At Media, Arts & Design School,     I CAN USE MY   IMAGINATION TO   MAKE A DIFFERENCE.        Media has the power to      influence people’s perceptions      and ideas. The Arts ignite our      senses and expand our minds.      Design can change the way we      shape, perceive, understand,      enrich and experience life.        In a world that is volatile and      complex, an education to hone      your creativity and imagination      opens up pathways to careers      in the fields of media, arts and      design, where you can make a      difference in workplaces, products,      experiences and communities.    2 Media, Arts & Design School • Singapore Polytechnic
AT THE MEDIA, ARTS & DESIGN (MAD)  SCHOOL, WE ARE MAD ABOUT:     Developing creativity      Providing authentic    using studio-based    learning spaces modelled   and transdisciplinary  pedagogical methods.           after real-world                              work environments.     Collaborating with     Tapping on our industry-rich  industry partners to    lecturers to equip students  prepare students for    with the skills and mind sets         employment.              to solve problems.    If you see yourself making a difference in the media, arts or  design field in the future, and are curious, brave, tenacious  and empathetic, this is the place for you.    Here in MAD School, our students are trained to take what  they imagine to be possibilities — and turn them into realities.                            Media, Arts & Design School • Singapore Polytechnic 3
DIPLOMA IN     MEDIA, ARTS & DESIGN        (DMAD - S29)        The Diploma in Media, Arts & Design (DMAD) responds to disruptions      that have caused current skills in the media, arts & design sectors to      evolve and some skills to merge. Employers not only need graduates with      complementary skills instead of one skill, but also the ability to collaborate,      problem-solve, be creative, empathetic, resilient and confident.    4 Media, Arts & Design School • Singapore Polytechnic
COURSE HIGHLIGHTS                                                            Spend the first semester                                                         of your first year exploring                                                              different disciplines in                                                           the media, arts & design                                                         sectors by taking modules                                                            called Foundry, Tasters                                                                    and PlayLab.     Choose one of the 8                          COURSE                                  Level-up your skills and   specialisation areas                       HIGHLIGHTS                                 portfolio by working in                                                                                       transdisciplinary teams to      and devote the                                                                   tackle real-world projects,   remaining semesters                                                                  completing a final-year                                                                                         project and internship.    to deepening your  skills in that discipline.    ENTRY REQUIREMENTS    Range of Net 2021 JAE ELR2B2: 4 to 11  Aggregate Type: ELR2B2-D    SUBJECT                                                                              GRADE                                                                                         1–7  English Language                                                                       1–7                                                                                         1–6  Mathematics  (Elementary/Additional)    Any two other subjects    Note: To be eligible for admission, you must also have sat for one of the following subjects:    •	 Art                                      •	 Food & Nutrition  •	 Biology                                  •	 Higher Art  •	 Biotechnology                            •	 Media Studies (Chinese)  •	 Chemistry                                •	 Media Studies (English)  •	 Computing/Computer Studies               •	 Physics  •	 Creative 3D Animation                    •	 Science (Chemistry, Biology)  •	 Design Studies                           •	 Science (Physics, Biology)  •	 Design & Technology                      •	 Science (Physics, Chemistry)  •	 Electronics/Fundamentals of Electronics                                                            Media, Arts & Design School • Singapore Polytechnic 5
COURSE MODULES    The Diploma in Media, Arts & Design                             Year                        Year                Year  is a three-year full-time programme                               1                           2                   3  that allows you to EXPLORE different  disciplines in the media, arts and                     EXPLORE           EQUIP                 EQUIP              EQUIP  design industries before you are                                                           Specialisation     Specialisation  EQUIPPED with deeper skills in one                     Modules related   Specialisation  specialisation. Through multi-, inter-                 to Foundry,          Modules            Modules            Modules  and trans-disciplinary projects and                    Taster & Playlab                  MAD White Space  internship, you will be EMPOWERED                                                                              EMPOWER  to pick up skills from other                                                                   Modules       Final Year Project  specialisations and build a strong                                                          EMPOWER  professional portfolio that will give                                                                           & Internship  you a head start after you graduate.                                                     