SP Media Arts & Design_MAD 2021

Mohammed Hariiq Diploma in Media, Arts & Design (Applied Drama & Psychology) My first ever drama performance was in MAD! I had to perform for my Introduction to Drama and Performance module. We were taught the basics of drama before the performance and it gave me confidence. Still, I was nervous and excited as I have never performed in front of a crowd before. I was very afraid of forgetting my lines but thankfully, the lecturers taught us that we could tackle that with improvisation. Surprisingly, my improvisation turned out to be even better than the original script! I will never forget the feeling of relief and satisfaction I got after the performance. 2 Media, Arts & Design School • Singapore Polytechnic

iimctaaongmiunasaketemiaoyn difference Media has the power to influence people’s perceptions and ideas. The Arts ignite our senses and expand our minds. Design can change the way we shape, perceive, understand, enrich and experience life. In a world that is volatile and complex, an education to hone your creativity and imagination opens up pathways to careers in the fields of media, arts and design, where you can make a difference in workplaces, products, experiences and communities. 3

at the media, arts & design (MAD) school, we are mad about: Developing creativity Providing authentic using studio-based learning spaces modelled and transdisciplinary pedagogical methods. after real-world work environments. Collaborating with industry Tapping on our industry-rich partners to prepare students lecturers to equip students with the skills and mind sets for employment. to solve problems. If you see yourself making a difference in the media, arts or design field in the future, and are curious, brave, tenacious and empathetic, this is the place for you. Here in MAD School, our students are trained to take what they imagine to be possibilities — and turn them into realities. 4 Media, Arts & Design School • Singapore Polytechnic

medDIPiLaOM, aA IrN ts & design (DMAD - S29) The Diploma in Media, Arts & Design (DMAD) Scan to find out responds to disruptions that have caused more information current skills in the media, arts & design sectors about the course to evolve and some skills to merge. Employers not only need graduates with complementary 5 skills instead of one skill, but also the ability to collaborate, problem-solve, be creative, empathetic, resilient and confident.

DMAD is a course that trains you to be strong in one core discipline and equips you with complementary skills and mindsets to thrive in this evolving world of the new normal. Spend the first semester of your first year exploring different disciplines in the media, arts & design sectors by taking modules called Foundry, Tasters and the Playlab. Choose one of the 8 COURSE Level-up your skills and specialisation areas HIGHLIGHTS portfolio by working in transdisciplinary teams to and devote the tackle real-world projects, remaining semesters completing a final-year project and internship. to deepening your skills in that discipline. ENTRY REQUIREMENTS Range of Net 2020 JAE ELR2B2: - Aggregate Type: ELR2B2-D SUBJECT GRADE English Language 1–7 Mathematics 1–7 (Elementary / Additional) Any two other subjects 1–6 Note: To be eligible for admission, you must also have sat for one of the following subjects: • Art • Electronics / Fundamentals of Electronics • Biology • Higher Art • Biotechnology • Media Studies (Chinese) • Chemistry • Media Studies (English) • Computing / Computer Studies • Physics • Creative 3D Animation • Science (Chemistry, Biology) • Design Studies • Science (Physics, Biology) • Design & Technology • Science (Physics, Chemistry) • Food & Nutrition 6 Media, Arts & Design School • Singapore Polytechnic

