ENGINEERING POST January-2020 “Customer is always right” A Critical Analysis of Student Satisfaction By Engr. Haris Zikrur Rehman Assistant Professor, PEB Coordinator and Deputy Director Professional Development Centre (PDC) Electrical Engineering Department, DHA SUFFA UNIVERSITY, KARACHI Education is a workplace. Therefore, a university and prospective student. those which incorporate students one of the key build- can be termed as a last resort for a Brand characteristics of a faculty (products of HEIs) therefore, HEIs student where he can learn all the as- member include classroom instruction should focus on developing stringent ing aspects of so- pects of he/she will be encountering quality, level of competence, knowl- QA (transparent processes of timely ciety. It helps in professionally. As all other organiza- edge in the field and the market rep- evaluation during a semester) and promoting the tions have developed a knack of ma- utation. These factors influence QC (Only those should pass who are values of under- terialistic approach, education cannot substantially in the mind of a student. believed to deliver a better customer standing and afford to develop that strategy. Since The CBBE is in direct relationship satisfaction in the Job marker) proce- thus developing education’s main idea and the theme with the student's feelings of attach- dures. and shaping the ideas that can bene- is for the betterment of society, there- ment thus making the bond between Student satisfaction is the key ele- fit human nature. For human devel- fore, affixing any materialized goals the professor brand and the student is ment in enhancing the brand image opment, education is very necessary. with the educational output will dis- stronger than before therefore con- of the HEI. To retain students and to Education is about much more than tort the basic aim. tributing to the brand image of HEI. attract prospective students HEIs the appearance of symptoms. Educa- The competitive world in today's As the private institute has no so- must indulge themselves in an activ- tion delivers the knowledge that one scenario is viewed as a service indus- cial responsibilities over them, there- ity that generates larger and positive needs to stay afloat in today's society. try and manufacture industry. As far fore, educationists in private sector student satisfaction. HEI culture and Thus by virtue of Education creativ- as the education sector is concerned, consider the student as a customer in climate play a critical role in student ity and conceptuality are being it is termed as the service sector but a materialistic approach that has satisfaction. These factors deter- pushed. associating the word industry with been under question. As the only mo- mined the overall efficiency of the Elaborating the importance of ed- education makes its vision vague. As tive that remains is the expansion of student which in thus help in creat- ucation in our society, school, col- education cannot be materialized, business through profit that they ing the educational satisfaction of a leges, and universities are been built. therefore any effort in marketing of earned. For this very reason the term student in HEI. The reason for making these institu- an educational intuition will differ ‘Student Satisfaction’ is mistakenly The time has changed and there is tions is to deliver education is to in- from the conventional style of mar- interchanged with the ‘Customer is an increase in competition. A student corporate today's requirements and keting. One way of differing from the always right’ phrase. Customer focus has more choices than they can select to deliver the concept of a better life conventional style is that the faculty is pivotal in the TQM model for lead- numerous HEI for just one technol- in a society. These are some of the teaching at HEI has got customer- ership and this has led many services ogy or discipline they are planning to values that education delivers into so- based brand equity (CBBE) of his and manufacture industries to suc- study. Therefore the need for a com- ciety. Like all other educational insti- own which plays a pivotal role in ex- cess have been perceived wrongly in prehensive, well-coordinated and tutions, universities provide panding the market share and to en- the education sector. Therefore need elaborative marketing strategy with education to an individual, so that the hance the brand image. Faculty for developing a concept is required positive student satisfaction is re- student can apply the concepts members with CBBE influence the which doesn't incorporate students as quired to attract the desired number learned in a university practically at decision-making process of a current customers. For HEI, customers are of prospective students. 51
ENGINEERING POST January-2020 Koç Holding is eager to extend investment with Pakistani company The chief commercial officer most promising markets, Pak- have successfully transferred Pakistan, as Arçelik has made of Arçelik, a subsidiary of istan and further built on the our technology know-how and in- large scale investments in the Koç Holding in Turkey, strengths of Dawlance. We are novation capabilities and in- company, to enhance the product Can Dincersaid that the largest very proud to see that Dawlance vested in Dawlance to develop quality and design, Turkish enterprise,Koç Holding, and Arçelik grow together as the business. In 2020, our plan is in upgrading the has expressed its commitment to part of a larger and global organ- to introduce manu- further expand its investments ization. Arçelik operates across a c o m p e t i t i v e fac- and operations in Pakistan. vast geography spanning from pricing He said that “Since 2016, we Europe to Middle East and have gained a very strong Africa to Asia and is progressing foothold in one of the world's steadily on a global path. We turing model in all categories facilities to global standards to better response to the needs of and in developing state-of-the- the changing demands, while art research and development using the distribution channels (R&D) facilities to drive innova- effectively. Our main objectives tion.Koç Holding is the largest are to expand our experience holding company in Turkey, with stores and e-commerce platforms a successful history of over 60 and increase small-medium po- years. The Turkish and Pak- tential dealers. At Arçelik, sus- istani governments must con- tainability is at the very core of tinue to work together, offering our business model in line with more incentives for large scale our vision 'respecting the world, joint-ventures and public-private respected worldwide”. partnerships for the business Dawlance has gained tremen- communities. dous competitive advantages in 52
