May/June 2014 | Vol.32 No.2 | $5.00 © 2014 B.O.P.Introducing Serengeti’s new premiumSignature ColleCtion 1-800-268-1670 THE WORLDS FINEST DRIVING SUNGLASS advertisement
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May/June 2014 | Vol.32 No.2 www.opticalprism.caTHE MAGAZINE FOR EYECARE PROFESSIONALSJust ForMEN KISS and TELLFrINameRev Your Eyewear & Porsche Design
More than 90% of decisions and reactionsdepend on good vision, especially when driving. Fully eliminate Provide unmatched Maximum blinding glare clarity of vision UV protection for greater visual and truer color comfort & security perceptionxperio.ca Available with prescriptions
contents In Our Next Issue: Volume 32 | Number 2 | May/June 2014 k Kids Frames k Eye Therapy for Kids k Vision Expo West PreviewOn The Cover16 In Frame by Sarah McGoldrick34 Rev Your Eyewear by Kelly Waterhouse36 Porsche Design by Kelly WaterhouseSpecial Features22 Just For Men28 Kiss and Tell32 Fresh Faces40 Sights Set on Silmo42 Capturing Vision Expo EastDepartments 44 Glimpses6 From the Editor Collaborative Care in Ontario & Management Changes at Transitions Optical8 Vision and Voice 48 Events Calendar10 Preview 49 Classifieds 50 Frame By Frame Change Your Mood, Captivating Cat Eye, Get Ready For Spring and more Bold Styles at Blink OPTICAL PRISM | MAY/JUNE 2014 3
THE MAGAZINE FOR EYECARE PROFESSIONALSPublisher 416-432-8473 Website: www.opticalprism.ca Postmaster: Send address changes toRobert May Optical Prism, 225 The East Mall, Suite 1113,[email protected] Optical Prism (ISSN 0824-3441) is published Toronto, Ontario, Canada M9B 0A9. 8 times a year by Nusand Publishing Inc.Associate Publisher 416-233-0779 Issued in January-February, March, April, GST Registration Number: 88541 6529Mary Lu May May-June, July-August, September, October, RT001. [email protected] Printed in Canada by General Printers, Responsibility: Oshawa, OntarioEditor 226-383-3855 Nusand is not responsible for the opinionsSarah McGoldrick or statements of its editors or contributors. Canada Post Publications Mail Sales [email protected] All rights reserved. Reproduction of any Agreement No. 40040464 article, photograph or artwork is strictlyAssistant Editor prohibited. Optical Prism 225 The East Mall, Suite 1113,Kelly Waterhouse 519-994-1344 Subscriptions: One year subscriptions Toronto, Ontario, Canada M9B 0A9. rates: Canada $45.00; Outside Canada Fax: 416-233-1746 [email protected]@opticalprism.ca $90.00. Non-paid subscriptions to Optical Prism are limited to optometrists,Art Director 416-456-3739 opticians, ophthalmologists and buyersRhoda Tang and key executives at retail chain store headquarters. All other individuals [email protected] eligible for subscriptions at the above annual rates.Contributors Rennay CraatsAdvertising:Tel: 416-233-0779 Fax: 416-233-1746E-mail: [email protected] ads: [email protected] OPTICAL PRISM | MAY/JUNE 2014
hooked on life800.361.6220 models: F-3500, F-3498, F-3511, F-3514
from the editor Facing Forward The eyewear industry has undergone significant changes over the past year. From power mergers and acquisitions to opening the doors to industry partnership. Until recently, a collaborative approach in Ontario was not part of industry practice. On April 15 this all changed with new regulations that allow Optometrists, Opticians and Ophthalmologists to work together under the same brand. This is a major step forward and one that will enhance the treatment of patients in Ontario. See what industry leaders have to say about this change in our Glimpses section. Are you ready to rock ’n’ roll and rev your engines? This is the issue that will get you moving. Continuing his commitment to providing fashion-savvy wearers with the coolest eyewear, John Varvatos recently partnered with KISS for his latest eyewear collection. We talk with creative director Nico Roseillier about putting this exciting collection together. Have a need for speed? Then strap yourself in as we bring you the hottest new looks inspired by the auto industry. Not sure which frame will look best on your face? We have compiled a collection of styles to suit any shape whether your face is round, square or angular. Were you at Vision Expo East last month but missed out on some of the fun? Check out our look back on this exciting event with exclusive photos of your favourite booths and industry leaders. Make sure you start connecting with Optical Prism Magazine early to let us know where your business will be next so we can make sure to share your event with our readers. Don’t forget to stop by our social media pages—Facebook, Twitter, Pinterest and YouTube for all the latest info from across the eyewear industry. We love to share your stories so connect with us and let us help spread the word. Enjoy the hottest new looks and trends for your patient’s eyes. Sarah McGoldrick Editor [email protected] 6 OPTICAL PRISM | MAY/JUNE 2014
Now Arrived.Contact your local Centennial Optical representativeto book your 2014 appointment: 1-800-268-1670