COURSE MODULES The Diploma in Media, Arts & Year Year Year Design is a three-year full-time 1 2 3 programme that allows you to EXPLORE different disciplines EXPLORE EQUIP EQUIP EQUIP in the media, arts and design Specialisation Specialisation industries before you are Modules related Specialisation EQUIPPED with deeper skills to Foundry, Modules Modules Modules in one specialisation. Through Taster & Playlab MAD White Space multi-, inter- and trans-disciplinary EMPOWER projects and internship, you will Modules Final Year Project be EMPOWERED to pick up EMPOWER skills from other specialisations & Internship and build a strong professional MAD Studio Projects portfolio that will give you a head start after you graduate. 1 FIRST YEAR Taster Modules FIRST YEAR (SECOND SEMESTER) First Semester (Choose Four) Specialisations (Choose One)* • Critical and Analytical • Digital Game Design • Animation & Game Art Thinking • Applied Drama & Psychology • PlayLab & Development • Design for Communication • Drama & Performance Foundry Modules • Information Design & Experience • Principles of Design • Introduction to 3D Arts • Game Design & Development • Story Crafting • Reimagining Brands • Integrated Marketing • Understanding Humans • Awesome Motion Design! • Sound & Music Communications & Communities • Storytelling for Digital Media • Motion Design & Effects • Music Production • Story & Content Creation *Refer to pages 8 – 23 for the breakdown of modules in each specialisation 2 SECOND YEAR MAD White Space Modules MAD Studio Projects Specialisation Modules • Take two modules from other • Take one project-based module • Continue with your specialisation. specialisations to complement that allows you to work with MAD your specialisation. students from across different disciplines. 3 THIRD YEAR Final-Year Project Internship Specialisation Modules • Work with MAD students from • Immerse yourself in the • Continue with your specialisation. across different disciplines workforce and gain valuable to develop solutions to meet industry experience related to business needs. your field of study. 7

BUfILoDuInNdGaAtsioonlid Whether you are an aspiring content creator, game developer, musician or social worker, skills in storytelling, design, psychology and prototyping will definitely be useful when you enter the working world. This is why all MAD students will go through a foundation programme in your first semester known as the Foundry. Here are three awesome things about the Foundry you should know: 1. Think like a creative! 2. Not sure what to specialise in? 3. You will need to Play! Knowing how to tell compelling We’ve got you! Play is a great way to get your stories, how to influence people In the Foundry, you will get to creative juices flowing. In and how to create interesting choose 4 Taster Modules ­— these PlayLab, you and your friends designs are essential to any are modules offered by each will work together to come up specialisation in MAD. In specialisation to give you an idea with creative solutions to solve the Foundry, you will take 3 of what you’ll be doing later in that complex problems and have lots Core Modules - Story Craft, specialisation! of fun in the process. Understanding Humans & Communities, and Principles of Design - that will help you take your creations to the next level! 8 Media, Arts & Design School • Singapore Polytechnic

The MAD Difference At the MAD School, we The MAD Graduate will be different because you will be… like that you are different, because this difference is 1. Working with people outside your specialisation what makes you special. Imagine working on transdisciplinary projects with That is why we have created teammates who can draw, create stories, compose catchy a curriculum that gives you tunes, programme games and design a product! The choices and lets you learn a possibilities of what this team can create are endless! variety of skills that you are passionate in! 2. Choosing from a wide range of electives Dreaming of starting your own business? Thinking of learning how to code? Interested in psychology? In MAD, you will have ample opportunities to choose from a wide range of modules, so that you can develop other skills that you are passionate in! At the end of the day, you will have your own unique portfolio that reflects your talents and passions! 9

AGSNPAIEMCMIAALEITSAAITORIONTN:& 10 Media, Arts & Design School • Singapore Polytechnic

what to expect Scan to find out more information about the specialisation 1 FIRST YEAR (SECOND SEMESTER) • 3D Art Asset Creation 1 • Animation 1 • Drawing • Elective 1 • Narrative Thinking • Visual Storytelling 1 2 SECOND YEAR • MAD Studio Project • 2D Art Asset Creation • MAD White Space 1 • 3D Art Asset Creation 2 • MAD White Space 2 • 3D Art Asset Creation 3 • Portfolio Development • Animation 2 • Social Innovation Project • Animation 3 • Visual Storytelling 2 • Concept Art & Design • Elective 2 3 THIRD YEAR • Creature Effects • Elective 3 • Final-Year Project • Internship Programme • User Interface And Experience Design Electives All full-time diploma students are required to take two The SP elective framework offers students options to compulsory Education and Career Guidance Modules in SP. pursue their passion and / or meet different career Students will take Education and Career Guidance 1 — Personal needs, and is an integral part of the holistic education Development (30 hours) in their first year. In their second year, we seek to provide to our students. The learning students will take Education and Career Guidance 2 — Career experiences of this elective-framework help students Development (15 hours). in their development as self directed, versatile, lifelong learners, which are essential in today’s volatile and All students are required to take one compulsory Sports for Life changing societal as well as occupational landscape. (SFL) module for one semester in their first year in SP. In their second and third year, students may sign up for SFL module as For a list of electives offered, please visit www.sp.edu.sg an optional module. 11