MAD Studio Project    FIRST YEAR  First Semester#             Taster Modules                                   FIRST YEAR (SECOND SEMESTER)              •	 Critical &               (Complete Four)#                                 Specialisations (Choose One)*^                                          •	 Awesome Motion Design!                 Analytical Thinking      •	 Digital Game Design                           •	 Animation & Game Art              •	 PlayLab                                                                   •	 Applied Drama & Psychology                                             & Development                                 •	 Design for Communication              Foundry Modules#            •	 Drama & Performance              •	 Principles of Design     •	 Information Design                               & Experience              •	 Story Craft              •	 Introduction to 3D Arts                       •	 Game Design & Development              •	 Understanding            •	 Reimagining Brands                            •	 Integrated Marketing                                          •	 Sound & Music                 Humans & Communities     •	 Storytelling for                                 Communications                                                                                           •	 Motion Design & Effects                                             Digital Media                                 •	 Music Production                                                                                           •	 Story & Content Creation                #Compulsory              ^Students are assigned their specialisations based on aptitude, passion and performance              *Refer to pages 10 – 25 for the breakdown of modules in each specialisation    SECOND      *Refer to pages 10 – 25 for the breakdown of modules in each specialisation     YEAR              Specialisation Modules MAD White Space Modules MAD Studio Project                •	 Continue with your       •	 Take two modules from                         •	 Take one project-based                 specialisation.             other specialisations                            module that allows you to                                             to complement your                               work with MAD students                                             specialisation.                                  across different disciplines.    THIRD       Specialisation Modules      Transdisciplinary Project                        Internship     YEAR     •	 Continue with your       •	 Work with MAD students                        •	 Immerse yourself in the                   specialisation.             across different disciplines                     workforce and gain valuable                                             to develop solutions to                          industry experience related                                             meet business needs                              to your field of study.    6 Media, Arts & Design School • Singapore Polytechnic
MAD WHITE SPACE MODULES    Pick up complementary skills and knowledge by  taking two modules from other specialisations.    SECOND YEAR  •	 Community Psychology  •	 Creative Entrepreneurship  •	 Digital Content Development  •	 Digital Painting for Illustration & Concept Art  •	 Digital Photography & Image Processing  •	 Heroes, Myths & Legends  •	 MAD Innovation Factory  •	 Media Freelancer 101  •	 Media Psychology  •	 Motion Graphics  •	 Performance Lab  •	 Professional Communication for Creatives  •	 Research Fundamentals  •	 Visual Design    Media, Arts & Design School • Singapore Polytechnic  7
BUILDING A  SOLID FOUNDATION    Whether you are an aspiring content                    1. Think like a creative!  creator, game developer, musician                         Knowing how to tell compelling stories, how to  or social worker, skills in storytelling,                 influence people and how to create interesting  design, psychology and prototyping will                   designs are essential to any specialisation  definitely be useful when you                             in MAD. In the Foundry, you will take 3 Core  enter the working world.                                  Modules — Story Craft, Understanding                                                            Humans & Communities, and Principles of                                                            Design — that will help you take your creations                                                            to the next level!    This is why all MAD students will go                   2. Not sure what to specialise in? We’ve got you!  through a foundation programme                            In the Foundry, you will get to choose 4 Taster  in your first semester known as the                       Modules — these are modules offered by each  Foundry. Here are three awesome things                    specialisation to give you an idea of what you’ll  about the Foundry you should know:                        be doing later in that specialisation!                                                           3. You will need to Play!                                                            Play is a great way to get your creative juices                                                            flowing. In PlayLab, you and your friends                                                            will work together to come up with creative                                                            solutions to solve complex problems and have                                                            lots of fun in the process.    8 Media, Arts & Design School • Singapore Polytechnic
THE MAD DIFFERENCE       At the MAD School, we like that you are different, because this difference is what makes you     special. That is why we have created a curriculum that gives you choices and lets you learn a     variety of skills that you are passionate in!        The MAD Graduate will be different because you will be…      1. Working with people outside your specialisation           Imagine working on transdisciplinary projects with teammates who can draw, create stories, compose         catchy tunes, programme games and design a product! The possibilities of what this team can create         are endless!      2. Choosing from a wide range of electives         Dreaming of starting your own business? Thinking of learning how to code? Interested in psychology?         In MAD, you will have ample opportunities to choose from a wide range of modules, so that you can         develop other skills that you are passionate in!       At the end of the day, you will have your own unique portfolio that reflects your talents and passions!                                                                                                     Media, Arts & Design School • Singapore Polytechnic 9
