optical prism

Nov/Dec 2013 | Vol.31 No.6 www.opticalprism.ca Chic looks from ParisIMAGE COUTESY OF OPTIKA EYEWEAR COLOUR HOT matching LOOKS for winter Behind the Scenes at Vision Expo West



Nov/Dec 2013 | Vol.31 No.6 | $5.00 Well beyond comfortable... The only lens shown to be clinically comparable to wearing NO LENS AT ALL ON 5 OF 6 KEY MEASURES OF OCULAR HEALTH*†: • Limbal hyperemia • Corneal staining • Corneal vascularization • Bulbar conjunctival hyperemia • Papillary conjunctivitis Go beyond ocular comfort and help maintain ocular health.HEALTH YOU CAN SEE™*A 1-year, randomized, double-masked, parallel-group study of 74 subjects (aged 18-51 years) who had never worn soft contact lenses previously. Subjects were randomized to 1-DAY ACUVUE® TruEye® Brand or spectacles. Ocular physiology was assessed at 2 weeks, 1 month, 3 months, 6 months, 9 months, and 1 year using the Efron Grading Scale (a 0- to 4-point scale, with findings recorded to the nearest 0.1). Final 1-year data are presented: P<0.05 based on 2-sided 95% confidence intervals.† The sixth measure of ocular health was conjunctival staining. ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from Johnson & Johnson Vision Care, Division of Johnson & Johnson, Inc., by calling 1-800-267-5098 or by visiting www.acuvueprofessional.ca. ACUVUE®, 1-DAY ACUVUE® TruEye® and HEALTH YOU CAN SEE™ are trademarks of Johnson & Johnson, Inc. © Johnson & Johnson, Inc. 2013 July 2013 advertisement

4.3X 13% as many patients who tried Dailies Total1® in a clinical study Dailies Total1®agreed the lens “felt stuck to my eye”* 1-DAY ACUVUE® MOIST® Brand 56%31% of former contact lens wearers said they stopped wearinglenses because of insertion/removal issues.† Make that first lens1-DAY ACUVUE® MOIST® Brand Contact Lenses: The lens thatsignificantly more wearers said was easy to remove than thosewearing Dailies Total1®.* No wonder 88% of parents with teensin 1-DAY ACUVUE® MOIST® Brand said they were likely to referothers to their child’s eye care professional.Because a lens they can handlecan grow your practice.Visit acuvuepro.ca to learn more about1-DAY ACUVUE® MOIST® Brand Family.* In a clinical comparison with a double-masked, bilateral, crossover design (n=183).† According to a multi-sponsor Gallup Study of The Consumer Contact Lens Market. ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from Johnson & Johnson Vision Care, Division of Johnson & Johnson, Inc., by calling 1-800-267-5098 or by visiting www.acuvueprofessional.ca. The third-party trademarks used herein are the trademarks of their respective owners. ACUVUE® and 1-DAY ACUVUE® MOIST® are trademarks of Johnson & Johnson, Inc. © Johnson & Johnson, Inc. 2013 July 2013

Nov/Dec 2013 | Vol.31 No.6 www.opticalprism.ca Chic looks from ParisIMAGE COUTESY OF OPTIKA EYEWEAR COLOUR HOT matching LOOKS for winter Behind the Scenes at Vision Expo West

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contents On opticalprism.ca this month: Volume 31 | Number 6 | Nov/Dec 2013 k Transitions Signature VII Exclusive Video k New Looks from Spectacle EYEworks k VIVA for WinterFeatures 34 Events Calendar12 Hot Winter Style 35 Classifieds by Sarah McGoldrick 36 Frame by Frame Winter Fashion Preview Oliver In Milton18 Colouring Outside The Lines by Kelly Waterhouse Top Colours In Eyewear24 The Great Divide by Pippa Wysong Money vs Care28 View from VEW Optical Prism is at Vision Expo West30 Silmo New Design and Technology from SilmoDepartments 6 From the Editor 8 Preview Marciano Seasonal Sophistication, Flattering Finds from Izumi, Okia Sneaker Inspiration and more31 Glimpses ABB Optical Group Partners With Menicon, Shamir Expands to Canada, Innovative OGI OPTICAL PRISM | NOV/DEC 2013 3

THE MAGAZINE FOR EYECARE PROFESSIONALSPublisher 416-432-8473Robert May [email protected] Publisher 416-233-0779Mary Lu May [email protected] 226-383-3855Sarah McGoldrick [email protected] Editor 519-994-1344Kelly Waterhouse [email protected] Director 416-456-3739Rhoda Tang [email protected] Brown, Pippa WysongAdvertising:Tel: 416-233-0779 Fax: 416-233-1746E-mail: [email protected] ads: [email protected]: www.opticalprism.caOptical Prism (ISSN 0824-3441) is published 8 timesa year by Nusand Publishing Inc. Issued in January-February, March, April, May-June, July-August,September, October, November-December.Responsibility: Nusand is not responsible for theopinions or statements of its editors or contributors.All rights reserved. Reproduction of any article,photograph or artwork is strictly prohibited.Subscriptions: One year subscriptions rates:Canada $45.00; Outside Canada $90.00. Non-paidsubscriptions to Optical Prism are limited tooptometrists, opticians, ophthalmologists andbuyers and key executives at retail chain storeheadquarters. All other individuals are eligiblefor subscriptions at the above annual rates.Postmaster: Send address changes toOptical Prism, 225 The East Mall, Suite 1113,Toronto, Ontario, Canada M9B 0A9.GST Registration Number: 88541 6529 RT001.Printed in Canada by General Printers, Oshawa,OntarioCanada Post Publications Mail Sales ProductAgreement No. 40040464Optical Prism225 The East Mall, Suite 1113,Toronto, Ontario, Canada M9B 0A9.Fax: 416-233-1746 [email protected] OPTICAL PRISM | NOV/DEC 2013