APPSLPIEECIDALDISRATAIONM: A & psychology 12 Media, Arts & Design School • Singapore Polytechnic

what to expect Scan to find out more information about the specialisation 1 FIRST YEAR (SECOND SEMESTER) • Devised Drama • Elective 1 • Facilitation Practices • Key Issues in the Lifespan • Narrative Thinking 2 SECOND YEAR • MAD White Space 1 • Community Psychology • MAD White Space 2 • Drama-In-Education • Reminiscence Theatre • Educational Psychology • Social Innovation Project • Elective 2 • Special Needs Education • Forum Theatre • Theatre-in-Education • Health Psychology • MAD Studio Project 3 THIRD YEAR • Casework & Professional Practice • Elective 3 • Final-Year Project • Internship Programme • Programme Management Electives All full-time diploma students are required to take two The SP elective framework offers students options to compulsory Education and Career Guidance Modules in SP. pursue their passion and / or meet different career Students will take Education and Career Guidance 1 — Personal needs, and is an integral part of the holistic education Development (30 hours) in their first year. In their second year, we seek to provide to our students. The learning students will take Education and Career Guidance 2 — Career experiences of this elective-framework help students Development (15 hours). in their development as self directed, versatile, lifelong learners, which are essential in today’s volatile and All students are required to take one compulsory Sports for Life changing societal as well as occupational landscape. (SFL) module for one semester in their first year in SP. In their second and third year, students may sign up for SFL module as For a list of electives offered, please visit www.sp.edu.sg an optional module. 13

co&mDeSEPxmESCpuIiAegnLrInSiAcifTeaIoOntNrc:ioen 14 Media, Arts & Design School • Singapore Polytechnic

what to expect Scan to find out more information about the specialisation 1 FIRST YEAR (SECOND SEMESTER) • 2D Motion Graphics • Digital Photography Imaging • Elective 1 • Narrative Thinking • User Experience Research • Visual Design 2 SECOND YEAR • MAD White Space 1 Choose One of Two • Brand Communication Studio 1 • Brand Experience Studio 1 • MAD White Space 2 • Brand Communication Studio 2 • Digital Product Design Studio • Portfolio Design • Brand Experience Studio 2 • Elective 2 • Product Design • MAD Studio Project • Social Innovation Project • Video and Audio Fundamentals 3 THIRD YEAR Choose One of Two • Elective 3 • Communication Design Studio • Final Year Project • Experience Design Studio • Internship Programme Electives All full-time diploma students are required to take two The SP elective framework offers students options to compulsory Education and Career Guidance Modules in SP. pursue their passion and / or meet different career Students will take Education and Career Guidance 1 — Personal needs, and is an integral part of the holistic education Development (30 hours) in their first year. In their second year, we seek to provide to our students. The learning students will take Education and Career Guidance 2 — Career experiences of this elective-framework help students Development (15 hours). in their development as self directed, versatile, lifelong learners, which are essential in today’s volatile and All students are required to take one compulsory Sports for Life changing societal as well as occupational landscape. (SFL) module for one semester in their first year in SP. In their second and third year, students may sign up for SFL module as For a list of electives offered, please visit www.sp.edu.sg an optional module. 15

&GdaeSPmvECeeIAlLdIoSeApTsmIOiNge: nnt 16 Media, Arts & Design School • Singapore Polytechnic

