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Aya Mahmoud ,originally an Egyptian that is based in Dubai.She comes from a dynamic background that allows her to be creative with the creation of the ads.The work experience that she was able to undertake pushed her boundaries and taught her that there are no limits to creativity.Aya will continue to look forward for opportunities that will reflect her passion for advertising. 5
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•Client Egyptian Women •Problem Educated married Egyptian women still accept spousal abuse •Big Idea راجل١٠٠ ب •Insight For Zeina, marriage is the only security that she fears to lose. 9
PORTFOLIO CAMPAIGN LOGO 10
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PORTFOLIO Mall Activation This activation is created to help women be aware about how dangerous it is hid- ing your bruise from people just because you dont want them to look at you.And to also help women to be aware of our campaign and our community that is created to help all women out there who have faced violence in a phase in thier lives. 12
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PORTFOLIO Street Billboard 14
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PORTFOLIO Mobile Application 16
This app was specifically designed to gather evidence of domestic abuse. Not only it can help apply for protection from abusers it also helps users to better understand what is happening to them by providing space for notes and doc- umentation to be collected.In case of emergen- cies,they can contact a group of trusted people with just a few taps on the smartphone. Users can choose from different text messages, or simultaneously ask available friends or family members to come and help, call the police, or take other assistance actions immeditely . 17
PORTFOLIO Instagram Posters 18
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PORTFOLIO Magazine Advert 26
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PORTFOLIO Facebook Banners 28
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PORTFOLIO Campaign Merchandise 32
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PORTFOLIO CAMPAIGN 2 34
•Client Smart life •Problem Create an integrated campaign which will attract, retain and ensure consistent attendance of students at smart reading. •Big Idea Change the story •Insight Ali a modest worker, finds no reason to improve himself CampaignWinner, Second Place Dubai lynx Student Integrated Awards Festival at 2019 35
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PORTFOLIO Print Ad 38
कहानी बदलें और वह बदलाव बनें िजसे आप अपने बचच् ों P:+ 971504507946 39
PORTFOLIO Street Banner 40
Change the story Be the change you want to see in your children 41
PORTFOLIO Campaign Flyer 42
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PORTFOLIO CAMPAIGN 3 44
•Client Al Maaya K9 •Problem Create a print campaign that will motivate and encourage people living in Dubai to adopt a dog whether it is a pure breed, mixed breed or stray. •Big Idea Insert a dog / املا الفراغ •Insight Young Working expats living abroad struggle with loneliness 45
PORTFOLIO CAMPAIGN LOGO 46
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PORTFOLIO Print Ad 1 48
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PORTFOLIO Print Ad 2 50
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