Level2 Final Curriculum

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ The trainee will be able  Understand  Laptop/PC  Classroom and LU-2. Select and to: different e-mail Theory- 2 Hours  Internet workplace/ software to Practical- 6 Hours  Browser Lab Software use  Identify the required prepare Total- 8 Hours  Classroom appropriate features of an e-mail newsletters and software for proficiently. workplace/ Lab software for developing (Chrome, newsletter  newsletters. Practical Activity: Firefox etc.) Use e-mail software composition. such as Mailchimp or  Use different  E-mail Mail jet effectively. software to software  Use Third-Party compose Email Software. newsletter. Tool The trainee will be able  Laptop/PC LU-3. Prepare to:  Define Theory- 1 Hour  Internet newsletter newsletter Practical- 6 Hours  Browser layout  Write an eye- elements. Software catching subject line Total- 7 Hours and preheader text.  Illustrate how to add them in the (Chrome,  Add top-quality newsletter. featured content for Firefox etc.) the company's Practical Activity: newsletter.  E-mail  Prepare  Add compelling complete software content for newsletter layout Consumer Tool Newsletter.  Add engaging graphics to the 51 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ newsletter.  Add social links to the newsletter.  Use the \"Call to Action\" Buttons. The trainee will be able  Laptop/PC  Classroom and LU-4. Edit the to:  Define how to Theory- 1 Hour  Internet workplace/ newsletter Practical- 6 Hours  Browser Lab template find the best Software Total- 7 Hours  Browse for the good newsletter and newsletter templates. modify yours accordingly.  Select the appropriate template (Chrome, as per the Practical Activity: Firefox etc.) requirement.  Modify the newsletter  Select an  E-mail template. appropriate software template to modify the Tool newsletter. 52 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ Communication Assistant Module 12 - 0232-L&L-12. Manage Internal and External Communication of a Company Objectives: After completing this module, the learner will be able to communicate with company clients and company employees. Duration: Total hours 30 Practical: 24 Theory: 6 Credit 3 Hours: Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes  Explore the most Equipment) popular social media platforms. Required LU-1.Make The trainee will be Practical Activity:  Laptop/PC  Classroom  Create accounts social media able to:  Internet and on social media accounts  Select a suitable platforms. Theory- 2 Hours  Social workplace/ social media Lab platform for the Practical- 8 Hours Media company. Total- 10 Hours Platforms  Create accounts on the selected social media outlets. 53 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ The trainee will be  Explain  Laptop/PC  Classroom and LU-2. Offer good able to: Customer Theory- 2 Hours  Internet workplace/ Relationship Practical- 8 Hours  Social Lab Customer  Develop good  Classroom and support relations with Practical Activity: Total- 10 Hours Media workplace/ customers. Lab communicati  Respond timely to  Dummy Chat Platforms on. queries and through complaints of the messenger or any customers other social media platforms. LU-3. Enhance The trainee will be  How to secure  Laptop/PC inter- able to: Instant Theory- 2 Hours  Internet messaging Practical- 8 Hours  Social  Update the services? departmental employees  Explain the process of communicati regularly effective Total- 10 Hours Media (company-wide communication through updated on news, status social media Platforms platforms. changes, promotions and errors in the system etc.)  Adopt a secure Practical Activity: instant messaging service for  Group communication. Communication through social media platforms. 54 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ Module 13 - 0232-L&L-13. Draft Media Statements Objectives: After completing this module, the learner will be able to communicate the company's policies and messages to the press. Duration: Total hours 15 Practical: 11 Theory: 4 Credit 1.5 Hours: Learning Unit Learning Outcomes Learning Elements Duration Materials Learning Place (Tools & LU-1.Follow The trainee will be able  Discuss company Theory- 1 Hour company Practical- 2 Hours Equipment)  Classroom policy to: policies about the Total- 4 Hours Required and  Laptop/ workplace/ circulation of Lab PC  Read company information.  Internet policies about the dissemination of Practical Activity: information carefully.  Explore company  Adhere to the policy policies. while interacting with the media. 