VISION AND VOICEEnjoyWhat Did You VEEMost About“There was a lot of energy at the Transitions Optical “I very much enjoyed this years Vision Expo. It was anbooth this year as we gave show attendees a tour of excellent chance to meet up with my peers from aroundnew Transitions® Viewer™. It was exciting to hear some the world. I also got to view the latest technology bothof the ideas eyecare professionals had for using the demo in machinery, lens designs and lens verification. Definitelytool in their practice.” the hardest working show of the year.”Cheri Guy, Professional Development Manager Paul Faibish, PresidentTransitions Optical Plastic Plus Limited“I think there is always an energy at VEE and an “VEE was particularly exciting this year and full of energy.opportunity to showcase our technology and products The new Marcolin USA presented itself as its best ever!from CooperVision. It’s a great event.” Our physical space was impressive, elegant, well-positionedMichael McDougall, President and used perfect lighting. However, our ’presence’ wasMcDougall Communications even bigger: many operators told us we were the ’talk of the show’. I was thrilled to present the combined company“Vision Expo was exceptionally good to Modern Optical! as one, and our sales results reflected the positive feelingsOur booth was abuzz with activity all three days. Strong of the accounts.” show attendance, high market demand for value eyewear, Fabrizio Gamberini, Presidentand our new, larger booth all contributed to Modern Marcolin USAhaving a record show.”Paula Weissman, Vice President, Marketing “We enjoyed the traffic….We had a constant flow ofModern Optical International people through the booth this year. It was non-stop from the beginning of the day right up until closing. The mood“The New York Vision Expo was a very vibrant and busy was upbeat and people were ready to buy.”show for Spectacle EYEworks Inc.; the launch of our new Michael Suliteanu, Presidentcollections was enthusiastically received by attendees. WestGroupeI was also very proud of strong turnout of Canadians atVision Expo East.”Mehran Baghaie, PresidentSpectacle EYEworks8 OPTICAL PRISM | MAY/JUNE 2014
SPERRY TOP-SIDER® IS A REGISTERED TRADEMARK OF THE SPERRY TOP-SIDER CORPORATION Now Arrived. Contact your local Centennial Optical representative to book your 2014 appointment: 1-800-268-1670
preview Change Your Mood,Change Your Eyewear with HDA® Faces CollectionAlways committed to research and and patterns within a single frame Glacée Gets Readyinnovation, OKIA keeps on amazing to express your mood and fulfill for Springits clients with creations beyond your expectation to be unique andcompare in terms of originality and different every day. Changing of the Plan “B” Eyewear adds new springcreativity. The new HDA® Faces film is incredibly easy thanks to the models to its Glacée line. Thecollection introduces a smart and metal hook system that allows ultra- newest models are all about colourabsolutely stylish way of wearing quick conversion from one option to and shape, keeping designs simple,eyeglasses: fronts of the frames are another one. The collection shows feminine and beautiful.magnetic and can be matched with how HDA® Technology can bringa variety of front films featuring any a new world of colour and pattern The 6706 include a gorgeouskind of pattern, in order to suit your possibilities for fashion and lifestyle dark blue, light pink and classicpersonality. products but also enhance eyewear black and white. Interplay flexibility. For more information between light and dark colours Thanks to the application of the visit www.okia.com. with high-end matte finishes givepatented HDA® Technology, the these frames a classic look with afilm is ultra thin—just 1.8 mm—and bold twist.extremely lightweight. Moreover,a metal hook holds the changeable The 6707 are a slim framefront film tightly, making it stick that creates bold brow dimensionperfectly to the frame surface, for a through precise colour application.tidy and refined look. The 6708 are the most playful amongst the new models, featuring HDA® Faces enables you to an interesting eye shape andmix unlimited concepts, colours perforated temples that allow hints of bright spring colour, like green or coral, to peep through. High quality materials and stunning colour application continue to define Glacée, and this release is no exception. To see the entire collection, visit planbeyewear.com.10 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
4302: A Captivating CatEye Combination Frame by OGI EyewearClassic cat eye form accompanies four designer encompasses many rich designerluxurious texture in the 4302 by Ogi colour schemes, details, giving it an exquisite look.Eyewear. Unlike anything else on specifically chosen From the cut out pinched bridge tothe market, this frame is the ultimate to compliment the skin the inlaid textured panels, the 4302in elaborate detail including circular tone of the wearer, including is a unique beauty. To learn moreembellishments and dynamic angles. Salmon/Brown, Purple Silk/ visit www.ogieyewear.com.The stainless steel combination Midnight, Seafoam Silk/Gunmetaldesign grabs attention with an inlaid and Tan Silk/Brown.texture of colourful, rich patternson the face and temples. Its unique Paneled texture paired with thepinched bridge forms symmetrical finest Japanese titanium give thiscut outs, giving this frame an frame a captivating style that is allunanticipated edge. its own. This desirable cat eye frame The 4302 is available in O P T I C A L P R I S M | M AY / J U N E 2 0 1 4 11
A Brand for Every Customer Calvin Klein preview ck Calvin Klein Chloé Claudia Schiffer by Rodenstock Dragon Emilio Pucci Rodenstock’s Creative Director, Claudia Schiffer has G-Star RAW launched her first collection encompassing eight sunglasses Jil Sander and nine eyewear frames, each in four distinct colours. Karl Lagerfeld Lacoste Claudia Schiffer takes her design inspiration from the Michael Kors fashion elements of the sixties and seventies. Embedding Nautica that style into a creative collection that ultimately reflects Nike her understated and modern approach to design, combined Nine West with her love of vintage style, the Claudia Schiffer collection Salvatore Ferragamo by Rodenstock is sophisticated and timeless. For more Sean John information visit rodenstock.ca Skaga Valentino Mercedes-Benz Style by Rodenstock bebe X-Games Launched at Opti 2014, Mercedes-Benz Style and MarchoNYC Rodenstock present new designs in their Spring-Summer Flexon Eyewear Collection. Airlock Catching the eye of the beholder with its sensual purity, 1-800-956-9290 the collection offers matte surfaces, extremely light materials and interesting patterns in combination with a fascinating diversity of colours and selected lens colours that make the new Mercedes-Benz spectacles unmistakable. An innovative hinge solution ensures pure wearing comfort to enhance the style and design. For more information on this collection, visit rodenstock.ca. 12 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
