THE LONDON FACOMMERCIAL OPPORTUNITIES
The London FA - Who Are We?The London Football Association is a successful, non-for-profitorganisation serving the community and delivering footballthroughout London since 1882. We are the number one governingbody for the sport in London and we pride ourselves on being thekey leading voice of national game across the South East.We are the true champions of grassroots football and are solidbastions of the community, representing and administeringcounty-wide football teams, matches and events, alongside acomprehensive football education programme specificallydesigned and implemented to improve football standards for alland to progress player development across the board.The London FA has 84 affiliated football leagues and county cupcompetitions, over 1,450 individual clubs and over 3,300 teams,all of whom provide access and enjoyment for as many as 45,000diverse football players of all ages throughout the region.
The London FA - Who Are We?The London FA can also lay claim to as many as 12,500regular volunteers and 1,639 FA qualified referee’s allhelping the London FA ensure a smooth grassrootsoperation and a professional approach to match daygovernance.Alongside football delivery, we pride ourselves on ourextensive reach and positive influence within localcommunities here in London. We are hugely passionateabout the social value football provides and we fully believethat our community programmes and initiatives are keydrivers in strengthening London’s social bonds.By supporting these local networks and communitylifelines, the London FA can be proud of the success wehave in facilitating and delivering rewarding family time forthousands of participants, all of whom enable the LondonFA to promote increased participation in the sport and helpus reinforce the positive messages and benefits ofremaining active and living a healthy, balanced lifestyle. 7
The London FA – Our VisionGrassroots football across the UK has changed and sohas the London FA; and we want you to be a part of hisprogressive development phase.Building on our proud heritage in grassroots football, weare increasing our commitment to all aspects of the game;from player participation to improving standards byrecruiting and licensing hundreds of new FA qualifiedcoaches each and every year.Via our networks and community football programmes, wecontinually inspire and encourage thousands of volunteersto get involved in the game. We also work extremely hardto recruit and license a small army of qualified referees toensure that we cover 95% of all football games across thecapital.We’re also hugely committed to the development offootball facilities, both new builds and refurbishments. As aCounty FA we are leading the way in identification andregeneration of new and existing grass and new 3Gfootball pitches, overseeing as many as ten new projectsfrom start to finish every year.
The London FA – Our VisionOff the pitch our senior management team is leading aninnovative, inclusive and transparent business model thatis totally unique to the London FA and places businessesand local communities at its core.We work extremely hard to understand our businesspartners; we’re keen to know your business objectives andnarratives and our dedicated Business DevelopmentManager and Marketing & Communications team will workhard to find solutions across a number of channels.Building upon the great work done thus far we use insight,technology and innovation to best engage and involveeverybody irrespective of gender, age, race or religion.We believe that football is a language understood by allwith the power to inspire, enthuse, enrich and improvephysical and mental well-being and the London FA arehighly motivated to create even more opportunities for it todo so much more.
The London FA – Our ValuesINTEGRITYWe are open, honest and committed to doing the rightthingPRIDEWe take responsibility, are confident in our approach andenjoy our workCOLLABORATIONWe are inclusive, respectful and work co-operativelyacross teamsEXCELLENCEWe are professional, innovative and customer focused
THE LONDON FACOMMERCIAL OPPORTUNITESBRAND LICENSE AGREEMENT
The London FABrand License AgreementAt the very core of our new inclusive and transparentapproach to your business needs is our innovative brandlicensing strategy.We understand that the majority of our commercialpartners wish to increase the profile of their productservices or to build brand loyalty and long term repeatbusiness within a leading sports industry. Others, it’s fairto say, simply use the partnership to positively influencetheir ideal customers or advance their business objectives.Whatever the motivation, most businesses choose theLondon FA because, after all, we are the number oneorganisation for football in the capital. We are well knownand well respected for delivering football, improvingstandards and championing grassroots football andcommunities throughout London at every key point.Our influence, reach and links to this key sporting industryand lucrative market place is often a very attractiveproposition to any business wishing to market, sell orimprove their reputation by receiving support andendorsements from the London FA.