800.361.6220 MODEL | F-3460

from the editor Are You Ahead of the Curve? We are nearing the end of 2013 and what an amazing year it has been in the eyewear industry. This year we saw companies take innovation and technology in new directions. This was one of the major themes at Vision Expo West this past October in Las Vegas. As I walked the floors of the Sands Expo it was easy to see the future of eyewear and how technology is making it easier than ever to treat diseases and develop the best lenses and frames for wearers. From a machine that will print 3D models of frames so wearers and eyecare providers will know exactly what a pair will look like before it’s manufactured to frames made from every material imaginable, it’s an exciting time for eyewear. One of the other great influencers on the eyewear industry this year was the growing number of companies using celebrity spokespeople to sell their products. Once only reserved for clothing lines, this has expanded tremendously to accessories like eyewear. This year alone we saw faces such as Lisa Loeb, Cal Ripken Jr., Darius Rucker, Bill Nye The Science Guy, Willie Nelson and more recently Cate Blanchett, don a pair of glasses as an official spokesperson. Does this mean that eyewear will now take its place as a major player in the fashion industry? Absolutely!!! Gone are the days when eyewear was for people diagnosed with poor vision. Today eyewear is a highly sought after fashion commodity and wearers want top brands and want to wear what their favourite celebrity is wearing. It also means that for companies to take centre stage in the brand obsessed world of fashion, they are going to have to spend more energy on marketing their pieces and establishing a strong ‘branding’ strategy. No longer can companies rely on eyecare providers to be the only source of direction for wearers. Clients know exactly what they want going in to see their optometrist whether it be the latest piece from a high-end fashion house or a more trendy designer. Once the prescription is created, wearer’s eyes will quickly shift to the display cases and will focus on the most popular names. It’s up to companies to put into place the tools to ensure that it is their brand up on the wall. Make sure you check out our website for videos featuring all the hottest styles and exclusive interviews from Vision Expo West. Here’s to a new year filled with amazing new design trends and technological advancements. Sarah McGoldrick Editor [email protected] OPTICAL PRISM | NOV/DEC 2013



preview metal temples, and acetate temple and Bordeaux tangerine. For more tips complete this retro-inspired information contact WestGroupe look for a glamorous finish. at 1-800-361-6220 or visit www.westgroupe.com. For more information please visit www.vivagroup.com. Izumi flatters in bold colours and striking shapes Marciano Eyewear steps Izumi has released a new eyewear Ogi Eyewear builds on into the season with collection for the style-conscious success of the Evo-Tec sophistication consumer. With flattering eye shapes, geometric designs and bold CollectionThe Marciano September 2013 colour combinations on-trend forOptical Collection takes its the season, the line ranges in size Four new styles have broughtsophisticated feminine signature from 48 to 54. out the feminine flair of not tostyle and updates it with colourful Ogi Eyewear’s Evo-Tec Collection.modern details to reflect the Unleashing the cat eye shape Originally designed as a modernemerging fall season. Featuring in a fresh way with OS-9174, the series for male consumers, Evo-Tecmetal and acetate frames, patterned acetate frame features a has now expanded to include eleganttransparent temple tips and retro- ribbed front, adding texture and styles designed for the woman whoinspired designs, the Marciano depth to this stylish vintagewoman is framed perfectly for every inspired frame available in shades ofoccasion. bordeaux cheetah, smoked cheetah and purple cheetah. With modified cat eyesilhouettes embellished with sleek Model OS-9175 features uniquedetailing, two new designs are sure jagged temples on the semi-rimlessto attract attention. The GM 199 frame, making for a standoutoffers a dramatic definition of design, made further fashionable byglamour with its silky satin metal pairing vibrant two tone coloursfinishes in gold, burgundy and such as brown aqua, purple lemonblack. Transparent horn temple tipscomplement this simple elegantframe in shades of black, burgundyand tortoise, as well as blue andgreen horn. The GM 201 offersrich jewel tone horn colourationsin teal, purple, brown and blackthroughout the retro rectangularshape. Acetate fronts, double plated8 OPTICAL PRISM | NOV/DEC 2013

desires a sleek, sophisticated look sneakers. Different motifs are mixed contemporary look. Model M 414with a striking edge. This uniquely to give the frames an even more features a rounded square framemodern collection offers a foretaste energetic look. Neon colours front offered in black over green,of future eyewear textiles using an brighten up the most eye-catching navy over grey and tortoise overinnovative combination of TR-90 designs making it seem as if they grey. Model M 415 features asurgical plastic and ultem to create were glowing in the dark. Double modified rectangle front availablean exceptionally lightweight, yet layers of acetate are featured in some in black over grey, brown greydurable frame that offers superior frames to create a dynamic 3D effect. striated and brown over olive. Theflexibility without sacrificing strength. matte metal beveled temple designThe essence of the handcrafted detail Realized by means of the patented paired with handmade acetate tipsis presented in a fresh new context. HDA® Technology, the Sneakers completes the look of both styles,Each frame is hand coloured with Collection shows technology and offering fashion and function.an Ogi-exclusive colouring process, design inspiration help OKIA stayevoking a sense of unique distinction on trend and a step ahead. For more information on thewith an unprecedented aesthetic. complete Magic Clip EyewearAttention to detail in design and For more information please collection call 800-345-VIVA orconstruction has created a line with visit www.okia.com. visit vivagroup.com.style and unparalleled versatility,solidifying the Evo-Tec Collection’s Magic Clip Eyewear’s Fallposition on the forefront of high 2013 Collection isfashion eyewear. magnetizing For more information visit Viva International Group presentswww.ogieyewear.com. two new styles for men in the Magic Clip Eyewear Fall 2013 Collection. Okia steps it up with new The new styles introduce handmade sneaker-inspired HDA acetates and updated colour palette Collection combined with the versatility of magnetized polarized lenses.Loads of creativity, boldness, passionand energy: these are the ingredients Multi-layered acetates andof the new irresistible Sneakers trend-right shapes deliver aCollection launched by OKIA.Designed as a collection for youngconsumers—or the young atheart—the collection celebratesfearlessness in character andexpression, inspired the vitality of anactive lifestyle and influenced by thefashions of our passion for sneakers. Bringing bright prints, exotictextures, webbed elements andgeometric shapes, even minimalistdrawings, the new HDA® collectionfeatures the most electrifyingpatterns ever seen on fashionable OPTICAL PRISM | NOV/DEC 2013 9

DRILL THE LAB Q&A previewIn this section, COS Lab is offering you a place to ask your questions, La Matta unleashes a striking new style in its eyewear collectiondebate, think and suggest. Together, let’s DRILL THE LAB! Turnaround time Topic What’s your turnaround time?“You wouldn’t believe it, but we need The La Matta eyewear collection is to redo that job yet again”. about creating a bold look to attract attention. Manufactured by Area98 theIt can be as simple as -2.00 OU in a fullrim metal, but if series, unleashed at Silmo 2013, is allyou’ve been in the optical field long enough you have probably about details that surprise and conquer.heard that from your lab more than once. With eight models to choose from, is point begs to ask, how and what to expect from your lab the line combines sophisticated andin terms of turnaround time. alluring appeal that never goes unnoticed. La Matta features the animal print trendWe all want our surfaced jobs as fast as possible, however, softened by purple, green or blue hues,whether you believe in jinxing or not, it seems as though the customized with pearly nuances. Usingmore you inquire into “that job from hell”, the longer it will digital printing technology, the graphicstake. So next time your job just can’t seem to get out of the lab and colour effects are inspired by murals.alive, it may be wise to just relax and let the lab run its course. The frame is available in metalAnother solution is to under promise the turnaround time to or acetate, including bicolour, offeringyour customers. is will leave you and your lab more time to feminine lines with a soft, sinuous bridge,get the job done the first time..... correctly. emphasizing the 60’s-inspired cat shape eye. Each frame reveals its personalityBeg to differ? Let us know. with temple accents, such as exclusive gems in acetate or decorative elements You want to strung like pearls of a necklace. The technique of micro-casting, inspired by eLABorate? the art of goldsmiths, was used to apply a metal décor to the temples, creating a Participate in this discussion by sending nugget with enameled colors or in glossy your opinions and suggestions to or matt version. It is a detail, a shade, a [email protected] texture: just enough to find the La Matta To contact COS Lab: 1-800-363-2341 soul in every woman’s style. The above content is for informational For more information visit purposes only and COS makes no www.shillingoptical.com representations or guarantees as to suitability, results and performance of 10 O P T I C A L P R I S M | N O V / D E C 2 0 1 3 the materials discussed.



