Recruiting Guide

HomeSmart PV and Associates

A greeting from our team... It’s important to feel comfortable and confident in the place you choose to work. To hear more about what we will do to help agents succeed, check out this short video at www.teamcavanaugh.com/careers. I believe being an agent should be fun and you should make a ton of money doing it! To get started, give me a call at 209.210.4799 All My Best, Matt Cavanaugh - PAGE 1 -

My Story: How I left A Job That I Hated And Ended Up Making More Than Twice As Much! It certainly wasn’t easy leaving my job where I had a base salary and nice bene ts. I had been making around a $100,000 a year as a contract uniform salesman and was one of the best in the country for the prior 3 years. Unfortunately for me, even though I was making great money I wasn’t happy. I was working in a corporate environment that killed creativity. Thinking outside the box was punished not celebrated. So after a lot of debate and a long decision making process I left my job for the unknown frontier of real estate. Never to look back. 2015 GSD INTERVIEW WITH JOSHUA SMITH 70K IN COMMISSIONS IN FIRST 90 DAYS https://www.youtube.com/watch?v=9VdgtMM5Z3Y 2018 GSD INTERVIEW WITH JOSHUA SMITH $1,000,000 IN COMMISSIONS FROM TEAM https://www.youtube.com/watch?v=jAa79wkz6aw - PAGE 2 -

Why Partner with The Cavanaugh Team? The Cavanaugh Team is the #1 ranked Team at HomeSmart PV and Associates 3 years running. Our track record of consistently closing a high volume of transactions keeps us in the top 1% of agents in the Central Valley. Agents can feel comfortable knowing they are surrounding themselves with the very best. We look forward to help- ing you reach your full potential! You can contact us at [email protected] for more info. Average Income After 1st Full Year THE CAVANAUGH TEAM $39,800 Over $100,000 THE AVERAGE AGENT NAR STATISTICS PUBLISHED MAY 11, 2018 NUMBER OF HOMES AVERAGE AGENT INCOME SOLD PER YEAR 24+ $112,782 11 $39,800 THE AVERAGE AGENT CAVANAUGH TEAM AGENT THE AVERAGE AGENT CAVANAUGH TEAM AGENT - PAGE 3 -

Need To Make Money Fast? The average real estate agent in America makes less than $100,000 per year even after 26 years of experience. Our agents accomplish this in less than 2 years! With several agents making that in well under their rst year! See the next couple pages to see stories of some of our agents who started crushing it right out of the gate! US AVERAGE INCOME F0R REAL ESTATE AGENTS ACROSS THE COUNTRY Under a year $19,375 Years of experience in real estate 1 -3 years $41,023 4–10 years $62,138 11-25 years $83,177 26+ years $86,239 $0 $20000 $40000 $60000 $80000 $100000 Credit to Mckissock.com – Study Published August 3, 2018 - PAGE 4 -

AGENT SPOTLIGHT – NATHAN STEINGREBE GCI IN FIRST 3 MONTHS $43,375 < $5,000 THE AVERAGE AGENT NATE STEINGREBE After getting my license I decided to join The Cavanaugh Team. I had the opportunity to join some of the big brokerages but decided that it wasn’t the best fit for me. I wanted a team that would invest heavily in me and help me to have a much higher trajectory long term. I couldn’t be happier! I closed over 40k in GCI in my first 3 months! I am getting more experi- ence than most seasoned agents and have access to incredible training. - Nate Steingrebe - PAGE 5 -

AGENT SPOTLIGHT – CHRIS ORELLANA GCI IN FIRST 3 MONTHS 200k+ 100k+ < $12k 2016 2017 2018 Met Matt April 2017 GCI has gone from <10k to over 200k After informally coaching with Matt during later part of 2017 and 2018 I watched my business go from less than $10,000 a year to over $200,000 a year in a competitive LA market. I decided to make a trip up and visit Matt and the team for two weeks in December the slowest time of the year. I set 15 appointments and listed 2 properties with 2 more saying they would list first of the year and still 10 sellers that I will continue nurturing! This was more business in two weeks then I did in my first full year! With this knowledge I know that I will go from making $200,000 a year to making over $500,000! CHRIS ORELLANA – COACHING CLIENT - ATTENDS MORNING TRAINING SESSIONS - PAGE 6 -

