12HR McDonald’s BURGER CHALLENGE Students MD8210 | CA1 CPJ | Ruth Yong Jing Jing (P2008703) DMAD/FT/2B/DC03 Ariel Kwa Jie Yun (P2105361) Melcia Claire Ng (P2137166) Norelle Chua Joo Leng (P2142548)
Week 2: 12hr Burger Challenge Research
Week 3: 12hr Burger Challenge Confirmed Story Our Story/Concept A couple in the park are enjoying their picnic time together. However, they began to argue over the differences in sauce choices; one prefers samyang sauce, whilst the other likes carbonara sauce and couldn’t reach a conclusion. In the end, they reached a compromise where the sauces are combined. This is where the rosé sauce is born. With that, their love has also blossomed and continue to bloom through this burger.
Week 3: IG Reel Draft ● The drafts were done up using Procreate. ● We followed the ideation we had in our storyboard and went on to draft the graphic elements. ● We started off with illustrating the bushes because it appears in the first scene of the story board. ● After illustrating the first draft, it felt that the visuals/art style did not match what we were looking for and thus, we decided to redraw the entire thing.
Week 4: Packaging Drafts (Prints) In the next following 2 slides, I will be showing the variations of trial and error with the patterns and colours around the box, to find out with location and colour suits the packaging.
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