SPECIALISATION:     ANIMATION &   GAME ART        Produce animation and game art content for various digital platforms, including      film and games.    10 Media, Arts & Design School • Singapore Polytechnic
WHAT TO EXPECT                                                    Scan to find                                                                    out more                                      •	 3D Art Asset Creation 1    information                                      •	 Animation 1                about the                                      •	 Drawing                    specialisation                                      •	 Elective 1                                      •	 Narrative ThinkingFIRST YEAR                                      •	 Visual Storytelling 1      (SEMESTER 2)    SECOND            •	 3D Art Asset Creation 2                      •	 MAD Studio Project     YEAR           •	 Animation 2                                  •	 MAD White Space 1                    •	 Animation 3                                  •	 MAD White Space 2                    •	 Concept Art and Design                       •	 Portfolio Development                    •	 Elective 2                                   •	 Sustainable Innovation Project                    •	 Figure Drawing & Anatomy                     •	 Visual Storytelling 2                    •	 Introduction to Game Art Integration    THIRD             •	 Animation & Game Art Studio     YEAR           •	 Creature Effects                    •	 Elective 3                    •	 Internship Programme                    •	 Transdisciplinary Project    ELECTIVES                                                         All full-time diploma students are required to take                                                                    two compulsory Education and Career Guidance    The SP elective framework offers students options to            Modules in SP. Students will take Education and    pursue their passion and/or meet different career needs,        Career Guidance 1 — Personal Development    and is an integral part of the holistic education we seek to    (30 hours) in their first year. In their second year,    provide to our students. The learning experiences of this       students will take Education and Career Guidance    elective framework help students in their development           2 — Career Development (15 hours).    as self-directed, versatile, lifelong learners, which are    essential in today’s volatile and changing societal as well as  All students are required to take one compulsory    occupational landscape.                                         Sports for Life (SFL) module for one semester                                                                    in their first year in SP. In their second and third    Students who are interested to explore additional new skills    year, students may sign up for SFL module as an    and abilities will have the opportunity to take up to five      optional module.    electives. Please visit https://www.sp.edu.sg/sp/education/    elective-modules for details of this elective scheme and the       Media, Arts & Design School • Singapore Polytechnic 11    full list of electives.
SPECIALISATION:     APPLIED DRAMA &   PSYCHOLOGY        With an understanding of communities, use drama as a tool to engage and      educate them.    12 Media, Arts & Design School • Singapore Polytechnic
WHAT TO EXPECT                                                           Scan to find                                                                           out more                                       •	 Devised Drama                    information                                       •	 Elective 1                       about the                                       •	 Facilitation Practices           specialisation                                       •	 Key Issues in the Lifespan                                       •	 Narrative ThinkingFIRST YEAR        (SEMESTER 2)    SECOND            •	 Community Psychology                                •	 MAD White Space 1     YEAR           •	 Drama-In-Education                                  •	 MAD White Space 2                    •	 Educational Psychology                              •	 Reminiscence Theatre                    •	 Elective 2                                          •	 Sustainable Innovation Project                    •	 Forum Theatre                                       •	 Special Needs Education                    •	 Health Psychology                                   •	 Theatre-in-Education                    •	 MAD Studio Project    THIRD             •	 Casework & Professional Practice     YEAR           •	 Elective 3                    •	 Final-Year Project                    •	 Internship Programme                    •	 Programme Management                    •	 Transdisciplinary Project    ELECTIVES                                                                All full-time diploma students are required to                                                                           take two compulsory Education and Career    The SP elective framework offers students options to pursue            Guidance Modules in SP. Students will take    their passion and/or meet different career needs, and is an            Education and Career Guidance 1 — Personal    integral part of the holistic education we seek to provide to          Development (30 hours) in their first year. In    our students. The learning experiences of this elective                their second year, students will take Education    framework help students in their development as self-directed,         and Career Guidance 2 — Career Development    versatile, lifelong learners, which are essential in today’s volatile  (15 hours).    