Storyboard Booklet: Zero to six months

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2nd film Child 0 – 6 MONTHS - key messages:• Put baby to the breast soon after birth• Increase frequency of breastfeeding during the day and at night [Aiming for 8 to 12 times]• Feed fully from both breasts at each breastfed• If baby sleeps often/for long duration gentle stimulate cheek/foot to wake baby so he/she can breastfeed• Sleep with baby so that you can breastfeed at night• Position baby correctly for good attachment and comfort of mother during breastfeeding (Show through demonstration)• For those mothers giving formula/condensed milk: Decrease number of formula feeds as breast feeding increases and stop giving condensed milk. 1

“Where has the last six monthsgone? Every time I look at her sheis bigger and smarter than before.No wonder she stole our heartsfrom the moment we saw her.” 2

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“Where has the last six months gone? Every time I lookat her she is bigger and smarter than before. “ It’s allthe breast milk she drinks. You have a good supplybecause of all the nutritious foods you eat. I’m gladour efforts have paid off from the moment we saw her.”How lucky I am. I have 2 strong and stubbornwomen who keep me busy. I think since the day youwere born you may have kept me even busier thanyour mother. 4

“ My sweet girl, we are very proud of you. It’s true you kept us very busy the day you were born. You announced your arrival with a very loud cry. The midwife immediately dried you with a warm cloth and placed you on my chest. You were so close to me, I could feel your breathing and smell your skin. I have never felt so contented in all my life. I counted your fingers and toes. I remember observing how beautiful and perfect your fingers were. You gripped my finger tightly as if you would never let me go.”5

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“ My daughter I’m sure you will be glad to hear that afterthe first difficult week, we finally learned to breast feedyou correctly. Luckily the community volunteer came tovisit us. She showed us how to hold you in the correctposition for breast feeding; and explained that if youwere not held correctly you could not attach properly toyour mum’s breast. As soon as your mum held you in theright position you opened your mouth wide and latchedon to the breast. By your second week you were breastfeeding about 12 times per day and night, and sleepingwell in between feeds. We felt happy to see you feedingwell and gaining weight. Your mum’s smile returned andyour grandparents were relieved. Our home was peace-ful again.” 8

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“ My sweet girl, when you started breast feeding frequent-ly, I had developed a very good appetite. I think all myfoods were going towards producing best quality breastmilk for you. Your father was surprised at how much Iwas eating. He joked that he would have to work 24 hoursa day to supply me with enough food. All went well untilneighbours advised me to avoid certain foods during thepost partum period, then your father started to worry. 12

“ My sweet girl, when you started breast feeding frequently, I had de- veloped a very good appetite. I think all my foods were going towards producing best quality breast milk for you. Your father was surprised at how much I was eating. He joked that he would have to work 24 hours a day to supply me with enough food. All went well until neighbours advised me to avoid certain foods during the post partum period, then your father started to worry.13

“ My sweet girl, when you startedbreast feeding frequently, I haddeveloped a very good appetite.I think all my foods were goingtowards producing best qualitybreast milk for you. Your fatherwas surprised at how much I waseating. He joked that he wouldhave to work 24 hours a day tosupply me with enough food. Allwent well until neighbours ad-vised me to avoid certain foodsduring the post partum period,then your father started to worry. 14

“ Little daughter what a busy time we have had together during the last six months You have grown a lot and are strong and healthy. Soon your mum and I will start to give you solid foods. Oh don’t worry your mum will also continue to breast feed. You still have a lot of growing up to do.15

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OUR PROMISE: Zero To Six MonthsThe ‘ Promise’ is the promise ( commitment) of mothers, fathers, grandparents,extended family members and communities to take action and work together toensure 1,000 day pregnant women and children are well cared for and have goodnutrition. The promise is doable and feasible. If the promise is kept, families andcommunities will see visible benefits from improved mother and child care, feed-ing and hygiene practices, such as happier, healthier mothers and children. Thewhole village will benefit not just now but in the future.Proposed communication tools: Four beautiful, positive films shot in ethnic vil-lages that inspire the audience and make them feel proud and confident that theycan provide care, support and good nutrition to mothers and children. They leavethe film viewing feeling inspired, motivated and confident that they can do thesmall doable actions that are portrayed in the films.