what to expect Scan to find out more information about the specialisation 1 FIRST YEAR (SECOND SEMESTER) • Game Production and Management • Analog Game Design • Mobile Game Development • Digital Game Design • Narrative Thinking • Elective 1 • Game Design and Development Studio 1 • MAD Studio Project • MAD White Space 1 2 SECOND YEAR • MAD White Space 2 • 3D Game Development 1 • Mathematics for Games • 3D Game Development 2 • Social Innovation Project • Elective 2 • User Interface and Experience Design • Ethics and Law of IT and Media • Game Asset Production • Game Design and Development Studio 2 • Immersive Media Fundamentals 3 THIRD YEAR • Elective 3 • Game AI and Multiplayer Programming • Game Design and Development Studio 3 • Immersive Application Development • Internship Programme Electives All full-time diploma students are required to take two The SP elective framework offers students options to compulsory Education and Career Guidance Modules in SP. pursue their passion and / or meet different career Students will take Education and Career Guidance 1 — Personal needs, and is an integral part of the holistic education Development (30 hours) in their first year. In their second year, we seek to provide to our students. The learning students will take Education and Career Guidance 2 — Career experiences of this elective-framework help students Development (15 hours). in their development as self directed, versatile, lifelong learners, which are essential in today’s volatile and All students are required to take one compulsory Sports for Life changing societal as well as occupational landscape. (SFL) module for one semester in their first year in SP. In their second and third year, students may sign up for SFL module as For a list of electives offered, please visit www.sp.edu.sg an optional module. 17

comimnSmPtaEeCurIAgnkLriIeScaAtaTtiItOneNig:dons 18 Media, Arts & Design School • Singapore Polytechnic

Scan to find out more information about the specialisation what to expect 1 FIRST YEAR (SECOND SEMESTER) • Branding Fundamentals • Research Methods • Elective 1 • Video and Audio Fundamentals • Narrative Thinking • Writing Across Media Platforms 2 SECOND YEAR • MAD White Space 1 • Advertising • MAD White Space 2 • Building a Brand • Public Relations • Digital Analytics • Social Innovation Project • Digital Content Development • Web Design • Digital Marketing • Writing for News, Features and Branded Content • Elective 2 • MAD Studio Project 3 THIRD YEAR • Elective 3 • Final-Year Project • IMC Studio Project • Internship Programme • Media Law & Ethics Electives All full-time diploma students are required to take two The SP elective framework offers students options to compulsory Education and Career Guidance Modules in SP. pursue their passion and / or meet different career Students will take Education and Career Guidance 1 — Personal needs, and is an integral part of the holistic education Development (30 hours) in their first year. In their second year, we seek to provide to our students. The learning students will take Education and Career Guidance 2 — Career experiences of this elective-framework help students Development (15 hours). in their development as self directed, versatile, lifelong learners, which are essential in today’s volatile and All students are required to take one compulsory Sports for Life changing societal as well as occupational landscape. (SFL) module for one semester in their first year in SP. In their second and third year, students may sign up for SFL module as For a list of electives offered, please visit www.sp.edu.sg an optional module. 19

mo&StPEeiCofIAnfLIeSdAceTtIsONsi:gn Style Frame by Nabila Nasir 20 Media, Arts & Design School • Singapore Polytechnic

Scan to find out more information about the specialisation what to expect 1 FIRST YEAR (SECOND SEMESTER) • 3D Fundamentals • Motion Techniques & Storyboarding • Elective 1 • Narrative Thinking • Graphic Design Principles • Video & Audio Fundamentals 2 SECOND YEAR • MAD Studio Project • Cross-Platform Design • MAD White Space 1 • Digital Compositing • MAD White Space 2 • Dynamic Typography • Production for Visual Effects • Effects Animation • Social Innovation Project • Elective 2 3 THIRD YEAR • Elective 3 • Emerging Media • Film Titles • Final-Year Project • Internship Programme Electives All full-time diploma students are required to take two The SP elective framework offers students options to compulsory Education and Career Guidance Modules in SP. pursue their passion and / or meet different career Students will take Education and Career Guidance 1 — Personal needs, and is an integral part of the holistic education Development (30 hours) in their first year. In their second year, we seek to provide to our students. The learning students will take Education and Career Guidance 2 — Career experiences of this elective-framework help students Development (15 hours). in their development as self directed, versatile, lifelong learners, which are essential in today’s volatile and All students are required to take one compulsory Sports for Life changing societal as well as occupational landscape. (SFL) module for one semester in their first year in SP. In their second and third year, students may sign up for SFL module as For a list of electives offered, please visit www.sp.edu.sg an optional module. 21