55 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ The trainee will be able  Discuss nuances  Laptop/  Classroom and LU-2. Issue to: and subtleties of PC workplace/ Press Lab Releases writing a press Theory- 1 Hour  Classroom  Draft press releases release about a Practical- 3 Hours  Internet and about the new given workplace/ information related event/situation. Total- 4 Hours Lab to the company from time to time. Practical Activity:  Issue the press release after  Draft and issue authorization. press releases LU-3. Answer The trainee will be able  Explain how to  Laptop/ media queries to: respond to media PC  Respond to media queries. Theory- 1 Hour queries according Practical Activity: Practical- 3 Hours  Internet to company policy Total- 4 Hours  Share relevant  Respond to media information with the queries media.  Avoid commenting on the information about competitor company.  Comment on the market share figures announced by the competitor company. 56 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ The trainee will be able  Explain how to  Laptop/  Classroom and LU-4. Write to: write a media Theory- 1 Hour PC workplace/ media Lab statements statement for a Practical- 3 Hours  Internet  Write vital given issue. information that Total- 3 Hours  Web people need to Practical Activity: services know.  Select your words  Write media carefully as it is a statements. public record. Module 14 - 0232-L&L-14. Represent the Company Professionally Objectives: After completing this module, the learner will be able to communicate with a company's clients. Duration: Total hours 33 Practical: 27 Theory: 6 Credit 3.3 Hours: Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes Equipment) Required 57 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-1. Adopt The trainee will be  Discuss the  Laptop/PC  Classroom  Internet and electronic able to: knowledge of Theory- 2 Hours workplace/ social media, Practical- 9 Hours Lab Total- 11 Hour communicati  Update the instant  Classroom messaging  Laptop/PC and on methods. company's clients services, and Theory- 2 Hours  Internet workplace/ regularly about all newsletter Practical- 9 Hours Lab creation Total- 11 Hour the company-wide news via social media.  Adopt a secure Practical Activity: instant messaging service for the  Circulate the fastest company-wide communication. news via social  Generate media, instant newsletters on a messaging monthly/weekly services, and basis. newsletters. The trainee will be  Discuss the LU-2. Keep your able to: effective website updates. site up-to-  Present correct date. information on the Practical Activity: site for your clients.  How to update  Update the new your website data for the clients content. in a timely fashion. 58 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-3. Represent The trainee will be  Discuss the  Laptop/PC  Classroom importance of and the company able to: client relationship Theory- 2 Hours  Internet workplace/  Create greater management. Practical- 9 Hours Lab brand. value for the Practical Activity: Total- 11 Hour company clients.  Represent the company brand  Offer help to the through presentation. clients when needed. Module 15 - 0232-L&L-15. Plan Events and Press Conferences Objectives: After completing this module, the learner will be able to plan and execute different events and press conferences. Duration: Total hours 24 Practical: 18 Theory: 6 Credit 2.4 Hours: Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes Equipment) Required 59 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ The trainee will be  Explain how to  Laptop/PC  Classroom  Internet and LU-1. able to: deliver the Theory- 2 Hours  Cell Phone workplace/ message. Practical- 6 Hours Lab Total- 8 Hours Reveal the  Check the  Classroom  Laptop/PC and message information Practical Activity: Theory- 2 Hours  Internet workplace/ carefully Practical- 6 Hours  Cell Phone Lab Total- 8 Hours  Summarize the  Use delivery message into a tools(email/SMS/ few key points. Messenger) to convey the  Convey the message. message via delivery tools (mail, e-mail, social media etc.) The trainee will be LU-2. Schedule able to:  Explain how to make a schedule the time and  Set a reasonable for any event. date. date and time for the event/press Practical Activity: conference.  Make sure it is not  Schedule time in conflict with and date for an other events and event. media deadlines.  