Why food packaging integrity matters in GCC

WHY FOOD PACKAGING INTEGRITY MATTERS IN GCC ?

FOOD PACKAGING Food packaging has the same amount of significance as a food commodity. Food packaging helps protect foods against physical, chemical and environmental factors that could possibly contaminate the food. Even in the global food industry, marketers adapt to changing packaging trends in order to become the consumers' prime choice. Food packaging holds power to swag a customer in favor of the marketers strategy. . 2

Key role of food packaging are ● Containing Food . ● Protecting Food ● Preserving Food ● Communicating with customers . ● Building brand awareness 3

GCC FOOD PACKAGING In GCC countries a fair amount of population are regular consumers of packaged food. Dubai packaging industries develop food packaging measures that can preserve food for longer period without losing its nutritional value. Also studies have shown that consumer purchase is greatly influenced by the food packaging designs as the majority of the GCC population are youngsters. 4

. . 5

Importance of food packaging integrity These are 4 reasons why food packaging integrity matters in a business. First impression is the best impression - Packaging is the first impression that will be registered within the viewer mind before he/she taste the content. So first impression has to be the best impression for the brand. Optimised packaging as per the content - Food packaging has to get differed accordingly to the product inside. This will bring more ease in handling the food and transporting without being contaminated. 6

Importance of food packaging integrity Effective customer interaction through Product Labeling - As it comes to food industry, sharing needful information like the food containment, reliable test results on food quality, achievements attained, how to use etc with customers will create a gesture of care and concern to the users. Ensuring safe transportation of food - If the product arrives safely in the hands of the customers and without any aesthetic or taste damage, then it will leave a very good impression and could get a customer for a lifetime. 7

“ .. 8

Conclusion . Thus Food packaging integrity has greater significance when it comes . to the case of GCC countries. As the need of packaged food is high, food packaging manufacturers in Saudi Arabia provide customised and creative food packaging services that can preserve the food for a long time and that can be easily transported. Without giving importance for product packaging integrity, chances of product will either get deformed during the process of transportation or it will leave a bad taste, which can be very bad for business. 9

. THANK YOU 10