PHOTO COURTESY OF OPTIKA EYEWEAR Hot Switnyteler s by Sarah McGoldrick

Geometric prints spice up the Alternative GLACEE-6685-C2I f Silmo and Vision Expo VP of Product Development Beverly West were any indication Suliteanu. of what is in store for fall/ winter 2013-2014, then be Like clothes that are capturing prepared for customization geometric designs and patterns thisand creativity. season, so too will frames. Suliteanu said the collections at WestGroupe An eclectic blend of frames embody the individuality wearers aremixed with a variety of materials seeking while remaining trendy anddesigned to add new dimension and functional.functionality are going to makerecommending frames to patients a “I think the new releases in all ofdifficult, but fun task. our collections are really strong this year. We have incorporated even more Colour remains a major factor as vibrant colours and patterns and havedesigners embrace vibrant primary pushed the envelope with regard tocolours and earth tones. styling across all brands. I think the consumer continues to be more and “Taking cues from the fashion more demanding for interesting andrunway, red is a huge accent colour fun eyewear and we are up to meetingfor both men and women as is this challenge,” she said.geometric prints,” said WestGroupe Bold red colours keep things hot this winter with Fysh F-3500-745 from WestGroupe O P T I C A L P R I S M | N O V / D E C 2 0 1 3 13

Metals are also making a return Mizyake Couture of eyewear purchasers. Brand savvyto eyewear boutiques this season as 4183 from Optika and fashion conscious, it is critical formany clients search for less imposing, Eyewear ECPs to take the time to help choosetraditional frames. But metal doesn’t a style that best reflects their clientshave to be boring as patterns are once customer satisfaction. personality.again infused into the style mix. Allen adds Optika is always a “Vintage shapes continue to “I think the biggest trend for 2014 fashionable and economic choice for inspire, but they are brought intois the increase in demand for metal ECPs to suggest. today with abstract, artistic andoptical frames. People are now earthy patterns that give depth andreturning back to lightweight metal “Optika offers the best price/ dimension, and fun brow and templeframes with style,” said Richard value for their clients to have beautiful treatments like logo emblems,Allen, VP of Sales for Optika. “As eyewear that can meet any budget, or Swarovski crystals, and sculptedper our Nat and Coco NC1103 craving for something original,” he said. metal accents,” said Ethan Goodman,Bronze, we feature aluminum metal President of Match Eyewear.designs with leopard print, which Ladies Onlymakes a statement, and is very He added mixed materials stillcomfortable to wear.” Women remain the most discerning abound and contrasting rims and temples—in colour, texture, pattern He notes the Mizyake Couture and materials.4183 Black features a vintage acetatelook, while being a super light Women can expect to see moreweight stainless steel optical frame. rich shades this season with a focusThe Soho 3213 Black also feature on deep saturated colours.acetates that are cut-out, showingthe acetate colour below. This allows “Colour trends for womenfor original designs that make a include rich shades of red, mauve andunique statement. burgundy, along with jewel tones such as emerald, blue and amethyst,” He said eyecare providers (ECPs) he said. “Translucent and gradientshould be looking at a number of colouring continues to be very bigfactors when recommending a piece for winter”of eyewear besides just style to ensure AV-60S-GVlt and AV-1128 from Match Eyewear14 O P T I C A L P R I S M | N O V / D E C 2 0 1 3



A Man’s World “The starting point is always the A mix of colour design, which must be beautiful and and materialsMen continue to play a greater role in on trend, but also flattering and dominate winterinspiring designers this season. wearable. The design then dictates 2013-2014 “Sleek versions of Old School the materials, or the combination ofClubmaster, Wayfarer and Aviator materials,” he said. “Carefulshapes continue their popularity, along construction from the finestwith rounds and elongated geometrics,” components ensures premium qualitysaid Goodman adding colour trends product. Fashion and function arefor men include vibrant blues and absolutely vital to each other when itgreens, warm mochas, chocolates and comes to eyewear”tortoise finishes in neutral earthtones, such as sand and grey. Goodman adds Match Eyewear continues to offer ECPs and their Mixed medium is also making a clients a broad array of choices with afrequent appearance with many singular devotion to creating inspireddesigns incorporating leather, wood, and impeccable designs that trulybuckle and stitched accents that are work for the target consumer.very hot for winter. “It’s vital to know and Goodman says the trend towards understand the person for whom youSpring 2014 will remain vintage are designing and never deviate frominspired with silhouette styles taking what they want,” he said. “Diversityon new proportions and angles. also sets us apart. Our growing portfolio of fashion brands allows us Colour will remain the same, but to provide the perfect frame towill lighten for 2014. virtually every demographic.” • He adds functionality andwearability will remain the keyinfluencers overall as designerscontinue to develop new pieces towork with active lifestyles.16 O P T I C A L P R I S M | N O V / D E C 2 0 1 3

MODEL OS-9159800.361.6220 WESTGROUPE.COM

Colouring Outside The lines b y K e l l y Wa t e r h o u s e BOLD GETS THROUGH THE COLD Don’t let the winter months give you a sense of the blahs. This season, the designers of fashion-forward eyewear are taking their inspiration from the catwalks and fashion houses and bringing in a spectrum of colours that enhance the experience of eyewear as a statement of individual expression and style. Bertelli, B-794 from WestGroupe

