Cavanaugh Team Sellers Guide

HomeSmartPV and Associates



A greeting from our team...It’s important to feel comfortable and confident in the REALTOR you choose. To hear more about whatwe will do to sell your home for top dollar, check out this short video at www.teamcavanaugh.com.I believe selling your home should be easy!To get started, give me a call at 209.210.4799All My Best,Matt Cavanaugh - PAGE 1 -



Why Choose the Cavanaugh Team? The Cavanaugh Team is the #1 ranked Team at HomeSmart PV and Associates 3 years running. Our track record of consistently closing 100+ transactions a year ranks the Cavanaugh Team in the top 1% of agents in the Central Valley. Sellers feel comfortable and confident that our team will sell their home quickly and for top dollar. We look forward to helping you and we can be reached at 209.210.4799 or [email protected] OF TRANSACTIONS IN 2017THE CAVANAUGH TEAM 103 THE AVERAGE AGENT 8HOMES SOLD FASTER SOLD FOR MORE MONEY NUMBER OF DAYS MEDIAN PERCENTAGE ON THE MARKET OF LIST PRICE ACHIEVED 39 98.7%26THE CAVANAUGH TEAM THE AVERAGE AGENT THE CAVANAUGH TEAM - PAGE 3 -

100+ Transactions in 2017NUMBER OF TRANSACTIONS IN 2017THE CAVANAUGH TEAM 8 103 THE AVERAGE AGENT “Matt and his team are absolute rockstars. IfThe Cavanaugh Team believes the process of you're looking to buy, sell or invest in realselling your home should be easy. We have a estate, do yourself a favor and start by con-proven track record of selling homes for top tacting Matt and his team. They are amazingmarket value. The Team’s unmatched profes- professionals, super responsive and theysionalism, knowledge of the market and high know their market! I'd highly recommendlevel of communication are the reasons them!”sellers choose The Cavanaugh Team. POSTED TO FACEBOOK SEPTEMBER 2017 - PAGE 4 -

TEAM CAVANAUGH SALES More than 100 transactions a year! ,QGLFDWHVOLVWLQJV DQGEX\HUVVROGE\ 7KH&DYDQDXJK7HDP Number 1 Agent and Team at HomeSmart PV and Associates 2015 - 20176DOHVIURP



Homes Sold Faster With Less HassleThe Cavanaugh Team has mastered selling homes in a turnkey fashion. Clients feel reassured knowing The Cavanaugh Teamexcels in selling homes quickly, for top dollar and with minimal hassle. HOMES SOLD FASTER NUMBER OF DAYS ON THE MARKET 3926THE CAVANAUGH TEAM THE AVERAGE AGENT“After trusting a disastrous operation that stalled and fumbled for 5 months I went with Steven Cavanaugh and Son ..I studied local agentsand the most successful realtors in my area and my place sold in TWO days courtesy of the Cavanaugh’s superb marketing plan. Not onlythat, I received the best possible results and the clear communication that closed the deal, leaving all parties satisfied ...2 days...about asgood as it gets..”POSTED TO ZILLOW MARCH 2017 - PAGE 7 -

Ready To Get To The Next Chapter Of Your Life?When choosing an agent, it’s critical to select someone with experience, expertise, and determination to sell your home. Notonly does the Cavanaugh Team posses all of these qualities, but we have been recognized as the top team within HomeSmartPV and Associates of over 250 agents. Listing with The Cavanaugh Team ensures selling in the shortest amount of time andmaximizing your selling potential. DAYS ON THE MARKET AVERAGE NUMBER OF DAYS ON MARKET FOR HOMES THE CAVANAUGH TEAM SOLD AFTER ANOTHER BROKER ATTEMPTED 125Home Sweet Home!“Matt sold our home in the Madera Ranchos area. He 18was very knowledgeable of the areas market, trendsand pricing. I have never had an agent that was so THE CAVANAUGH TEAM THE AVERAGE AGENTattentive to the sell and responsive to questions andneeds. It was by far the best selling experience I haveever had! Matt is definitely the best!”POSTED TO ZILLOW APRIL 2016 Average days on market chart shows the average from examples used on P.9 - PAGE 8 -