SPEmCIAuLsISAiTcION: production 22 Media, Arts & Design School • Singapore Polytechnic

Scan to find out more information about the specialisation what to expect 1 FIRST YEAR (SECOND SEMESTER) • Musicianship & Performance 1 • Arranging & Composition 1 • Elective 1 • Narrative Thinking • Music Production Techniques 1 • Production Workshop 1 • Music Theory 1 2 SECOND YEAR • Music Theory 2 • Arranging & Composition 2 • Music Theory 3 • Arranging & Composition 3 • Musicianship & Performance 2 • Elective 2 • Musicianship & Performance 3 • MAD Studio Project • Production Workshop 2 • MAD White Space 1 • Production Workshop 3 • MAD White Space 2 • Social Innovation Project • Music Production Techniques 2 • Music Production Techniques 3 3 THIRD YEAR • Elective 3 • Final-Year Project • Internship Programme • Scoring for Visuals • Show Production Electives All full-time diploma students are required to take two The SP elective framework offers students options to compulsory Education and Career Guidance Modules in SP. pursue their passion and / or meet different career Students will take Education and Career Guidance 1 — Personal needs, and is an integral part of the holistic education Development (30 hours) in their first year. In their second year, we seek to provide to our students. The learning students will take Education and Career Guidance 2 — Career experiences of this elective-framework help students Development (15 hours). in their development as self directed, versatile, lifelong learners, which are essential in today’s volatile and All students are required to take one compulsory Sports for Life changing societal as well as occupational landscape. (SFL) module for one semester in their first year in SP. In their second and third year, students may sign up for SFL module as For a list of electives offered, please visit www.sp.edu.sg an optional module. 23

contSePsEntCItAoLrcISyArTeI&OaN:tion 24 Media, Arts & Design School • Singapore Polytechnic

Scan to find out more information about the specialisation what to expect 1 FIRST YEAR (SECOND SEMESTER) • Branding Fundamentals • Introduction to Scriptwriting • Elective 1 • Narrative Thinking • Fundamentals of Journalism • Video and Audio Fundamentals 2 SECOND YEAR • Scriptwriting for Drama & Comedy • Documentary Filmmaking • Social Innovation Project • Elective 2 • The Digital Journalist • Entertainment Content • Video Production for Drama & Comedy • Introduction to Documentary • Visual Storytelling • MAD Studio Project • MAD White Space 1 Options (Choose One of Two) • MAD White Space 2 • Entertainment Content Production • Scripted Concept Development • The Integrated Newsroom 3 THIRD YEAR • Elective 3 • Final-Year Project • Internship Programme Electives All full-time diploma students are required to take two The SP elective framework offers students options to compulsory Education and Career Guidance Modules in SP. pursue their passion and / or meet different career Students will take Education and Career Guidance 1 — Personal needs, and is an integral part of the holistic education Development (30 hours) in their first year. In their second year, we seek to provide to our students. The learning students will take Education and Career Guidance 2 — Career experiences of this elective-framework help students Development (15 hours). in their development as self directed, versatile, lifelong learners, which are essential in today’s volatile and All students are required to take one compulsory Sports for Life changing societal as well as occupational landscape. (SFL) module for one semester in their first year in SP. In their second and third year, students may sign up for SFL module as For a list of electives offered, please visit www.sp.edu.sg an optional module. 25