HE-4210 from BLUE IS THE NEW BLACKMatch Eyewear “Hues of blue are the colour trend for autumn and winter,”LM 3118 from says Michael Feigen of Shilling Optical. “The blue tones are winter fresh toShilling Optical make a statement and leave an impression during the dull winter months.” Match Eyewear has the rhythm of the blues in several of their new styles too, including the Helium Paris Style 4210 in Blue Marble. Describing the look, Ethan Goodman, President of Match Eyewear explains these frames as “a vivid blue—so deep that it almost leans toward royal—and brings these vintage inspired acetate frames perfectly back on trend.” The Danny Gokey line from Match Eyewear pairs contrasting colours, creating a stark sophisticated frame with a masculine look in designs such as Style DG 23 Matte Black. “The vibrant blue against matte black provides a striking contrast that’s somewhere between color blocking and modern art,” Goodman said. WestGroupe’s Fysh collection features rich sapphire blues on stainless steel frames in the women’s models F-3503 and F-3498, with bold blue stripes along the sides. Scooping up the trend with its Ice Cream line, Alternative Eyewear fuses cool, bright hues with deep, rich blues with acetate frames in style Ice Cream 8961-C3.BOLD ORANGE BRIGHTENS COLD DAYS JS PLANET C3 from AlternativeShades of orange can be both warming and Eyewearvibrant, but always fun as shown in newframe colour choices for the season. O P T I C A L P R I S M | N O V / D E C 2 0 1 3 19 “Bright, bold colouring is the ultimateway to define ones sense of style. Theyflatter the old and young alike, inspiringconfidence while drawing attention to allthe right places, something that a simple blackor tort frame cannot do,” says Cassandra Storace,Marketing Manager for Alternative Eyewear Inc. and Plan“B” Eyewear Inc. She points to frames such as the Jupiter Slims collection,where high-tech design meets comfort, fit and style inlightweight, unisex frames. The Jupiter Slims Planet C3 ultemframe brings solid orange together with the contrast of deepbrown for a clean modern look with a funky appeal. WestGroupe’s Bertelli collection offers men several colouroptions, including a gun orange frame in their B-794 model, andfor women, the B-799 acetate frame includes a sandalwoodoption, where orange is more than an accent, it’s an emphasis.

SHADES OF PURPLE AND PINK Gradient Purple, which Goodman explains includes a design thatFrom the softness of mauve to the embraces amethysts, gradients andshock of a perfectly purple frame, to contrasting rims and temples.the florescent hues that border onpink, the more colourful the better “Amethyst is all the rage thisfor one of the most popular range of season, as is the contrast of a delicatecolours in the spectrum. gradient front with solid textured temples,” Goodman said. Alternative Eyewear’s Gracecollection meets that colourful appeal Spectacle EYEworks Inc.’swith frames such as style 7048-CI, designer and owner Mehran Baghaiea deep mauve mixed metal frame. embraced this purple and pink colour trend with bold expressions of classic WestGroupe adopts the shades styles with his own unique style,of purple in a variety of styles women through two of his key collections.consumers enjoy, including theSuperflex collection model SF-406 “I think the colours [this season]and the KLiiK Denmark models are going in two directions; eitherK-503 with a brown lilac combination they are very clean conservative suchand K-504, with a purple sky hue. as browns, black, tortoise, or completely contrary beautiful and Match Eyewear’s Adrienne vibrant colors!” Baghaie said. “WithVittadini collection embraces the our Spectacle EYEworks and Pussymauve trend with Style 1124. Galore collection I’ve incorporated very vibrant colors.” “The deep mauve hue ishighlighted in several ways—the brightsheen of the stainless rims, and in themulti-faceted mosaic inlays on polishedacetate temples,” said Goodman. The company’s AV Studiocollection includes Style 60S in Top: AV-1124 from Match Eyewear. Bottom: Nima from Spectacle EYEworks.20 O P T I C A L P R I S M | N O V / D E C 2 0 1 3



Top: OS-9178 from RED HOT FRAMESWestGroupe.Bottom: TIM 0560 from Red frames are not for wallflowers, butSpectacle EYEworks. for those consumers who want to create sophisticated, exuberant expression of style. Right on trend, Baghaie unleashes his colourful creative side with his latest Spectacle EYEworks collection, featuring model TIM 0560, presenting a brash red frame with unique appeal. Alternative Eyewear’s Glacée collection brings out the red mixed with white in mixed metal frames, for model 6685-C2, while WestGroupe puts a bold face forward in shocks of poppy red with brown with frame OS-9178, part of the Izumi collection and a cherry red flavour in the Fysh collection’s F-3500. “Trends in fashion, particularly color trends, have always had an influence in my design of all of the WestGroupe collections,” said Beverley Suliteanu, VP of Product Development for WestGroupe. “Whether it is KliiK, Fysh, Bertelli or Superflex, colour is always at the forefront of the design ...The use of color allows consumers to have fun with their frames, to make a statement and help accessorize their wardrobe.” •

VISION AND VOICEVision Expo West 2013 –uABsirgimntohtuharenxikr@lyaaotruemsttooauOrRtxpicStlieac!faeltPyrism for featuring –oBlTofrfhtieosartno! Vkf sifsefiooatnruitxrhee@s BTthwriaoetet_sthU—oSiwAt’scaaseGaRlElAwTewceabnsite—“Being in Vegas, enjoying the beautiful weather ...it’s been a very good show for us, very good business. Saii–nlrmoStTteuicohhlIromn–d,aewMldoPnloelelaka,atcbrfhutPtyiiscsniana.oohtarcTunhihlsEsh,e!apyx!OosArefeCpanwaholtdsdieeuocsajearuarrlsNssuCPtg!EprariWienensrmaatbDtdi,msaapfhnoeroenrftsyosssprGocootnothmlkietgehmAyheutmSinnueigntryican–Mehran Baghaie, Owner, Spectacle EYEworks O P T I C A L P R I S M | N O V / D E C 2 0 1 3 23“We have been very busy ... We’ve had a lot of activityat our booth yesterday and today. We are really pleasedwith the attendance. It’s been a great show for ModernOptical—a lot of great feedback on our new line and onFEED Projects. We’re really proud that we cancelebrate our new booth and can give back.”–Paula Weissman, Vice President of Marketing,Modern Optical“I enjoyed the enthusiasm everyone had for oureyewear. As a frame designer, when people walk by andsay “I love that,” about our product, it is the bestmotivator and validates what we do.”–Paul Storace, CEO, Alternative Eyewear“So far the show has been really good. There’s been agreat energy. I love Vegas ... It’s been a really upbeatshow. I’ve been really pleased so far with the sales andthe reaction to our new collection.–Beverly Suliteanu, VP of Product Development,WestGroupe“It has been interesting to hear some of themisconceptions eyecare professionals have aboutour technology, and being able to correct themwith our education at the booth. We are really excitedabout what we have been able to achieve with newTransitions® Signature™ VII lenses, so talking topeople who are also excited about the new product hasbeen really gratifying.”–Mickey Matson, Senior Development Manager,Transitions Optical, Inc.

