Listing Guide

Alan A. Skyy 813.446.8106 [email protected] Maximum Payoff Guide For Sellers (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] Thank you for allowing me, Alan Skyy of Keller Williams Reality, the opportunity to show you how we can assist in helping you aQain your real estate goals. Enclosed in this packet is some informaSon about me, but more importantly, quesSons about you and your property. Knowing about your family’s moSvaSons and your home’s special features will allow me to be fully prepared to roll out a markeSng plan and get your home the best exposure possible. Please review the enclosed documents and complete them to the best of your ability. The primary goal of this meeSng is to listen to you and understand your real estate needs. I have confidence that my experience combined with the Keller Williams Realty team will offer you the most forward and innovaSve markeSng plan to fit your home. By sharing our markeSng and service plans, I hope to assure you of the success you will experience with this full service Realtor in the sale of your home. Making Realty Dreams a Reality, Alan A. Skyy Keller Williams South Tampa (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] Client Value Achieving the seller’s goals by doing MORE! More! MarkeSng / Coverage   Your home will be adverSsed at my expense, with unparalleled Internet services of Keller Williams   Open House opportuniSes on a weekly basis More! Experience   I represent you with the combined experience of the Keller Williams South Tampa office   My experience combined with conSnuing educaSon, staying current with technology, rules, regulaSons, and the market backed with my full aQenSon to every facet of the home sales process   Strong work ethic, focused on providing excepSonal, personalized service to you the client More! CommunicaSon   Prompt, professional responses to inquiries regarding your property   Complete acSvity report, every week and bi-weekly phone calls to discuss results More! InformaSon   I conSnually review the market’s most recent acSvity to analyze the local real estate market   I am an expert in real estate (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] It has been the pleasure for of Keller Williams and myself to serve the Greater Tampa Area with its real estate needs while growing into one of the area’ s premier realtors. As a local resident that has lived in Hillsborough, Pinellas and Citrus County, I share with you a local’s perspecSve of the Greater Tampa Bay Area and provide insight to help you make the best decisions for you and your family. The combined experience of the Keller Williams family and myself to provide the experience, dedicaSon, and flexibility to help meet your real estate goals and needs. Alan Skyy Realtor: Alan Skyy graduated from Full Sail University with a Bachelors in Science for the Digital MarkeSng Degree program in 2013. In addiSon to aQending school, he also worked in his own company that he created during his freshman year. The company was an organic snack food distribuSon company called Green Fork-N-Spoon Inc. This became a project to use in every part of the degree program to help Alan learn how to effecSvely market and generate leads online. Since graduaSon, Alan has helped take a local start up company to $2 million in revenue in three years as the markeSng director. Since then, Alan’s proven success with the backing of the Keller Williams team has solidified his transiSon as a full Sme Sales Associate at Keller Williams. Alan’s white glove service allows for a top-notch experience. This is designed to ease the pressure, and lighten the work of the client allowing for the easiest possible sale and purchase of homes. The Keller Williams Team’s Success Keller Williams Realty invests over 1.5 million dollars per month in our E-Edge business soluSons. This is directly involved with our award winning app., which connects consumers through the app. directly to the MLS for the most up to date informaSon, along with of Keller Williams, which will provide addiSonal and accurate informaSon. The Keller Williams Chadwick group produced more then 1.6 billion in real estate sold in 2015, ranking first in the Greater Tampa Area, and looks to increase that number moving forward. (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] My Proven Home Selling System Step 1: Home Price Analysis I study the market daily to help advise our clients to make the best decisions, opt for the most effecSve improvements, and set the best price that will aQract the most potenSal buyers. Step 2: MarkeFng & AdverFsing – Thinking Outside The Flyer Box The first 30 days your home is on the market is when it generates the most interest from potenSal buyers. I use a combinaSon of markeSng, tradiSonal real estate pracSces and cuing edge technology to market your home. USlizing the most effecSve lead conversion pracSces, I am able to turn potenSal buyers into actual buyers in record Sme. Step 3: Convert And Close Selling your home will probably be one of the biggest transacSons of your life. I see this process through from negoSaSons, to contract to close and beyond to make sure you are well informed, comfortable and most of all saSsfied with the process. (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] My Proven Home Pricing Analysis Step 1 When You List Your Home with the Tampa Relocator at Keller Williams, I carefully evaluate your home's important features, overall marketability and other selling points that separate your home from its compeSSon. We review comparable, local market analysis and pricing trends to make sure your home gets the most realisSc lisSng price. Seing the list price of your home is an art. Too low and you leave money on the table – perhaps thousands. Too high and you scare away buyers – perhaps forever. The 4 key elements to selling any home are: 1.  