The London FABrand License AgreementThe London FA brand license agreement effectivelymeans that your business will have the full support andendorsement of the London FA.The brand license agreement from the London FA willgrant your business permission to develop, market andsell London FA approved products or services anywherein the UK.The London FA brand license agreement will allow yourbusiness to generate additional revenues by leveragingthe London FA brand name, brand value, logo andmark(s) across your own promotions and marketing andpromotions channels.Benefits include;• Increases market share• Opens new retail channels• Increases awareness for your product or service• Attract new customers• Build a competitive advantage• Lends credibility to your products or services• Generates incremental revenues through the sale of licensed products or services
The London FA LONDON FA BRANDBrand License Agreement LICENSE AGREEMENTIn addition, The London FA will guarantee full online and PACKAGE £3,000 + (VAT) per yearprint support with every brand license agreement,including;• Full online advertising and your company inks on the London FA website for duration of the agreement.• News stories created and promoted across all online channels.• Social Media engagement and online / email promotions as agreed to our databases.• Newsfeed featured on the new London FA website (due to launch early 2016)• London FA handbook – full page promo• London FA County Cup programme - full page promo• London FA Representative Team match day programme promo• eMagazine – full page promo• Special rates on London FA Cup sponsorship packages• Access to England international games and FA Cup final tickets at Wembley stadium
THE LONDON FAPRINCIPLE PARTNERSHIP PACKAGES
THE LONDON FA PRINCIPLE PARTNERSHIPCOACH EDUCATION PROGRAMME
The London FAPrinciple PartnerCoach Education Programme(FA Coaching Courses)As principle partner for the London FA Coach EducationProgramme (CEP), we can guarantee unparalleledexposure to your target market in what is a undoubtedly akey region in the UK.The London FA host upwards of 100 CEP courses everyyear with each one specifically designed and implementedto increase the number of licensed FA qualified coachesacross grassroots football.Each CEP has an average of 24 new learners inattendance which translates to a huge captive audience of2,400 potential new customers and brand champions foryour product or services each and every year.
The London FAPrinciple PartnerCoach Education Programme(FA Coaching Courses)As principle partner, your business will have exclusiveexposure at each and every Coach Education course thatwe host.During each Level 1, Level 2, GK Level 1 & 2, Futsal Level1, Youth Module 1,2 & 3 courses we hold, our army of FAqualified tutors will be fully briefed about your product orservice and each of our tutors will be supplied with yourfully approved company branded kit.We will also guarantee that each and every course held bythe London FA, will be fully branded with the use ofportable ‘pop-up’ sales stands specifically created by theLondon FA and with your full branding and productmessage.We can also guarantee unique access for your salesteams to present and promote your product at any LondonFA CEP across London.
The London FA – The View From The Stands
LONDON FA COACH The London FAEDUCATION PRINCIPLE Principle Partner Coach Education ProgrammePARTNERSHIP (FA Coaching Courses)Includes London FA brand license Key benefits include;agreement • Recognition as lead partner for all London FA Coach Education Programs (FA coaching courses) • Brand license agreement for the duration of the partnership. • Business promotional insert in all CEP learning materials. • Full exposure via ‘pop-up’ stands and company branded tutor kit. • Opportunity to present and demonstrate your product or services at every CEP event. • Access to the London FA licensed coaching database with over 6,500 coaches and contact details. • London FA homepage presence. • Exposure of your brand across our social media channels.
THE LONDON FA PRINCIPLE PARTNERSHIPCONTINUED PROFESSIONAL DEVELOPMENT
The London FAPrinciple PartnerContinued Professional Development(CPD)As principle partner, the London FA are able to offer yourbusiness a unique opportunity to gain invaluable exposureto our elite football coaching network via excusive accessand branding rights to our Continued ProfessionalDevelopment Programme (CPD)Unlike our coach education programme, our CPD eventsare only open to qualified London FA coaches currentlyoperating at the elite end of grassroots football.CPD events are hosted by the London FA and areexclusively run by The FA’s ‘National Coach DevelopmentTeam’ made up of some of the most prominent and highlyqualified figures football coaching has to offer.The London FA run 6 x Continued ProfessionalDevelopment courses throughout the year as part of ourcoach development programme. Events are designed tofurther the development of our qualified coaches whilstproviding ideal networking opportunities for coachesacross clubs to share ideas and best practices.