KODAK Lenses are now produced in Canada.For more information, please contact Centennial Optical Limitedyour Riverside Opticalab Group 800.561.6284representative or your Centennial www.centennialoptical.comOptical lens representative. Riverside Opticalab Limited The Kodak trademark and trade dress are used under Ottawa, Ontario license from Kodak by Signet Armorlite, Inc. 800.461.9474 ©2014 Signet Armorlite, Inc. www.riversideopticalab.com Riverside Opticalab Limited Mississauga, Ontario 855.607.6203 www.riversideopticalab.com Superlab Laboratoire D’Optique St-Léonard, Québec 800.839.8481 www.superlabmtl.com A.N. Optical Lab Limited Waterloo, Ontario 519.747.3301
STYLE: HE 4230: TORT
Adventurous French design marries fine Italian craftsmanship to deliver the chic and distinctive edge of the Helium Paris collection. Innovative shapes, bold styling and the finest materials create premium quality,high fashion eyewear for contemporary, trend-setting men and women. | 1-800-268-1265 | matchcanada.ca
Fra Top: EVATIK 9092-934. Bottom: Chill from Modern Optical.16 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
mINe Frames are taking an exciting step forward this season with the by Sarah McGoldrick culmination of classic styles with modern twists. This year the industry is seeing a move towards blending materials and colours with a focus on individuality and expressing personality. “Consumers truly embrace their eyewear as an ultimate means of self- expression whether the goal is to compliment sophisticated fashion or simply have fun,” said Paula Weissman, Vice President, Marketing Modern Optical International. She says ’thin is in’ with retro shapes still drawing a strong demand. She adds this has been modified slightly to a slightly slimmer yet oversized silhouette. “There is a move towards thoughtful combinations of zyl and metal defying the conventionality of single material eyewear, favouring the more creative, urbane consumer,” she said adding eyewear becomes ”funwear” with upbeat patterns and bold colour blocking. Weissman said Modern Optical is unique in that its extensive selection of more than 800 styles deftly covers current fashion trends. She added consumers can achieve these on-trend looks at affordable prices knowing that all frames are covered by strong warranties. Men continue to drive trends this season moving away from chunky, thick frames. “Men are gravitating toward more sleek, minimalist designs in titanium and stainless steel,” she said. “Subtle design patterns promote smooth sophistication and style. Geometric, angular openings exude masculinity for the more fashion-conscious man.” Classic Cat-Eye For decades it has been the frame of choice for sophisticated and fashionable women and Spectacle EYEworks continues to revolutionize and update the classic cat-eye. “Vintage, vintage! I am always trying to mix up the vintage retro concept with vintage cat-eyes,” said Mehran Baghaie, Owner of Spectacle EYEworks. “I think glasses as a fashion statement is surging forward and onward.” He said vintage is ’in your face’ kind of fashion adding, it is bold and unyielding. Baghaie continues to bring together a collection of stunning colour with unique brow accents this season. These interchangeable features allow the wearer to create a frame that is unique to them and how they feel that day. “Vintage frames give character to faces that may otherwise have no distinguishing character,” he said. “I do my best to expose my client to what they have not been exposed to; whether it be colour, shape, material, style or construction. O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4 17
Creative Colourful Top: FYSH 3512-869 Bottom: KLiiK 516-128Colour will always be an importantcomponent of frame design. Howcolour is used is what sets a greatpiece of eyewear apart fromthe competition. Clients arenot just looking for simple useof colour, but innovative and uniqueways of incorporating their favouriteshades. Beverly Suliteanu, VP of ProductDevelopment for WestGroupe, saidtexture is a very strong trend thisseason, in both metal and acetate addingthe perfect compliment tocolourful pieces. “In our FYSH UKcollection we have incorporatedglossy overlays as well astextured finishes to add a “touch”dimension to the design,” she said.“Colour blocking is also a strongtrend in eyewear this season, for bothmen and women. This trend usesbold colours as either a primary orsecondary tone to allow for differentlooks within a style”18 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
proven and time testedCrowning Achievement for comfortable, clean lenses. The only multipurpose soft contact lens solution system that combines HydoLock™ comfort and MicroBlock® lens case safety. For starter kits, contact Aurium Pharma Inc. at: 877.728.7486 or [email protected] www.solocareaqua.ca © 2013 Menicon America Inc., All rights reserved. SOLOCARE AQUA®, HydroLock™ and MicroBlock® are registered trademarks of Novartis AG
