraph in one powerful word/slogan. Give a theme, come up with persuasive words demanding action from the audience.
National Competency Standards Level-2 for Content Writing 0232-L&L-18. Discuss the client's core message in the content by keeping the target audience in mind. Overview: This competency standard covers the skills and knowledge required to convey client’s core message to the target audience in an effective manner. Competency Unit Performance Criteria P1. Read carefully the documents provided by the client. CU1. Identify client’s P2. Ask questions from the client to clarify any ambiguities. message and the P3. Conduct interviews with the relevant people to reach a clear target audience. agreement. CU2. Perform research P1. Search for the other work done on the same message. on the message P2. Look for the best words and visuals to engage with the target and the audience. audience. Knowledge & Understanding The candidate must be able to demonstrate underpinning knowledge and understanding required to carry out tasks covered in this competency standard. This includes the knowledge of: Effective communication. Ability to conduct interviews and retrieve useful information. Understand the psyche of the crowds/audience. Tools and Equipment The tools and equipment required for this competency standard are given below: S. No. Items 1. Computer system 2. Internet connection 3. Telephone.
National Competency Standards Level-2 for Content Writing Critical Evidence(s) Required The candidate needs to produce following Critical Evidence(s) in order to be competent in this competency standard: Communicate with the client and describe their message.
National Competency Standards Level-2 for Content Writing 0232-L&L-19. Generate infographics. Overview: This competency standard covers the skills and knowledge required to create aesthetic and effective infographics. Competency Unit Performance Criteria CU1. Outline the goals of P1. Conduct overview of the topic. P2. Simplify a complex process. the infographic. P3. Display research findings or survey data. P4. Compare and contrast multiple options. CU2. Collect data for the P1. Open a search engine like Google, Bing etc. infographic. P2. Type relevant words in search field. P3. Select most authentic data from the popular sites. CU3. Visualize data for P1. Choose the best charts for your purpose. the infographic . P2. Use donut chart for giving any information. P3. Apply bar/stack chart for comparison. CU4. Layout the P1. Pick a suitable template for the infographic based on its infographic. structure. CU5. Add style to the P2. Choose the list infographic (if you want to represent a list etc.) infographic design. P3. Use suitable fonts & icons. P1. Do experiments with fonts, colors and icons. P2. Make everything aligned and proportionate. P3. Try using more unusual fonts for headers. Knowledge & Understanding The candidate must be able to demonstrate underpinning knowledge and understanding required to carry out tasks covered in this competency standard. This includes the knowledge of: Graphic software. Search engines and charts.
National Competency Standards Level-2 for Content Writing Tools and Equipment The tools and equipment required for this competency standard are given below: S. No. Items 1. Computer system 2. Graphic softwares. 3. Internet connection. Critical Evidence(s) Required The candidate needs to produce following Critical Evidence(s) in order to be competent in this competency standard: Design a graphic icon. Design a complete infographic.
National Competency Standards Level-2 for Content Writing 0232-L&L-20. Write product descriptions Overview: This competency standard covers the skills and knowledge required to write the product descriptions that boosts sales. Competency Unit Performance Criteria P1. Identify the general interest of the potential buyer. CU1. Identify the target P2. Recognize the audience needs through buying trends audience P3. Conduct market research P1. Mention the major way(s) the product can improve the buyer’s CU2. Focus on the product benefits. life. P2. Identify the benefits of product that are measureable. CU3. Use natural P1. Use appropriate terminologies relevant to your potential language and tone. audience CU4. Use good product P2. Use natural tone to connect the customer with the brand. images. P1. Use quality images to go with the description. P2. Select/design images that show the key features of the product. P3. Select the image that shows both technical and practical benefits. Knowledge & Understanding The candidate must be able to demonstrate underpinning knowledge and understanding required to carry out tasks covered in this competency standard. This includes the knowledge of: Language Skills. Editing softwares. Tools and Equipment
National Competency Standards Level-2 for Content Writing The tools and equipment required for this competency standard are given below: S. No. Items 1. Computer system 2. Internet connection. 3. Microsoft office 4. Graphic Designing Software Critical Evidence(s) Required The candidate needs to produce following Critical Evidence(s) in order to be competent in this competency standard: Write a product description Design an image that perfectly shows the features of a product.