and changing societal as well as occupational landscape.                                                                           All students are required to take one    Students who are interested to explore additional new skills           compulsory Sports for Life (SFL) module for    and abilities will have the opportunity to take up to five             one semester in their first year in SP. In their    electives. Please visit https://www.sp.edu.sg/sp/education/            second and third year, students may sign up    elective-modules for details of this elective scheme and the           for SFL module as an optional module.    full list of electives.                                                                           Media, Arts & Design School • Singapore Polytechnic 13
SPECIALISATION:     DESIGN FOR   COMMUNICATION   & EXPERIENCE         Design in areas like branding, advertising and user experience, based on the       understanding of user-centered design.    14 Media, Arts & Design School • Singapore Polytechnic
WHAT TO EXPECT                                                                 Scan to find                                                                                 out more                                      •	 Digital Photography & Image Processing  information                                      •	 Elective 1                              about the                                      •	 Experience Design Studio 1              specialisation                                      •	 Motion Analysis & Techniques                                      •	 Narrative ThinkingFIRST YEAR                                      •	 Visual Design      (SEMESTER 2)    SECOND            •	 Brand Communication Studio 1                    •	 MAD Studio Project     YEAR           •	 Brand Communication Studio 2                    •	 MAD White Space 1                    •	 Brand Experience Studio 1                       •	 MAD White Space 2                    •	 Brand Experience Studio 2                       •	 Portfolio Design                    •	 Creative Video Content Creation                 •	 Sustainable Innovation Project                    •	 Digital Product Design Studio 1                    •	 Digital Product Design Studio 2                    •	 Elective 2    THIRD                                 •	 Elective 3     YEAR                               •	 Experience Design Studio 2                                        •	 Internship Programme                                        •	 Transdisciplinary Project   All full-time diploma students are required to                                                                       take two compulsory Education and Career  ELECTIVES                                                            Guidance Modules in SP. Students will take                                                                       Education and Career Guidance 1 — Personal    The SP elective framework offers students options to pursue        Development (30 hours) in their first year. In    their passion and/or meet different career needs, and is an        their second year, students will take Education    integral part of the holistic education we seek to provide to our  and Career Guidance 2 — Career Development    students. The learning experiences of this elective framework      (15 hours).    help students in their development as self-directed, versatile,    lifelong learners, which are essential in today’s volatile and     All students are required to take one    changing societal as well as occupational landscape.               compulsory Sports for Life (SFL) module for                                                                       one semester in their first year in SP. In their    Students who are interested to explore additional new skills       second and third year, students may sign up    and abilities will have the opportunity to take up to five         for SFL module as an optional module.    electives. Please visit https://www.sp.edu.sg/sp/education/    elective-modules for details of this elective scheme and the       Media, Arts & Design School • Singapore Polytechnic 15    full list of electives.
SPECIALISATION:     GAME DESIGN   & DEVELOPMENT        Create engaging, experiential and interactive media content for entertainment,      simulation, training and information visualisation on different platforms      and mediums.    16 Media, Arts & Design School • Singapore Polytechnic
WHAT TO EXPECT                                                      Scan to find                                                                      out more                                                                      information                                                                      about the                                                                      specialisation    FIRST YEAR        •	 Analog Game Design                             •	 Game Production and Management                    •	 Digital Game Design                            •	 Mobile Game Development      (SEMESTER 2)  •	 Elective 1                                     •	 Narrative Thinking                    •	 Game Design and                         Development Studio 1    SECOND            •	 3D Game Development 1                          •	 MAD Studio Project     YEAR           •	 3D Game Development 2                          •	 MAD White Space 1                    •	 Elective 2                                     •	 MAD White Space 2                    •	 Ethics and Law of IT and Media                 •	 Mathematics for Games                    •	 Game Asset Production                          •	 Sustainable Innovation Project                    •	 Game Design and                                •	 User Interface and Experience Design                         Development Studio 2                    •	 Immersive Media Fundamentals    THIRD             •	 Elective 3     YEAR           •	 Game Design and Development Studio 3                    •	 Immersive Application