Check with the local media for other such events around that time. 60 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-3. Choose a The trainee will be  Laptop/PC  Classroom and venue. able to:  Explain how to Theory- 2 Hours  Internet workplace/ choose an Lab  Select a central location with optimum location. Practical- 6 Hours  Cell Phone  Classroom and adequate  Total- 8 Hours workplace/ Lab resources  Make necessary Practical Activity: arrangements  Select a venue. LU-4. Contact The trainee will be  How to Collect  Laptop/PC Media  Internet able to: the contact  Cell Phone  Create a details of the comprehensive relevant media Theory- 1 Hour Practical- 4 Hours mailing list of the persons. Total- 5 Hours editors (news  Preparing a channels, press advisory. newspapers and radio news)  Prepare a press advisory and mail Practical Activity: it to the media one  Draft press week before the advisory to editors press conference. via e-mail.  Collect contact data. 61 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-5. Follow up The trainee will be  Laptop/PC  Classroom  Internet and with the able to:  Recall editors for  Cell Phone workplace/ media the conference. Lab  Give your press advisory three days to arrive. Theory- 1 Hour  Follow up your Practical Activity: Practical- 4 Hours press advisory  Mock follow up Total- 5 Hours with the media calls. outlets via phone calls.  Do the follow up before the commencement of the conference Module 16 - 0232-L&L-16. Compile Media Publications Objectives: After completing this module, the learner will be able to monitor your company's media coverage and enhance the company's public relations (PR). Duration: Total hours 30 Practical: 24 Theory: 6 Credit 3 Hours: 62 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes Theory- 2 Hours Equipment) Practical- 8 Hours Total- 10 Hours Required LU-1.Set up The trainee will be  Understand  Laptop/PC  Classroom Google alerts. able to: google alerts  Internet and  Set up Google workplace/ Alerts for your Practical Activity: Lab business name.  Use google alerts  Add news to promote mentions sent by business / Google Alerts into organization. your compilation file. The trainee will be  How to engage  Laptop/PC  Classroom and LU-2. Hire mediaable to: the media Theory- 2 Hours  Internet workplace/ services? Practical- 8 Hours Lab monitoring  Engage media Total- 10 Hours services. monitoring Practical Activity: services for your business.  Add news  Add news received from coverage received media monitoring from the services services into your into your compilation file. compilation file. 63 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-3. Search The trainee will be  Laptop/PC  Classroom and media able to:  Describe how to Theory- 2 Hours  Internet workplace/ update the news Practical- 8 Hours Lab coverage of  Check company on platforms? Total- 10 Hours news on various  the company. platforms (print, Practical Activity: electronic and  What are the digital media) basic steps to manage the  Add the missed compilation file? news coverage into the compilation. Copywriter Module 17 - 0232-L&L-17. Generate Words and Slogans Objectives: After completion of this module, the learner will be able to generate persuasive word bank and attractive slogans catching audience’s attention and maintaining effective communication. 64 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ Duration: Total hours 30 Practical: 24 Theory: 6 Credit 3 Hours: Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes Equipment) Required LU-1. Search The trainee will be  Explain how to  Laptop/PC  Classroom persuasive words. able to: develop relevant  Internet and word bank.  Pinpoint the main  Describe the Theory- 3 Hours workplace/ theme of the issue process to scan Practical- 12 Hours Lab the given reading at hand. Total- 15 Hours  Short list the most material. concise word(s) Practical Activity: that bring out the theme.  Enlist concise words on the given topic. 65 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-2. Select The trainee will be  Define Manner and  Laptop/PC  Classroom powerful able to: Place of and words. Articulation Theory- 3 Hours  Internet workplace/  Create the list of (Plosives, Practical- 12 Hours Lab words related to Fricatives etc.) movement and Total- 15 Hours sound  Explore persuasive words  Choose words considering containing sounds and plosives with movement. complete mouth closure (like p, t, Practical Activity: k, b, g, and d).  Use the created list to draft a powerful tagline. 