HotCentennial Shares What Is This Season in FramesFor Ladies: Colours • New Cat Eye. Softer upsweep• Soft & feminine • Thinner Vintage• Crystals • No Rims• Mirrors • Top Bars• Bold & Colourful mirrors• Stripes and Prints Materials:• Matt finishes • Ultra Thin plastic “mash up” • Berries, Dark Blue, with metal core Classic Grey, Golden Sun • ELEX32 Italian plastic frames• Gold & Rose Gold Metals in matt and mirror finishes • Minimalistic designs in High TechShapes for everyone: ELALEX superior TR90 material• Return of Round containing glass fibre She noted the KLiik denmark and Evatik collections use colour blocking in multiple ways, including contrasting front and temple colouring and blocks of contrasting colour in the temple or front design. “Most fashion consciousTEAM UP WITH consumers know the trends thatBUYING POWER! are happening in fashion and are looking for accessoriesNo contract No obligation Great savings that complement their fashion statements,” she said. “For LARGEST BUYING consumers who wear glasses, eyewearGROUP IN CANADA! is viewed as much as an accessory as is Proudly serving opticians and optometrists a pair of shoes or a handbag.” across Canada She said eyewear that is on- Sin1ce988 trend with what is happening in the fashion world is one more tool for these consumers to complete their look. WestGroupe’s focus on both the fashion and the eyewear 800.263.0010 trends of the season makes their product unique. [email protected] “We try to marry the two industries in order to produceRecommended www.theopticalgroup.com interesting, fashionable, yetbuying group of functional eyewear,” she said. “Although fashion is a huge part of our design, quality and fit is just as important.” •20 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
NEW FROM SHAMIR:Attitude III Sport™HIGH PERFORMANCEIN A WRAP FRAMENOW AVAILABLE IN CANADAADVANCED FREE FORM OPTICS | INDEX MATCHED COATINGS | COMPLEX 3D EDGING For information: 1-855-SHAMIR-1 | [email protected]
MEN:Just ForFrames For Your Face ShapeOVAL TRIANGLEONESUN 84 from Alternative Eyewear Triangular faces deserve the striking features of theInc. and Plan “B” Eyewear Inc. is a classic Converse Jack Purcell style P003 in Black Stripe. It’s amasculine frame with a strong square classic square shape with a bit of an edge. Beveling on theshape and streamlined temples. Shown top front shows multi-coloured layers, adding depth to thein Colour 1, a traditional dark tortoise mono-coloured frame, featuring a signature logo on theframe, the shape is a perfect balance for inside and outside temple with wave patterns and a “smirk”an oval shaped face. detail for a clever display of brand recognition. The Jack Purcell line is available through REM Eyewear.22 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
ROUND SQUAREMasculine and timeless, the classic navigator GU 6751 from There is nothing square about the SL0092the GUESS sun collection, features sporty clean designs with Diesel pilot/aviator frame, inspired by ‘Sisterretro elements, perfect for a round, masculine face. The high Yes,’ one of the best-selling styles from previousquality Carl Zeiss lenses are finished with interesting gradients, Diesel collections. The DL0092’s metaladding a hint of intrigue, while rubberized temples and brushed structure is revived through hole detailingsatin finished metals offer an ideal style that is good to go, from both on the temples and frame front, addingViva International Group, a subsidiary of Marcolin USA. a more sophisticated and unique touch to the aviator. Diesel is available through Marcolin.HEART-SHAPEDThe round appeal of the DSquared2, fromMarcolin, is suitable for heart-shaped faces.Between its retro feel and modern appeal,the DQ0140 men’s acetate sunglasses with metaltemples reflect a refined, unmistakable 1950’sstyle, highlighted by vintage inspired colors:light and dark Havana with gradient lenses, andblack with translucent yellow lenses. Varyingthicknesses and patterns add a unique touch towhat is destined to become a must-have frame.
Silhouette Revealed Making Vision become reality calls for Passion, Patience, Perfection and Permanent expansion of your own horizons. Silhouette has always been ready think outside the box, to look and search for the exclusive, to work on materials and sophisticated processing that allows us to develop extremely minimal eyewear. 1 234 56724 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
Titanium TitanWhen you choose Silhouette you are choosing purity Minimal Artof material and design. Using only first class 5300titanium carefully selected for its high flexibility,antiallergenic and exceptionally light-weight feel,wearers have come to expect only the best inminimalistic design and feel. “The secret lies in the combination ofmaterials and how it is crafted—only when both ofthese elements are first class, can first class eyewear ensue,” saysRupert Spindelbalker, Director of Research and Development atSilhouette. Each linking rod goes through a liquefaction allowing thematerials to blend together so that once cooled, they are permanentlybonded. The result is a piece that keeps its shape and is maintenance free. The utmost quality control ensures the wearer gets the mostexceptional piece of eyewear.SPX®+Comfort is just as important as style and the revolutionary high-tech polymercomposite of SPX®+ eyewear is unmatched. These pieces deliver boundless potential in form and design, from ultra-elastic to extra firm, and is always comfortable to wear and entirely absent ofsharp edges. Lasting twice as strong as acetate—for gentler, lighter design, enhancedfunctionality and extremely high resistance to scratching and wear SPX®+ facilitatesminimalistic functionalism—in the Silhouette tradition of being free of hingesand screws. SPX®+ is elastic and stable—retaining its form even at high temperatures, therebyguaranteeing perfect fit and comfort for all wearers. This commitment to perfection and excellence is why Silhouette has become anindisputable pioneer in crafting eyewear made from high-tech materials.Hidden Heroes When it comes to pulling together the perfect look, it is the details that make the difference.These ’Hidden Heroes’ are found within each piece of Silhouette eyewear. A purely technical hinge design creates both functionality without adding extra volume to theframe or arms. Silhouette’s trademark screwless hinge allow for easy assemble and disassemblewith no tools. True to our design goals—Light, Flexible and Unbreakable, these sleekpieces are striking on any face. O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4 25advertorial