Development                    •	 Internship Programme                    •	 Transdisciplinary Project    ELECTIVES                                                           All full-time diploma students are required to                                                                      take two compulsory Education and Career      The SP elective framework offers students options to            Guidance Modules in SP. Students will take      pursue their passion and/or meet different career needs,        Education and Career Guidance 1 — Personal      and is an integral part of the holistic education we seek to    Development (30 hours) in their first year. In      provide to our students. The learning experiences of this       their second year, students will take Education      elective framework help students in their development           and Career Guidance 2 — Career Development      as self-directed, versatile, lifelong learners, which are       (15 hours).      essential in today’s volatile and changing societal as well as      occupational landscape.                                         All students are required to take one                                                                      compulsory Sports for Life (SFL) module for      Students who are interested to explore additional new skills    one semester in their first year in SP. In their      and abilities will have the opportunity to take up to five      second and third year, students may sign up      electives. Please visit https://www.sp.edu.sg/sp/education/     for SFL module as an optional module.      elective-modules for details of this elective scheme and the      full list of electives.                                         Media, Arts & Design School • Singapore Polytechnic 17
SPECIALISATION:     INTEGRATED   MARKETING   COMMUNICATIONS        It is like an orchestra, where all the different communication platforms and      tools work together harmoniously to produce an effective and      cohesive campaign.    18 Media, Arts & Design School • Singapore Polytechnic
WHAT TO EXPECT                                                                                        Scan to find                                                                                                        out more                                                                                                        information                                                                                                        about the                                                                                                        specialisation    FIRST YEAR        •	 Branding Fundamentals                    •	 Elective 1      (SEMESTER 2)  •	 Narrative Thinking                    •	 Research Methods                    •	 Video and Audio Fundamentals                    •	 Writing Across Media Platforms    SECOND            •	 Advertising                                   •	 MAD White Space 1     YEAR           •	 Building a Brand                              •	 MAD White Space 2                    •	 Digital Analytics                             •	 Public Relations                    •	 Digital Content Development                   •	 Sustainable Innovation Project                    •	 Digital Marketing                             •	 Web Design                    •	 Elective 2                                    •	 Writing for News, Features and                    •	 MAD Studio Project                                                                        Branded Content                                      •	 Elective 3THIRD                                    •	 IMC Studio ProjectYEAR                                    •	 Internship Programme                                    •	 Media Law & Ethics            All full-time diploma students are required to                                    •	 Transdisciplinary Project     take two compulsory Education and Career                                                                     Guidance Modules in SP. Students will take  ELECTIVES                                                          Education and Career Guidance 1 — Personal                                                                     Development (30 hours) in their first year. In     The SP elective framework offers students options to            their second year, students will take Education     pursue their passion and/or meet different career needs,        and Career Guidance 2 — Career Development     and is an integral part of the holistic education we seek to    (15 hours).     provide to our students. The learning experiences of this     elective framework help students in their development           All students are required to take one     as self-directed, versatile, lifelong learners, which are       compulsory Sports for Life (SFL) module for     essential in today’s volatile and changing societal as well as  one semester in their first year in SP. In their     occupational landscape.                                         second and third year, students may sign up                                                                     for SFL module as an optional module.     Students who are interested to explore additional new skills     and abilities will have the opportunity to take up to five     electives. Please visit https://www.sp.edu.sg/sp/education/     elective-modules for details of this elective scheme and the     full list of electives.                                                                       Media, Arts & Design School • Singapore Polytechnic 19
SPECIALISATION:     MOTION DESIGN   & EFFECTS        Design beautiful 2D and 3D motion graphics and effects for film, television and      social media content.    20 Media, Arts & Design School • Singapore Polytechnic