The Great Divide: Is Health Care for the by Pippa Wysong

P eople with a lower the issue is not limited to just eye economic status that contradicts the socio-economic status diseases. The reasons are complicated. fundamental principle of universal (SES) in Canada tend access of the Canadian health care to present with more “Individual health care attitudes system,” Dr. Buys said. Another of advanced glaucoma, and are complex, but some possible reasons her studies found that people withare often in a more deteriorated state could be lack of symptoms, poor health lower SES were 2.5 times more likelywith the disease than those with knowledge such as understanding of not to go to have other sorts of visionhigher SES—even though both the importance of preventative health problems checked as well, ranginggroups live in a country with a care, poor understanding to navigate from uncorrected vision problems topublicly funded healthcare system. a health care system, and cost of taking blindness.This problem is being confirmed by time off work for an examination,”multiple studies trying to get to the said Dr. Buys. The full and partial delisting ofsource of apparent inequities between eye examinations in some of thethe rich and poor in the country’s Yet detecting the disease and provinces likely exacerbates thehealth care system. starting treatment early can make a problem. In fact, one study from huge difference. 2012 by researchers from the Glaucoma is the second leading University of Toronto show this iscause of blindness in the world and A study she coauthored in the indeed the case in Ontario wherepresenting late means an increased Canadian Journal of Ophthalmology routine eye examinations wererisk for blindness, according to (CJO) in April 2013 was the first to delisted in 2004. Here, researchersDr. Yvonne Buys, professor of show that socioeconomic deprivation used data from the Canadianophthalmology at the University in Canada was associated with Community Health Survey from theof Toronto. She has published a glaucoma being more severe when years 2000 to 2001 (prior to delisting)series of studies which confirm there patients first presented to an eye care and 2007 to 2008 (after delisting) andis a tendency for people living in specialist. In the study, researchers compared how many Ontarians wentpoorer areas, or who have attained looked at 290 patients from 18 study for eye exams during those years.lower education levels, to present centres across Canada who werelater with the disease. newly diagnosed with open-angle They found that among people glaucoma. The postal codes of where aged 40 to 64, there was a drop in eye But why there is a difference patients lived were correlated with exam visits of 7.2 per cent amongbetween people living in poorer or patient age and severity of disease. people who had not attained a highricher areas accessing services is a Postal codes helped indicate median school diploma. Of people who had apuzzle. Even taking geography and household incomes through use of high school diploma, eye exam visitsaccess issues related to distance, SES the 2006 Canadian census data. dropped only 0.7 per cent—an orderstands out as an independent issue of significant difference. There wasrelated to inequities, according to Of the patients, 52.1 per cent had also a significant drop of just over fivestudies from the Canadian Institute mild disease, 26.9 per cent moderate per cent among people with lowerfor Health Information. and 21 per cent advanced disease at income. initial diagnosis. Of those who It’s also a phenomenon that presented with late stage glaucoma, “The disparity in utilizationhappens in other areas of medicine 36 per cent were in the highest between those in the highest andand in other countries. And Canada income range, and 55 per cent in the lowest income groups increasedisn’t the only country with socialized lowest income range. The effect was nearly threefold from before delistingmedicine where people with lower even stronger among rich verses poor to after delisting,” said Dr. Grahamincome tend to present late—studies among people 65 years of age or older. Trope, professor of ophthalmology atshow the same thing happens in the University of Toronto, and aEngland and Scotland. Evidence shows “Whatever the cause, our study coauthor of the study. provides evidence for a possible barrier to vision care related to socio- O P T I C A L P R I S M | N O V / D E C 2 0 1 3 25

He notes that shifting costs to communities, said Dr. Thomas hospital visits, pharmaceuticals,out-of-pocket for individuals creates Freddo, professor of optometry at the vision care, rehabilitation, losta barrier for people with tighter University of Waterloo. But, in many productivity and more.finances to getting access to health places patients have to pay out-of-care providers. Indeed, the study pocket for these services, which According to the 2005 report Afound increasing numbers of people creates a barrier for patients with Clear Vision, also from the CNIB,reported that cost was a reason they fewer financial resources. costs to care for an individual withdid not seek eye examinations in the moderate stage vision loss (20/80 topast two years. Having Ministries of Health 20/16) run about $6,414 per year, and reinstate coverage of both eye exams jump to $22,633 per year in people Partial and full delisting of eye and glaucoma care would be a step with highly impaired vision (20/200care services began in early 1992 forward, Freddo said. But even if to having light perception only).when Saskatchewan delisted eye more patients came in for screening,examinations for middle aged patients. detecting glaucoma is tricky since it is The vast majority of referrals toSince then, several other provinces now recognized that in many cases, ophthalmologists for glaucoma comefollowed suit. While delisting services intra-ocular pressure alone won’t from optometrists. In fact, of newlysuch as eye exams saves government catch the disease since optic nerve presenting glaucoma cases, 82 perexpenses in the short-term, some damage can happen with normal- cent came from optometrists,argue it leads to substantially greater range pressures. compared to only seven per cent fromcosts later on. According to Dr. Buys, family physicians and seven per centfrom a health economic standpoint, Participants at the recent World from other ophthalmologists, Dr.the cost of treating glaucoma increases Glaucoma Congress in Vancouver Buys said. This reinforces thewith the severity of the disease, plus now describe glaucoma as a chronic, important role optometrists play inthere are quality of life cost factors to multi-factorial neuro-degenerative the care of glaucoma patients, plus inthe individual and family. disease of the central nervous system. some provinces they can administer and prescribe glaucoma medication. On the bright side, optometrists A study released in 2009 byin five provinces can now prescribe the Canadian National Institute “Optometrists play a large role.glaucoma medications. Theoretically, for the Blind (CNIB) placed the Optometrists really are primary eyethis makes treatment more accessible financial cost of vision loss due to care providers and play a vital role into patients in rural and remote glaucoma at a total of $907-million screening for eye disease,” Dr. Buys per year in Canada. That includes said. •26 O P T I C A L P R I S M | N O V / D E C 2 0 1 3

Eyewear 20s 30sShow your young and flirty side with Gloire from Spectacle For a refined day to night look try IceCream 8961 in C2EYEworks. These chic frames help express your individuality (Emerald/Purple) by Alternative Eyewear. These frameswhile holding up to a busy lifestyle. feature acetate with metal plaques giving them a sleek appearance that is great for work or play. 40s 50sTurn up the sophistication with 1128 from Adrienne Eyes change as we age and Definity Fairway Transitions sunVittadini. The refined look is perfect for the 40-something lenses help us maintain an active lifestyle. These are awearer who is looking for both beauty and functionality progressive sunwear product designed to meet the uniquefrom their eyewear. visual demands of golfers needing multifocal prescriptions. The lenses change from amber to a darker brown and come with Crizal Sun Mirrors. O P T I C A L P R I S M | N O V / D E C 2 0 1 3 27