LONDON FA The London FA Principle PartnerCONTINUED PROFESSIONAL Continued Professional DevelopmentDEVELOPMENT (CPD)PRINCIPLE PARTNERSHIP - Each event is attended by an average of 40-50 qualifiedIncludes London FA brand license coaches from London and beyond.agreement The London FA would guarantee unique access to each event to allow your teams to present and demonstrate your product services. Each event will be supported by branded ‘pop-up’ sales stands in situ, similar to our Coach Education Events. The FA’s ‘National Coach Development Team’ will also be fully branded in your company sponsored kit. Access to the London FA licensed coaching database with over 6,500 coaches and contact details.
THE LONDON FA PRINCIPLE PARTNERSHIPPLAYER DEVELOPMENT CENTRES
The London FAPrinciple PartnerPlayer Development Centre (PDC)As principle partner, the London FA are able to offer yourbusiness exclusive exposure and the opportunity to promoteyour product services at the London FA’s highly regardedPlayer Development Centres (PDC)The London FA PDC programme aims to provide extracoaching sessions and coaching support to elite grassrootclubs and their players.PDC events are held each week with one event in NorthLondon and one in South London and are led by London FAprofessional, full-time coaches with pro club experience.Players and coaches are recommended by their clubs toattend the weekly events on an invitation basis only.PDC teams are also selected to compete against other PDCteams across the UK during friendly fixtures and footballfestivals throughout the year.
LONDON FA The London FA Principle PartnerPLAYER DEVELOPMENT Player Development Centre (PDC)CENTRESPRINCIPLE PARTNERSHIP The London FA Player Development Centres for girls are also considered as the first step on the Girls TalentIncludes London FA brand license Pathway in England, bridging the gap between grassroots football and pro centres of excellence.agreement The London FA currently has 87 players, across two centres on our books led by 12 dedicated professional football coaches. Centres run once a week for 20 weeks in the season. As principle partner, the London FA offers exclusive exposure via ‘pop-up’ sales stands, company approved branded coaching kit and exclusive access for your sales teams to promote and demonstrate your products or services at any one of our Player Development Centres. Access to the London FA licensed coaching database with over 6,500 coaches and contact details. Access to the London FA players database of over 100 elite players.
THE LONDON FAPRINCIPLE PARTNERSHIP VOLUNTEERS PROGRAMME
The London FAPrinciple PartnerVolunteer ProgrammeWhilst the London FA may have over 12,500 inspiredvolunteers prepared and mobilised for action right acrossthe capital, we know that the job isn’t yet complete.In the delivery for excellence and a grassroots service thatis unparalleled, we continually work hard to recruit,develop and reward our army of volunteers by providing aprogressive, clearly defined pathway into football andbeyond.Key volunteer programs such as our Football Futuresprogramme or Young Leaders initiatives are designed tohelp the London FA identify the bright stars of tomorrowand then fast track talented young people into the footballindustry.The London FA have committed a lot of time andresources in young people as we believe it is important todevelop and support a skilled workforce that will helpsecure the for the future for football, not just in London butacross the globe.
The London FAVolunteer ProgrammeEach young person is firmly placed at the heart ofour Football Futures programme choosing what,where and how they wish to volunteer in footballacross a number of different footballing themes.On an annual basis, over 4,000 young people willbe provided with an opportunity to get involved involunteering in football with development of lifeskills at the core of everything they do.In total, the London FA have over 400 youngvolunteers activity representing our organisationthroughout London by enabling young people totake up the football in their area.London FA led schemes such as TEAM 19 andTEAM 23 provide our young volunteers invaluablereach and exposure to young people across thecapital.Led by the London FA Youth Council, ourvolunteer ‘Football Activators’ are able to formfirm links with schools, college's, universities andother youth organisations in quest to deliverfootball for all young people in London.