WHAT TO EXPECT                                                      Scan to find                                                                      out more                                   •	 3D Fundamentals                 information                                   •	 Elective 1                      about the                                   •	 Motion Analysis and Techniques  specialisation                                   •	 Narrative Thinking                                   •	 Video & Audio FundamentalsFIRST YEAR                                   •	 Visual Design      (SEMESTER 2)    SECOND            •	 Cross-Platform Design                          •	 MAD Studio Project     YEAR           •	 Digital Compositing                            •	 MAD White Space 1                    •	 Dynamic Typography                             •	 MAD White Space 2                    •	 Effects Animation                              •	 Production for Visual Effects                    •	 Elective 2                                     •	 Sustainable Innovation Project    THIRD                             •	 Elective 3     YEAR                           •	 Emerging Media                                    •	 Film Titles                                    •	 Final-Year Project             All full-time diploma students are required to                                    •	 Internship Programme           take two compulsory Education and Career                                    •	 Transdisciplinary Project      Guidance Modules in SP. Students will take                                                                      Education and Career Guidance 1 — Personal  ELECTIVES                                                           Development (30 hours) in their first year. In                                                                      their second year, students will take Education      The SP elective framework offers students options to            and Career Guidance 2 — Career Development      pursue their passion and/or meet different career needs,        (15 hours).      and is an integral part of the holistic education we seek to      provide to our students. The learning experiences of this       All students are required to take one      elective framework help students in their development           compulsory Sports for Life (SFL) module for      as self-directed, versatile, lifelong learners, which are       one semester in their first year in SP. In their      essential in today’s volatile and changing societal as well as  second and third year, students may sign up      occupational landscape.                                         for SFL module as an optional module.        Students who are interested to explore additional new skills    Media, Arts & Design School • Singapore Polytechnic 21      and abilities will have the opportunity to take up to five      electives. Please visit https://www.sp.edu.sg/sp/education/      elective-modules for details of this elective scheme and the      full list of electives.
SPECIALISATION:     MUSIC PRODUCTION        Integrate the different processes involved in the creation and production of      musical & audio content.    22 Media, Arts & Design School • Singapore Polytechnic
WHAT TO EXPECT                                                      Scan to find                                                                      out more                                                                      information                                                                      about the                                                                      specialisation    FIRST YEAR        •	 Arranging & Composition 1                      •	 Musicianship & Performance 1                    •	 Elective 1                                     •	 Narrative Thinking      (SEMESTER 2)  •	 Music Production Techniques 1                  •	 Production Workshop 1    SECOND            •	 Arranging & Composition 2                      •	 Music Production Techniques 3     YEAR           •	 Arranging & Composition 3                      •	 Musicianship & Performance 2                    •	 Elective 2                                     •	 Musicianship & Performance 3                    •	 MAD Studio Project                             •	 Production Workshop 2                    •	 MAD White Space 1                              •	 Production Workshop 3                    •	 MAD White Space 2                              •	 Sustainable Innovation Project                    •	 Music Production Techniques 2                                      •	 Elective 3THIRD                                    •	 Elective 4YEAR                                    •	 Internship Programme                                    •	 Portfolio Development          All full-time diploma students are required to                                    •	 Show Production                take two compulsory Education and Career                                    •	 Transdisciplinary Project      Guidance Modules in SP. Students will take                                                                      Education and Career Guidance 1 — Personal  ELECTIVES                                                           Development (30 hours) in their first year. In                                                                      their second year, students will take Education      The SP elective framework offers students options to            and Career Guidance 2 — Career Development      pursue their passion and/or meet different career needs,        (15 hours).      and is an integral part of the holistic education we seek to      provide to our students. The learning experiences of this       All students are required to take one      elective framework help students in their development           compulsory Sports for Life (SFL) module for      as self-directed, versatile, lifelong learners, which are       one semester in their first year in SP. In their      essential in today’s volatile and changing societal as well as  second and third year, students may sign up      occupational landscape.                                         for SFL module as an optional module.        Students who are interested to explore additional new skills    Media, Arts & Design School • Singapore Polytechnic 23      and abilities will have the opportunity to take up to five      electives. Please visit https://www.sp .edu.sg/sp/education/      elective-modules for details of this elective scheme and the      full list of electives.
