IBBY SA DIGITAL MARKETING PORTFOLIO FEEDBACK REPORT FOR SEPTEMBER 2021

DIGITAL MARKETING REPORT SEPTEMBER IBBY SA

IBBY SA| FOLLOWER ANALYSIS IBBY SA form one of 80 national sections of @ibby.international, a non-profit organization committed to bringing books & children together INSTAGRAM ANALYSIS Audience Type Follower Reach 95% 281.2 296 Real People Followers 5% 14.8 265 Influencers Following 0% 0 86% Non Engaging of followers have less that 1500 followings BIANCA LEE | DIGITAL MARKETING

ENGAGEMENT RATE Engagement Rate measures how actively followers are engaging with each post. The rate is calculated by obtaining the average interactions per post and then dividing this figure by the total reach on the account. The algorithm analyses numerous posts on the account to find the average interactions (likes + comments). Like Rate shows how actively followers are liking a post. Comment Rate shows how actively followers are commenting on a post. 5.07% Average Engagement Authentic Engagement 6 1P o s t s : 11.8 16.2 4.95%Average like rate: 0.12%Average comment rate: interactions per post interactions per post PERCENTAGE: HIGH Average Likes Likes - Comments Ratio 11.4 3.2 likes per post comments per 100 likes Average Comments 0.4 comments per post

FOLLOWER LOCATIONS This is the top locations of followers on this account. This provides a fair idea of where the account's followers are from. SOUTH AFRICA 5% 10% 15% FRANCE UNITED STATES AUSTRALIA PUERTO RICO 0%

FOLLOWER GENDER The gender split is found by analysing followers on the account. MALE The followers of this account are: FEMALE 3 7 % 6 3 %MalevsFemale 0 25 50 75 BIANCA LEE | DIGITAL MARKETING

FACEBOOK ENGAGEMENT CALCULATOR @ibbysouthafrica @IbbySouthAfrica 1661Total Page Likes 40 | 70Followers Following Engagement Rate Engagement Rate 3.15% 7.73% Average interactions per post Average interactions per post 5 likes 2 comments 3 likes 3 retweets BIANCA LEE | DIGITAL MARKETING

MAILCHIMP Mailchimp 400Total Audience: Campaign Report Feedback can be found here. Once again sincerest apologies for sending the last Mailchimp Mailer out to the entire audience instead of just the reviewers. Social Post From IBBY SA ONLINE EVENT WITH REFILOE MOAHLOLI

MAILCHIMP Mailchimp Social Post From Great News! Deadline For Completion Of Surveys Extended To 27 September.

OTHER FEEDBACK Heritage Day Facebook Video Views: Lorraine Sithole Introduction - 41 views | 6 reactions | 2 shares Benoit Knox English - 50 views | 7 reactions | 2 shares Righardt le Roux Afrikaans - 95 views | 11 reactions | 2 shares | 20 comments Lorraine Sithole Sesotho - 32 views | 5 reactions | 2 shares Mandipo Tshivenda - 44 views | 7 reactions | 4 shares Razaan Khan Afrikaans - 22 views | 6 reactions | 2 shares Khumo Tapfumaneyi Sestwana - 30 views | 7 reactions | 2 shares (Khumo also requested video to share on her platforms) Siya Masuku isiZulu - 35 views | 5 reactions | 2 shares Lorraine Sithole Sepedi - 26 views | 5 reactions | 2 shares Thembi Mathenjwa isiZulu - 41 views | 6 reactions | 2 shares | 1 comment Madoda Ndlakuse isiXhosa - 60 views | 7 reactions | 3 shares Hlongwani Hlongwani Xitsonga - 52 views | 7 reactions | 3 shares Nomvula Masimula Ndebele - 34 views | 6 reactions | 3 shares Lorraine Sithole Sesotho - 75 views | 7 reactions | 6 shares All Analytics for Events was sent to Righardt le Roux for reporting purposes.