The London FA LONDON FAPrinciple PartnerVolunteer Programme VOLUNTEER PROGRAMME PRINCIPLE PARTNERSHIPAs principle partner for the London FA volunteersprogramme your business will be given a very unique Includes London FA brand licenseopportunity in that your brand will be seen to be helpingthe London FA deliver football to a huge market of young agreementpeople right across the capital.Working alongside the London FA your brand will becomesynonymous with the delivery of football to the youth ofLondon. As principle partner, your business will have alevel of visibility and exposure in schools, college’s,universities and other youth organisations that others canonly wish for including exclusive access the London FAvolunteers database.Events such as the London FA Young LeadersConference, Volunteer Development Days and the manyLondon FA sales stands, will be fully branded with yourcompany names/logo’s and brand messages.Our Youth Council members and our team of ‘footballactivators’ will wear your fully approved company brandedkit when on active duty. To help reinforce this message,each and every member of our Football Futures will begiven a branded t-shirt which they will be asked to wearwhen volunteering each week.
THE LONDON FAPRINCIPLE PARTNERSHIP JUST PLAY PROGRAMME
The London FAPrinciple PartnerJust Play ProgrammeThe London FA Just Play football programme has createdthe perfect opportunity for anyone to get their boots backon and join us at one of our Just Play kickabouts all acrossLondon.Our sessions are the ideal way for anyone, regardless ofability who wishes to start playing regular football butwithout the added pressure of having to commit everyweek. Games are flexible and sociable and each one ledby an FA qualified Just Play organiser, who is on hand toensure ensure participants have fun on the pitch whatevertheir level of fitness or ability.The London FA currently run 20-25 weekly Just Playevents in London with average on 20 participants eachtime. However, such is the demand for this format offootball, the team are working hard to expand our delivery.
The London FAPrinciple PartnerJust Play ProgrammeAs principle partner for the Just Play programme, yourbusiness will stand shoulder to shoulder with the LondonFA in helping us reach and develop a huge following ofrecreational football players.The goodwill created right across London by such afantastic football programme will reflect well on yourbusiness as you help the London FA change lives,breakdown social barriers and help reinforce strong andlong-lasting social networks.Despite the fact that events take place every day of theweek, the London FA would increase our Just Play offers.As a result, the London FA have forged many strongworking relationships with many professional footballcommunity foundations, leading local authorities,community centres and leisure facilities all across London.
LONDON FA The London FA Principle PartnerJUST PLAY Just Play ProgrammePRINCIPLE PARTNERSHIP As principle partner for the Just Play programme, yourIncludes London FA brand license business will be guaranteed unique exposure to our extensive network of football facilitators as well as ouragreement database of active participants, local leagues and football clubs. Other benefits include; • Company branded kit for our Just Play team facilitators • Branded Just Play ‘starter kits’ (Footballs, bibs etc) • ‘Pop-up’ sales stands at each event • Access to our Just Play database of over 500 active participants • Exposure at our Just Play football festivals and day events throughout the year
THE LONDON FA PRINCIPLE PARTNERSHIPWALKING FOOTBALL PROGRAMME
The London FAPrinciple PartnerWalking Football ProgrammeWalking Football, a slower-paced version of the beautifulgame aimed at the more mature participant, is fastbecoming a leading area of growth and participationacross the capital.Our Walking Football programme and schemes are hugelypopular as they often create a shared platform from whichparticipants can enquire, express, learn, lambast or lamenton all aspects of this relatively new, innovative version offootball.Our football development officers at the London FA worktirelessly to provide friends, clubs and leagues with theopportunity to get involved. Our dedicated London FAFDO’s provide the latest information on the game'sexpansion and development, whilst allowing access tofunding via the FA’s Just Play initiative.The London FA’s invaluable and on-going support andnetwork links currently run and operate 10 WalkingFootball sessions each and every week, in venues rightacross London.