ISA SPOTLIGHT – ERIC CAVANAUGH HOURS WORKING PER WEEK TO MAKING A LIVING 80+ < 40 MOST WEEKS I WORK ABOUT 30 HOURS DURING THE NAVY THE CAVANAUGH TEAM CALLING MY WAY TO A BETTER LIFE I know for most agents it is all about making more money but for me it was about having more time for myself and my family. After being in the Navy, away from my family for more than 6 months at a time, I craved a position where I could support my family without working nights and weekends. After a couple months of calling I realized I had found something I could do for a very long time! Sure it was really difficult at first but after build- ing the skill set I realized I now will never have to fear being able to make a living ever again! ERIC CAVANAUGH – ISA for THE CAVANAUGH TEAM - PAGE 7 -

Ready To Get To The Next Chapter Of Your Life? When choosing a team, it’s critical to select a team that can help you get experience, expertise, and a proven path to success. Not only does the Cavanaugh Team posses all of these qualities, we have been recognized as the top team within HomeSmart PV and Associates of over 250 agents. Partnering with The Cavanaugh Team ensures you will be surrounded by a team that will keep you accountable and help drive you to reach your full potential. ANNUAL INCOME AVERAGE ANNUAL INCOME OF A FULL TIME AGENT. THIS EVEN INCLUDES AGENTS WHO ARE JUST JOINING OUR TEAM Home Sweet Home! $112,782 As you can see building a better life for $39,800 yourself can mean many different things. For some it’s being around great people, THE AVERAGE AGENT THE CAVANAUGH TEAM AGENT for others its having more time for family. We are here to help you design and achieve the life you have always wanted! - PAGE 8 -

What Makes Our Agents So Successful? HERE ARE THE 4 KEY THINGS THAT LAUNCH OUR AGENTS TO ALMOST INSTANT SUCCESS 1. THEY DO WHAT THEY LOVE WITH PEOPLE THEY LOVE If you do what you love with people you love it won’t even feel like work. We value having a culture of people that set big goals and want to be held accountable. Our team loves helping each other and is dedicated to improving themselves every single day. 2. PLUG INTO AN EFFICIENT SET OF SYSTEMS Most agents go crazy trying to make the million decisions that are needed such as What lead sources should I pursue? How much should I pay for leads? How often should I follow up? What should I say? … etc You get the idea. Having a standard system and way of doing things that is proven to work will allow you to get right to work and will shorten the curve to your success by years if Not DECADES! 3. HAVING THE BEST TOOLS & TECHNOLOGY AT YOUR FINGERTIPS Going out and buying software for our agents was not enough. We are soo crazy about our agents having the very best that we decided to build our own! Most teams need 5 – 10 apps to make their process. We wanted it all in one so our agents could have a seamless and virtually automated process! 4. DAILY TRAINING & ROLEPLAY With A minimum of 7 (Yes 7!) sales training sessions a week not including agent/contract training. We can easily say that we provide the most extensive sales training in the Central Valley. Agents from across the country routinely join our trainings many of which pay us for private coaching to help grow their business. All of this is FREE to you! - PAGE 9 -

OUR CORE VALUES WE ARE GREAT COMMUNICATORS “We tell the truth, we always do what is right, we respect each other and we use communication that encourages other to do their best.” (Cavanaugh Team) WE ARE TEAM FOCUSED “There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when its convenient. When you’re committed to something, you accept no excuses; only results.” (Ken Blanchard) WE SEEK EDUCATION “Growth is the great separator between those who succeed and those who do not. When I see a person beginning to separate themselves from the pack, its almost always due to personal growth.” (John Maxwell) WE EMBRACE ACCOUNTABILITY AND BEING DISCIPLINED “Discipline is the bridge between goals and accomplishments.” (Jim Rohn) WE HAVE A MINDSET OF MASTERY “To become a master at any skill, it takes the total effort of your: heart, mind, and soul working together in tandem.” (Maurice Young) - PAGE 10 -