Theview VEWfromA fter 25 years, International “Each year, we are challenged destination featured some of the most Vision Expo West proved with sourcing and delivering the innovative products on the market that it’s still got it, posting most innovative eyewear and from 12 different exhibitors and a five per cent increase eyecare products, technologies included Daily Tech Talks around thein overall show attendance from last and comprehensive solutions for next generation of vision technology.year. The four-day event, which our attendees, their businesses To aid showfloor navigation to thiswrapped on Saturday, October 5 at the and—ultimately—their patients. This specialty area and others, showSands Expo & Convention Center in is not a sleepy industry. The buzz organizers added an interactive mapLas Vegas, drew approximately 13,000 from attendees around the variety feature, SmartRoute, to its award-attendees from 89 countries, and of products and technologies at this winning Vision Expo Mobile appfeatured some 5,000 brands, lines year’s show was a testament to that; (www.VisionExpoMobile.com).and products from over 425 exhibitors. and there’s a lot more in store for 2014.” In line with this initiative, “International Vision Expo is International Vision Expo &unlike any other medical meeting,” New this year, International Conference announced a multi-yearsaid Courtney Muller, group vice Vision Expo West expanded beyond partnership agreement with thepresident for Reed Exhibitions. its six fashion- and medical-related British Contact Lens Association Pavilions to include an experiential (BCLA) on Wednesday, October 2, area in partnership with Vision to develop a Global Contact Lens Monday called the Eye2Zone. The Forum in 2014. The first program will28 O P T I C A L P R I S M | N O V / D E C 2 0 1 3

make its debut at International Vision Expo & Convention CenterExpo East in New York, March 26 September 17-20, 2014 (Exhibits:and 27, providing a platform for September 18-20; Continuingdelivering the latest scientific contentand business strategies related to Education: September 17-20). •contact lenses. The BCLA will hostthe second forum in Birmingham,England in June. For more information aboutInternational Vision Expo West,including event highlights, imagesand video recaps from the show,please visit www.visionexpowest.com.To receive regular updates, connect withInternational Vision Expo on Facebook(www.facebook.com/visionexpo) orfollow Vision Expo on Twitter(@VisionExpo). International VisionExpo West will return to the Sands O P T I C A L P R I S M | N O V / D E C 2 0 1 3 29

SILMOI t was another exciting year at Silmo Paris 2013 with more than The 2013 award winners were 1,300 brands featured at the event. • Frames category DITA EYEWEAR with Thom Browne Among the major highlights of • Sunglasses category FACTORY900-AOYAMA with Fa-1111the event were Silmo d'or Awards, • Sport category JULBO with Tensing FlightMO by Silmo, Silmo Academy and • Children’s category SEAPORT with KILT 03merchandising workshops with two • Innovation category CIDI with 3MOMI Technew major innovations this year: • Vision category Lenses BBGR with IntuitivFashion Style and La Manufacture. • Contact lenses COOPERVISION with MyDay • Low vision category ESSILOR with Prodigi Duo For the 20th consecutive edition, • Equipment category NIDEK with ARK-1sthe jury chaired by designer Mathieu • Jury's Special Award MASUNAGA with Masunaga GMS Limited 2013Lehanneur, handed out the SILMOd’OR awards, celebrating creativityand innovation across 8 categories,plus a Jury's Special Award. The merchandising workshopprovided coaching and one-to-onesessions with merchandisingprofessionals along with dailypresentations on the theme: “Thekeys to success at your point of sale—the customer pathway.” Because fashion is a majordevelopment goal for the optics andeyewear sector, SILMO presented forthe very first time, FASHIONSTYLE, a vast forum dedicated tomen and women's fashion brands inthe ready-to-wear and haute couturesegments. Silmo Paris 2014 will be heldSeptember 26-29 at the Paris NordVillepinte Exhibition Centre. Tolearn more visit en.silmoparis.com. •30 O P T I C A L P R I S M | N O V / D E C 2 0 1 3

glimpsesABB OPTICAL GROUP Becomes Authorized Manufacturer ofRose K and Co-Sponsors Two Rose K Seminars with MeniconA BB OPTICAL GROUP has been the Rose K family of lenses. Rose K is the K family of lenses, including Rose K2, a the largest distributor of Rose single most frequently prescribed lens new Rose K2 XL fitting guide and K lenses over the past 15 design for correction of keratoconus diagnostic fitting sets for the Rose K2years, and has become an authorized and irregular cornea conditions in the and Rose K2 XL lenses will soon bemanufacturer of the complete line of world. Currently sold in 88 countries, available from ABBOPTICAL GROUP.Rose K lenses, including the new Rose the Rose K family of lenses consists of For more details about the special RoseK2 XL. five existing designs, Rose K, Rose K2, K2 and Rose K2 XL promotions that will PG (post graft), IC (irregular cornea), be available through the end of the “The Rose K lenses have long been and NC (nipple cone). year, contact your ABB OPTICAL GROUPone of the most popular keratoconus Sales Executive.lenses that we offer,” said Lynda Baker, New fitting guides featuring RoseExecutive Vice President of ABBOPTICAL GROUP. To now be able tomanufacture these lenses in ourstate–of–the–art facility will allow us toprovide this exceptional product to ourcustomers faster than ever before. “We are delighted to add ABBOPTICAL GROUP as an authorized RoseK manufacturer,“ said Dr. Jennifer Choo,Menicon’s manager for global specialtylens business and clinical affairs. “Withover 50 years of experience inmanufacturing Gas Permeable Lenses,ABB OPTICAL GROUP brings theexpertise and commitment to qualitythat our users have come to expectfrom the Rose K family of lenses.“ In early September, during a stop onhis world tour in California, Dr. Paul Rose,designer of the Rose K family of lensesfor the irregular cornea, visited theABB OPTICAL GROUP GP Laboratory inAlameda. There he spent time trainingthe certified consultants on the Rose K2XL design and fitting techniques. Dr.Rose was also the featured guest speakerat the Rose K2 seminars, co–sponsoredby ABBOPTICAL GROUP and Menicon. The addition of the Rose K2 XL lensfurther enhances the proven benefits of O P T I C A L P R I S M | N O V / D E C 2 0 1 3 31