SPECIALISATION:     STORY &   CONTENT CREATION        Train in the craft of storytelling and creative writing across media genres and      platforms in a global media context.    24 Media, Arts & Design School • Singapore Polytechnic
WHAT TO EXPECT                                                      Scan to find                                                                      out more                                    •	 Branding Fundamentals          information                                    •	 Elective 1                     about the                                    •	 Fundamentals of Journalism     specialisation                                    •	 Introduction to Scriptwriting                                    •	 Narrative ThinkingFIRST YEAR                                    •	 Video and Audio Fundamentals      (SEMESTER 2)    SECOND            •	 Elective 2                                     •	 MAD White Space 2     YEAR           •	 Entertainment Content Production               •	 Scripted Concept Development                    •	 Introduction to Entertainment                  •	 Sustainable Innovation Project                                                                      •	 The Digital Journalist                       Content                                        •	 Video Production for Narratives                    •	 Introduction to Documentary                    •	 Visual Storytelling                    •	 MAD Studio Project                    •	 MAD White Space 1    THIRD                             •	 Elective 3                     Options (Choose One of Two)     YEAR                           •	 Final-Year Project             •	 Documentary Filmmaking                                    •	 Internship Programme           •	 Narrative Filmmaking                                    •	 Transdisciplinary Project                                                                        All full-time diploma students are required to  ELECTIVES                                                             take two compulsory Education and Career                                                                        Guidance Modules in SP. Students will take      The SP elective framework offers students options to              Education and Career Guidance 1 — Personal      pursue their passion and/or meet different career needs,          Development (30 hours) in their first year. In      and is an integral part of the holistic education we seek to      their second year, students will take Education      provide to our students. The learning experiences of this         and Career Guidance 2 — Career Development      elective framework help students in their development             (15 hours).      as self-directed, versatile, lifelong learners, which are      essential in today’s volatile and changing societal as well as    All students are required to take one      occupational landscape.                                           compulsory Sports for Life (SFL) module for                                                                        one semester in their first year in SP. In their      Students who are interested to explore additional new skills      second and third year, students may sign up      and abilities will have the opportunity to take up to five        for SFL module as an optional module.      electives. Please visit https://www.sp.edu.sg/sp/education/      elective-modules for details of this elective scheme and the      full list of electives.                                                                        Media, Arts & Design School • Singapore Polytechnic 25
CAREER OPTIONS    DMAD graduates may pursue careers relevant to their field, or pursue related  careers across the different fields. Their portfolio of work and experience working in  transdisciplinary projects can serve as an added advantage to potential employers.    ANIMATION & GAME ART           GAME DESIGN                              MOTION DESIGN                                 & DEVELOPMENT                            & EFFECTS    •	 2D/3D Animator    •	 3D Generalist               •	 Gameplay Programmer                  •	 2D/3D Animator    •	 Character Artist            •	 Application Developer                •	 3D Modeller    •	 Character Designer          •	 AR/VR/MR Developer                   •	 Assistant Producer    •	 Concept Artist              •	 Interactive Designer                 •	 Camera Layout Artist (Camera tracker)    •	 Environment Artist          •	 Content Designer                     •	 Colourist    •	 Environment Designer        •	 UI Designer                          •	 Compositor    •	 Illustrator                 •	 Level/Game Designer                  •	 Concept/Background Artist    •	 Layout Artist               •	 Project Coordinator/Assistant        •	 Graphic Designer    •	 Lighting Artist             •	 Quality Assurance Tester             •	 Lighting Artist    •	 Motion Designer                                                     •	 Compositor    •	 Rigger                    INTEGRATED MARKETING                      •	 Motion Capture Artist    •	 Story Artist              COMMUNICATIONS                            •	 Motion Graphics Artist    •	 Texture/Surfacing Artist                                            •	 Pre-Vis Artist    •	 UI Artist                   •	 Account Executive                    •	 Production Assistant                                   •	 Advertising Executive                •	 Roto/Prep Artist Video Editor  APPLIED