["Subsets of Data Analytics 51","Subsets of Data Analytics \u2022 Business intelligence (BI) \u2022 Big data analytics 52","Business Intelligence vs. Big Data Analytics 53","54","55","56","57","58","Business Intelligence Applications \u2022 Analysis of clickstream data \u2022 Customer profitability analysis \u2022 Customer segmentation analysis \u2022 Product recommendations \u2022 Campaign management \u2022 Pricing \u2022 Forecasting \u2022 Dashboards 59","60","Business Intelligence Applications \u2022 Business intelligence is important: \u2022 Predict customer trends and behaviors \u2022 Analyze, interpret and deliver data in meaningful ways \u2022 Increase business productivity \u2022 Drive effective decision-making \u2022 Enables business experts: \u2022 Understand business direction and objectives \u2022 Explore the meaning behind the numbers and figures in data 61","Business Intelligence Applications \u2022 Enables business experts: \u2022 Analyze the causes of certain events based on data findings \u2022 Present technical insights using easy-to-understand language \u2022 Contribute to business decision-making by offering educated opinions 62","63","Big Data Analytics Applications \u2022 Information from multiple internal and external sources: \u2022 Transactions \u2022 Social media \u2022 Enterprise content \u2022 Sensors \u2022 Mobile devices \u2022 Companies leverage data to adapt products and services to: \u2022 Meet customer needs \u2022 Optimize operations \u2022 Optimize infrastructure \u2022 Find new sources of revenue \u2022 Can reveal more patterns and anomalies 64","Applications of Big Data Analytics 65","66","Concluding Remarks \u2022 Data analysis helps in getting useful insights that help in: \u2013 Better decision making \u2013 Long term planning 67","68","Data Analytics vs. Statistical Analysis Data Analytics Statistical Analysis Utilizes data mining Utilizes statistical and\/or techniques mathematical techniques Identifies inexplicable or Used based on theoretical novel relationships\/trends foundation Seeks to visualize the data Seeks to identify a to allow the observation significant level to address of relationships\/trends hypotheses or RQs 69","70","71"]
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