Winter Park Lodging Company Owner Brochure

THIS IS US

OUR STORY Owners of Winter Park Lodging Company, Chris and Sarah enjoy a moment at Sunspot with their twin boys, Nicholas and Willem.

Chris and Sarah Bradford bought a second home in Winter Park way back in 2003. Quickly seeing an opportunity for a quality vacation rental company in the valley, they started Winter Park Lodging Company and soon grew the business enough to leave their “day jobs” in Denver and move to Winter Park full time in 2007. That year also brought another big change – the birth of twin boys! Their focus has always been on only managing properties where they would want to stay on vacation. They’ve done just that and are now the go-to local company that focuses solely on the luxury vacation rental market with a deep focus on exceptional customer experience. What started as a weekend retreat to escape the city has become their life’s work and passion!

OUR TEAM Each year, the all-local team at Winter Park Lodging Company welcomes over 25,000 guests to properties across Winter Park as we fulfill our vision to inspire adventure. We believe in the “Everything Speaks” philosophy. Whether we are cleaning a home, consulting with a potential guest

considering Winter Park, or helping our owners maximize their income, we strive to exceed the expectation and be leaders in the vacation rental industry. Our passionate, experienced team of over 30 team members are focused on one thing – delivering superior service in everything we do. In the pages ahead, we’ll introduce you to our fun-loving crew who want to share Winter Park with you and our guests.

★★★★★ Guest Review | Brent W – March 2017 The staff at your office in Winter Park is so helpful and knowledgeable. We won’t check with any other companies. Winter Park Lodging Company is our go to outfit!

WE’RE LOCAL We are part of the Winter Park community and we take that seriously. Here’s how: • We own and run our business out of our downtown location in Pine Tree Plaza across from Hernando’s. We also have a second location in Winter Park where we run our housekeeping and inspections operation. • We are key players in the Winter Park Chamber of Commerce and involved in how Winter Park is marketed as a destination. • Even in Winter Park, government regulations and HOA restrictions sometimes put the vacation rental market at risk. We speak on your behalf and ensure your property can remain a short-term vacation rental. • We have to be accountable for our actions. It’s a small town. People talk. Ask a local what they think of us. • All of our employees are just that – paid employees. We don’t contract out our housekeeping or other work. We’ve become one of the largest employers in the community and we’re proud of that. • We’re here to stay. We’ve been here over 10 years and aren’t going anywhere. Our staff loves where they live and we’re here for the long (fun) haul! Al Furlone, General Manager Al is a big time mountain bike rider. In fact, he prefers single speed. It’s not for the faint of heart, but nor is this business. Al is pretty much in charge of everything at Winter Park Lodging Company and we’re big fans. We just can’t keep up with him on the hills.

OWNER RELATIONS • With us, you won’t feel like you’re just a name on a list. We get to know you and your home to best serve your needs as a second homeowner. We’re here as your personal liaison and caretaker. • We happily coordinate with our in-house teams and trusted vendors to keep your home in the top condition that guests (and you!) expect. • We staff our Owner Relations team seven days a week in the office, so you always have someone to speak with when you call or stop by. • We let you know of any issues with your home, including any damage. While damage is rare, we cover the cost of repair or replacement on our own dime, so you don’t have to worry. • We collect and remit all lodging and sales tax for your home. • You can always access real-time data on your Owner Dashboard with all monthly statements, payments, future bookings and revenue. • You can also make your reservations easily online, read all guest reviews, and see all maintenance performed on your home. • The team ensures you receive your monthly rental revenue through easy bank transfers. ★★★★★ Owner Review | Trey Darby, Ranch Creek Lodge When you have a nice home that’s never been rented, turning it over to others is a big trust. You’ve exceeded my expectations. Thank you for wow-ing me.

• It’s all about communication for us. You’ll enjoy our timely owner newsletters, bi-annual custom revenue updates, and our quick surveys to make sure we are doing the best we can for you. • Need a décor upgrade? This team helps you find the right decorator for you, and gives free advice on how to make your home stand out. Hint: Décor matters. Drea, Rachel and Al get together often to discuss what’s going well and where we can improve. Between them, they have over 20 years of experience in the vacation rental industry.

MARKETING • We’ll keep it simple here. The proof is in the pudding. Try to find lodging online in Winter Park. Who comes up in the search results? We’re pretty sure you’ll find us – every single time.

100% owner & realtor recommended 3,500+ online reviews 25,000+ annual guests THE BEST return guest rate in the area THE EDGE on the competition • We take incredible photos of your home including staging it for that perfect effect. Those photos, along with rich descriptions, floor plans, maps and reviews, make your listing shine, not only on our website, but on all of the major listing sites. • We’re proud that over 70% of our bookings come from previous guests or guests who find us directly, not from 3rd party websites. That’s how we can achieve much higher rental revenue numbers than others. Our email list of over 30,000 previous guests lets us keep in touch often.

VACATION PLANNERS Meg, Julie and Amy, our Vacation Planners, say you have to smile when you answer the phone, so the person on the other end can hear your happy spirit.

Even though 50% of our bookings occur online, a lot of those guests call us before they book. We go with a consultative approach. Potential guests don’t want more than three choices, and they usually want to be led. We get to know the guest and their needs, and then recommend the right property for their visit. We’d love for you to give us a call and experience our sales process first hand. Our Vacation Planners’ calls are recorded and scored monthly for continuous improvement. It’s painful to hear your own voice, but it makes a significant difference when analyzing to improve performance. We also think it’s vital to make outbound calls every day. We get 23% of our bookings each year by calling our potential guests vs. just emailing them. People are busy and when you reach out to them, they often book there on the spot.