National Competency Standards Level-2 for Content Writing 0232-L&L-21. Interact with traditional print media for ad campaigns Overview: This competency standard covers the skills and knowledge required to run effective ad campaign on the local print media. Competency Unit Performance Criteria CU1. Identify print media P1. Identify the media role in promotion P2. Select the media for product promotion potential to achieve P3. Get proposal from media personnel business goals. CU2. Create a plan for P1. Identify target audience and offers. the print compaign. P2. Identify resources and time duration P3. Identify the goals and metrics of the campaign. CU3. Design print ad. P4. Identify publications. P5. Identify Return on investment (ROI) and budget. P1. Identify print ad design requirements. P2. Design print ad format. P3. Set Testing time for ad. Knowledge & Understanding The candidate must be able to demonstrate underpinning knowledge and understanding required to carry out tasks covered in this competency standard. This includes the knowledge of: Print media Campaigns in print media Campaign designs for print media Tools and Equipment The tools and equipment required for this competency standard are given below: S. No. Items 1. Computer system
National Competency Standards Level-2 for Content Writing 2. Internet connection. Critical Evidence(s) Required The candidate needs to produce following Critical Evidence(s) in order to be competent in this competency standard: Design and run campaign in print media
National Competency Standards Level-2 for Content Writing 0232-L&L-22. Write audio scripts that accompany advertising visuals. Overview: This competency standard covers the skills and knowledge required to write the audio scripts for advertising visuals. Competency Unit Performance Criteria CU1. Identify the target P1. Identify potential customers. P2. Make the customer specific content. audience P1. Identify the point of the video. CU2. Choose a goal. P2. Add call to action to achieve goal. P1. Identify the primary character suitable for the video. CU3. Choose a central P2. Create video in a way that the single person does most of the character. talking. CU4. Identify point of the P1. Create a punchline. video. P2. Convey the central message. Knowledge & Understanding The candidate must be able to demonstrate underpinning knowledge and understanding required to carry out tasks covered in this competency standard. This includes the knowledge of: Know how to put big concept in small number of words. Editing softwares. Tools and Equipment The tools and equipment required for this competency standard are given below: S. No. Items 1. Computer system 2. Internet connection. 3. Microsoft office
National Competency Standards Level-2 for Content Writing 4. Video editing software Critical Evidence(s) Required The candidate needs to produce following Critical Evidence(s) in order to be competent in this competency standard: Convert the client’s message in simple & concise words. Write a audio script based on a primary character that highlights the message.
National Competency Standards Level-2 for Content Writing 6. Copy Editing Verify Factual Correctness of information 0232-L&L-23. Overview: This competency standard covers the skills and knowledge required to verify the factual correctness of the information, dates, and statistics and check the advertising and magazine/newspaper policies. Competency Unit Performance Criteria CU1. Check the factual P1. Read the content completely. P2. Cross check the references/sources. correctness P1. Align facts with references/sources. CU 2. Correct the Facts P2. Review the content for its accuracy. CU 3. Approve the Content P1. Accept the article/content if it is factually correct. P2. Reject the article if it is factually incorrect or fake. Knowledge & Understanding The candidate must be able to demonstrate underpinning knowledge and understanding required to carry out tasks covered in this competency standard. This includes the knowledge of: Fact finding. Understanding of misrepresentation and fake information. Verifying the accuracy of the content/article. Tools and Equipment The tools and equipment required for this competency standard are given below: S. No. Items 1. Computer/Laptop 2. Word Processor 3. Internet Connection
National Competency Standards Level-2 for Content Writing 4. Search Engine 5. Cell Phone 6. Writing Pad 7. Pen Critical Evidence(s) Required The candidate needs to produce following Critical Evidence(s) in order to be competent in this competency standard: Provide factual correctness of the content.
National Competency Standards Level-2 for Content Writing 0232-L&L-24. Check Format, Readability & Policies Overview: This competency standard covers the skills and knowledge required to check the style, reader’s readability and editorial policies. Competency Unit Performance Criteria CU1. Check the P1. Read the given article/content to figure out the quality Format and Readibilty (consistent with policy and guidelines). of the Content P2. Identify whether the article/content is written in accordance with style guide. CU 2. Apply the P3. Apply changes in the article/content according to style Editorial Policies guide and readability P1. Identify the editorial policies. P2. Convert the content to align with editorial policies. Knowledge & Understanding The candidate must be able to demonstrate underpinning knowledge and understanding required to carry out tasks covered in this competency standard. This includes the knowledge of: Style and readability guidelines Editorial policies Application of editorial policies Tools and Equipment The tools and equipment required for this competency standard are given below: S. No. Items 1. Computer/Laptop 2. Word Processor 3. Internet Access
National Competency Standards Level-2 for Content Writing 4. Guide of Editorial Policies Critical Evidence(s) Required The candidate needs to produce following Critical Evidence(s) in order to be competent in this competency standard: Show skills of applying editorial policies. Check the style of the content/article. Make the content readable .