66 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ Module 18 - 0232-L&L-18. Discuss the Client's Core Message in the Content by keeping the Target Audience in mind. Objectives: After completing this module, the learner will be able to convey the client's core message to the target audience in an effective manner. Duration: Total hours 36 Practical: 27 Theory: 9 Credit 3.6 Hours: Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes Equipment) Required LU-1. Identify The trainee will be  Understand  Laptop/PC  Classroom the client's able to: Effective  Internet and communication. message and  Read carefully the  Describe the Theory- 5 Hours  Telephone workplace/ the target documents ability to conduct Practical- 13 Hours Lab provided by the interviews and audience. client. retrieve useful Total- 18 Hours Ask questions information.  from the client to clarify any Practical Activity: ambiguities.  Conduct  Conduct interviews with the interviews of the relevant people to relevant people. reach a clear agreement. 67 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ The trainee will be  Laptop/PC  Classroom and LU-2. Perform able to:  Understand the Theory- 4 Hours  Internet workplace/ psyche of the Practical- 14 Hours  Telephone Lab research on  Search for the audience. Total- 18 Hours the message other work done  on the same and the message. audience.  Look for the best Practical Activity: words and visuals  Write content to engage with the considering the target audience. target audience. Module 19 - 0232-L&L-19. Generate Infographics Objectives: After completing this module, the learner will be able to create aesthetic and effective infographics. Duration: Total hours 30 Practical: 24 Theory: 6 Credit 3 Hours: Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes Equipment) Required 68 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-1.Outline the The trainee will be  Laptop/PC  Classroom and goals of the able to:  Understand the  Internet workplace/ purpose of Lab infographic.  Conduct an infographics. Theory- 2 Hours  Classroom Practical- 4 Hours Software: and overview of the workplace/ Lab topic. Practical Activity: Total- 6 Hours  Graphic  Simplify a Software complex process.  Describe how to  Display research extract data for an findings or survey infographic from data. search engines.  Compare and contrast multiple options. The trainee will be  Laptop/PC  Internet LU-2. Collect data able to:  Explain how to Theory-1 Hour  Open a search search relevant Practical- 5 Hours Software:  Graphic for the engine like data from different Total- 6 Hours Software infographic. Google, Bing etc. sites.  Type relevant words in the Practical Activity: search field.  Select the most  Search and accurate data select data for from popular sites. infographic. 69 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-3. Visualize The trainee will be  Understand the  Laptop/PC  Classroom data for the  Internet and infographic. able to: use of graphic workplace/ Software: Lab LU-4. Layout the  Choose the best charts for your Theory- 1 Hour  Graphic infographic. charts for your ideal. Practical- 5 Hours  Classroom Total- 6 Hours Software and purpose. workplace/ Theory- 1 Hour  Laptop/PC Lab  Use a donut chart Practical Activity: Practical- 5 Hours  Internet for giving any Total- 6 Hours Software: information.  Present your data  Graphic  Apply bar/stack in an infographic. Software chart for comparison. The trainee will be  How to choose a able to: template for an  Pick a suitable infographic template for the according to your infographic based data. on its structure.  Choose the list Practical Activity: infographic (if you want to represent  Setup your a list etc.) template that fits  Use appropriate best on your data. fonts & icons. 70 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-5. Add style to The trainee will be  How to do  Laptop/PC  Classroom  Internet and the infographic able to: formation in your Theory- 1 Hour workplace/  Do experiments infographic. Practical- 5 Hours Software: Lab  Graphic design. with fonts, colours Total- 6 Hours Software  and icons. Practical Activity: Make everything aligned and  Finalize your proportionate. infographic  Try using more design. unusual fonts for headers. Module 20 - 0232-L&L-20. Write Product Descriptions Objectives: After completing this module, the learner will be able to write the product descriptions that boost sales. Duration: Total hours 36 Practical: 27 Theory: 9 Credit 3.6 Hours: Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes Equipment) Required 71 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-1. Identify the The trainee will be  Explain methods to  Laptop/PC  Classroom target  Internet and audience. able to: conduct audience Theory- 3 Hours workplace/ Practical- 7 Hours Software: Lab and market Total- 10 Hours  Graphic  Classroom  Identify the research. Designing and Software workplace/ general interest  Describe ways to  Microsoft Lab hunt potential office of the potential buyer. buyer.  