Magazine NOVIT MODELS™ №3/2020

In issue: 11Fitness for models Fitness in the sand. 23Beauty & career Possibilities of the model's profession. Secret of success. Opening new faces: Nataliia Luksha, Liliia Rushchynska. 81Photo Gallery \"20 hits\" by Liliia Rushchynska. 108 News 5NOVIT MODELS MAY-JUNE 2020

In the summer it is best to start playing sports,temper your body with cold water and sun. Places for employments can be any - yard playground, city park, sandy river bank. Any outdoor exercise will help strengthen your body and provide good mood. Yury Ivanenko 6 NOVIT MODELS MAY-JUNE 2020

BUY PRINTED VERSION : ON THE COVER: MODEL: LILIIA RUSHCHYNSKA www.magcloud.com/browse/issue/1812160 PHOTO: MICHAEL BARYNOV EDITOR IN CHIEF: Yury Ivanenko [email protected] ADVERTISING SERVICE: [email protected] EXPANSION: www.novitmodels.com vk.com/novitmodels facebook.com/novitmodelsmag facebook.com/NovitModels/ instagram.com/novitmodels/ linkedin.com/in/lrmag/ Magazine \"NOVIT MODELS\"™ is the corporate and produced in electronically in Internet. Periodicity: once every two months. COLLECTION FOR ONLINE VIEWING: pubhtml5.com/homepage/sghx www.yumpu.com/user/novit ilm ORDER PRINTED VERSIONS: magcloud.com/browse/magazine/1268025 © 2020, NOVIT Ltd. All rights reserved. Reprinting of materials or fragments thereof is permitted only by agreement with editorial in writing. 7NOVIT MODELS MAY-JUNE 2020







11NOVIT MODELS MAY-JUNE 2020





Do not deal in overly hot weather. This deprives the body of the forces and threatens dehydration. Do exercise early in the morning or in the evening. Strategy. 1А Do 3 sets of 10-12 1. DANCING LUNGE. repetitions of each exercise three times a week. The legs, buttocks, abdominal press If you engage in this mode and back work. by hardly, reduce the Make a lunge back by right leg: the left number of repetitions. knee is bent at right angles, the right leg is Do not rush and do not fully straightened. go down your hands if at Lean forward and of wave, to stretch out first not all exercises will be by your left hand at the level of the face in given easily. right. The palm looks down, the elbow right Over time, the body will get in front of the left shoulder. Lower your right used to the load. hand along the body and slightly close To increase the effect, try behind the body (А). Straining the muscles to squat lower, do deeper of the press and the left buttock, take out lunges and increase the your right foot forward and descend into pace of training. the squat - legs slightly wider than the shoulders, hands with bent elbows keep in 1B front of you, palms facing each other (B). Repeat with the other side to finish the set. 14 NOVIT MODELS MAY-JUNE 2020

2. LUNGE WITH SLOPE. Legs, buttocks, inner thighs and muscles of the press work. Stand up, spread legs your legs as wide as possible, knees and toes of legs are turned outward. Turn the left foot to the left, simultaneously making an lunge in left side: the left knee is bent at right angles, the right leg is straight. Place your left hand on the ground from the outside of your left foot and extend your right arm over your head to the left side, 2А palm view forward (А). While maintaining a low position above the ground, turn on your heels; transfer the body weight from the left side and make a lunge on the right, to finish the exercise (B). If it is difficult to maintain balance during the turn, lean your hands against the ground in front of you. 2B 15NOVIT MODELS MAY-JUNE 2020

3. CROUCHING WITH INCLINE. Muscles of the press, legs and buttocks work. Stand up, legs slightly wider than shoulders, toes and knees to the outside. Put your hands behind your head (palms look forward, elbows to the sides) and descend into a deep squat (А). Bend to the right: first trying to reach the right elbow to the right knee, then stretch your fingers of the right hand to the ground (B). Hold on 1-2 counts, go up and repeat for the left side to finish the set. 3B 3А 16 NOVIT MODELS MAY-JUNE 2020