Shamir Announces Expansion into Canadian MarketS hamir Optical Industry Ltd., an Israel-based company, is engaged in the development, design and manufacture of premium progressive lenses and molds for the ophthalmic industry. Shamir Optical Industry Ltd. is ranked among the world’s top ten progressive lensmanufacturers. Shamir Canada Inc. will provide premium Freeform® progressive, single vision,occupational and specialty designs to satisfy the growing need for lifestyle solutions in theCanadian market. “We see a need in the Canadian market for high quality, branded, back-side Freeform lenses.Shamir is well known internationally as a premier lens designer and manufacturer, and ShamirCanada Inc. will be bringing these Freeform lenses to Canada,” said Martin Bell RO, National Salesand Marketing Manager for Shamir Canada Inc. Serving as the Sales & Marketing center for Canada, Shamir Canada Inc. will specialize in themarketing of premium progressive and occupational lenses under product brand names such asShamir Autograph III®, Shamir InTouch™, Shamir Autograph II—Attitude™, Shamir FirstPAL™, Shamir Golf™, Shamir Relax™, Shamir WorkSpace™ and Shamir Computer™.Eye Plus Optical Lab Shamir Canada’s product line features revolutionary technologies such as the Custom Clip-on specialist patented EyePoint Technology III®, IntelliCorridor™, Natural Posture™ and As-Worn Quadro™. These groundbreaking technologies are incorporated in Shamir Rimless Canada’s line of premium lenses, to provide Nasal the patient with the most personalized visual experience, based on their selectedNasal Clip-on frame, as-worn measurements, prescriptionSeries with Flatter and lifestyle needs.Base Lenses. Over the course of four decades, Shamir Optical Industry has established itself as a Full Rim company known worldwide for innovation, Nasal revolutionary technology, and stringent quality assurance practices. Shamir Canada Inc. will operate under the same guidelines• Surfacing lenses • Stock lenses providing the optical industry with high• Frames repair... and more quality, cutting-edge lens technologies in a wide selection of materials, to answer the 7170 Warden Ave., Unit 25, Markham, Ontario L3R 8B4 visual needs of presbyopic and single visionTel: 905-475-7588 Toll-Free: 1-866-553-7587 Fax: 905-475-7533 patients alike.www.eyeplusoptical.com E-mail: [email protected] O P T I C A L P R I S M | N O V / D E C 2 0 1 3

glimpsesInnovative Combination Styles Enhance from OGI EyewearA nnouncing the next big step or solid black fronts to provide a subtle “Visually striking meets casual in eyewear innovation from Ogi dash of bright colour, demonstrating sophistication with the addition of this new Eyewear, with the addition of Ogi’s exclusive colouring process. dimension combination designs, creatingseven new styles to introduce a new Complexion flattering hues provide a look that is sure to stand out from thedimension of the Evo-Tec Collection. This added wearabilty while effortlessly crowd with the bold, yet wearable appealnew combination construction enables expressing each individual’s own sense of of each style,\" said Karly Anderson,each person to achieve the visually personality and style. Stainless steel Marketing and Design. \"The revolutionarystriking appeal of boldly coloured acetate temples in coordinating metallic hues lightweight material of this collectionwith the lightweight durability of a metal anchor the innovative combination blends with a vibrant colour palette to allowframe. Featuring a combination of the construction to present each style with each individual to express their personalityhighest quality surgical plastic and unparalleled versatility, solidifying Ogi and style without words. High contrast stylestainless steel. A solid colour interior Eyewear’s position on the forefront of with lightweight durability offer a sleek,peeks through the multi-faceted tortoise high fashion eyewear. sophisticated look with a striking edge.”advertiser indexAcuvue Cover, Cover WrapBC College 33Centennial Optical 15COS Silhouette 38COS Adidas 22COS Lab 10Essilor 37Eye Plus 32Match Canada 2 (IFC)Menicon 11Optic Plastic 20Optical Group 31Optical Prism 21Rodenstock 4Shilling Optical 26Spectacle Eyeworks 16Transitions Optical 7, 34WestGroupe 5, 17 O P T I C A L P R I S M | N O V / D E C 2 0 1 3 33

glimpsesEvents Calendar DATES EVENT CITY VENUE WEB EMAILNov. 2, 2013 Vision Quest—The Vancouver, BC Library Square www.ffb.ca [email protected] Foundation Fighting Conference CentreNov. 6, 2013 Blindness Ottawa, ONNov. 6–8, 2013 Wan Chai, RA Centre www.ffb.ca [email protected]. 6–8, 2013 Vision Quest—The Hong KongNov. 12–15, 2013 Foundation Fighting Hong Kong Convention http://www.hktdc.com/fa [email protected]. 15–16, 2013 Blindness and Exhibition Centre ir/hkopticalfair-en/Nov. 15–17, 2013Nov. 16–19, 2013 Hong Kong Optical Fair Optics Eurasia Novosibirsk,Russia Novosibirsk Expo www.novosibexpo.ru/ Centre Optics Expo Russia Moscow,Russia All-Russian Exhibition www.optics-expo.ru/ Centre eng// Nova Scotia Halifax, NS www.nsoptometrists.ca karen@ Association of innovativeplanning.ca Optometrists AGM Vision Canada 2013 Vancouver, BC Delta Vancouver www.vision-canada.ca convention@ Airport Hotel vision-canada.ca American Academy New Orleans, LA Ernest N. Morial www.aao.org [email protected] of Ophthalmology Convention Center Annual MeetingJan. 10–12, 2014 Opti Munchen Munich, Germany Fairground Messe www.opti.de/en [email protected] MunchenFeb. 6–9, 2014 72nd All India Agra, Uttar Pradesh, Jaypee Palace Hotel www.aioc2014.com aioc2014agra@Mar. 1–3, 2014 Ophthalmological India and Convention Centre gmail.comApr. 2–6, 2014 Conference 2014 [email protected] Mido – International Milan, Italy Fiera Milano www.mido.it Optics, Optometry and woc2014tokyo@ Ophthalmology congre.co.jp Exhibition 2014 World Tokyo, Japan Tokyo International www.woc2014.org Ophthalmology Forum/Imperial Hotel CongressMarch 27–30, 2014 International Vision New York, NY Jacob K. Javits www.visionexpoeast. inquiry@ Expo East 2014 Convention Center com vision.reedexpo.com Visit the 12-Month Event Calendar sponsored by Transitions at www.opticalprism.ca34 O P T I C A L P R I S M | N O V / D E C 2 0 1 3

