Coca-Cola Company

\"GIVE FRESH & ENERGY TO OUR BODY\" THE COCA- COLA COMPANY Presented by: 1) SYARIFAH SHAZLIN 2) SITI SHAHIRAH 3) FAZZATUL AIN 4) AIN NADZIRAH 5) AQILAH MUNIRAH

ACKNOWLEDGEMENT In performing our assignment, we had to do research in internet about Coca-Cola Company. The completion of this assignment gives us much Pleasure. We would like to show our gratitude Miss Nor Diyana binti Abd. Rahman for giving us a good guideline for assignment. We would also like to expand our deepest gratitude to all those who have directly and indirectly guided us in this assignment. Many people, especially our classmates and team members itself, have made valuable comment suggestions on this proposal which gave us an inspiration to improve our assignment. We thank all the people for their help directly and indirectly 01

TABLE OF CONTENT 1) Background of Company: History of Company………………………………………………………………………4 Organizational Chart…………………………………………………………………….7 Mission & Vision………….……………………………………………………………….8 2) Core Product of Coca-Cola………………………………………………………6 3) Activities of the Coca-Cola Company.............................11 4) Summary on the company’s Code of Ethics.……………………...15 5) Code of Ethics relate to: Islamic Ethics in Busines Transactions...............................17 Islamic Ethics in Business Organizations...............................21 Islamic Ethics & Sustainability (CSR).................................25 02

How Company of Coca- Cola Established 03

07 History of the Coca-cola Company The drink Coca-Cola was originated in 1886 by an Atlanta pharmacist, John S. Pemberton (1831–1888), at his Pemberton Chemical Company. His bookkeeper, Frank Robinson, chose the name for the drink and penned it in the flowing script that became the Coca-Cola trademark. 04

When a few people bought In 1886, John S. Pemberton a druggist in Atlanta, the Coca-Cola, Pemberton Georgia (USA). He made a brown syrup by sold the recipe to another mixing coca leaves and cola nuts. He sold the syrup in his drugstore as a medicine to cure all druggist, ASA Candler kinds of problems. He called his all-purpose decided to sell Coca-Cola as medicine \"Coca-Cola\" a soda-fountain drink instead Candler saw no reason for of a medicine. putting Coca-Cola into bottles. But two businessmen thought At the soda fountains in drugstores, this would be good idea. They the syrup was mixed with soda water got permission from Candler to make the drink Coca-Cola. and before long they become Candler advertised a lot and sold his millionaires. syrup to many drugstore. Soon everyone was going to soda fountains and asking for Coca-Cola. 05

As of 1903, coca leaves were no longer used in Coca-Cola. The exact ingredients used and their quantities aren't known. The Coca- Cola company keeps its recipe a secret. World war helped make Coca-Cola popular outside the United States. The Coca-Cola Company sent free bottles of the drink to U.S. soldiers fighting in Europe. Coca-Cola become More 125 years, the Coca-Cola very popular with the soldiers. Since its popular in Company established in the manufacture of the beverage U.S., army asked the company to start ten industry. factories in Europe. After the war, these factories continued to make Coca-Cola. Today, they are Coca- Cola factories around the world. 06

ORGANIZATIONAL Brian Smith Gilles LeclercVice President CHART OF COCA-COLA President and Chief and President, The Operating Officer McDonald’s Division COMPANY John Murphy Robert Long James Quincey Executive Vice President and Senior Vice President and Chairman and Chief Chief Financial Officer Chief Innovation Officer Executive Officer Manuel Arroyo Beatriz Perez Chief Marketing Officer Senior Vice President and Chief 07 and Group President, Asia Communications, Public Affairs, Pacific Sustainability and Marketing Assets Officer Lisa Chang Senior Vice President and Nancy Quan Chief People Office Senior Vice President and Chief Technical Bradley M. Gayton Officer Senior Vice President and General Counsel Barry Simpson Senior Vice President and Chief Information and Integrated Services Officer

MISSION Refresh the world. Make a difference VISION “Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet” 08

COCA-COLA CLASSIC CORECoca-Cola Classic is the world’s favorite soft drink and has been enjoyed since 1886.Whether you want a PRODUCT150ml mini can or a large 1.5 liter bottle for sharing, you can find Coca-Cola Classic in a variety of sizes to OF COCA-suit every lifestyle and occasion. COLACOCA-COLA VANILLA Great tasting and uplifting, it is perfect drink to refresh you in the afternoon, with your meal or any time. Best served chilled for that ice-cold refreshing experience. Coca-Cola VANILLA delivers the great same great Coca-Cola taste with a Vanilla twist COCA-COLA ENERGY The only energy drink with a great Coca‑Cola taste! With caffeine from naturally-derived sources, guarana extracts and B 09 vitamins, and completely taurine-free, Coca‑Cola Energy is here to complement your upbeat and busy life

COCA-COLA STEVIA Coca-Cola Stevia is the latest addition to the 'Coca-Cola' product. It has 35% less sugar compared to Coca-Cola Classic, achieved by using a combination of sugar and the sweetness of Stevia. COCA-COLA ZERO SUGAR Coca-Cola Zero Sugar is a new and improved sugar free cola that looks and tastes even more like Coca-Cola Classic, but without the sugar. It replaces Coca-Cola Zero, which we launched in 2008, and is one of the steps we are taking to help people reduce their sugar intake from our drinks. COCA-COLA LIGHT 10 Coca-Cola light is a sugar and calorie free soft drink with a deliciously crisp taste. Itwas first introduced in the United States in 1982, and arrived in Singapore three years later, in 1985.