The Cavanaugh Team Can Still Get Your Home SoldEven if you have already been on the market, our team can still get your home sold for top market value. Ourproactive approach will make selling your home easy so you can get moved on to the next chapter of your life.PROPERTY ADDRESS SOLD BY THE ATTEMPTED PREVIOUSLY LISTED BY: DATE SOLD CAVANAUGH FOR TEAM: (# DAYS) (# DAYS)2008 Landing Ct 12 177 Sherman & Associates 5/21/2017 1/5/20184801 Winamac Dr 12 176 Keller Williams 5/2/20179313 N Hills Ct 6 177 RE/MAX 3/9/20171828 Almondwood Pl 14 138 Century 215741 Northland Rd 11 171 Berkshire Hathaway 3/29/2017522 Elm Ave 10 80 Weels Real Estate 8/26/20161123 N. E St 8 48 PMZ Real Estate 8/19/20169420 Morcott Way 3 33 Century 21 7/20/20161633 Vasconcellos Way 27 92 PMZ Real Estate 8/24/20172812 Hawaiian Petrel Ave 40 328 Other HomeSmart Agent 10/13/2017990 Eastlake Circle 56 91 Home Buyers Realty 4/28/20177219 Kara Dr 42 70 Keller Williams Realty 3/16/20173919 E Peltier Rd 12 139 White House Real Estate 12/14/20163613 Smokey Court 1 39 Access Real Estate 10/24/2016“This team will far exceed your real estate expectations! Extremely knowledgeable about the marketwith expert negotiation skills! They will take care of you from start to finish! Dedicated, honest andthorough throughout the process. Don't think twice when buying or selling, contact them today!”POSTED TO FACEBOOK SEPTEMBER 2017 - PAGE 9 -

The Cavanaugh Team’s 49 Point Marketing PlanTHE FOLLOWING IS A SUMMARY OF THE STEPS WE WILL TAKE TO GET YOUR HOME SOLD!1. SPREAD THE WORD TO TOP REALTORS 7. SEND YOU FEEDBACKCall and email over 1000 top realtors in the area to let You will receive feedback after each showing so youthem know your home is for sale and convince them why know exactly what buyers and brokers think of yourthey need to bring their buyers to see it. property, what can be done to improve its chances of selling today, and if there is further interest.2. USE SOCIAL MEDIA & PAID ADS TO GET EYES ONYOUR PROPERTY 8. ACTIVELY COMMUNICATE WITH YOUThousands of views of your home through social Keep you updated every step of the way.media. 9. CONTINUALLY STAY IN CONTACT3. PROSPECT 6 HOURS PER DAY Stay in close contact with the buyer’s brokers toCall hundreds of people each day searching for gauge interest level and arrange for second show-potential buyers for your home. ings.4. PROSPECT BROKERS WEEKLY 10 WEEKLY MARKET UPDATE CALLSReach out to brokers who have buyers searching for Keep you current with what’s happening around yourproperties similar to yours. home that may affect your chances of selling.5. REACH OUT TO EVERYONE 11. PRESENT OFFERSCall and email buyer leads, past clients, and sphere of Represent you on all offer presentations by competi-influence asking who they know that may be interested tively negotiating the best possible price and terms.in buying your home. 12. GET YOUR HOME CLOSED6. AGGRESSIVELY ADVERTISE Handle all the follow-up upon a contract beingAdvertise with social media, postcards, open accepted including all mortgage, title, and otherhouses, and door to door marketing to find poten- closing procedures.tial buyers.Speak to an agent to receive a copy of our full marketing plan- PAGE 10 -



Our 100% Exposure Philosophy The Cavanaugh Team’s marketing is built around exposure - more online page views, more phone calls generated and more showing requests. This ultimately results in a shorter market time and the best price for you. The team will market your home on Facebook, Craigslist, hundreds of real estate websites, and of course our website as well.“ They do a lot of marketing. Instead of waiting for people to just meanderby, they go out to look for them and I like that, that was important. ” - PAGE 12 -