Bringing together design, material, and individual needs into a harmonious whole is the highest demandDESIGN made of our brand. Each Silhouette underlines the lifestyle of the person wearing the frame: FEEL LITE. SHOW STYLE. Silhouette is characterized by the application of titanium QUALITY and SPX®+, designed by and Silhouette engineers, INNOVATION making Silhouette the undisputed leader in the processing of glasses made of high-tech materials.COMFORT Whether the high-tech 1. Titan Minimal Art. The Icon. polymer composition, Final adjustment. SPX®+, or pure titanium, 2. Polishing of temples. any Silhouette eyewear is 3. Surfaces. Washing Process. lightweight and flexible, 4. SPX®+ ArtModel: 6751. perfect for all day, every Colour: 6062. day. Light as a feather. Final adjustment. Highly elastic. Allergy free. 5. Injection molding temples. Dimensionally stable. The 6. Colouring of raw material. common characteristics of 7. Hidden Heros—Disc Hinge a Silhouette. Collection: Titan Harmony O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4 26
Luxury Painting processes run the gamut from high gloss A piece of to matte, including soft touch lacquering that lends a eyewear is not just for particularly soft and silky matte touch.seeing the world clearly, but for making a statement. The little luxuries found on each carefully crafted In hot stamping, metallic foils that are thermallySilhouette frame is a testament to our desire for beauty pressed onto components of the plastic eyewear and thenand perfection. over coated, set shimmering accents. Perfectly cut gemstones are hand set with the utmostprecision using our highly specialized and ‘best kept secret’. In the decorative process of pad printing, the finest The exquisite China Lacquering of our frame arms is prints and most delicate lettering are precisely stampedjust another way Silhouette raises the fashion bar bringing onto the three-dimensional frame components.exceptional beauty and detailing to each piece. Using special ground hollow needles with high The process of electroplating—in a series of galvanicquality lacquer, a unique pattern that make these pieces baths, metallic elements are given a permanent thintruly one-of-a-kind. coating in colours of chrome, rhodium, ruthenium, black The final touch are the magnificent 23 carat gold or gold. These baths are precisely timed, for the longer anplatings. Each carefully dipped into gold baths to give object is in the bath and the stronger the electrical currentthat sparkle of elegance and refinement. is, the thicker the metallic coating.Top Finish Anodizing (reserved for titanium eyewear) uses anA piece of eyewear is not complete until it has received the electrical current of varying strengths, the thickness of thefinal touches. For decades Silhouette has been refining titanium’s own oxide layer can be changed. This resultscoating technologies such as electroplating, anodizing in a somewhat reduced, yet fresh and distinctive colourand dip-dyeing, based on a great deal of know-how and palette with a metallic look: icy blue, light green, violet,much research and development. In its own unique yellow-green, blue, turquoise and brown.fashion, Silhouette transfers high-tech coating processesused in other branches, such as sputtering, to the eyewear In this vacuum-based coating process (also calledindustry, employing more than just one process for sputtering or metallizing), high-tech titanium componentsfinishing eyewear. can be made to glow in elegant gold, rhodium or chrome tones and SPX®+ elements obtain a metallic look— Each step defines the eyewear giving it a unique look typical of the tips of the Silhouette Essential models,and feel for the wearer. the Silhouette caps. Despite the impression of a metallic surface, there is the pleasantly soft wearing comfort of Through dip-dyeing, large metallic or plastic plastic.parts obtain a uniform intensity of colour at Silhouettethat is deeply anchored in the material—such as in the “If you want to be innovative, you must make atranslucent tones so typical of Silhouette. decisive effort to go into depth, always striving for perfection,” said Rupert Spindelbalker, getting to the heart of Silhouette’s huge success worldwide and pointing precisely to the path of the manufacturer into the future. •27 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4 advertorial
A and TELL