ENGINEERING POST January-2020 53
ENGINEERING POST January-2020 IEEE PES conducted Technical Seminar on “Power Isolation” IEEE PES Society conducted menting proper power isolation Engr. Ghayas Gillani was speaker implement power Isolation as per in- Technical Seminar on the topic practice. He believed that this ses- of the session, he has worked for 25 ternational standards. of “Power Isolation” on 19th Feb sion will help participant under- + years in Pakistan’s biggest & tech- He explained the audience the at Sunset Club, Karachi. Mr. Imran technical & complicated topic in very Zafar Host & Secretary of the Tech- simple manner by using multimedia nical Session, started the program slides as well as animated videos for with recitation of the Holy Quran. the explanation and elaboration. He He welcomed the participants and shared examples and consequences shared with them that PES is con- for neglecting power Isolation. ducting technical Seminar every Young engineers took keen interest month, the platform spread aware- & made relevant questions to under- ness & knowledge on the newest stand the theoretical concept while electrical practices in the industry. the veteran engineers present in the The session covered topics both from session had shared their profes- academic research and practical sional experiences to enrich the au- field cases. He also informed partic- diences. ipants on multi-topic seminar by Dr. Asim ur Rehman, Secretary PES scheduled tentatively in No- Karachi Centre thanked the audi- vember 2020. ence for their active participation, he Mr. Tahir Salim, chairman PES also appreciated time & effort by was pleased to see keen interest & Engr. Ghayas Gillani. participation from the engineering A certificate of appreciation from community, he especially applauded United Engineering Services was presence of Young engineers. He in- presented to Speaker by Guest of troduced audience about the topic Honor, Dr. Tariq Soomro. “Power isolation”, he consider that stand & implement power isolation nically most advanced Hospital Technically session was ended many industries still are not imple- techniques in their organizations. AKUH, where he has learned and with Hi-Tea from IEEE, PES soci- Engineering Post — The Official Media Partners 54
ENGINEERING POST January-2020 Torkham-Jalalabad road project NESPAK to supervise construction of additional carriageway M/s NESPAK has presided over by NHA chair- maintenance (OM&M) of toll been approved by person Capt Sikander plazas and collection of toll the National High- Qayyum (retd). NESPAK revenue on Havelian- ways Authority (NHA) to will provide its consultancy Mansehra Expressway E-35 provide consultancy services services for the cost of (43.798 KMs) along with pro- for construction supervision Rs117.873 million which is vision of allied services to for additional carriageway 202.90 percent above the M/s FWO (the highest bid- Torkham-Jalalabad road original consultancy cost. der) on quoted net fixed project (ACW-TJRP). During the meeting The guaranteed monthly revenue The decision was taken in NHA Executive Board also of Rs25,000,000 from date of the meeting of the NHA Ex- approved the award of oper- commencement till June 30, ecutive Board which was ation, management and 2020. 55
ENGINEERING POST January-2020 Manufacturing and sale of tractors sharply decline despite increase in overall demand for agricultural machinery Engineering Post Report farm holders. According to the figures available Similarly, during July 2018- During the last few decades, the from Pakistan Automotive Manufac- March 2019, 37742 tractors were Agricultural experts have un- overall demand for agricultural ma- turers Association (PAMA), during sold in the market as compared to derlined the dire need for com- chinery has increased in the country the period from July 2018-March 52260 tractors during the correspon- plete mechanization package mainly due to non-availability of 2019, around 37457 tractors were ding period of previous fiscal year comprising soil preparatory imple- labour. manufactured in the country which showing a higher decline of as much ments, proficient equipment for high Tractors has pivotal role in farm are as much as 29 per cent less as as 28 per cent, the PAMA figures efficiency irrigation system, post- mechanization and substantially compared to the corresponding pe- pointed out. harvest processing , value-addition, contributes towards agricultural riod of July 2017-March 2018 during The experts stressed the dire need food engineering and renewable en- productivity, the experts opined on which 52551 tractors were manufac- for popularizing farm machinery for ergy technologies focusing on small being contacted. tured. small land holding in the country. PIEDMC offers to invest in four special economic zones The Punjab Industrial Estates local economies and can contribute in Development & Management improving the overall investment en- Company (PIEDMC) has of- vironment. These zones are located fered the local and foreign investors approximately closed to the motor- to set up their factories in four special ways. It will increase employment to economic