WHAT SYSTEMS DO THE CAVANAUGH TEAM HAVE IN PLACE? Systems are the lifeblood of any good business. Look at McDonald's. Even though it is just a hamburger joint it became a massive global empire because of phenomenal systems and a tenacious salesman. SALES Done by You GET BUYERS TO START WORKING WITH YOU BUYER CLIENT ACQUISITION SYSTEM X WIN VIRTUALLY EVERY LISTING APPOINTMENT X HOW TO PROPERLY FOLLOW UP WITH INBOUND LEADS SELLER CLIENT ACQUISITION SYSTEM X KNOW YOUR STATS SO YOU CAN KEEP IMPROVING! LEAD CONVERSION LEAD MANAGEMENT SET BIG GOALS AND WE WILL HELP KEEP YOU ON TRACK! ACCOUNTABILITY & TRACKING HANDLED BY OUR IN HOUSE TEAM MARKETING 60 TOUCH MARKETING PROGRAM OVER 1000 LEADS PER MONTH COMING INTO OUR SYSTEM DATABASE & SPHERE MARKETING OVER 750 SELLER LEADS EVERY MONTH INTERNET BUYER LEAD GENERATION SYSTEMS THAT CAN HELP KEEP YOU IN THE SOCIAL GAME LISTING MARKETING SYSTEMS POSTCARDS/MAILERS TO HELP BRING IN MORE OPPS SOCIAL MEDIA LEAD GEN SYSTEMS DIRECT MAIL/ OFFLINE LEAD GEN HANDLED BY OUR SERVICE TEAM SALES TRAILBLAZER CRM & DIALER CHOCOLATES AVAILABLE IN OUR OFFICE FOR PICKUP CRITICAL TECHNOLOGY TOOLS SERVING REFRESHMENTS DURING THE PARADE BUYER CLIENT SERVICING SERVING SNACKS & HOT COCOA DURING THE PARADE LISTING CLIENT SERVICING SYSTEM CONTRACT TO CLOSE PROCESS CLIENT FEEDBACK SYSTEM WE HAVE INSTALLED SOME AMAZING SYSTEMS SO THAT YOU CAN FOCUS ON THE TRULY IMPORTANT PARTS OF THE BUSINESS. IN OUR SYSTEM YOU WILL ONLY NEED TO MEET WITH CLIENTS, FOLLOW UP WITH LEADS AND GET THEM TO AGREE TO WORK WITH US. WE WILL TAKE CARE OF THE REST! - PAGE 11 -

What Our Clients Say About Their Experience When choosing a team, it’s critical to select a team that can help you get experience, expertise, and a proven path to success. Not only does the Cavanaugh Team posses all of these qualities, but we have been recognized as the top team within HomeSmart PV and Associates of over 250 agents. Partnering with The Cavanaugh Team ensures you will be surrounded by a team that will keep you accountable and help drive you to reach your full potential. POSTED TO ZILLOW APRIL 2016 POSTED TO FACEBOOK APRIL 2017 “Matt sold our home and helped us purchase a new one. The process was “I can't say enough good things about Matt Cavanaugh and his team. stressful, but Matt was always there to answer all of our questions. His Seriously Matt is one of the most kind, intelligent, honest, hard working knowledge and honesty helped guide us in the right direction. We don't individuals I have ever had the pleasure of working with. True talent, know how we could have made such important decisions without the leadership and genuine care for others abound from this man. Thank you guidance and negotiation skills of Matt. I truly feel that Matt was a great Matt, you're amazing!” source of support during our times of need. We knew there was something special about Matt the first day we met him.” POSTED TO ZILLOW APRIL 2016 POSTED TO ZILLOW NOVEMBER 2017 “Professional, courteous, thorough, has a great follow up process, detail oriented, and efficient. I don't think I've worked with a better agent. Thank “Hands down Team Cavanaugh is amazing. Matt, Jill, and Tamara helped me you again Matt for your great work, your help to close our home in Lodi was with a sale on a bay area property and a purchase in the central valley. Our instrumental.” family was extremely impressed by the responsiveness and expertise that the team provided. They were honest and straight forward, professional, POSTED TO FACEBOOK SEPTEMBER 2017 and timely. We had ups and downs during this process, but, they handled every aspect with complete grace and integrity. Frankly, I considered leaving “Matt is a great dude! Always helpful and will take care of you. Has a great my job and working with them! I will be recommending this team to my group of agents who are very knowledgeable and get the job done. One of friends, family, and anyone who asks me! Thank you for making our dream the most hard working teams out there.” house come true.” - PAGE 17 -

How We Help Agents Boost Their Income Through Video Average Income After 1st Full Year Over $100,000 $39,800 NAR STATISTICS PUBLISHED MAY 11, 2018 CAVANAUGH TEAM AGENT THE AVERAGE AGENT The Cavanaugh Team believes the process of Matt and his team are absolute rockstars! If marketing yourself to future clients should be you’re looking to buy, sell or invest in real easy. We have a full time in-house marketing estate, do yourself a favor and start by team to help you shoot and edit videos that contacting Matt and his team. will produce many new transactions for you POSTED TO FACEBOOK SEPTEMBER 2017 each year. We even help you manage sending these videos out to your database! - PAGE 13 -