I n recent years John Varvatos has done collections A The rock ‘n’ roll lifestyle is what drives John in with legends such as Willie Nelson, ZZ Top, Cheap Trick, what he does, and is the essence of the John Green Day and countless other music icons. Now he Varvatos brand. John thinks that we all have a rock ‘n’ has partnered with rock icons KISS for his latest collection. roll star within ourselves, and the true star finds himself We talk to Nicolas Roseillier, who is the Creative Director identifying with the eyewear brand as an extension. at REM Eyewear who will distribute the pieces in Canada. Q How does KISS fit into the John Varvatos lifestyle?Q How did this collection come together from a creative perspective? A The iconic rock band, KISS perfectly represents what the brand is about which is classic, andA It’s always about collaboration and relationship. rock’n’roll with a true attitude. The KISS image is one of John and I work very closely to design the right the best campaigns produced by JV, to date! eyewear and to select the perfect fit. We have been“The iconic rock band, KISS perfectly representswhat the brand is about which is classic, androck’n’roll with a true attitude.” ~Nicolas Roseillierdeveloping three sub collections within the John Varvatos Q KISS are not only rock legends, they are astutecollection—Classic, Artisan, and Bowery. And, we’ll businessmen—how did that play a role in thebe launching a new collection next fall, called Soho. creation of this line and bringing them on board asAll elements of the collections take back to the world partners?of JV and offers the essence and detailing that John bringsto his collection. A KISS came after the creation of the line as part of the ad campaign to support the new collection. TheyQ Explain some of the finer elements of this are the right partners when it comes to demonstrating the collection (materials, design, inspiration)? brand. For the first time ever, the legendary band was actually part of the Milan runway show in January 2014.A We went back to old school detailing but brought them back to today’s fashion, the same way John Q How do you see the John Varvatos line of eyewearlooks at the past to move towards the future in his fashion. evolving as new musicians emerge?Elements like cable wire with fine detailing, coining wire,and antique finishes all tie into the rock ‘n’ roll attitude of A We always wonder what JV has up his sleeve! We’rethe JV collection. excited to see which new band or artist John will fit for his clothes…and eyewear.Q Why does the rock ’n’ roll lifestyle lend itself to eyewear so easily? O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4 29
spotlight Full of ZEAL Explore your horizons with Zeal’s Range, a full-frame performance sunglass with e-llume lens, hydrophobic and oleophobic lens coatings, a Z-Resin frame, Polarized and ProFlex with Digital Rx options of +3.00 to -3.50. Available in three colours.30 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
PROGRESSIVE LENSES visual evolution Essilor proudly presents Progressilor progressive lenses,moaffdePerR-intOog-GmpRreeEassbSuySroeIpVceoEsrcreoLcmEtifvNoerStlEaebnS slee,spVowI SereUdAbyL advEanVceOdLteUchTnoI loOgyN. The evolution of vision is here. progressilor.ca
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IF1172 3 DANISH DESIGN1. Kaos KKV3352. Genesis Easy GV1449 from Area 893. Trussardi TR12532-BU from Perfect Optical4. Blackfin BF705 Oceanside5. GANT G108 4 5 COS // EXCLUSIVE DISTRIBUTION // DISTRIBUTION EXCLUSIVE 8360 Mayrand, Montreal Quebec, Canada H4P 2C9 // Tel. 1-800-363-2341
REVYour Eyewearby Kelly WaterhouseY ou don’t have to own a Harley-Davidson statement whether they are hitting the open road or motorcycle to wear frames from the dreaming about it from behind a desk. Harley-Davidson Eyewear collection, but it doesn’t hurt. With a stylish, masculine “The Harley-Davidson Eyewear collection draws its look and rebellious trademark, the inspiration from the lines and parts of the motorcycle,collection is perfect for men who want to make a bold including the Twin Cam engine and single/double tailpipe exhaust,” explains Barbara Griffin, Global ProductHarley-Davidson Manager at Viva International Group. “Colours inspiredHDX 865 by combinations offered in Harley-Davidson’s customizing gallery, such as gas tanks, and of course the iconic bar and shield, are also incorporated into the design elements of the collection.” This year marks the 20th anniversary of the Harley- Davidson Eyewear license signing by Viva, a subsidiary of Marcolin. Griffin says it is one of the top performing eyewear brands in the company’s portfolio today. “What is unique about Harley-Davidson Eyewear is its wide customer base and its ability to survive,” Griffin insists. The collection is also an entrance for the Bike Outreach customer who is just venturing into the world of Harley-Davidson through eyewear.” While the rebellious nature of the brand is understood, the collection for men has an understated sophistication that maintains the integrity of the brand. Griffin said the collection features traditional shapes that are progressive and featuring the creative use of motorcycle details on the temple designs with classic, yet subtle branding. Classic, cool and sophisticated design makes Harley- Davidson Eyewear a great choice for the men who embody their inner rebel with eyewear that suits their life. •34 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
Signature™ VII Why all the excitement?These “Signature 7 ECPs” have a lot to sayResponsiveness“The Transitions Signature VII lenses react better to more lightingsituations, including direct light, when we are outside facing the sun,and indirect light, when we are wearing a hat or when we have ourbacks to the sun. The level of darkness also creates a much morecomfortable experience.”Arianne Marion, opticianImproved Colour Clear Lens Wearer Conversion“The grey is a more truer grey – the contrast is “New Transitions Signature VII lenses have openedphenomenal. The brown is a darker brown which helps another avenue of patients that want clarity indoorsnot only with comfort, but also with contrast, too.” and want extra darkness outdoors.”Trisha Beal, O.D. Wael Yassein, opticianTransitionsCanadaPRO.ca/[email protected]/ (877) 254-2590 To hear more from these andTransitions and the swirl are registered trademarks and Transitions Signature is a trademark of other “Signature 7 ECPs,” visitTransitions Optical, Inc. ©2014 Transitions Optical, Inc. TransitionsSignature.com.Photochromic performance is influenced by temperature, UV exposure and lens material.
