IBBY SA DIGITAL MARKETING PORTFOLIO FEEDBACK REPORT FOR OCTOBER 2021

DIGITAL MARKETING REPORT OCTOBER IBBY SA

IBBY SA| FOLLOWER ANALYSIS IBBY SA form one of 80 national sections of @ibby.international, a non-profit organization committed to bringing books & children together INSTAGRAM ANALYSIS Audience Type Follower Reach 98% 322.4 330 Real People Followers 2% 6.6 318 Influencers Following 0% 0 84% Non Engaging of followers have less that 1500 followings BIANCA LEE | DIGITAL MARKETING

ENGAGEMENT RATE Engagement Rate measures how actively followers are engaging with each post. The rate is calculated by obtaining the average interactions per post and then dividing this figure by the total reach on the account. The algorithm analyses numerous posts on the account to find the average interactions (likes + comments). Like Rate shows how actively followers are liking a post. Comment Rate shows how actively followers are commenting on a post. 5.00% Average Engagement Authentic Engagement 6 2P o s t s : 12.6 19.3 4.86%Average like rate: 0.14%Average comment rate: interactions per post interactions per post PERCENTAGE: HIGH Average Likes Likes - Comments Ratio 12.1 5 likes per post comments per 100 likes Average Comments Brand Mentions 0.5 @dusankas @troklorato @loratotrok @ibby.international @refiloemoahloli @pengui comments per post @penguinbookssouthafrica @panmacmillansa

FOLLOWER LOCATIONS This is the top locations of followers on this account. This provides a fair idea of where the account's followers are from. SOUTH AFRICA 5% 10% 15% FRANCE UNITED STATES AUSTRALIA PUERTO RICO 0%

FOLLOWER GENDER The gender split is found by analysing followers on the account. MALE The followers of this account are: FEMALE 3 7 % 6 3 %MalevsFemale 0 25 50 75 BIANCA LEE | DIGITAL MARKETING

FACEBOOK ENGAGEMENT CALCULATOR @ibbysouthafrica @IbbySouthAfrica 1676Total Page Likes 41 | 71Followers Following Engagement Rate Engagement Rate 0.18% 7.71% Average interactions per post Average interactions per post 3 likes 3 likes 0 comments 3 retweets BIANCA LEE | DIGITAL MARKETING

MAILCHIMP Mailchimp 403Total Audience: No campaigns were sent out as I would like to work through the list and add segments and tags. THE END THANK YOU