Recognize the audience needs Practical Activity: through buying trends  Using any  Conduct market forecasting tool to research target audience needs. The trainee will be  Discuss the  Laptop/PC LU-2. Focus on theable to: benefits of Theory- 2 Hours  Internet  Mention the products. product major way(s) the Practical- 7 Hours benefits. product can Total- 9 Hours Software: improve the Practical Activity:  Graphic buyer's life.  Explore the Designing  Identify the problem-solving measurable aspects of the Software benefits of the product.  Microsoft product. office 72 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-3. Use natural The trainee will be  Laptop/PC  Classroom and language and able to:  How to target Theory- 2 Hours  Internet workplace/  Use appropriate potential Lab tone. terminologies audience? Practical- 6 Hours  Classroom and relevant to your  How to use Total- 8 Hours Software: workplace/ Lab potential customer-friendly  Graphic audience language?  Use a natural Designing tone to connect Software the customer Practical Activity:  Microsoft with the brand.  Group Discussion / Presentation office LU-4. Use good The trainee will be  Understand the  Laptop/PC product images. able to: importance of Theory- 2 Hours  Internet  Use quality high-quality Practical- 7 Hours images to go images. with the Total- 9 Hours Software: description. Practical Activity:  Graphic  Select/design Designing images that  How to use graphic show the key software to make Software features of the images with  Microsoft product. features of the  Select the image product? office that shows both technical and practical benefits. 73 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ Module 21 - 0232-L&L-21. Interact with Traditional Print Media for Ad Campaigns Objectives: After completing this module, the learner will be able to run an effective ad campaign on the local print media. Duration: Total hours 21 Practical: 18 Theory: 3 Credit 2.1 Hours: Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes Theory- 1 Hour Equipment) Practical- 6 Hours Total- 7 Hours Required LU-1. Identify The trainee will be  Understand print  Laptop/PC  Classroom print media able to: media. potential to  Internet and achieve business  Identify the media workplace/ goals. role in the Practical Activity: Lab promotion  Enlist few media  Select the media potentials to make for product a solid business promotion proposal.  Get proposal from media personnel 74 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ The trainee will be  Understand how  Laptop/PC  Classroom and LU-2. Create a able to: to run a Theory- 1 Hour  Internet workplace/  Identify target campaign in print Practical- 6 Hours Lab media. plan for the audience and  Classroom and print offers. Total- 7 Hours workplace/ campaign. Lab  Identify resources Practical Activity: and time duration  Identify the goals  Make a plan to run and metrics of the print media campaign. campaign.  Identify publications.  Identify Return on investment (ROI) and budget. LU-3. Design The trainee will be  Understand the  Laptop/PC print ad. able to: ad designs for Theory- 1 Hour  Internet print media Practical- 6 Hours  Identify print ad design requirements. Total- 7 Hours  Design print ad Practical Activity: format.  Explain how to  Set Testing time setup the time and for the ad. design for advertisement. 75 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ Module 22 - 0232-L&L-22. Write Audio Scripts that Accompany Advertising Visuals. Objectives: After completing this module, the learner will be able to write the audio scripts for advertising visuals. Duration: Total hours 36 Practical: 27 Theory: 9 Credit 3.6 Hours: Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes Equipment) Required LU-1. Identify the The trainee will be  Understand how  Laptop/PC  Classroom target able to: to target the  Internet and audience. audience  Identify potential  Describe Theory- 3 Hours workplace/ customers. customer specific Practical- 6 Hours Lab content essentials Software:  Make the Total- 9 Hours Microsoft office customer-specific Video editing content. Practical Activity: software  Brainstorm customer-oriented content ideas. 76 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ The trainee will be  Discuss the  Laptop/PC  Classroom and LU-2. Choose a able to: objective of a Theory- 2 Hours  Internet workplace/  Identify the point video. Practical- 7 Hours Lab Software: goal. of the video.  