PROCESSBOOK

Package Graphics Reflective Process Book

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Package Graphics Process Book RISD Fall 2020 Joy Cho

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Tabel of Contents 00 UNIT ZERO Templates and Egg 01 UNIT ONE Label Redesign 02 UNIT TWO Toy Packaging 03 UNIT THREE Corrugated Packaging 05

00 UNIT ZERO: TEMPLATES AND EGG Using the packaging prototypes, I explored five different templates of packaging. I created these templates with construction paper and selected them based on different shapes and usability. REFLECTIVE PROCESS BOOK 06

TEMPLATES AND EGG To construct an egg shape, I observe carefully, and I molded an egg shapes with gello and freeze it. UNIT ZERO 07

01 UNIT ONE: LABEL REDESIGN Redesign an existing label I choose to explore the brand identity of baby food company called Beech-nut. offer natural and organic products that are free from artificial preservatives, colors and flavors. In fact, we conduct over 20 rigorous tests on our purees, testing for up to 255 pesticides and heavy metals REFLECTIVE PROCESS BOOK 08

LABEL REDESIGN UNIT ONE 09

01 OP WHEN OPENING, DO NOLISTEN FOR P T USE IF BUTTON IS UP. Serving Size 1 jar (113g) OP WHEN OPENING, DO NO NATURAL S Amount per serving 0% 10 HAKE WELL, SEPERATION IS Calories 70 % DV REFLECTIVE PROCESS BOOK HAKE WELL, SEPERATION IS Total fat 0g0 Sodium 0mg 0% Total Crab. 16g 17% DV Fiber 1g Total Sugars 10g 0% Protein 0g 0g Added Sugars Calcium 4% DV %DV = % Daily Value LISTEN FOR P T USE IF BUTTON IS UP. NATURAL S APPLE PUREE LEMON JUICE WATER

LABEL REDESIGN UNIT ONE 11 Serving Size 1 jar (113g) Amount per serving 0% APPLE PUREE Calories 70 0% DV LEMON JUICE Total fat 0g WATER Sodium 0mg 0% Total Crab. 16g 17% DV NET WT Fiber 1g 4 OZ (113g) Total Sugars 10g 0% Protein 0g 0g Added Sugars NET WT 4 OZ (113g) Calcium 4% DV PROOF OF PURCHASE %DV = % Daily Value Serving Size 1 jar (113g) Amount per serving 0% PEAR PUREE Calories 70 0% DV LEMON JUICE Total fat 0g WATER Sodium 0mg 0% Total Crab. 16g 17% DV Fiber 1g Total Sugars 10g 0% Protein 0g 0g Added Sugars Calcium 4% DV PROOF OF PURCHASE %DV = % Daily Value

02 UNIT TWO: TOY PACKAGING PICK A TOY AND REDESIGN PACKAGE FOR IT REFLECTIVE PROCESS BOOK Using the packaging prototypes, I explored five different templates of packaging. I created these templates with construction paper and selected them based on different shapes and usability. Target Audience Every kids over 4 years old are target audience, because warning of chocking hazard. Kids can recreate favorite scenes from the movie or make up their own adventures with this DreamWorks Trolls World Tour Figure. This figure features colorful hair and includes little brush. Package includes figure character card with little hair decoratable parts and brush. These parts are coloring exercise for kids, according to the Harper’s features. 12

TOY PACKAGING ÒArt is one of those things that's hard to define.Ó Typeface /Trolls/ Troll Fonts is totally based on Troll Mov- ie. Trolls Font Family has full support for Cyrillic letters and available in only one regular-Bold style.le. /Roboto/ Roboto is a neo-grotesque sans-ser- if typeface family developed by Google. Google developed the font to be “modern, yet approachable” and “emotional.” UNIT TWO 13

REFLECTIVE PROCESS BOOK02 /Toy Packaging Inside/ 14

TOY PACKAGING /Toy Packaging Outside/ 15 UNIT TWO

03 UNIT THREE: CORRUGATE PROJECT REFLECTIVE PROCESS BOOK Brand Story At Repose, we believe the happiness we are looking for is not that far from us. We can find joy from a little leisure in our everyday life. Like drinking coffee after work, a sofa where you can sit back and relax for a while when you back home, and the feeling of the cool blanket before going to sleep. Our brand would like to present the joy of a little leisure through a relaxing scent that we can feel everyday. 16

Consumer CORRUGATE PROJECT Repose’s main target customers are 25-45 women who love traveling, and reading. We communicate with chic minimalistic packaging and voguish stores, indulgent scents and the mere comfortable feeing of applying to our product. UNIT THREE 17

REFLECTIVE PROCESS BOOK03 Package Detail This package has distinct house motive, worthy of the name Room Spray Pack- age. Customers can imagine the prod- uct’s shape and size through the window. E-flute paper’s rough side protects the package from scratches and impact. The product is revealed when the ribbon is unwrapped and the house is lifted. The package can be used as a scent releaser by spraying Repose directly on it. It is de- signed to be able to be placed or hanged. Repose boats 4 different scents (Foggy daw, Busy buzzy, Back home, Long night) which are meant to be sprayed in the order shown to reflect the flow of time. Customers can distinguish different scents by the color of the roof and the label on the package. 18

CORRUGATE PROJECT FOGGY DAWN BUSYBUZZY LONG NIGHT BACK HOME UNIT THREE 19

REFLECTIVE PROCESS BOOK Colophon Student JOY CHO Instructor AKEFEH NUROSI Package Graphics Reflective Process Book Acumin Pro Family