IBBY SA DIGITAL MARKETING PORTFOLIO FEEDBACK REPORT FOR NOVEMBER 2021

DIGITAL MARKETING REPORT NOVEMBER IBBY SA

IBBY SA| FOLLOWER ANALYSIS IBBY SA form one of 80 national sections of @ibby.international, a non-profit organization committed to bringing books & children together INSTAGRAM ANALYSIS Audience Type Follower Reach 98% 336.1 343 +13 Real People Followers 2% 6.9 321 + 3 Influencers Following 0% 0 85% +1% Non Engaging of followers have less that 1500 followings BIANCA LEE | DIGITAL MARKETING

ENGAGEMENT RATE Engagement Rate measures how actively followers are engaging with each post. The rate is calculated by obtaining the average interactions per post and then dividing this figure by the total reach on the account. The algorithm analyses numerous posts on the account to find the average interactions (likes + comments). Like Rate shows how actively followers are liking a post. Comment Rate shows how actively followers are commenting on a post. 4.75% -0.24% Average Engagement Authentic Engagement 6 6P o s t s : 12.4 -0.2 17.8 -1.5% Average like rate: 4.62% -0.24% 0.14%Average comment rate: interactions per post interactions per post PERCENTAGE: HIGH Average Likes Likes - Comments Ratio 11.9 -0.2 5.5 +0.5% likes per post comments per 100 likes Average Comments Brand Mentions 0.5 NO CHANGES @dusankas @troklorato @loratotrok @ibby.international @refiloemoahloli @pengui comments per post @penguinbookssouthafrica @panmacmillansa

FOLLOWER LOCATIONS This is the top locations of followers on this account. This provides a fair idea of where the account's followers are from. UNITED STATES 5% 10% 15% FRANCE SOUTH AFRICA CANADA AUSTRALIA 0%

FOLLOWER GENDER The gender split is found by analysing followers on the account. MALE The followers of this account are: 5 0 % 5 0 %MalevsFemale FEMALE 10 20 30 40 50 0 BIANCA LEE | DIGITAL MARKETING

FACEBOOK ENGAGEMENT CALCULATOR @ibbysouthafrica @IbbySouthAfrica Total Page Likes 1680 +4 Followers 43 +2 | Following 73 +2 Engagement Rate Engagement Rate 0.18% 6.81% Average interactions Average interactions per post per post 1 likes 3 likes 0 comments 2 retweets BIANCA LEE | DIGITAL MARKETING

MAILCHIMP Mailchimp 403Total Audience: Email Campaign Report Title: JOIN US TOMORROW EVENING FOR A VIRTUAL TALK WITH DIANNE HOFMEYR Subject Line: JOIN US TOMORROW EVENING FOR A VIRTUAL TALK WITH DIANNE HOFMEYR Delivery Date/Time: Tue, Nov 9, 2021 11:38 am Overall Stats Total Recipients: 371 Successful Deliveries: 353 Bounces: 18 (4.9%) Times Forwarded: 0 Forwarded Opens: 0 Recipients Who Opened: 125 (35.4%) Total Opens: 207 Last Open Date: 11/24/21 11:57AM Recipients Who Clicked: 11 (3.1%) Total Clicks:14 Last Click Date: 11/11/21 5:33AM Total Unsubs: 1 Total Abuse Complaints: 0 Clicks by URL FB reminder x 13 https://www.instagram.com/ibbysaorg x 1 https://m.facebook.com/ibbysouthafrica x 1 https://twitter.com/ibbysouthafrica x 1

Mailchimp MAILCHIMP THE END - THANK YOU 403Total Audience: Email Campaign Report Title: In Honour of Jay Heale's Memory Subject Line: In Honour of Jay Heale's Memory Delivery Date/Time: Mon, Nov 29, 2021 3:58 pm Overall Stats Total Recipients: 368 Successful Deliveries: 355 Bounces: 13 (3.5%) Times Forwarded: 0 Forwarded Opens: 0 Recipients Who Opened: 123 (34.6%) Total Opens: 184 Last Open Date: 11/30/21 10:39AM Recipients Who Clicked: 7 (2.0%) Total Clicks:9 Last Click Date: 11/30/21 9:36AM Total Unsubs: 0 Total Abuse Complaints: 0 Clicks by URL Website x 8 https://www.instagram.com/ibbysaorg x 0 https://m.facebook.com/ibbysouthafrica x 1 https://twitter.com/ibbysouthafrica x 0