classified PERSONNEL WANTED OPTICAL STORE FOR SALE FOR SALE SERVICESThe Lensmakers Optical in Hamilton is Downtown Toronto Location. Surfacing • 5 Coburn 505 cylinder machines Does your existing space need updat-looking for Optical Lab. Technician. and Finishing Lab. Large inventory of $300.00 each ing? Are you ready for a change?Knowledge of final inspection is a must. up-to-date frames and Sunglasses. At Belmark, we specialize in the needsPlease contact Robert at (905) 387-1601. Contact lens/Refracting Room. 6 days a • 1 Jemitec dye unit \"9\" bath of the optical industry. We offer our week. Owner Retiring. $400.00 clients a variety of services and aBiggest optical showroom in Durham Contact: [email protected] convenient one-stop-shop for all theirlooking for student opticians, training • 1 Nikon lensometer $600.00 renovations, new construction, mainte-will be provided. Please forward your Vancouver BC: Stylish Optical Boutique • 2 Coburn CS7 layout markers nance and design needs. At Belmark,resume to [email protected] in trendy Vancouver neighbourhood. we do more than construction, we excel Sales of $15 - $20,000 per. mo. In busi- $800.00 at creating unique contemporary spaces,Refracting MD looking for busy ness for 20 years. Separate Dr.’s exam • 1 Ait layout marker $300.00 custom display fixtures, creative signagelocations in the GTA . Part time available. room, with appointments 2 days per. • 1 B & L lensometer black lab solutions, branding and logo design.Please call (416)709-3740. wk. All equipment, product and chat- tels included. Currently renewing 3 $600.00 Call us today to book a free consulta- SALES REPS WANTED year lease. • 1 Surface saver tape machine tion and find out how we can enhance your business image.SALES REPRESENTATIVES REQUIRED: Reply: [email protected] #1645 $900.00OPTIKA EYEWEAR, Canada’s leader in • 1 Takubomatic auto grinder AG5 Please visit us at www.belmark.ca orhigh fashion, quality eyewear, is seeking E D U C AT I O N call us at (416) 913-0341.experienced sales representatives for $300.00Ontario. Known for Excellent eyewear BC College of Optics (near Vancouver, • 1 Coburn auto dryer air $700.00 FOR SALElines, such as: Hello Kitty, Nat and Coco, BC) offers its 3-month comprehensive • 2 ET 200 frame tracersand Mizyake. Candidates must be full-time intensive CONTACT LENS FIT- • 4 ET 100 Retro for tracers • 18 Frame displays (30 frames each)highly motivated and have strong TER program starting December 10th, • 4 Coburn edgers • Topcon Keratometer Ocularconnections within the optical industry. 2013. • 30 Diamond Stones for edgingCompensation packages are excellent. counter-balancedAgents are welcome to apply. Visit www.bccollegeofoptics.ca or $100.00 each • 260 Frames (manufactured France,Please fax résumé to (514) 334-0354 call Sheree Watson @ 1 (604) 581-0101 • 1600 Plastic laps fiberliteor e-mail at [email protected]. for admission details. Italy...) table, 2 instruments.www.optikaeyewear.com (by Dac Vision okay for Retrue) • 16 Waiting room chairs. $2.00 each Read our digital magazine online (quality fabric covered) AND MUCH MORE ! • 4 Cinema style lighting fixturesDiscover • 1 Silver projector screen near vision Any reasonable offer will bewww.opticalprism.ca considered. & other examination charts And much more items for sale See N Save Optical (204) 942-0118 ASK for COMPLETE LIST: just send Email: [email protected] or email for list, pictures, prices to call Marv at (204) 888-3537 [email protected] FREE!!!!!!!! GRATIS!!!!!!!! NO CHARGE!!!!!!!! Optical Prism classified word ads are now FREE when sent to Optical Prism by email.Featuring: Not only do you get your ad in Optical Prism, the magazine, your ad is also posted on the Optical Prism web site—www.opticalprism.ca. PleaseOptical Prism’s digital magazine note, the maximum number of words per ad is 50, and no logos are to beWeb-exclusive editorials included with this offer.Exclusive videos and interviewsCareer and new business opportunities Need to hire staff? some equipment?The hottest product information Need to sell Just email your text to [email protected] and reach the entire Canadian optical industry. Deadline for next issue – Dec 13, 2013. O P T I C A L P R I S M | N O V / D E C 2 0 1 3 35

frame by frameOliver In MiltonM ost things in Milton, Ontario—one of the Bains also showed off a pair of dark, square Dita frames fastest-growing communities in Canada— are new. Stores and businesses are cropping (Bravado). For some colour, he donned Mykita’s Ferdinandup everywhere. frames in slate blue and some “look at me” frames by J.F. All Eyes On Me Optical is a relatively new store in town,but it hasn’t gone unnoticed and already has a reputation Rey (JF2340) in bronze with hits of bright green.for offering exclusive and high-end brands Miltonians—and their neighbours in Burlington, Mississauga and Finally, Bains put his own frames back on, a gold andOakville—won’t be able to find anywhere else. black combo by Dita called Senator, in matte black and 18k Sim Bains, the president and owner of All Eyes OnMe Optical and Milton Optometrist, opened his doors gold. You would never know Bains has a strong prescriptionfour years ago. The boutique is a trendy space in arelatively new plaza. The lounge-like atmosphere makes with these sleek frames, which you may have noticed onit feel like you could be shopping for designer jeans. famous faces like Justin Bieber and Drake. While Bains just welcomed the launch of the first-ever Oliver Peoples Shop-in-Shop in Ontario and he loves Shopping for the right pair of frames should be funto share the line with his clients, he says many of theframes don’t suit his own face—and that’s what he and and tailored to every customer’s individual needs. All Eyeshis staff pride themselves on: finding just the rightframes for every client who walks through their doors. On Me Optical takes care of both. -Adrienne BrownThey don’t just sell great frames, they sell the right framesfor every individual. 14 With brands like Gucci, Tom Ford, Prada, Paul 2 1. Mykita, FerdinandSmith, Hugo Boss, Dior, Ray-Ban and many more on 2. JF 2340hand, everyone can find a high-end, beautiful pair of 3. Dita, Senatorframes and the staff at All Eyes On Me Optical are ready 4. Dita, Bravadoto help. They take note of customers’ face shapes, hair 5. Oliver Peoplescolour, eyes, skin, personal style and what they need fromtheir glasses, then they choose some top picks from there. 5 3 Besides the amazing selection and knowledgeablestaff at All Eyes On Me Optical, one of the best thingsabout the business is how much Bains himself loveseyewear—he knows every frame front and back and hasprobably tried them all on at least once. “We’re exclusivedealers of a lot of brands,” says Bains, “and we hand-pickevery piece.” He travels around the world to pick each andevery frame and line he sells. He certainly knows his personal favourites and wasexcited to share them. While the Oliver Peoples regularframes don’t necessarily suit him, Bains can definitely pulloff some of the brand’s sunglasses. He particularly favoursthe Kelton, a double-bridge aviator the company describesas “a sophisticated design perfectly suited for the well-dressed man.”36 O P T I C A L P R I S M | N O V / D E C 2 0 1 3

STANDARD LENS LENS WITH OPTIFOGChanging Outdoor Indoor At Work In daily activities at home, work and play, fogged lenses can be a real Activities bother for your patients. Introducing OptifogTM a new breakthroughEnvironment Activities technology with superior anti-fog properties. Optifog is available with the latest Crizal innovations. This technologically advanced combination provides the incredible scratch, glare and dust protection you expect from Crizal lenses with the most effective and durable anti-fog solution on the market. Help your patients escape from annoying dangerous fog and introduce them to Crizal lenses with Optifog.www.optifog.com