Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource
Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Monthly Income Notes Total Date Source
Monthly Expenses Notes Total Date Description
MONTH #7 ___________________________________
Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource
Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Monthly Income Notes Total Date Source
Monthly Expenses Notes Total Date Description
MONTH #8 ___________________________________
Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource
Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Monthly Income Notes Total Date Source
Monthly Expenses Notes Total Date Description
MONTH #9 ___________________________________
Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource
Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Monthly Income Notes Total Date Source
Monthly Expenses Notes Total Date Description
MONTH #10 ___________________________________
Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource
Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Monthly Income Notes Total Date Source
Monthly Expenses Notes Total Date Description
MONTH #11 ___________________________________
Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource
Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Monthly Income Notes Total Date Source
Monthly Expenses Notes Total Date Description
MONTH #12 ___________________________________
Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource
Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:
Monthly Income Notes Total Date Source
Monthly Expenses Notes Total Date Description
PART 4: YEARLY TOTALS ❏ Know how much you spend on advertising. ❏ See which social media platforms give results. ❏ Know the Student Retention Rate. ❏ Keep traffic of your monthly profits.
Marketing Stats Tracker Total Month Website Email List January February March April May June July August September October November December
Paid Advertising Tracker Month Platform Total Spent Conversions January February March April May June July August September October November December
Student Retention Month New Students Total Students Not Retained January February March April May June July August September October November December
Yearly Profit Tracker Month Income Expenses Profit January February March April May June July August September October November December
PART 5: INSTRUCTOR KPIS ❏ See total student, classes, and hours for each month by instructor. ❏ See the average hourly wage per teacher. ❏ Compare individual student retention to the overall organization.
Instructor KPI: Monthly Classes Name: Month Students Classes Total Hours January February March April May June July August September October November December
Instructor KPI: Average Hourly Rate Name: Month Income Hours Average Rate January February March April May June July August September October November December
Instructor KPI: Student Retention Name: Name Classes Duration Reason For Leaving / Feedback
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