Explain Video Total- 9 Hours Microsoft office  Classroom and  Add a call to Content Strategy workplace/ Lab action to achieve and Technique. the goal. Video editing Practical Activity: software  Incorporate action into the video LU-3. Choose a The trainee will be  Understand video  Laptop/PC  Internet central able to: editing software. character. Software:  Identify the  Explain the role Theory- 2 Hours Microsoft office Practical- 7 Hours Video editing primary character of the central software Total- 9 Hours suitable for the character in the video. video.  Create video so  Describe traits of central character. that the single person does most of the talking. Practical Activity:  Create a character for the video. 77 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ LU-4. Identify the The trainee will be  How to create a  Laptop/PC  Classroom and point of the able to: punchline to Theory- 2 Hours  Internet workplace/ video. convey the Practical- 7 Hours Lab  Create a message? Software: punchline. Total- 9 Hours Microsoft office  Convey the central message. Practical Activity:  Outline an idea Video editing to create video. software 78 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ Copy Editing Module 23 - 0232-L&L-23. Verify Factual Correctness of Information Objectives: After completing this module, the learner will be able to verify the factual correctness of the information, dates, and statistics and check the advertising and magazine/newspaper policies. Duration: Total hours 19 Practical: 15 Theory: 4 Credit 1.9 Hours: Learning Unit Learning Learning Elements Duration Materials (Tools & Learning Place Outcomes Equipment) Required LU-1.Check the The trainee will be  Understand Fact-  Laptop/PC  Classroom finding. factual able to:  Internet and correctness  Read the content Theory- 2 Hours  Cell Phone workplace/ completely. Practical- 5 Hours Lab  Cross-check the Practical Activity:  Pen references/source  Enlist the Total- 7 Hours s essentials to be considered while  Writing Pad checking facts. Software:  Word Processor 79 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ The trainee will be  Laptop/PC  Classroom  Internet and LU-2. Correct able to:  Explain how to  Cell Phone workplace/ the facts  Pen Lab review the Theory- 1 Hour  Writing Pad Practical- 5 Hours Software:  Classroom  Align facts with content?  Word and Total- 6 Hours workplace/ references/source  Describe Processor Lab s. referencing methods  Review the content for its accuracy. Practical Activity:  Rectify the facts LU-3. Approve The trainee will be  Understanding Theory- 1 Hour  Laptop/PC the content of Practical- 5 Hours  Internet able to: misrepresentatio  Cell Phone n and fake Total- 6 Hours  Pen  Accept the information.  Writing Pad article/content if it Verifying the Software: is factually correct. accuracy of the  Word content/article.  Reject the article  Processor if it is factually incorrect or fake. Practical Activity:  Finalize the article/content. 80 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ Module 24 - 0232-L&L-24. Check Format, Readability & Policies Objectives: After completing this module, the learner will be able to check the style, reader's readability and editorial policies. Duration: Total hours 18 Practical: 15 Theory: 3 Credit 1.8 Hours: Learning Unit Learning Outcomes Learning Elements Duration Materials (Tools & Learning Place Theory- 2 Hours Equipment) Practical- 7 Hours Total- 9 Hours Required LU-1. Check the The trainee will be  Laptop/PC  Classroom Format and able to:  Describe style  Internet and and readability Readability of  Read the given guidelines and workplace/ concepts. the Content article/content to Software: Lab determine the quality (consistent  Word with policy and Practical Activity: Processor guidelines).  Identify whether  Make a the article/content checklist to verify is written as per the format and style guide. readability of  Apply changes in content. the article/content 81 | Page

National Vocational Qualification Level – 2 of Content Writing ‘Copywriter’ according to the style guide and readability. The trainee will be  Explain editorial  Laptop/PC  Classroom  Internet and LU-2. Apply the able to: policies. Theory- 1 Hour workplace/  Understand the Practical- 8 Hours Software: Lab  Word editorial  Identify the editorial method to apply Total- 9 Hours policies policies. editorial policies Processor  Convert the content to align Practical Activity: with editorial guidelines.  Enlist few guidelines to convert the content accordingly. 82 | Page

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