LocaFon 2. CondiFon 3.  Exposure 4.  Price Maximizing the EvaluaSng how much markeSng of your EvaluaSng the locaSon buyers will pay for the home to a large Is your home of your home and how current condiSon of amount of potenSal accurately priced for it adds to your homes what buyers would be overall value, keeping your home. Does it buyers. willing to pay based on in mind comparable in need work? Has it been remodeled? ETC. current market the same locaSon. condiSons. You can have locaFon, condiFon and exposure right but the wrong price and the home will not sell. You can have locaFon, condiFon and exposure wrong but the right price and the home will sell. (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] The Right Price Is Important Price CompeFFvely – The first 30 Day Are CriFcal A property generates the most interest when it first hits the market. The number of showings is greatest during this Sme if it is priced at a realisSc market value. StarSng too high and dropping the price later misses the excitement and fails to generate strong acSvity. Many homes that start high end up selling below market value. (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] MarkeFng & AdverFsing Step 2 You deserve more than a sign in the yard. MarkeSng is my responsibility. To ensure your home gets the best exposure to qualified home buyers in todays markeSng condiSons, I take the the outdated tradiSonal real estate markeSng methods and improve them. I’ve transformed the following tradiSonal real estate markeSng methods to work more effecSvely and more efficiently. A.  Professional Photography With ninety-five percent of buyers using the internet to search for homes, professional photography is essenSal to any comprehensive markeSng plan. Geing and holding their aQenSon online with professional photos will increase the likelihood of a in-person showing. “Buyers perceive homes with sharp professional photography to be worth, on average, 12% more than the actual price” - The Wall Street Journal (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] B. LisFng Power Tools Box With LisSng Power Tools I have the ability to get a boxed set of high quality printed markeSng materials just for your home that will be placed at your property for prospecSve buyers to take with them. C. 7th Level Open House Of Course we’ll host an open houses and showing for your property! Even with beauSful professional images, most buyers will sSll want to physically experience your home. I help you get your home in Open House condiSon; advice on staging, minor repairs, etc. Not only will your home be ready to show, but I’ll use my online markeSng strategies to blast your home on social media and through email campaigns to create buzz about your home. The more people who know, the more will show! (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] Facebook Is The Internet Step 2 –ConFnued I Turn Likes Into Buyers –Why It Works How many Sme have you goQen on Facebook to check in with friends and or family and as you scroll through your newsfeed you start clicking on arScles, funny videos, and adverSsements. You weren’t searching for that content on Google, but you found it, or rather it found you. With Facebook Ads, I have the ability to find people and put your home in front of them. Maybe they aren’t looking to buy but they have a friend, co-worker, or family member who is. Or maybe they click on the ad out of curiosity and look and start thinking, “I’d like to live there.” When they got on Facebook they weren’t looking for a new home but now we’ve planted a seed. Everyone is a potenSal buyer and we have the ability to expand our database and capture more buyers through Facebook because Facebook is about engagement. How It Works I create an ad featuring your home, we boost the ad to a target audience, and capture leads on that ad through likes, click, comments, messages, etc. Our engagement with those buyers is how we turn potenSal buyers into serious buyers for your home. (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] Convert & Close Step 3 Seeing The TransacFon Through UnFl The End The lead capture and conversion process is criScal to geing the potenSal buyers to actually work with the Realtor and ulSmately view your home. NAR reports that the average response Sme to an internet lead is 16 hours with of all leads not being responded to. Is this how you want interested buyers to be handled when they inquire on your home? Follow Up and More Follow Up My mulS-point follow up system ensures that all potenSal buyers are followed up with and assed to be a serious buyer. I respond to the iniSal lead within in moments of their registraSon in my system. I’ve put into place, a specific acSon plan to make sure I speak with each buyer and follow a structured follow up process to keep them interested in your property. NegoFaFon I negoSate offers on your behalf while keeping your best interest in mind at all Smes. Your home is one of the biggest assets you will ever sell, its my job to make sure you’re informed and comfortable with the process. Closing A Contract When an offer is accepted I orchestrate the enSre transacSon. It’s a very detailed and precise process with a lot of moving parts. I have a full Sme closing coordinator who specifically handles every contract to make sure it’s executed properly and on schedule. I see through the enSre process to make sure that you are saSsfied as our client. It’s my goal to make this easy for you! (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] How To Prepare Your Home For Sale Prepping and staging a house: Every seller wants her home to sell fast and bring top dollar. Does that sound good to you? In order to accomplish this goal, it requires carful planning and knowing how to professionally spruce up your home; that will send homebuyers scurrying for their checkbooks. Here is how to prep a house and turn it into an irresisSble and marketable home. Difficulty: Average Time Required: 7 – 10 Days Here’s How: 1. Disassociate Yourself With Your Home.   