zones (SEZs) in the Punjab 450,000 skilled and more than two province. PIEDMC chief executive of- million unskilled people, which will ficer Muhammad Javed Ilyas briefed increase the GDP. Out of four smart the business community that these special economic zones, the Quaid-E- setups will work as tool to make in- Azam Business Park (QABP) located vestment in industrial infrastructure at on M2 motorway, just 38 kilome- and a service provider. It will attract ters from Lahore will become trend and facilitate foreign investment, in- setter in the country. The special eco- tegrate local firms into global value nomic zones including QABP will be chains, promote export-oriented constructed on 1536 acres of land, growth and generate employment. and already constructed Vehari on These economic zones are widely or- 250 acres, Bhalwal on 427 acres of ganized to start industrial sectors. It land and Rahim Yar Khan Zone on will promote technology transfer to 456 acres of land. 56
ENGINEERING POST January-2020 Over commitment to energy projects might prove to be very expensive: LUMS Areport on Pakistan's Elec- that the Outlook estimates that rise significantly and become more tricity Outlook 2020-25 pre- capacity surplus will exceed 15 than 60 percent of the generation pared by Lahore University percent annual average against cost by 2025. of Management Sciences Energy the projected demand in the coun- He was of the view that during Institute suggests that average try as a result of over-commitment the last four years the government per kWh electricity generation of generation projects - translating has taken many ad hoc decisions cost in the country will increase into more than 4,000 MW annu- to bridge the generation shortfall. from Rs10.87 in FY2018-19 to ally on average. Ten GW of capacity was added Rs12 in FY2024-25, showing a 10 The study finds that though the and another 17 GW is under de- percent increase in just six years energy component (variable cost) velopment. The Outlook intends to and a 67 percent increase since of the generation cost will de- identify the potential financial im- FY2015-16. crease gradually with new lower- plications of past decisions. Using Director LUMS Energy Insti- cost generation additions and a production simulation model, it tute Dr Faiaz Ahmed Chaudhry rising demand, the capacity com- analyses the sector's health from while explaining the situation said ponent (fixed cost) will continue to 2019-20 to 2024-25. 57
ENGINEERING POST January-2020 Turkish companies interested to invest in Allama Iqbal Industrial City cessing zone would be exempted establish business partnerships from tax for a period of 10 years in automobile, IT, home appli- and plants, machinery, raw ma- ances, education and other terial and other equipment fields. As Pakistan and Turkey would be imported duty-free. have great potential to enhance Like many other countries, more cooperation in many areas, thus, than 25 Chinese companies had both countries should create made agreements for invest- strong linkages between their ATurkish delegation visited plement each other in terms of the FIEDMC camp office bilateral trade. and showed a keen will This can be achieved only by that Turkish companies are better connectivity between the eager to invest in special eco- private sectors of both countries. nomic zone of Faisalabad Indus- This is the right time for Turk- trial Estate Development and ish investors to explore joint Management Company ventures and investment in (FIEDMC). Faisalabad Indus- SEZs in gems and jewelry, phar- trial Estate Development and maceutical, marble, auto and Management Company Chair- health sectors. man Mian Kashif Ashfaq gave Faisalabad Industrial Estate briefing to the delegation about Development and Management Allama Iqbal Industrial City. He Company is extending maxi- said; “the cordial relations be- mum facilities to the foreign and tween Turkey and Pakistan local manufacturers by provid- should now be transformed into ing all services to businessmen strong trade and economic ties under one roof for ease of doing ments in the industrial city”. private sectors to explore all po- and believed that both countries business in the province. All in- The delegation members re- tential areas of mutual coopera- have immense potential to com- dustries within the export pro- sponded that they are willing to tion. 58
ENGINEERING POST January-2020 59
Pakistan may have found the largest gas reserve after Sui Pakistan Petroleum Limited (PPL) has an- located in Kalat district, Balochistan. to create balance between import and exports. nounced the discovery of huge gas reserves Although the actual size of the reserves has not This development can help in reducing import in its first exploratory well Margand X-1, been revealed, it is expected that this well has the bill as well. potential deposits of one trillion cubic feet. Margand X-1 was drilled on June 30, 2019, which reached a depth of 4,500 metres inside Chiltan limestone. On the basis of wireline logs, Modular Dynamics Testing (MDT) was carried out, which proved the presence of hydrocarbon. Drill Stem Test (DST) of the well showed a flow of 10.7 million cubic feet of gas per day (mmcfd) at 64/64 inches choke size with flowing wellhead pressure at 516 pounds per square inch (psi) and 132 barrels of liquid per day. For comparison, Sui has estimated reserves of 2 trillion cubic feet with a daily output capacity of about 604 million cubic feet This is the largest discovery of gas reserves in Pakistan after Sui. The official size of the well will be announced after the well is drilled to the targeted depth and subsequent tests are carried out. This can be a game changer for the coun- try’s economic front as increasing population and depleting reserves are a major threat for the future. Experts are of the opinion that this would also be helpful in saving precious foreign exchange. Government of Pakistan is already struggling
Search
