MAGAZINE ENTERPRENEUR

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The Background of Amin OO Enterprise Personal background and working Explanation about company mission and 1 experience vision For her personal background, her name is Her company vision is quality, a unique Musyahadah and she is 39 years old . For design, reasonable price and fast to finish her family background is she has a husband the design cabinet that can made the and her husband name is Mohd Amin and customer to satisfy all their expectation. she have one child. For her last is working For her mission in the company is to make experience, she did not have a working this company into family business. From experience because she was a housewife her vision of view, her company have until she interest to cabinet furniture that slowly grow and she has been also look for will make house became neat, beautiful a new design that they feel need for the and attractive that inspire her to open up customers at the same time it also has to her business with her husband. appeal not only their but has to appeal to Furthermore her husband is experience for customers in the sense where it’s always years at making the cabinet that make her refreshing that’s always a little more wife suddenly told him to open up theirs unique from the design. So, her vision has business cabinet meet all expectation from their customers so when they start to creates something Briefly explain about the business and the new, unique and different at the same time, history of the company the consistent of quality and that made Her business start when she used her their customers are always going to be husband money to buy the equipment for happy. If something different that meet all of their customer expectation, at the same cabinet such screw driver and saws little time they can always find a new design that they feel can support them it would be by little for 2 years to keep the money to good. buy cutting machine that cost hundreds thousand ringgit until the money to open up the business is ready. She then tell her husband she interest in cabinet and her husband agree to rent a shop with the modal they have. She did not loan a money from anyone but with the two of them to build theirs on business with their strength until they been able to buy their own house, car and shop.

Name of the business/types of business The name of business is Amin Oo Entreprise and the type of business is sole proprietorship. The Main activity for this business: Product : Cabinet Location : No. 25 jln kantan 2c bukit beruntung 48300 Rawang, Selangor, Malaysia The reason chooses the business? 2 Name of business? Is there any symbolic or significant value behind the name of the business? The reason of choosing the business is purely interest and experience from working interior design for many years. The name of business is Amin Oo Enterprise. The significant value behind the name of business is it’s the husband owner name its easy to recognize, suitable and easy to remember by customer

Process of the Amin OO Enterprise THE STORY OF THE PROCESS THEY (MR. AMIN OO& MRS. MUSYAHADAH OO) STARTING THEIR BUSINESS By using starting capital amount to RM60,000 accumulated from their own personal saving over two years, Mr. Amin and Mrs. Musyahadah decided to open the business that related with making cabinet or furniture for home. They used their starting capital to buy materials and machinery from the cheapest to more expensive price. They were also used that capital to rent a shop to starting their business at Bukit Beruntung, Rawang, Selangor. They introduce their business products and activities via Facebook by posting a few designs of cabinets that had been made by using their own creativity and design based on Mr. Amin skills and also from Mrs. Musyahadah’s opinion that related with the arrangement of cabinet in customer’s house. They are also posting the pictures of ready cabinets at their customers’ house to introduce their designs. They have few workers to help them for making and installing cabinets at customer’s house. For the workers who do not have any skills about making cabinets, they will teach their workers step by step on how to make and install the cabinets. 3

Both successful entrepreneurs will explain clearly to their customers about the materials that they will be used to install the cabinets, how the arrangement of the cabinets will looks like after process of installment finish and also about the charge of installment the cabinets. This made their business special and rare from other business that related with cabinets because not all entrepreneurs will be able to explain detail about the process of installment and the fees like they do. Not only that, Mr. Amin and his wife also will make sure that the installment of cabinets in customer’s house will be finished punctually like what they had promised to their customers during agreement between them had been made. THE ADVANTAGES AND DISADVANTAGES OF TYPE OF BUSINESS THAT AMIN OO ENTERPRISE CHOOSE Same like other business, this kind of business also has the advantages and 4 disadvantages while running it. The advantages of involve in this business is the entrepreneurs can get higher return of profits compared to other business because the fee for the installment of the cabinets are quite expensive. Other than that, this kind of business does not have many competitors because not every people have the skills of making unique design of cabinets like provided in Amin Oo Enterprise. There are also few disadvantages of operating this business. It is because of this kind of business take a long period to install the cabinets completely in customer’s house. It is because of they need a long time to make the cabinets by themselves and install it in customer’s house especially when they have many customers in the same time. Other than that,the materials to make the cabinets also quite expensive especially the woods. Furthermore, they can only get full payment for the installment fee when they had complete install the cabinets since it took long time to complete it.