DRAMA                    •	 Brand Executive  & PSYCHOLOGY                     •	 Communication Strategist            MUSIC PRODUCTION                                   •	 Content Marketing Executive    •	 Drama Educator              •	 Content Marketing Specialist         •	 Boom Operator    •	 Programme Executive         •	 Content Producer (Branded Content)   •	 Game Sound Designer    •	 Social Service Assistant    •	 Corporate Communication Executive    •	 Music Director    •	 Social Work Associate       •	 Marcom Executive                     •	 Music Educator    •	 Teacher Aide                •	 Media Planner                        •	 Music Producer    •	 Volunteer Executive         •	 Public Relations Executive           •	 Music Composer    •	 Youth Work Associate        •	 Social Media Analyst                 •	 Music Arranger                                                                           •	 Musician  DESIGN FOR                     STORY &                                   •	 Production Assistant  COMMUNICATION                  CONTENT CREATION                          •	 Stage Manager  & EXPERIENCE                                                             •	 Song Writer                                   •	 Assistant Director                   •	 Sound Designer    •	 Brand Designer              •	 Assistant Producer                   •	 Sound Editor    •	 Design Researcher           •	 Content Producer                     •	 Sound Engineer    •	 Editorial Designer          •	 Feature Writer                       •	 Sound Recordist    •	 Experience Designer         •	 Journalist                           •	 Supervising Sound Editor    •	 Graphic Designer            •	 Photo/Visual Journalist    •	 Junior Art Director         •	 Research Writer    •	 Motion Designer             •	 Scriptwriter    •	 Photographer    •	 Videographer    •	 UI Designer    •	 UX Designer    •	 Visual Designer    26 Media, Arts & Design School • Singapore Polytechnic
FURTHER STUDIES    DMAD graduates may pursue further studies in the areas relevant to  their field. They can seek articulation into degree programmes with  local & overseas universities/institutions.    Graduates may also pursue skills deepening programmes through the following CET courses offered by  MAD School:    •	 Part-Time Diploma in Design (Visual Communication)  •	 Specialist Diploma in Applied Drama & Psychology  •	 Specialist Diploma in Digital Content Marketing (co-offered with Singapore University of Social Sciences)  •	 Specialist Diploma in Digital Marketing and Analytics (co-offered with SP School of Business)  •	 Specialist Diploma in Immersive Simulation (co-offered with SP School of Computing)  •	 Specialist Diploma in Motion Graphics Design  •	 Specialist Diploma in User Experience & Digital Product Design  •	 Work-Study Post-Diploma leading to Specialist Diploma in Digital Content Marketing       (co-offered with Singapore University of Social Sciences)                                                                                                    Media, Arts & Design School • Singapore Polytechnic 27
We applaud Singapore Polytechnic’s efforts            to nurture a pipeline of future talent for            the industry as we continue to grow as a            media hub, bridging the east and west while            connecting tech and media.                                                                             Howie Lau                                                                                            Assistant Chief Executive Media and Innovation,                                                                                          Infocomm Media Development Authority                                                                          Source: Lianhe Zaobao © Singapore Press                                                                        Holdings Limited. Reprinted with permission.    28 Media, Arts & Design School • Singapore Polytechnic
Source: Lianhe Zaobao © Singapore Press                       Source: Lianhe Zaobao © Singapore Press  Holdings Limited. Reprinted with permission.                  Holdings Limited. Reprinted with permission.                                                  Media, Arts & Design School • Singapore Polytechnic 29
ONE OF THE PROJECTS I TRULY       ENJOYED WORKING ON AT       MAD WAS DEVELOPING A       GAME TO HELP THE ELDERLY       IN SINGAPORE STAY IN GOOD       MENTAL HEALTH AND SPIRITS.       IT IS REWARDING TO KNOW       THAT SOMETHING I CREATED       CAN HAVE A VERY REAL IMPACT       ON SOMEONE’S LIFE. WITH THE       SUPPORT OF MY CLASSMATES       AND MY LECTURERS, I AM       CONFIDENT I CAN EXCEL HERE       AT SP.    30 Media, Arts & Design School • Singapore Polytechnic
Rynoa Mysara  Diploma in Media, Arts & Design       Media, Arts & Design School • Singapore Polytechnic 31
Singapore Polytechnic  500 Dover Road Singapore 139651    For more information regarding entry requirements and  course information, please contact:    Media, Arts & Design School  Tel: (65) 6775 1133  Email: [email protected]  Website: www.sp.edu.sg/mad    For the latest updates on Singapore Polytechnic, follow us on:    @singaporepoly  fb.com/singaporepolytechnic    @singaporepoly  youtube.com/singaporepolytechnic    @singaporepoly  @singaporepoly    The polytechnic reserves the right to alter the information in this publication.  Information is correct as of December 2021.
                                
                                
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