TR3_2021_BP_ MM-26-a-2_presentaciónfinal_Manual de marca_Bolivar_Mayorga_Andrea

Iluminart Piensa, diseña, crea MANUAL DE MARCA



1 UNIVERSIDAD MAYOR DE SAN SIMÓN Facultad de Arquitectura y Ciencias del Hábitat Diseño Gráfico y Comunicación Visual TALLER DE DISEÑO III Docente: M.Sc.Arq. Alzérreca Pérez Jaime Juan Antonio. Auxiliar: Univ. Loayza Noemi Carmen. Estudiante: Bolivar Mayorga Andrea. 2021

2 “El poder de la imaginación nos hace infinitos”. John Muir

ÍNDICE 3 A Sensaciones y Emociones 4 B El Signo 16 C Aplicaciones 38

ACuerpo - A1: Inicio del emprendimiento - A2: Sensaciones producidas - A3: Relación Emprendimiento- Producto 4

“El principio es la mitad del todo. “ Pitágoras de Samos 5

A1

El inicio Iluminart es un emprendimiento que Influyendo en el proceso mi nace de la idea de crear una agenda modelo de desarrollo, el cual fue que sirva a su vez como organizador, el es el sustentable, y mi escuela cual al mismo tiempo está elaborado filosófica, siendo el epicureísmo. de material reciclado, tanto tapa como sus hojas, son amigables con el medio ambiente, así evitando el consumo excesivo de agua al crear hojas normales, de uso diario.

A2

Emociones Felicidad Iluminart pretende vender las emociones de felicidad y creatividad, la cosa es que al momento de que la persona reciba el producto innovador se sienta feliz con lo adquerido, y al momento de empezar a rayar el cuaderno deje fluir la creatividad. Creatividad

A3

Relación con el producto innovador Ambos se complementan en el sentido “El secreto para tener felicidad es tener algo de que buscan cuidar del medio que hacer”. ambiente, tanto la marca como las John Burroughs emociones que quiero vender a las personas, se sustentan con teoría, dando paso al buen desarrollo de mi marca iluminart.



Hojas hechas de Cuaderno, organizador material reutilizado Tapa dura, con espiral material amigable y diseños personalizados con el medio en la portada ambiente

“Si no te gustan las cosas, ¡cámbialas! No eres un árbol.” Jim Rohn Foto:Andrea Bolivar



BCuerpo 16 - B0: Creación del concepto - B1: Génesis - B2: El núcleo - B3: Grilla Constructiva - B4: Forma - B5: Aplicaciones de color - B6: Variaciones Autorizadas - B7: Reducciones - B8: Usos no permitidos - B9: Colores institucionales - B10: Descripción de la tipografía

“Piensa, sueña, cree y atrévete. “ Walt Disney 17

B0 El concepto Iluminart El logotipo de Iluminart es un foco y un Piensa, diseña, crea lápiz, donde juntos forman el concepto de un foco creativo, y con el cual ambas cosas tiene su significado. .El foco lo quise hacer en representación de la creatividad, representa la manera de generar las ideas, tomando de referencia la frase “se me prendió el foco”. . En cuanto a la idea del lápiz, igual pensé en la generación de ideas como las mismas se pueden plasmar en diferentes soportes.

B1 Génesis =

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B2 El núcleo Iluminart Los 4 elementos que hacen que todo el Piensa, diseña, crea logotipo funcione son los siguientes: - El nombre de la marca - El isologotipo de la empresa - Los colores y sus variaciones - Tipografía complementaria. Todos unidos permiten tener una armonía, el nombre viene de la union de 2 palabras: iluminar (haciendo alusion a lo que hace un foco), y la otra palabra es arte pero sin la e.

B3 Área constructiva Iluminart Iluminart Iluminart Piensa, diseña, crea Piensa, diseña, crea Piensa, diseña, crea REJILLA REGLA AÚREA GEOMETRIZACIÓN

B3 Espacio Vacío Iluminart Iluminart Piensa, diseña, crea Piensa, diseña, crea Total Espacio Vacío

B4 Forma Iluminart artIlumin Piensa, diseña, crea Iluminart Piensa, diseña, creaIluminart Piensa, diseña, crea Piensa, diseña, crea

B5 Color Iluminart Iluminart Piensa, diseña, crea Piensa, diseña, crea Marca en Negativo Marca en Positivo Se utilizará en caso de que el color del Se utilizará en caso de que el color de la soporte sea el mismo que el de la marca. fotografía sea un color en negativo.

Iluminart Iluminart Piensa, diseña, crea Piensa, diseña, crea Marca en Positivo Marca en Ecala de Grises Se utilizará en todos los casos posibles, Se utilizará en caso de que las publicaciones como ser: la papelería, publicaciones en sean impresas o ya sea para publicaciones redes sociales, etc. en periódico.