Our 60 Touch Marketing Plan To Get Your Sphere Coming To You For Business The average agent is scared to market to their sphere because they are afraid of losing relationships with the people they love. The Cavanaugh Team has a 60 touch marketing plan that nurtures those relationships by providing amazing content, invites to client appreciation events and more. The best part is everything we do is designed to provide value and bring your sphere to you when they are ready to buy or sell their next home! CONTENT # OF TOUCHES TWO TIMES EVERY MONTH WRITTEN FOR YOU – BRANDED TO YOU EDUCATIONAL VIDEOS 24 AUTOMATIC EMAIL WITH MARKET STATS IN THEIR AREA 12 DIRECT MAIL NEWSLETTERS 12 PUMPKIN PIES AVAILABLE IN OUR OFFICE FOR PICKUP 1 CHOCOLATES AVAILABLE IN OUR OFFICE FOR PICKUP MARKET SNAPSHOT 1 SERVING REFRESHMENTS DURING THE PARADE 1 SERVING SNACKS & HOT COCOA DURING THE PARADE EVENTS/GIVEAWAYS 1 FUN EVENING CALLING OUR SPHERE INVITING THEM TO EVENTS PUMPKIN PIE GIVEAWAY 4 POSTCARDS TO INVITE YOUR SPHERE TO ALL EVENTS CHOCOLATE GIVEAWAY 4 4TH OF JULY PARADE EVENT CHRISTMAS PARADE EVENT FOLLOW UP TEAM CALL NIGHTS INVITE POSTCARDS At rst I was skeptical about the On my very rst team call night number of touches and if it would work I got 2 of my sphere to start until after a couple months of sending looking for investment proper- the newsletter one of my friends called ties I couldn’t believe it! me and we ended up doing 3 transac- - Nate Henderson tions and then I was sold! - Eric Cavanaugh - PAGE 11 -

Our Sales Training Agents from around the country pay to get access to our sales trainings. As Our team member you get access for free! It’s been awesome very insightful one thing that was very cool was that even though I was the new girl I got thrown in right away! I was very nervous but since everybody was learning it was a very comfortable environment. Anyone even thinking about joining should just hop on one of these sessions. AYANA POSADAS – COACHING CLIENT – ATTENDS MORNING SESSIONS Full Video at teamcavanaugh.com/Training Full Video at teamcavanaugh.com/Training I decided to make a trip up and visit Matt and the team for two weeks in December the slowest The Roleplays are VERY REAL AND I GET TO time of the year. I set 15 appointments and listed SEE HOW IT FEELS TO BE THE SELLER AND IT 2 properties with 2 more saying they would list HELPS ME TO SEE HOW TO OVERCOME THE OBJECTIONS. I like how I get to learn without rst of the year and still 10 sellers that I will being hung up on in real life. continue nurturing! This was more business in CORINNE GANN– ATTENDS MORNING two weeks then I did in my rst full year! TRAINING SESSIONS – DIAMOND AWARD CHRIS ORELLANA – ATTENDS MORNING TRAIN- WINNER COLDWELL BANKER ING SESSIONS Full Video at teamcavanaugh.com/Training Currently we provide sales training every morning from 7:30AM – 8:00AM as well as Thursday and Friday trainings from 11:00AM – 12:00PM - PAGE 15 -

Selecting A Broker You certainly want to feel comfortable and confident with the broker and team your partner with. Especially, in this market. When selecting a broker/team to work with, consider the following questions to ensure you choose the one that will help you make the most amount of NET income while helping you to also maintain some work life balance. Broker 1 Broker 2 Cavanaugh Team Do you provide leads without Yes me having to pay for them upfront? What software tools are Free CRM, Dialer, available to me and are Lead Gen Site, Marketing they free? and Service Sta ..etc How much training do you provide and can I get access Over 7 sales training ahead of time? sessions per week! What is the average production Over 100k in Income – for your agents and how many 100% of all agents with of them are above the average? us longer than 1 year What makes you di erent from We are a team that has other brokerages or teams that each specializing in their I might apply for? area of expertise and Do you have a sta that can passion handle the parts of the process Yes, Full Service Sta plus I don’t want to handle like ISAs and Agents can negotiation etc..? handle 100% of the items Can I make passive income by you don’t want to referring agents to our team? Yes, 5% of commissions closed. Usually around 5k How will you help me to per agent per year become successful and reach We will provide monthly my full potential? coaching to hold you accountable and provide you the skills to reach your potential. - PAGE 16 -

Notes - PAGE 17-



Cavanaugh Team at HomeSmart PV and Associates - BRE# 01400749 - Matt Cavanaugh BRE# 01952205 NMLS ID: 1417135 TeamCavanaugh.com | 209.210.4799 | [email protected] | 735 E Main St, Turlock, CA 95380