4. POSE OF LATH 4А 4B ON SIDE. The right arm is extended upwards so that the shoulders The spine, hands and are straight over left wrist (А). Pull the left leg and the right inner part of thighs arm to each other (B). Hold on 1-2 counts, lower your leg work. and raise your hand. Repeat. Do 8-10 repetitions; change Take the pose of the sides to finish the set. lath: fingers of hands and socks rest against the ground, the press is strained, the body is stretched in a straight line from the top to the heels. Turn to the left side, left arm and right leg is abutting, and left foot in before of the right foot. 5. FOLDING KNIFE. The spine work. Lie on your back - your legs are stretched out, the right hand lies along the body, palm 5А down; the left arm is stretched behind the head (А). Relying on your right arm, tear off your legs and body from the ground (balance on the buttocks) and stretch your left hand to the outside of your right ankle (B). Hold on 1-2 counts.Bend your knees, if it's hard for you to do exercises with straight legs. Go down and repeat. Change the side. If you feel pain in your back, stop exercising. 5B 17NOVIT MODELS MAY-JUNE 2020

6А 6. HIT OF FOOT FROM THE 6B SITTING POSITION. The triceps, buttocks, legs and spine work. Sit on the ground: put your hands behind your back on the width of your shoulders, bend your knees, press your feet to the ground. Raise the hips on 5-8 cm so that the weight of your body falls on your hands and feet. Pull the toe of the left foot toward you (А). Push forward forward the left leg at an angle of about 45 degrees from the ground; sock as before, on itself (B). Hold in this position for 2 counts, go down and repeat with the other leg to finish the set. 18 NOVIT MODELS MAY-JUNE 2020

7. LUNGE BACKWARD WITH A HIT-JERK. The legs, buttocks, back and press work. Take as wide a step as possible back with your right foot and sink into a deep lunge; the left knee is bent at right angles. Hold the right arm with a bent elbow in front of you (palm looks down), and the left hand - next to the left foot (А). Transfer the weight completely to the left leg while lifting and pushing the right leg straight in front of you at the level of the thigh (pull the toe on yourself). Put your hands along the body and slightly get behind of the body (B). Hold on 1-2 seconds, then go back into a deep lunge and repeat. Change legs to finish the set. 7B IMPORTANT! The complex is not recommended for people with arthrosis, (coxarthrosis, gonarthrosis) and with rheumatoid arthritis.With scoliosis, heart disease, increased intracranial and intraocular pressure, eliminate twists, sharp turns, lunges and inclinations. With varicose veins and hemorrhoids, 7А it is harmful to strain muscles in standing position for a long time. 8. DIRECT HIT. The spine, buttocks and hands work. Take the plank posture: face down, hands (fingers widely spaced) and socks abut against the ground, the body forms a straight line from vertex to the heels. Do not let the hips \"sag\". Pull the left knee to chest (А). Straining the abdominal press and lifting the hips, push the left leg back and up (pull the sock on toward you) (B). Hold for 1-2 counts, go down and repeat with the other leg to finish the set. 8А 8B NM 19NOVIT MODELS MAY-JUNE 2020





22 NOVIT MODELS MAY-JUNE 2020

19NOVIT MODELS KIDS SEPTEMBER-OCTOBER 2018

24 NOVIT MODELS MAY-JUNE 2020

25NOVIT MODELS MAY-JUNE 2020

In the last issue of our magazine, we talked about the work of the Professional School of Models of the Model Agency \"Images of Russia\"™. In this issue we will tell you what opportunities are open for our models. YURY IVANENKO - The head of the Model Agency \"images of Russia\"™, the editor-in- chief of the magazines \"images of Russia\"™ and “Novit Models”™, the photo artist is the Silver medalist of the international photo contest \"Fashion photography\", coordinator of International Project \" NOVIT MODELS International”, general producer of the contest Mini Top Model \"images of Russia\"™. 26 NOVIT MODELS MAY-JUNE 2020