CLEANING & INSPECTIONS • Our in-house cleaning and inspection team is second to none. Some of our crew have been with us for over 8 years! • We inspect every property post-cleaning to “stage” the home for the guest or owner arrival and make sure nothing was missed. • We provide the top amenities including shampoo, conditioner, lotion and soap. Luxury properties deserve to have luxury towels, sheets and plenty of supplies. That’s what our guests have come to expect. ★★★★★ Employee Review | Eddie, Cleaning Team I’ve worked for Winter Park Lodging Company for six years now because I feel like a family member, not just an employee.



Mike Allen always has a smile on his face even when the work isn’t this pleasant.

PROPERTY CARE One of our favorite things we hear often from our owners is, “My place looks better now that I’m on your rental program than it did before I started.” • We understand the needs of each home and we treat each with the highest regard. • We do routine inspections, and all services are monitored by our dedicated team to keep your home in the best possible condition. • Our Property Care staff is made up of some of the most talented people in Grand County and for sure, the friendliest. • We consider our Property Care Team to be “the face of our company.” They are the ones that meet the guests when there’s an issue or delivery, so it’s vital that they are well dressed, helpful, and always ask, “What else can I do for you?” Often they are giving advice on dining options or where to find that secret powder stash on Mary Jane. Winter Park Lodging Company’s Property Care Team ★★★★★ Owner Review | Chris Jakobson, Bear Crossing 745 Living out of state, we needed a company we could trust to handle it all. Their crews on the ground know our home, and we know they’ve got our back.

GUEST EXPERIENCE We believe in the WOW. The Guest Experience team takes care of our guests’ needs from start to finish. They are trained to listen – closely – to what guests say before and during their stay and look for opportunities to “wow” them. We even have a budget set aside to do just that. Ask us to see photos of some of the crazy WOW’s we’ve executed for guests, like custom birthday signs, surprise flowers for anniversaries, or when we made a fake driving permit for a woman from Texas who asked if she was authorized to drive in the snow! The Guest Experience team calls every guest pre-arrival to ensure they have our custom app that provides everything from directions, codes, and WiFi passwords to our favorite coffee shop, how to get discounts on a snowmobile tour, or where to pick up a quick breakfast burrito en route to the slopes. Jenna Cates, Guest Experience Jenna hails from the great state of Hawaii, believe it or not. She loves to surprise and delight. We often find her creating custom notes or signs for guests. Jenna loves Winter Park for the fresh air, challenging hiking, and the fun culture all around us.

★★★★★ Guest Review | Ari B – January 2017 I’d rent from them again in a heartbeat. I was impressed by their desire for us to enjoy ourselves. Winter Park Lodging Company went WAY above and beyond!

MAXIMIZING REVENUE WITH DÉCOR Competitive layout, amenities, and décor are key factors in the rental potential of your home. Whether it’s a vacation for 2 or 22, property photos need to feel fun, fresh, and reflect the experience guests want. Our data shows that homes with updated and unique decor are sometimes booking TWICE as much as those with outdated or worn furnishings. • Guests want to imagine themselves relaxing with friends and family in your home. The living and dining areas need to have ample seating and look welcoming. • Offer amenities like a foosball table, ping pong, or board games and cards. • Bedding is key – make sure your bedding looks inviting, colorful and comfortable. • Wall art provides a pop in photos to make the room stand out. • It’s the little things that go a long way – add a ukulele for some fun! • Smart TV’s, docking stations, and sound systems to play their music are essential. • We can give you lots of additional tips and help connect you with decorators to make the process easy and fun. It pays! ★★★★★ Partner Review | Dori Weiss, DBW Designs Décor has become a huge player in increased revenue as more guests make their choices from photos online. Winter Park Lodging Company has it dialed in.

Drea Kasianchuk, Owner Relations Manager Drea takes advantage of living in a mountain adventureland to the fullest. She loves to cross country ski, hike the highest peak, and skin up Hughes before the sun comes up. When she’s not clipping in, she takes the utmost care of all of the owners on her watch. Oh, and it’s “Dray” not “Dray-ah.” Ask her how she got that name.

INDUSTRY LEADERS Our fearless cheerleader, Sarah Bradford, isn’t just a one-trick pony. Over the last 10 years, Sarah has become a thought leader in the ever-growing vacation rental industry. She presents at national conferences each year, and recently launched a podcast for her comrades out there trying to do what she has accomplished in Winter Park – build and grow a thriving, professional vacation rental management company making a difference in the lives of guests, owners, and her staff every day. The podcast is co-hosted with another long-time leader in the industry, Tim Cafferty, from Outer Banks Blue in North Carolina. And Sarah likes to say if nothing else, the podcast is a treasure of training materials for her staff to hone their craft. This industry is changing rapidly with the influx of venture capital funds, big listing sites like Airbnb and VRBO, and now Expedia. It’s vital that you choose a vacation rental company that’s staying ahead of the curve. “Sea to Ski with Sarah and T” has had over 1,000 downloads in the first few months of launching and was highlighted by the Vacation Rental Management Association at the October 2017 conference in Orlando.



21 Kings Crossing Rd, Winter Park, CO 970.722.0707 | winterparklodgingcompany.com Rachel Bach, Business Development Rachel has been with Winter Park Lodging Company for over 10 years! She was one of the first. When Rachel isn’t helping new owners find their way, she is on the yoga mat or hitting the local Cross Fit gym. “Rach” as we like to call her also is a fierce mountain biker, and likes to shred on her snowboard out of bounds on Berthoud Pass.