career options DMAD graduates may pursue careers relevant to their field, or pursue related careers across the different fields. Their portfolio of work and experience working in transdisciplinary projects can serve as an added advantage to potential employers. ANIMATION & GAME ART GAME DESIGN & DEVELOPMENT MUSIC PRODUCTION • 2D / 3D Animator • Gameplay Programmer • Boom Operator • 3D Generalist • Application Developer • Music Educator • Character Artist • AR / VR / MR Developer • Music Producer • Character Designer • Interactive Designer • Music Composer • Concept Artist • Content Designer • Music Arranger • Environment Artist • UI Designer • Musician • Environment Designer • Level / Game Designer • Production Assistant • Illustrator • Project Coordinator / Assistant • Song Writer • Layout Artist • Quality Assurance Tester • Sound Designer • Lighting Artist • Sound Editor • Motion Designer INTEGRATED MARKETING • Sound Engineer • Rigger COMMUNICATIONS • Sound Recordist • Story Artist • Supervising Sound Editor • Texture / Surfacing Artist • Account Executive • UI Artist • Advertising Executive STORY & CONTENT CREATION • Brand Executive APPLIED DRAMA & • Communication Strategist • Assistant Director PSYCHOLOGY • Content Marketing Executive • Assistant Producer • Content Marketing Specialist • Content Producer • Drama Educator • Content Producer (Branded Content) • Feature Writer • Programme Executive • Corporate Communication Executive • Journalist • Social Service Assistant • Marcom Executive • Research Writer • Social Work Associate • Media Planner • Scriptwriter • Teacher Aide • Public Relations Executive • Volunteer Executive • Social Media Analyst • Youth Work Associate MOTION DESIGN & EFFECTS DESIGN FOR COMMUNICATION & • 2D / 3D Animator EXPERIENCE • 3D Modeller • Assistant Producer • Brand Designer • Camera Layout Artist (Camera tracker) • Design Researcher • Colourist • Editorial Designer • Compositor • Experience Designer • Concept / Background Artist • Graphic Designer • Graphic Designer • Junior Art Director • Lighting Artist • Motion Designer • Compositor • Photographer • Motion Capture Artist • Videographer • Motion Graphics Artist • UI Designer • Pre-Vis Artist • UX Designer • Production Assistant • Visual Designer • Roto / Prep Artist Video Editor 26 Media, Arts & Design School • Singapore Polytechnic

further studies DMAD graduates may pursue further studies in the following areas relevant to their field. They can seek articulation into degree programmes with local & overseas universities / institutions. Graduates may also pursue skills deepening programmes through the following CET courses offered by MAD School: • Part-Time Diploma in Design (Visual Communication) • Specialist Diploma in Applied Drama & Psychology • Specialist Diploma in Digital Content Marketing (co-offered with Singapore University of Social Sciences) • Specialist Diploma in Digital Marketing and Analytics (co-offered with SP School of Business) • Specialist Diploma in Motion Graphics Design • Specialist Diploma in User Experience & Digital Product Design • Work-Study Post-Diploma leading to Specialist Diploma in Digital Content Marketing (co-offered with Singapore University of Social Sciences) 27

We applaud Singapore Polytechnic’s efforts to nurture a pipeline of future talent for the industry as we continue to grow as a media hub, bridging the east and west while connecting tech and media. Howie Lau Assistant Chief Executive Media and Innovation, Infocomm Media Development Authority Source: Lianhe Zaobao © Singapore Press Holdings Limited. Reprinted with permission. 28 Media, Arts & Design School • Singapore Polytechnic

Source: Lianhe Zaobao © Singapore Press Holdings Source: Lianhe Zaobao © Singapore Press Holdings Limited. Reprinted with permission. Limited. Reprinted with permission. 29

MpfirylomfdieurdcsIttNioSnP!was It was such a hectic day because we had to interview about 10 different people within a few hours. Being the director, I remember feeling nervous as I had to be the one to probe the interviewees for more information. At first, I wasn’t sure of what to ask, but as we interviewed more people, I became more confident and managed to get good takes. It was a really insightful experience because I didn’t know it takes so much effort to produce a ten minute video. It definitely made me more appreciative of the work done by professionals! 30 Media, Arts & Design School • Singapore Polytechnic

Katelyn Onn Diploma in Media, Arts & Design (Integrated Marketing Communications) 31

Singapore Polytechnic 500 Dover Road Singapore 139651 For more information regarding entry requirements and course information, please contact: Media, Arts & Design School Tel: (65) 6775 1133 Email: [email protected] Website: www.sp.edu.sg/mad For the latest updates on Singapore Polytechnic, follow us on: @singaporepoly fb.com/singaporepolytechnic @singaporepoly youtube.com/singaporepolytechnic The polytechnic reserves the right to alter the information in this publication. Information is correct as of December 2020.