POSSIBILITIES OF THE PROFESSION OF MODEL For most Russians, the model is a long- many employments in this matter, and legged, skinny girl, but the fact that in everywhere there are your own rules. the world there are models of different At us speech will go basically about types are known only by employees of models and a fashion. The term \"fashion\" Russian model agencies. Yes, there are means clothing and accessories. different types of models in the world. You can work in this area if your data On this subject, you can write a whole correspondstothefollowingparameters: book - so much important that you need For women: to know those who want to become a \"Standard\" model. First of all, we must bear in mind Height 170-178cm that there are two specializations in the Size 44-46 profession - a model and a mannequin Volumes of 90-60-90cm and both are extremely promising. \"Full figure\" We will talk about the most accessible in Height 170-175cm international plan opportunities. And you Size 48-52 decide what is more tempting for you, Volumes 95-71-100 what suits you. Every day in the world of \"Little model\" fashion appear young talents with their Height 158-165cm approach to creativity and new ideas. Size 42-44 Youth are constantly experimenting Volumes 85-60-86 and making changes to the standards. For men: Beginning models need to understand Height 180-185cm new directions in order to withstand The size 48-50 competition in the international arena. The volume of the neck is 39cm Than more versatile the preparation, Waistline 81cm the wider the possibilities. Remember: Length of the leg 86cm (from the groin the model market is unlimited, there are to the floor). 27NOVIT MODELS MAY-JUNE 2020

28 NOVIT MODELS MAY-JUNE 2020

PHOTOMODEL CATALOGUE the department store. The name \"Catalogue\" speaks for itself: Catalogs \"Orders by mail\" were originally it is a photo album of certain goods - intended for buyers from the outback, from sweaters to saucepans. those who could not go to the city for The photographs fully correspond to goods. But to make purchases in the the proposed type of goods and are catalog without leaving home, great provided with a text informing about convenience. Townspeoples have long each of them. Shooting for catalogue, enjoyed directories, so publishers now you need to move carefully and slowly, have to not only follow the fashion, always remember that the clothes but produce more attractive, modern- should sit on you flawlessly - for this, it designed catalogs. was ironed, pinned with pins, glued with For such publications, many different tape, sutured. It is not surprising that the models are required, including non- models in this dress seem \"clamped\" and standard appearance: \"complete\" and look like mannequins in the storefront of \"small\", \"ethnic\" and \"age-related\". 29NOVIT MODELS MAY-JUNE 2020



\"JOURNAL\" MODEL (EDITORIAL). shooting. However, the models (and The term Editorial denotes both a section their agents) agree on low payment: the in the fashion log, and a special type of work is prestigious, and the page from photograph. In general, the magazine the same \"VOG\" perfectly complements style is much freer than the catalog the portfolio of the model, it is almost a style: in the photo people do not guarantee for getting a job. In addition, seem mannequins, there is no smooth the photography in such a magazine is monophonic background. Journal in itself an advertisement. You will be photo, in contrast to the catalog, does shoot often - you will become famous not serve the commercial purposes so in the circle of the chosen ones. And straightforwardly. The editor-in-chief among them there are many who make decides which photographers and the weather in the fashion world. models to invite to the shooting, what For the catalogs are shoot for the sake clothes and accessories to advertise. of money. If you are lucky, you can be He even knows the concept of invited to work for a catalog, where they advertising, the layout, the number are rented in a magazine style, and they and size of photos before the shooting are paid at the rates of catalogs. begins. However, in the process of Will kill two birds with one stone, earning filming, talented performers contribute both prestige and money. Journal style something to original intent. Shoot for is more convincing. People like the magazines are spent longer, and you naturalness of movements. A good can improvise on the set. Therefore, as \"magazine\" model perfectly understands a result, the photos look lively, each that its effective snapshot is not an end photo senses the individuality of the in itself, the main thing is advertising of photographer. This is the main difference clothes. The model can create the right between the catalog and the magazine. mood and so show the clothes in detail, In the journal section Editorial, the model so people want to buy it. has the ability to show itself best at the Our models from the agency \"Images of lowest publisher costs. Need to say, Russia\"™ work in the magazines \"Images that even such high-quality magazines of Russia\"™ and NOVIT MODELS ™. as \"VOG\" pay relatively low fees for 31NOVIT MODELS MAY-JUNE 2020

There is another type of photo where you can buy his clothes are advertising. Separate pictures are clearly highlighted. The style of shooting placed in relevant magazines and can be both catalog and journal. other publications. Usually on such a Each shot requires a special approach. photo advertisement the name of the Photo advertising of clothing originated fashion designer and the list of shops in Europe, which today sets the tone in 32 NOVIT MODELS MAY-JUNE 2020