LONDON FA The London FA Principle PartnerWALKING FOOTBALL Walking Football ProgrammePRINCIPLE PARTNERSHIP Our current database of player of over 2,000 activeIncludes London FA brand license participants continues to grow, whilst our networks within the game and our partner venues cover each every corneragreement of the capital. Put simply, there isn’t a game of Walking Football currently happing right now in London that the London FA haven’t helped in some way shape or form. As principle partner for our Walking Football programme the London FA could offer your business the highest level of exposure to this growing football format. Benefits include; • Company branded kit for our Walking Football team facilitators • Branded Walking Football ‘starter kits’ • ‘Pop-up’ sales stands at each event • Access to our Walking Football database of over 2,000 active participants • Exposure at our Walking Football festivals and day events throughout the year
THE LONDON FAPRINCIPLE PARTNERSHIP FUTSAL PROGRAMME
The London FAPrinciple PartnerFutsal ProgrammeFutsal is an exciting, fast-paced small sided football gamethat is widely played across the world and is officiallyrecognised by both UEFA and FIFA.Futsal is an exciting, fast-paced small sided football game,normally played on a flat indoor pitch with hockey sizedgoals and a size 4 ball with a reduced bounce. The gameis widely played across the world and is officiallyrecognised by both UEFA and FIFA.It is played to touchlines and all players are free to enterthe penalty area and play the ball over head-height.Games are 20 minutes per half, played to a stopping clock(similar to basketball) with time-outs permitted.This exciting new format is extremely popular acrossespecially in women's and youth football. Clubs, playersand coaches are all convinced of the huge benefits thegame has on player development and the technical abilityof an individual player or team.
LONDON FA The London FA Principle PartnerFUTSAL PROGRAMME Futsal ProgrammePRINCIPLE PARTNERSHIP The huge demand for Futsal and the impressive up-takeIncludes London FA brand license amongst Londoners has been phenomenal. Thanks to the London FA’s trailblazing approach, our dedicated team ofagreement Football Development Officers are helping facilitate more games, at more venues, for more people than ever. Our Futsal programme is massively successful with weekly sessions that attract a healthy number of regular participants from all areas of the game. Our database of active participants is growing as is our network of Futsal leagues, competitions and top class facilities. Principle partners benefits include; • Company branded kit for our Futsal team facilitators • Branded Futsal ‘starter kits’ • ‘Pop-up’ sales stands at each event • Access to our Futsal database of over 500 active participants • Exposure at our Futsal festivals, London FA Futsal team and other day events throughout the year
THE LONDON FAPRINCIPLE PARTNERSHIP DISABILITY FOOTBALL
The London FAPrinciple PartnerDisability FootballDisability football in London is continually evolving and theparticipation numbers are huge with the London FAleading the way in creating opportunities for anyonewishing to be involved in the game regardless of theirability.Inclusion and opportunity are extremely important to theLondon FA with disability football in its many forms high onour agenda.Our aim is to retain existing provisions whilst seeking newways to develop and expand opportunities, to truly makefootball available all.Working with key partners such as the South LondonSpecial Needs League, STEP League and the TottenhamHotspur Foundation our dedicated full-time disabilityfootball development officers are committed to enabling allplayers the chance to play our national game.
The London FAPrinciple PartnerDisability FootballThe London FA is un-paralleled in its dedication andcommitment to disability football providing a whole host ofprogrammes and initiatives specifically designed andmanaged to be truly inclusive and suitable for all needsincluding;• Football for all• Blind or partially sighted football• Cerebral palsy football• Inclusive disability FC• Disability leagues• Disability player development centres• Disability player pathway
The London FA LONDON FAPrinciple PartnerDisability Football DISABILITY FOOTBALL PRINCIPLE PARTNERSHIPAs principle partner for our disability football programme ,The London FA are able to guarantee a level of exposure Includes London FA brand licensethat is truly unique across the capital. agreementThe goodwill generated by your association with theLondon FA‘s truly live changing football programme isinvaluable and will not only reflect well on your products orservices but it will mark out your business as a truechampion of community and social positivity.Other benefits include;• Exposure at every Disability event• Access to our extensive network of disability partners• Invaluable positive media and community goodwill.• Branded tutor kit at all London FA training events• Branded ‘pop-up’ sales stands at London FA training events
THE LONDON FAPRINCIPLE PARTNERSHIP REFEREE ACADEMY
The London FAPrinciple PartnerReferee Academy PartnerAs principle partner for the London FA referee academycan guarantee your business key exposure and access toour refereeing networks, from our referee educationprogramme, referee development events and including ourmonthly referee ‘mastermind’ events.This really is truly unique opportunity to gain exposure andaccess to our referee database of 1,800 FA qualifiedreferees.The London FA host 20-30 basic referee courses everyyear with each one specifically designed and implementedto increase the number of FA qualified referees acrossgrassroots football in London.Each course has an average of 24 learners in attendancewhich translates to a huge captive audience of 2,400potential new customers and brand champions for yourproduct or services each and every year.