B6 Variaciones en fotografía “Lo importante es ver aquello que resulta invisble para los demás. “ Robert Frank

Iluminart Iluminart 2 opciones Iluminart Foto:Andrea Bolivar Foto:Andrea Bolivar Iluminart Foto:Andrea Bolivar Piensa, diseña, crea

B6Iluminart 2 opciones Iluminart Iluminart

B7 Reducciones Iluminart Iluminart Iluminart Iluminart Piensa, diseña, crea Piensa, diseña, crea Piensa, diseña, crea Piensa, diseña, crea 3 cm 5 cm 7 cm 1 cm Iluminart Iluminart Iluminart Iluminart Piensa, diseña, crea Piensa, diseña, crea Piensa, diseña, crea Piensa, diseña, crea 4 cm 6 cm 8 cm 2 cm

1 cm 3 cm 5 cm 7 cm 2 cm 4 cm 6 cm 8 cm

B8 Iluminart Usos no permitidos Piensa, diseña, crea IluminartPiensa, diseña, crea IluminartPiensa, diseña, crea Iluminart IluminartPiensa, diseña, crea Piensa, diseña, crea Iluminart Piensa, diseña, crea

B9 Colores instiucionales PANTONE PANTONE PANTONE 7723C 158C Neutral Black C C= 76 C= 2 C= 0 M= 12 M= 69 M= 0 Y= 67 Y= 100 Y= 0 K= 1 K= 0 K= 100 R= 52 R= 238 R= 35 G= 163 G= 114 G= 31 B= 121 B= 35 B= 32

B10 Tipografía utilizada Iluminart Kohinoor Bangla Medium Piensa, diseña, crea ABCDEFGHIJKLMNOPQ RSTUVWXYZ 1234567890 Advent Pro Regular ABCDEFGHIJKLMNOPQRS TUVWXYZ 1234567890

Foto:Andrea Bolivar

“Haz siempre tu mejor esfuerzo. Puede que no siempre ganes, pero siempre estarás orgullo de ti mismo”.

CCuerpo Aplicaciones - C1: Matriz resumen - C2: Socializacion de la marca - C3: Soporte de Socializacion - C4: Producto paradigmático 38

39

C1

Matriz Resumen %\"! ?\";3>@[email protected]'?\"8'=>4?9364'@554R:?4>'4'=:>:[email protected]<[email protected]'T9\"' F,1,#.*%%-(&0%*#+%#H(0%#',$(+#-(+#0,+(+#)%*,#2/\"+\"%*(#\"&&,7(*#0,&#/&(#-:&%(#)*,)\"(#$%#0/($%*&,+#,*6(&\"8($,*%+9 ;[email protected]:[email protected]:'8:'<:>3: %\"# V9;[email protected]@3:[email protected]'?\"8'=>4?9364'@554R:?4> M&#0/($%*&,#%+#\"&'%*+(&'%#)%*,#+\"##7\"%&%#0,1,#/&#,*6(&\"8($,*#(3/$(#%-#$,<-%5($%1;+#2/%#-,+#$\"+%B,+#)*,)\",+#3#%-#1('%*\"(-#*%0\"0-($,#-%#$(#/&#)-/+9 %\"$ @?\":'?\"'>\"T9\">@<@\"564'6\"[email protected]'4'[email protected]'!,.D.'-&'F.' >(#%-(<,*(0\"A&#+%*:(##\"$%(*#&/%7(+#0,+(+5#&/%7(+#\"-/+'*(0\",&%+5#H(0%*#2/%#-(#1%&'%#0*%('\"7(#'*(<(?%5##-/%6,#),$%*#--%7(*-,#(#\"1)*\"1\"*#%&#+,),*'%+#$\".%*%&'%+9 ,.#-$%L0%*'.'E&-,%0/,0Q#'E&'&F*C.%*,0Q#2 !\"#$%6%'%-2/2\"+#%.275*(.$.(2*$8 &\"! ?\";3>@[email protected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email protected]'?\"8':=4>6\"';\"<@[email protected]':8'=>4?9364' L-#%-%1%&',#%+0%&0\"(-#)(*(#),$%*#0*%(*#-(+#0,+(+#%+#7%*#-(+#&%0%+\"$($%+#$%#-(+#)%*+,&(+5#2/%#%+#-,#2/%#2/\"%*%&5#2/%#-%+#--(1(#-(#('%&0\"A&5#2/%#-%+#6/+'(9 &\"$ ?\";3>@[email protected]'?\"8':=4>6\"'>\"6B>@34':8'=>4?9364 :8S95'46>4'\"8\"<\"564'3453\"=69:8'T9\"'\"8'\";[email protected]:56\"' &\"% 345;@?\">\"'=\">[email protected]\"56\"'\"5'39:564':'\"8'=8:5'\";6>:[email protected]'Z' T9\"'[>@5?\"';4=4>6\"':8'=>4?9364M

C2 Socializacion de la marca

Papelería Tarjeta Personal

C2 Esbozos de web

Esbozo celular Esbozo Tablet

C3 Marca aplicada