PHOTO ADVERTISING OF CLOTHING Photo advertising of clothing is one of the main earnings for models working in the fashion field. thisarea.Previously,inRussian,Japanese European style. It is already difficult to and American magazines, it was easy distinguish the photographic materials to recognize \"European\" pages in style in the magazines of other continents of decoration. Now consumers have from European. become more sophisticated in fashion, and they are more attracted by the 33NOVIT MODELS MAY-JUNE 2020

34 NOVIT MODELS MAY-JUNE 2020

MANNEQUIN DEMONSTRATION OF FASHION. people can do this from photomodels. This area of activity is associated with The designer wants your style to keep \"high fashion\" (French term \"haute up with the clothes of his style, hairstyle, couture\" - high fashion, pret-a-porter - make-up, accessories. Individuality, \"ready to wear\". The model must move character are the decisive factors in along the catwalk with the grace of the any sphere of model business, and in dancer. Its task is to create a certain particular when it comes to fashion image and make it so that people shows. On the samples, you must want to buy the clothes they show. convince the creators of clothes that Photographed for the magazine, you they are imbued with their idea, that can hope that the photographer \"grab\" you will cope with the high responsibility you at the most advantageous moment to demonstrate their products. for you. Not at all on the podium. Any of your mistakes are a loss for the Here you can not deceive anyone. fashion designer. The manner of moving, To this performance one must constantly the ability to enter the image - the key prepare - this is how the real ballerina to the success of the fashion model on rehearses. Take a lesson how to quickly the podium. You must \"feel\" the clothes change tennis shoes and shorts to that you are demonstrating. \"studs\" and exquisite costume. If the Your wardrobe is crucial, especially if designer presents a diverse collection, you work as a model and should like you must be able to instantly change different fashion designers. clothes and internally rebuild. Then no Do not forget: every time you go to one can compete with you! It's hard to samples, to talk, you are a merchant get into fashion models, because here whose \"goods\" - are you. you need high technique, skill, a sense What image do you want to offer? of rhythm. Samples for models are not Clothes - this is \"packaging\", \"wrapper\", the same as for photomodels. First of all, take care that it matches your design. you have to move beautifully, and few 35NOVIT MODELS MAY-JUNE 2020

36 NOVIT MODELS MAY-JUNE 2020

SHOWS OF CLOTHES IN SHOWROOM. demonstrates the mannequin - lingerie, (showroom - a special demonstration tracksuit, fur or evening toilet, she should room, in which the firm represents its be able to keep according to the style potential customers the entire range of of clothing. The \"live\" model makes new products). Manufacturers of clothes a greater impression on buyers and intended for the general consumer, journalists than mannequins, besides it advertise their \"fashion for all\" in their shows how clothes look on the move. own showrooms. These shows are Therefore, manufacturers often arrange informal, therefore in they are occupied shows. For the models that perform in by very young and inexperienced such shows, Sunday and holidays are demonstrators of clothes, although the most difficult weekdays. The money it is desirable to have experience of is not too big, but it's a reliable job, which performing on the podium for this work. allows you to make useful connections. Such a show is a good practice for In the future, you can always earn in this those who want to participate in high or that sphere of model business. fashion shows in the future. Whatever 37NOVIT MODELS MAY-JUNE 2020

And if you really decided to master this creative and very exciting profession, then: Welcome to the world of professional models! To enroll in our school of models, please visit: www.imagesofrussia.ru/mschool/ 38 NOVIT MODELS MAY-JUNE 2020

39NOVNIOT MVIOT MDEOLDS ELMS AMRCAHY--AJUPRNIEL 2020

Secret of success 40 NOVIT MODELS MAY-JUNE 2020

You have been accepted into the Agency and are ready to start working. You are happy, excited. A light \"cold shower\" will not hurt you. Therefore, a few caveats. Working as a model is a difficult trade, and no matter how strong your willpower, you will have to experience a lot of blows of fate. If you lose your sense of humor, you lose everything. Have a sense of humor to bear all the injustices that await you along the way. If you respond to everything with a smile, you will fly past adversity as if on wings. You have taken the first step - now your life is turned upside down. If you are smart and treat yourself with humor, you will quickly and painlessly adapt to the new situation. The secret of success for the model is in two words: To sacrifice - is to give up something now for a better future. Compete-to - fight for the realization of your goal. The secret is simple: you need to strive hard for one goal. Sometimes it makes life very difficult. The model is constantly focused on such things as diet, gymnastics, regime, skin and hair care, makeup, clothing, and participation in advertising shoots. You will plunge into a completely new world for you. It will dominate your life. Therefore, numerous and unexpected changes are inevitable. There may be some things that your family won't like. 41NOVIT MODELS MAY-JUNE 2020