ACTIVITIES OF THE COCA-COLA COMPANY 11

SPONSORSHIP The Coca-Cola Company is often appointed to be a sponsor of FIFA World Cup Football. Coca-Cola became sponsor of the World Cup almost every year held the World Cup including the 2010 World Cup. PROMOTION ACTIVITY Various promotions designed not only to increase their sales and marketing, but also to continue improve their consumer satisfaction and loyalty of their products. 12

Having partnership with many hotels, restaurants, and cafes, their give many great offerings through HoReCa programs. Customer Service Center (CSC) is From ice chests for kiosk, to designed to continue improve their electric coolers for retail outlets, customer satisfaction and loyalty vending machines and street their products by providing superior vending, we lend these facilities levels of service to their customers to the customer at no cost, so they based on their specific needs. can sells Coca-Cola Products cold op their consumers. 13

\"Life Without a Coca-Cola Life is Unthinkable\" -HENRY MILLER- 14

The summary of code of ethics in the coca cola company that we search and investigate, that have a lot of ethics clearly can make this company growth and give good progressive Dealing with Customers and Suppliers Summary on the Coca-Cola always deal fairly with C0ca-Cola customers and suppliers. No one should take advantage of any customer or supplier Company's Code of through deception, abuse of privileged Ethics information or other unfair dealing 15 Anti-Bribery Coca-Cola have a zero-tolerance policy when it comes to bribery. Employees and directors may never directly or indirectly give, offer, promise or authorise anything of value or any advantage to any public official or anyone else to induce that person to perform a function or activity improperly. 12

Environment, Health and Safety 16 Coca-Cola always operate their facilities and conduct their work operations in compliance with applicable environmental and health and safety laws and Company standards. Coca-Cola highest priority is protecting the safety and health of Coca-Cola employees, contractors, customers and consumers as well as members of the communities where Coca-Cola do business. Gifts, Meals and Entertainment Employees of The Coca-Cola Company are prohibited from accepting anything more than modest gifts, meals and entertainment from suppliers. Ordinary business meals and small tokens of appreciation such as gift baskets at holiday time generally are fine, but suppliers should avoid offering Coca-Cola employees travel, frequent meals or expensive gifts. Gifts of cash or cash equivalents, such as gift cards, are never allowed.

The Coca- Cola Company's Code of Ethics related to Islamic Ethics in Business Transaction TOPIC 5 17

PROTECTING INFORMATION Suppliers should protect the confidential information of The Coca- Cola Company. Suppliers who have been given access to confidential information as part of the business relationship should not share this information with anyone unless authorized to do so by The Coca- Cola Company. Suppliers should not trade in securities, or encourage others to do so, based on confidential information received from The Coca- Cola Company. If a supplier believes it has been given access to The Coca- Cola Company's confidential information in error, the supplier should immediately notify its contact at the Company and refrain from further distribution of the information. Similarly, a supplier should not share with anyone at The Coca-Cola Company information related to any other company if the supplier is under a contractual or legal obligation not to share the information. Our analysis: Based on our analysis, the ethical is similar like the element of consent that crucial in business transaction and is based on the real intention of both parties. The company coca-cola with the supplier make the contracts that agree on the aspects which is nondisclosure agreement. The aspect was set if the parties entering a mutual business agreement imtend to share sensitive information such as customer list, business know-how, supplier list or trade secrets. A nondisclosure agreement should state the consequences of inadvertent or deliberate disclosure of confidential information. 18

2) Femsa Coca Cola serve our customers by giving them fair and honest treatment in every transaction, adhering to the principles and values of FEMSA Coca-Cola, providing products and services with the highest quality and punctuality. Femsa coca cola do not make false comparisons with equivalent products or services offered by competitors. We understand customer needs and we are committed to innovating our processes and products to our satisfaction. Femsa Coca cola disclose our Code of Ethics through our value chain. Our analysis: Based on the the article show that Coca Cola Femsa applied Islamic ethics in The sales of good which is the principle of benevolence and avoiding deception. They do not doing a fraud in the sales. They always produce a quality and always punctual when delivered it. For instance, the coca cola is the most recognized brand in world and high demands. Coca cola Femsa is the one of company coca cola that very concerned about customer satisfaction. 19