Say to yourself, “This is not my home; it is a house – a product to be sold much like a box of cereal on the grocery store shelf.   Make the mental decision to, “let go” of your emoSons and focus on the fact that soon this house will no longer be yours.   Picture yourself handing over the keys and the envelopes containing appliance warranSes to the new owners!   Say goodbye to every room.   Don’t look backwards – look toward the future 2. De-Personalize Pack up those personal photographs and family heirlooms. Buyers can’t see past personal arSfacts, and you don’t want them to be distracted. You want buyers to imagine their own photos on the walls, and they can’t do that if yours are there! You don’t want to make any buyers ask, “I wonder what kind of people live in this home?” You want buyers to say, “I can see myself living here.” (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] 3. De-Clu_er People collect an amazing quanSty of junk. Consider this: If you haven’t used it in over a year, you probably don’t need it.   If you don’t need it, why not donate it or throw it away?   Remove all books from the cases.   Pack up those knickknacks.   Clean off everything on the kitchen counters.   Put essenSal items used daily in a small box that can be stored in a closet when not in use.   Think of this process as a head start on the packing you will eventually need to do anyway. 4.  Rearrange Bedroom Closets and Kitchen Cabinets. Buyers love to snoop and will open closets and cabinet doors. Think of the message it sends if items fall out! Now imagine what a buyer believes about you if she sees everything organized. It says you probably take good care of the rest of the house as well. This means:   AlphabeSze spice jars.   Neatly stack dishes.   Turn coffee cup handles facing the same way.   Hanging shirts together, buQoned and facing the same direcSon.   Line up shoes. 5. Rent a Storage Unit. Almost every home shows beQer with less furniture. Remove pieces of furniture that block or hinder paths and walkways and put them in storage. With your bookcases empty store them along you’re your extra leaves from your dining room table to make the room appear larger. Leave just enough for each room to showcase the room’s purpose and plenty of room to move around. You don’t want buyers scratching their heads and saying, “What is this room used for?” 6. Remove/Replace Favorite Items. If you want to take window coverings, built-in appliances or fixtures with you, remove them now. If the chandelier in the dining room once belonged to your great grandmother, take it down. If a buyer never sees it, they wont want it. Once you tell a buyer she can’t have an item, they will covet it, and it could blow your deal. Pack those items and replace them if necessary. (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] 7. Make Minor Repairs.   Replace cracked floor or counter Sles.   Patch holes in wall.   Fix leaky faucets.   Fix doors that don’t close properly and kitchen drawers that jam.   Consider painSng your walls neutral colors, especially if you have grown accustomed to purple or pink walls. (Don’t give buyers any reason to remember your home as “the house with the orange bathroom.”)   Replace burned-out light bulbs.   If you’ve considered replacing a worn bedspread, do so now! 8. Make the House Sparkle!   Wash windows inside and out.   Rent a pressure washer and spray down sidewalks and exterior.   Clean out cobwebs.   Re-caulk tubs, showers and sinks.   Polish chrome faucets and mirrors.   Clean out the refrigerator.   Vacuum daily.   Wax floors.   Dust furniture, ceiling fan blades and light fixtures.   Bleach dingy grout.   Replace worn rugs.   Hang up fresh towels.   Bathroom towels look great fastened with ribbon and bows.   Clean and air out any musty smelling areas. **Odors are a no-no!** (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com

Alan A. Skyy 813.446.8106 [email protected] 9. ScruFnize.   Go outside and open your front door. Stand there, Do you want to go inside? Does the house welcome you?   Linger in the doorway of every single room and imagine how your house will look to a buyer.   Examine carefully how furniture is arranged and move pieces around unSl it makes sense.   Make sure window coverings hang level.   Tune in to the room’s statement and its emoSonal pull. Does it have impact and pizzazz?   Does it look like nobody lives in the house? You’re almost finished. 10. Check Curb Appeal.   If a buyer won’t get out of the agent’s car because she doesn’t like the exterior of your home, you’ll never get them inside.   Keep the sidewalks cleared.   Mow the lawn.   Paint faded window trim.   Plant yellow flowers or group flowerpots together. Yellow evokes a buying emoSon.(Marigolds are inexpensive.)   Trim your bushes   Make sure visitors can clearly read your house number. (C) 813.446.8106 - (F) 813.875.3701 - [email protected] - www.TampaRelocator.com