Long Term Business Planning Future planning for the business to be more improvise in future. With the large scope of changing situation where the world has been attacked by silent killers pandemic Covid-19 and the falling of economy, Mr. Amin and Mrs. Musyahadah are very lucky whereby they still can generate their income through their business. Apart from that, Amin Oo Enterprise is also able to run their business smoothly and without bother to worry anything related their business because most of the furniture they used when making the cabinet are usually coming from local seller and not involve any items from overseas. For current situation, Mr. Amin and Mrs. Musyahadah are trying to growing and expanding their business known as high quality and one of their dream is they wanted to enlarge the business up to entire Malaysia. Furthermore, since Amin On Enterprise is starting by their own and full of effort from their side, they are trying to approach new method in order to survive and based on Mrs. Musyahadah's opinion, the main goal Amin Oo Enterprise is to achieve the stability of their business because they thought the success is obtained when their customers are satisfied with their services. In addition, they are also taking step by step in improving their products and services in order to be more ease and therefore can overcome the problems in future. From the interview session, Mrs. Musyahadah stated that they believe if they are truly sincere in doing their business, they are able to more succeed because to become a successful entrepreneur, sincerity is very important. 5

Challenges face by the entrepreneur and how the As we know, CSR is corporate social entrepreneur tackles the problem to become as responsibility and one of them is giving opportunities. contribution or any charity activities that have Mrs. Musyahadah mentioned that when facing the been made by using the names of the company. problems, optimistic is needed to be priority to Amin Oo Enterprise does participating a several solve any kind of restrictions. Based on Mr. Amin times in CSR activities. To illustrate, she and her and Mrs. Musyahadah’s experienced, since the husband have also given some contributions at installation of cabinet is one of the challenge work schools in terms of paint as well as the necessary to do, they founds the recruitment of the worker is equipment they needed. Furthermore, Amin Oo very difficult. As a result, they are very careful Enterprise is also contributed towards a few and giving full emphasis in hiring the workers to mosques such as cabinet, carpet, and also with work with them and she further said, when she and cash to helps to release their burden by fully using her husband spend time and effort teaching their their own profit from their business. Further she employees of the installation in terms of furniture said, they believe if they help people whoever in or cabinet, one of their employees are run away needs, their business will going forward with with thousand of excuses after they have that grace and blessing from Allah SWT. In addition, skills. Besides that, Mrs. Musyahadah is stated, for 10 years in business and as a successful there are also customers who are trying to avoid entrepreneur, she said, although she is coming make the payments after have been consented of from different races and had no high education both sides. For examples, regarding with payment like others people did, Amin Oo Enterprise was of deposits and also wherein there will be able to succeed because if they continue to pray outstanding balances after the installation of and believe, Allah SWT will help and guide they cabinet is ready. What is more, there are also some get through any problems with ease. customers who are requests the cabinet designs do not fit for their house and for the results, the 6 contradictions of opinion occurred. To tackle that matters, Amin Oo Enterprise be more careful and take a precautions steps towards their customers because tolerance and responsibility when doing something need to exist when it come to any sort of business. To concluded, the solution they taken so far is they will make a discussion whereby is fair for both parties and reach fully agreement with what has been consented together, for Amin Oo Enterprise in order to keep their business moving forward, they need to open-minded and always expect the problems because in the end of the day, problems definitely will occurred no matter what happens, and do not afraid to take the risk to further your business, said Mrs. Musyahadah.

Conclusion and Recommendation 4.1 Significant moment The significant moment for the company is when it is well known throughout the area from years of experience and the artwork of the company for producing good quality products that always satisfy our customer needs. Due to this we are able to have good relations and able to work together with other businesses. 4.2 Advise for future Entrepreneur For every Entrepreneur, first you must not be discouraged. As it will affect the image of the company for being unprofessional and unprepared. Second, you must save money little by little and pursue what you really interested in. Do not borrow money from others as it will affect the growth of the company due to huge amount unsettling debt. Third is to start from scratch and give service based on your equipment and company’s net worth. Fourth is that loss and gain in business is normal because every business will have its ups and downs. Lastly in operating a business, you must be honest and have trusting partners to be able to expand the company's name. 7

4.3 Main benefit and lesson learn 4.5 Recommend how to encourage The main benefit when operating a fresh graduate to involve in business business is surely is independence. As a Amin OO Enterprise advise that you business owner you are the boss. You must must work hard. You must also be always work hard if you want to succeed. interested on what you want to pursue In business you must confident enough to in based on your area of expertise. accept your faults or complaints from Always pray and also prioritize your customers because customer is always family and friends. The most important right. You must not be discouraged from one is to never be shy, because shy is the complaints because they are lessons to one of the obstacles you need to improve your service towards the confront. For example, you must not be customers. You need to learn from the shy even you are from another country past. Due to this, you are able to learn and or don’t have enough education improve your product to satisfy your because that doesn’t mean that you customer towards their standard. Lastly cannot start a business. is to respect others and love your friends and family. For this you must have good 8 relationship with your friends and family because they are able to help you with the business and they will support you throughout the way 4.4 Corporate social responsibility Amin OO Enterprise have done multiple Corporate social responsibility. Which is provide paint for schools to make school to be more cheerful. Then we give donations to mosque by giving cabinets, carpets, and financial support to make the mosque more comfortable for people to pray in. Amin OO Enterprise has also given donations to the poor and to the orphanage by using Amin OO Enterprise profit.

Reference https://m.facebook.com/AMIN-OO-Enterprise-kitchen- cabinet-943585499038909/ https://www.postermywall.com/ https://unsplash.com/s/photos/cab inet 9

Appendices Business card Address Amin Oo Enterprise No 25 Jalan Kantan 2C Bukit Beruntung, 48300 Rawang, Selangor https://maps.app.goo.gl/cuVBdW KJmRbcEWgd9 Social media account Facebook https://m.facebook.com/AMIN-OO- Enterprise-kitchen-cabinet- 943585499038909/ WhatsApp 0165991705 10