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The Coca- Cola Company's Code of Ethics related to Islamic Ethics in Business Organization TOPIC 6 21

INTELLECTUAL PROPERTY We do not disclose any type of confidential information, including those relating to trade secrets, processes, methods, strategies, plans, projects, technical or market data or other types and information. We maintain the confidentiality of such information even if our working relationship with Coca-Cola FEMSA has ended, and we also do so with the confidential information of the companies we previously worked for. Our analysis: Based on researching the company coca cola applied a 22 characteristic of agent which is upholding trust. They are still keep the trade secrets towards the coca cola Femsa such as even they working relationship has ended. So, it can see from this situation that agent or principal still be upholding trust in keeping promises also commitment and they avoid to be betray the trust to Coca Cola Femsa

Business and Financial Records Both the supplier and The Coca-Cola Company must keep accurate records of all matters related to the supplier's business with The Coca-Cola Company. This includes the proper recording of all expenses and payments. If The Coca- Cola Company is being charged for a supplier employee's time, time records must be complete and accurate. Suppliers should not delay sending an invoice or otherwise enable the shifting of an expense to a different accounting period. Our analysis: Based on the researching, we know that Coca Cola company have an ethics in agent relationship. The agent was supplier. Characteristics of agent(supplier) must keep accurate records all matter related of both transaction. Truthful is the characteristics of this scenario. Truth showed that the agent must truth in recording and not cheat like exceed the price of services, take the high fee in the payments and not doing the 23 job like have been told in a contract.

We keep as confidential all reports received by coca cola Femsa executives from their employees and third parties those collections through the KOF Ethics Line or through any other means, except if there is an obligation in applicable law, to disclose part or the entire report and its corresponding investigation.. Our analysis: Based on researching, Coca Cola is one of the company that applied an Islamic ethics it is upholding trust. For instance, they keep all reports received by Coca-Cola FEMSA executives from employees and their third parties, or collected through the KOF Ethics Channel or by any other means, unless there is a legal obligation, to disclose part or all of the report and investigation which corresponds. 24

The Coca- Cola Company's Code of Ethics related to Islamic Ethics & Sustainability (CSR) TOPIC 11 25

Coca Cola's CSR program is considered very successful and worthy Our analysis: of being emulated by other companies. Coca Cola seems to have a long-term CSR program as it annually conveys its actions and beliefs Based on the researching, Coca cola is one of the companies that towards it. The authors suggest to continue to do so as global implements Corporate Social Responsibility(CSR). It can be proved conditions (economic, social) impose CSR programs and on the other that they act in a way to create a more sustainable and shared future. hand, this is a way to provide value and thus achieve a continuing To make a difference in the life of our society, society and our earth competitive advantage. That value encompasses all stakeholders. by doing business in the right way. Firstly is they offer 500 brands and Suppliers feel that they are working with a trusted company that 4,700 above varieties, including reduced sugar drinks and smaller respects its agreements and community and is a partner that will packages to society. Secondly is they provide recyclable bottles. They help them grow. Employees gain an identity and identity with the focusing on a world without waste such as they aims to collect and company out of respect for human rights and are aware of their recycles a bottle or can for every one they company sell and make contributions. Value for customers because they see that companies 100% of their company recyclable. Then, they have set a target to produce products that respect human health and the environment in reduce our carbon emissions by 25% by 2030 from the base year 2015. which they live. Value for partners (banks, etc.) who feel that the For the employees, Coca Cola has created a healthy and safe working company is trying to expand and understand the market message. environment, it is against discrimination. So, all of this ultimately maximizes profits and the market value increases and as a result the Value for shareholders because the company remains a leader, company is not only profitable but also consumers have a positive understands consumer needs, acts accordingly and as a result is opinion about it. and Coca Cola also appears to have long term CSR profitable. Value to the community by offering programs that can programs because every year it communicates its actions and its faith not be provided by the government and aim to improve the quality in it. of life of suffering people. 26

CONCLUSION The Coca Cola Company is currently one of the biggest and most recognized soft beverage brands in the world. With over 3000 products in more than 200 countries, the Coca- Cola Company has surely become part of people’s lives. The Coca-Cola Company owes its success to the people who do their best to achieve the task at hand. Thus, the Cola-Cola Company takes cares of its employees in return by creating a good working environment and working along with unions and government agencies to make sure its employees are safe. 27

Referencess https://www.coca-cola.com.my/brands/coca-cola https://www.managementstudyguide.com/how-management-functions-are- performed-at-coca-cola.htm http://www.coca-colacompany.com/policies-and-practices/supplier-code-of- business-conduct https://research-methodology.net/coca-cola-corporate-social- responsibility/ https://www.coca-colacompany.com/sustainable-business https://coca-colafemsa.com/wp-content/uploads/2020/05/KOF- C%C3%B3digo-de-%C3%89tica-Ingl%C3%A9s.pdf 28

THANKYOU ! 29