StagingIn order to maximize your selling potential, your home needs to be decluttered and staged. We will send you alist of home preparation ideas to get the process started to ensure your home is ready for photos and potentialbuyers. On the day of the photoshoot your listing agent and photographer will make any additional recommen-dations prior to the photos being taken. - PAGE 13 -



Facebook MarketingSocial media is one of the best ways to market and get exposure for your home. We have full time marketingstaff that manage all of our social media marketing and lead generation. Your home will be viewed, shared,commented on, and liked by thousands of people until we get it sold for top dollar. - PAGE 15 -



Your Property OnlineAccording to the National Association of Realtors, 90% of today’s homebuyers use the internet in theirsearch. Maximum online exposure is key and The Cavanaugh Team works hard to make sure all potentialbuyers know about your home. YOUR HOME WILL RECEIVE TOP-NOTCH ONLINE EXPOSURE PLUS: - A Virtual Home Tour - Presence on www.TeamCavanaugh.com - Paid Facebook Ads to showcase your home - Front Yard Signage - PAGE 17 -



Client TestimonialsPOSTED TO ZILLOW APRIL 2016 POSTED TO FACEBOOK APRIL 2017“Matt sold our home and helped us purchase a new one. The process was “I can't say enough good things about Matt Cavanaugh and his team.stressful, but Matt was always there to answer all of our questions. His Seriously Matt is one of the most kind, intelligent, honest, hard workingknowledge and honesty helped guide us in the right direction. We don't individuals I have ever had the pleasure of working with. True talent,know how we could have made such important decisions without the leadership and genuine care for others abound from this man. Thank youguidance and negotiation skills of Matt. I truly feel that Matt was a great Matt, you're amazing!”source of support during our times of need. We knew there was somethingspecial about Matt the first day we met him.” POSTED TO ZILLOW APRIL 2016POSTED TO ZILLOW NOVEMBER 2017 “Professional, courteous, thorough, has a great follow up process, detail oriented, and efficient. I don't think I've worked with a better agent. Thank“Hands down Team Cavanaugh is amazing. Matt, Jill, and Tamara helped me you again Matt for your great work, your help to close our home in Lodi waswith a sale on a bay area property and a purchase in the central valley. Our instrumental.”family was extremely impressed by the responsiveness and expertise thatthe team provided. They were honest and straight forward, professional, POSTED TO FACEBOOK SEPTEMBER 2017and timely. We had ups and downs during this process, but, they handledevery aspect with complete grace and integrity. Frankly, I considered leaving “Matt is a great dude! Always helpful and will take care of you. Has a greatmy job and working with them! I will be recommending this team to my group of agents who are very knowledgeable and get the job done. One offriends, family, and anyone who asks me! Thank you for making our dream the most hard working teams out there.”house come true.”- PAGE 17 -

Selecting a BrokerYou certainly want to feel comfortable and confident with the broker you hire for the tough job of selling yourhome in this market. When selecting a broker to work with, consider the following questions to ensure youfind the most qualified candidate. Agent 1 Agent 2 The Cavanaugh Team 103How many transactions did you complete in 2017? YesHave you hired a showing agent to work with Yesyour buyers so you are free to spend all of yourtime selling my home? PresentedHave you hired staff to handle all paperwork so (49 Steps)you are free to spend all of your time selling myhome? 98%If selected to sell our home, do you have a 22 daysspecific, proven Plan of Action for getting ourhome SOLD? If so, please present it now. (Mar- Yesketing Plan) YesWhat is your median List-to-Sale Price Ratio forthe previous 6 months?What is your median Listing Market time for thepast 6 months?Do you have a flexible cancelation policy?Do you have a 60 day Sold Guarantee?- PAGE 20 -



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The Cavanaugh Team | HomeSmart PV and AssociatesOffice: 209.210.4799 | E-Mail: [email protected] | TeamCavanaugh.com