F ew brands in the eyewear industry have the immediate recall of sophisticated style, sleek design and high-end fashion appeal as that of Porsche Design eyewear. With the luxury reputation behind the name Porsche and a steadfast vision for innovative function and aesthetics in design, the company has never wavered from the vision of itsPORSCHE founder, Professor Porsche. As the designer of the iconic sports car, the Porsche 911, he left the world of sports cars and took his passion for functional design and innovation in a new direction with Porsche Design. “Since 1972, our products have been characterized by a very specific iconic style,” said Juergen Gessler, CEO of the Porsche Design Group. “Mr. Porsche called it ‘engineered b y K e l l y Wa t e r h o u s e luxury’: the ideal combination of purist design, the finest materials, innovative functionality and perfect craftsmanship.” Six years later, the brand would revolutionize the eyewear industry with the launch of the sunglasses available with interchangeable lenses that adapted to different lighting conditions. “One of the most striking Porsche Design sunglasses styles is the so called Exclusive Sunglasses, P’8478, which were launched back in 1978. They are still one of the most successful sunglasses in the world to this day, and have been sold more than seven million times,” Gessler said. “They were the first sunglasses from Porsche Design and are still one of our highlight models. The design of this classic has remained unchanged.”36 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
«i NEED A SiMPLEAND RELiABLEEDGiNG SOLUTiONFOR MY DAiLYWORKFLOW.» EvErything you nEEd to Easily racE through your workday with nEksia, Essilor combines high-precision edging and speed with modern, sought-after features, such as extended tracing capabilities, accurate lens centering whatever the lens power, touch screen, enhanced MMi and powerful, optimized automatic edging cycles. Ideal for the eyecare professional looking for workflow optimization, this winning formula can keep up with the most demanding productivity needs.
Porsche Design’s iconic “Our philosophy for Porschesunglasses count an impressive list Design is more advanced than theof stylish celebrities amongst its fans, idea of form follows function. Itincluding David Beckham, Blake actually is a different approach, as theLively, Yoko Ono and Jennifer Lopez. entire object has to be consideredWith styles for men and women, in within its functionality: in our idealvarious sizes, the selection offers sleek Porsche Design world, form anddesign elements true to the philosophy function are equal. One doesn’tof ‘fundamental, not decorative,’ with work without the other, but also:the classic modernism appeal of clean, one doesn’t follow the other,”linear shapes. Gessler said. “A truly good product has to fulfill both This April Porsche Design aspects in order to be a long-introduced a new iconic and limited term success: aesthetics andedition style, the Porsche Design function. Porsche DesignP’8591 Sidewall Sunglasses. The has remained true to thisfuturistic frame with sidewall windows idea since 1972.”makes for a striking statement piecewhile offering the function of wind Porsche Designprotection and improving visual glare. sunglasses are madeThe frame is milled from a solid piece exclusively in Japan, usingof titanium, with a sandblasted surface only the finest materials.treatment, with the lenses flush Porsche Design sunglasses areagainst the frame. Available in gold available at Porsche Designand green the frames stay true to the stores internationally, anddetail of high-class workmanship and in Canada at Porschefunctional design. Design in Toronto. •For more information visit www.porsche-design.com.Eyewear that invites compliments 416•630•4470 1•800•263•1402 shillingoptical.com38 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
800.361.6220SFK-126 & SFK-121
SIGHTS SilmoSet OnP reparations for the next Workshop, SILMO TV by ACUITE, signage and enable visitors to save edition of Silmo, the LINK by SILMO and more. time, Silmo has reorganised the international optics and way industry segments are sited. eyewear trade fair in Paris, New Layout New categories will be added, withare already up and running. The show With close on a thousand companies pictograms clearly identifying eachwill run from September 26 to 29th. occupying an exhibition area of some of the 11 sectors that make up thisThis reflects Silmo’s desire to offer the 80,000 m2, Silmo offers an in-depth outstanding industry.best business platform, an essential overview of areas of expertise that arestage in forward planning, support as complementary as they are varied. To register or to learn morecompanies in their development visit http://en.silmoparis.com/projects, demonstrate the industry’s In order to provide clearercreative and innovative know-howand strengthen a solid network ofprofessionals who share the same goals.New DynamicSilmo would not be what it is todaywithout its unique and outstandingpackage of information points, openforum events and meeting / socialisingareas. The 2014 event will be noexception with a raft of invaluableservices rolled out to exhibitorsand visitors: SILMO ACADEMY,SILMO d’OR Awards, SILMOFASHION STYLE, MO bySILMO, MERCHANDISINGWORKSHOP, Merchandising40 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
the international exhibition for optics and eyewear industry#S I L M O P A R I S More information : Promosalons Canada 1-800-387-2566 [email protected]
CapturingVision Expo East 201442 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