A modeling career involves a lot of self-focus. Family and friends don't know yet that you will spend much less time with them. In addition, they will notice that you are spending a lot of money on something that will most likely not give an immediate return. There have been cases when models have suffered because of their anxious parents, envious girlfriends, and offended fans. It is necessary to maintain the presence of mind to professionally realize yourself, without causing harm to your loved ones. Let them know about everything you do during the day - this This will facilitate the transition period; it will become clear to them that you are busy with important things. Wait a little while, and your friends and family will discover how you have changed emotionally: gained confidence in yourself learned to \"present\" yourself in society. However, models are often selfish and nervous. No wonder - the profession of a model is not continuous entertainment, as it is often thought. This idea has nothing to do with reality, but your loved ones may think so, and this will complicate the relationship with them. Be prepared for the fact that you will have to sacrifice something. It depends only on you what kind of character you will form. Our advice is to steel your nerves. After all, as already mentioned, you will have to complete all your professional life. What does it mean to compete in relation to the profession of a model? Remember how 42 NOVIT MODELS MAY-JUNE 2020

43NOVIT MODELS MAY-JUNE 2020

a swimmer strives for a gold medal at the Olympic games: he trains hard, leaving aside other things. He spends many hours in the pool, not paying attention to the fact that the skin becomes dry and smells of bleach, and the hair becomes dull and split. He will not be intimidated by the fact that other swimmers are more experienced and capable, nor will he be deterred by the fact that he has to spend less time with family and friends. 44 NOVIT MODELS MAY-JUNE 2020

This sense of purpose is very important for the model. Thousands of people have done this work before you. But remember: many of them moved forward, working with their fists and not paying much attention to others. Don't try to look like them. You will achieve much more if you don't follow their example! It's always better to make friends than enemies. Novice models often perceive rejection as an insult, as a negative assessment of their appearance. In fact, sometimes customers just need a different type of model at this point. As soon as the model understands this, she will regain confidence that she (or he) looks good. You must work hard to become a competent, self - respecting and self-confident person-in short, a full- fledged person. If someone makes fun of you and asks you unnecessary questions, just laugh in their face. Those who are not familiar with the modeling business have misconceptions about it. The professional path of a model is not easy, and there are heavy disappointments and failures. But, on the other hand, it is the profession of a model that gives you experience, money, fame, and confidence in your abilities. To achieve success, you need to follow your own moral principles. Be honest with yourself, take care of yourself, and don't treat others with arrogance. And most importantly-always try to be a professional. NM 45NOVIT MODELS MAY-JUNE 2020



47NOVIT MODELS MAY-JUNE 2020

48 NOVIT MODELS MAY-JUNE 2020

NATALIIA LUKSHA, 17 years. @nataliia_luksha Model agency FINСH MODELS Saint Petersburg, Russia growth -172 sm bust - 87 sm waist - 60 sm hips - 89 sm clothing size - 42 shoes - 39 eyes - gray-blue hair - light brown They say about Natalia: \"Bright, beautiful, with a mischievous smile.\" She does not argue with this and agrees! Natalia is a model. She has extensive experience in photo and video shooting, participates in fashion shows in Italy, Moscow and St. Petersburg, and appears in advertising and image shoots, movies, and music videos. 1st Vice-Miss \"Top-Fashion 2017\", won the Regional beauty contest 2019. She studied at the theater Studio \"Easy people\" in Saint Petersburg. She is fond of modern dance and is engaged in rhythmic gymnastics. Also, she is a good swimmer, plays tennis. Likes to rollerblade, skate, and skateboard. He plays guitar and ukulele. She also has a hobby: galloping on a horse! \"across a vast field, so that the wind blows in your face and blows your hair!\" 49NOVIT MODELS MAY-JUNE 2020