The London FAPrinciple PartnerReferee Academy PartnerAs principle partner, your business will have exclusiveexposure at each and every basic referee course,development event and mastermind group we hold.All of our FA qualified tutors will be fully briefed about yourproduct or service and each of our tutors will be suppliedwith your fully approved company branded kit.We will also guarantee that each and every event hostedby the London FA will be fully branded with the use ofportable ‘pop-up’ sales stands specifically created by theLondon FA and with your full branding and productmessage.We can also guarantee access for your sales teams topresent and promote your product at any London FA CEPacross London.
LONDON FA The London FA Referee Academy PartnerREFEREE ACADEMYPRINCIPLE PARTNERSHIP Benefits include; .PACKAGE £5,000 per year – includes • Recognition as principle partner for the London FALondon FA brand license agreement referee academy • Brand license agreement for the duration of the partnership. • Business promotional insert in all referee learning materials. • Full exposure via ‘pop-up’ stands and company branded tutor kit. • Opportunity to present and demonstrate your product or services at every referee academy event. • London FA homepage presence. • Exposure of your brand across our social media channels. • Access to the London FA licensed referee database with over 1,800 referees.
THE LONDON FAPRINCIPLE PARTNERSHIP FACILITY DEVELOPMENT
The London FAPrinciple PartnerFacility Development PartnerThe London FA recognises the importance of high qualityfacilities for football and therefore we play a vital role insupporting many facility projects across the capital eachand every year.Working alongside the The FA’s National Game Strategy,The London FA are continually seeking news ways inwhich we can improve the quality of and access to footballfacilities that go above and beyond the idea of ‘fit forpurpose’.Our dedicated team work closely with local authorities,national governing bodies and private investors tounderstand what is needed in order to meet the demandfor quality facilities in every local authority area in London.
LONDON FA The London FA Principle PartnerFACILITY DEVELOPMENT Facility Development PartnerPRINCIPLE PARTNERSHIP The London FA are also committed to improving footballPACKAGE Includes London FA brand facilities at all levels and we provide guidance to all clubs in the national game.license agreement Working in partnership with the likes of Sport England, the Premier League and the National Lottery, the London FA are dedicated in raising standards in London and these include; • Football pitches • Goal posts • Changing Rooms • Artificial Pitches • Ground grading improvements • Floodlights • Funding for facility improvements • Guidance on running a sustainable club • Club leaders programme Typically, the London FA work on 10-15 new projects every year.
THE LONDON FAPRINCIPLE PARTNERSHIP COUNTY CUP COMPETITIONS
The London FACounty Cup CompetitionsThe London FA County Cup competitions are some of thelongest running and most prestigious cup competitionsfootball and London have to offer.The London FA runs no less than 20 County cupcompetitions each year from youth to adult football,including the London FA Senior Cup, which can attract agate of 2,000 spectators during the cup final.With 48 Step 1-7 clubs, 432 Step 7 & below clubs and 26women’s clubs, the London FA County cups are fiercelycontested throughout London.A partnership with the London FA will not only being yourbusiness a full range of keenly felt benefits but one thatwill showcase your involvement in local community life,bringing meaning and benefits to thousands of people andother organisations right across the capital.
LONDON FA The London FA County Cup CompetitionsCUP COMPETITIONS London FA County cup competition packages include;PACKAGE start from £1,500 for youth • Cup naming rights and full recognition as main sponsorcup competitions for the competition • Each competing club MUST include the sponsors advert / logo in their match day programmes • Comprehensive exposure in the cup final programme • Representation in both pre & post match presentation party • Pitch side advertising boards • Winning team to be photographed with company banner • Corporate guest passes to the cup final
Search