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glimpsesTransitions Continues Team ChangesT ransitions Optical has commercial organization to focus Alexis Cardona, global chief marketing confirmed that changes have on supporting our direct customers, officer; and Grady Lenski, managing occurred to it’s Canadian optical lens manufacturers, while director left the organization.division as a result of the recent continuous developing technologies Bertrand Roy will serve as leadercompletion of the acquisition by and strengthening consumer of the North America region. GlobalEssilor earlier in April. awareness of the photochromic Strategic Marketing and Sunwear willPresident of Transitions Optical category.” report directly to Paddy McDermottInc., Paddy McDermott stated, Earlier this month Transitions in his role as President, Transitions“Transitions Optical communicated Optical made changes to its Optical.to our Canadian employees on April management team. Brian Hauser, “We thank them for their14 that we are restructuring our general manager, U.S. and Canada; substantial contributions and wish them every success in their future endeavours,” said McDermott “The leadership changes are intended to quickly create alignment, drive efficiencies, and accelerate our ability to capitalize on Essilor’s and Transitions Optical’s unique talents and strengths. This will enable us to boost the expansion of photochromic products globally and accelerate growth for the Transitions Optical business and our customers.” The most recent changes to the Canadian branch include four associates. McDermott added supply of Transitions® lenses to customers will not be affected by these changes. Transitions® lenses will continue to be made available through other lens manufacturers and all customers throughout the value chain. “Transitions Optical will continue its open business model and will remain focused on serving the needs of Transitions Optical’s lens manufacturing partners and growing their sales of Transitions® lenses,” he said. For more information on the recent changes at Transitions visit www.opticalprism.ca. 44 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
EXPAND YOUR FIELD OF EDUCATION: WEDNESDAY, SEPTEMBER 17– SATURDAY, SEPTEMBER 20, 2014 EXHIBITION: THURSDAY, SEPTEMBER 18– SATURDAY, SEPTEMBER 20, 2014 Las Vegas, NV | Sands Expo & Convention Center LEARN MORE AT VisionExpoWest.com #VisionExpo
glimpsesOntario Welcomes Collaborative CareI t was a landmark day for eyecare on April 15 as new regulations regulation of optometry at the time. Professions Regulatory Advisory allow for a collaborative and Both the College of Optometrist of Council and will allow the three Os to Ontario and the Ontario Association provide their services within the sameintegrated eyecare model in Ontario. of Optometrists always worked with office structure.The new regulations will allow COOR to address the need for change. “It came down to the professionsoptometrists, opticians and “The main crux is that patients not getting along and beingophthalmologists (three Os) to work will now benefit from a collaborative competitive and protective,” saidtogether to provide care for patients. environment,” said Dr. Daryan Angle, Angle. “Ontario is also a moreThe integrated model will allow all Executive Vice President at IRIS in challenging political environment. It’sthree services under one office. an interview with Optical Prism more traditional and conservative.”In 2008, a group of independent Magazine. “In the past it has not been The Opticians Association ofoptometrists including IRIS the very efficient to separate services that Canada released a statement inVisual Group formed the Coalition are linked. support of the changes. It read:of Ontario Optometrists for Reform The changes are supported by the “The Ministry of Health & Long Term(COOR) to contest the rules and Ontario Ministry of Health and Health Care has approved amendments to the Optometry Act 1991. These amendments cover a variety of Regulations which includes the working relationships between opticians and optometrists. The Opticians Association of Canada (OAC) is pleased to see the formalization of collaborative eye care models in Ontario. We believe the patient is better served when all eye care professionals work within the circle of care. These new regulations may provide more choices in vision care services, as well as enhance preexisting models. The Licensed Optician is an integral component in the provision of vision care services and we believe the public will gain greater access to these services through new collaborative care models. This can only lead to better vision and better eye health for the vision care consumer in Ontario.” “We’re really excited that we’ve been able to be a part of this historic change,” he said. To learn more about the changes visit www.iris.ca.46 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
EyesKeep Your on opticalprism.caVisit www.opticalprism.ca and check out Optical Prism'sDigital Supplement Sponsored by TRANSITIONS www.opticalprism.caDON’T MISS IT!!!Transitions Digital SupplementNow Posted onwww.opticalprism.ca Featuring: Exclusive Interviews Exciting New Videos Behind the Scenes Footage www.opticalprism.caPrint Magazines Digital MagazinesDigital Supplements Monthly NewsletterWeek in Review Industry VideosSocial Media Networking
events calendar DATES EVENT CITY VENUE WEB EMAILJun. 4–7, 2014 Canadian Halifax, NS World Trade & www.cos-sco.ca [email protected]. 5–8, 2014 Ophthalmological Convention CentreJul. 20–24, 2014 Society (COS)Sep. 18–20, 2014 Annual Meeting BCLA Clinical Birmingham, UK ICC www.bcla.org.uk [email protected] Conference & Exhibition 2014 XXI Biennial San Francisco, CA www. Meeting of the TBD iserbiennialmeeting. [email protected] International Society for Eye Research org International Vision Las Vegas, NV The Sands www. inquiry@vision. Expo West 2014 Convention Cente visionexpowest.com reedexpo.comSept.26–29, 2014 Silmo Mondial de Paris, France Parc des Expositions www.silmoparis.com [email protected]. 19–22, 2014 l’Optique Paris Paris Nord VillepinteOct. 30–31, 2014Nov.12–15, 2014 2014 Pathology San Francisco, CA Hyatt Regency San www.digitalpath info@digitalpathMar. 20–22, 2015 Visions Annual Con- Francisco ologyassociation.org ologyassociation.orgJune 19–22 2015 ference of the DPA 2014 CNIB National Toronto, ON Courtyard by www.cnib.ca.org CNIBconference@ Braille Conference Marriot Hotel cnib.ca The American Denver, CO Colorado www.aaopt.org [email protected] Academy of Convention Centre Optometry-Academy 2014 Denver International Vision New York, NY Jacob K. Javits www.visionexpoeast inquiry@vision. Expo East 2015 Convention Center .com reedexpo.com Canadian Victoria, BC Victoria Conference www.cos-sco.ca [email protected] Ophthalmological Centre Society Visit the 12-Month Event Calendar sponsored by Transitions Optical at www.opticalprism.ca48 O P T I C A L P R I S M | M A Y / J U N E 2 0 1 4
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