National Competency Standards Level-2 for Content Writing B. Generic Competencies 7. Health and Safety 0232-L&L-25. Maintain occupational health and safety Overview: After this Competency Standard, the trainee will be able to develop skill and competence required to maintain Occupational Health and Safety and take remedial measures to deal with the emergencies in a professional manner, thus minimizing the losses and providing a safe and healthy working environment. Competency Units Performance Criteria CU1. Maintain First-aid P1. Ensure availability of first aid box Box P2. Check first aid box for requisite emergency P3. Check expiry of medicines CU3. Maintain Fire P4. Perform first aid treatment against electric shocks Extinguisher P5. Perform first aid treatment/bandages against minor injuries. CU4. Ensure Safeguard P1. Check expiry of fire extinguisher of Machines P2. Operate fire extinguisher P3. Replace fire extinguisher CU5. Adopt company P4. Ensure that the fire brigade is at stand by(for major emergency) policies and P1. Maintain radiator shield procedures P2. Maintain alternator fan shield P3. Maintain heat resister material on silencer CU6. Attain health & P4. Cover main circuit breaker safety training P5. Lock canopy doors P1. Ensure company’s safety policy CU7. Prepare for P2. Adopt company safety procedure P3. Advocate worker with company safety policy P4. Implement Safety sign board as per standard P1. Take required health and safety training P2. Implement work hazardous material information system (WHMIS) P3. Adopt first aid cardio respiratory, resuscitation and CPR P1. Take emergency response training
National Competency Standards Level-2 for Content Writing emergencies P2. Ensure practice of emergency exercises P3. Check the emergency alarms CU8. Respond to P4. Ensure regular practice of gathering the workers in assembly emergencies area during the emergency. P1. Follow emergency plan P2. Communicate instructions to co workers P3. Assess risk and determine course of action P4. Operate emergency equipment and supplies P5. Ensure that the ambulance is at stand by(for emergency) Knowledge & Understanding Factors affecting Health & Safety in the workplace. First-Aid-Box. Emergency medicines and expiry Methods of treatment against electric shock Methods of treatment against minor injuries Types of Fire Extinguisher Uses of Fire Extinguisher Company policies and procedures Understand various safe guards Safety measures Work permit/no objection certificate(NOC) Types of work site Hazards Hazardous chemical control procedures Methods of first aid cardio respiratory Procedure Types of emergencies Response various types of emergencies Emergency equipment, supplies and their operation Methods of communication during emergency Tools and Equipment SN Tools 1 First Aid Box 2 First Aid Kit
National Competency Standards Level-2 for Content Writing 3 Stretcher 4 Fire Buckets 5 Fire Extinguisher 6 Emergency Alarm/Bell 7 Emergency response Plan 8 Fall Protection Plan Critical Evidence(s) Required The candidate needs to produce following critical evidence(s) in order to be competent in this competency standard: Types of hazards that are most likely to cause harm to health and safety Health and safety signs and precautions Techniques and methods to identify the risks of hazards at workplace Safety reporting procedures and documentation Describe fire-fighting methods
National Competency Standards Level-2 for Content Writing 0232-L&L-26. Maintain good health while using Computer/Digital devices at work Overview: After this competency standards, the trainee will be able to avoid eye strain, headaches and maintain good posture at workplace. Competency Unit Performance Criteria CU1. Avoid Eye P1. Reposition the screen to avoid glare from lights or windows. Strain and P2. Keep the screen clean and use a desk lamp to make it easier Headaches to see. P3. Ensure the screen colours are easy to look at, and that the characters are sharp and legible. P4. Look away from the screen into the distance for a few moments to relax your eyes(e.g. focus on something 30 metres away for 30 seconds every 30 minutes) CU2. Maintain good P1. Maintain a straight sitting posture posture P2. Stand up and walk around every hour or so, so that you’re not sat in the same position all day. P3. Slowly lean your torso over to one side of the chair and then the other to stretch your sides and spine. P4. Stand up and put your hands together, elbows out, then slowly twist to the left and then to the right. Knowledge & Understanding The candidate must be able to demonstrate underpinning knowledge and understanding required to carry out tasks covered in this competency standard. Define problems faced while working on computer for longer duration. Explain different sitting posture Tools and Equipment The tools and equipment required for this competency standard are given below: S. No. Items 1. Laptop / Desktop Computer 2. Cleaning Cloth/Tissue Critical Evidence(s) Required
National Competency Standards Level-2 for Content Writing The candidate needs to produce following Critical Evidence(s) in order to be competent in this competency standard: Demonstrate safety precautions while using computer
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