optical prism digital supplement

Digital Supplement December 2013 | Vol.1 No.4 www.opticalprism.caTHE MAGAZINE FOR EYECARE PROFESSIONALS The Right Fit Through Lethne sGroup Benefits



contents THE MAGAZINE FOR EYECARE PROFESSIONALSDecember 2013—Digital Supplement Publisher 416-432-8473 Robert May [email protected] Associate Publisher 416-233-0779 Mary Lu May [email protected] Editor 226-383-3855 Digital Supplement December 2013 | Vol.1 No.4 Sarah McGoldrick [email protected] www.opticalprism.ca Assistant Editor 519-994-1344 Kelly Waterhouse [email protected] THE MAGAZINE FOR EYECARE PROFESSIONALS Art Director 416-456-3739 The Rhoda Tang [email protected] Right Fit Advertising: Fax: 416-233-1746 Tel: 416-233-0779 Through E-mail: [email protected] Lethne s Website: www.opticalprism.caGroup Benefits Responsibility: Nusand is not responsible for the opinions or statements of its editors or contributors. All rights reserved. Reproduction of any article, photograph or artwork is strictly prohibited. Optical Prism 225 The East Mall, Suite 1113, Toronto, Ontario, Canada M9B 0A9. Fax: 416-233-1746 [email protected] A Look Through The Lens by Sarah McGoldrick New Lens Technology9 Contact Lenses by Kelly Waterhouse Find The Right Fit12 Group Benefits by Sarah McGoldrick Helping Your BusinessDepartments4 Preview Indigo Inspiration, Genesis Collection Takes It Easy OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013 3

preview Indigo is the inspiration  Always true to type, OKIA The new Genesis of the latest HDA keeps on amazing its clients with Collection adopts the creations that do not have any mantra “take it easy.” Collection by OKIA  equal in terms of innovation and originality. Elegant and soft, indigo Genesis eyewear brand by Area98  patterns spread along the new brought a breath of fresh air to models’ temples evoking a style that Silmo 2013, with eight new youngImagine a deep midnight sky. is both warm and autumnal, offering and vibrant frames, designed forImagine stars, flowers and animal an enviable contemporary look. youth who enjoy life and livepatterns floating in a quiet and carefree under the mantra of “takepeaceful darkness. Here comes the it easy.”new sensational Indigo Collectionby OKIA. Street style inspired this collection, giving all the models a With the application of the well- look that follows the most modernconsolidated HDA® Technology, trends: lively eyewear with wide,this refined collection reflects the modern shapes and a color paletteevergreen fashion trend of the ranging from bright and energeticindigo colour, a bright, calm, colors to lighter hues.soothing tone, in between blue andpurple. A colour that royals loved to Genesis continues to captureuse in their fashion and decor, indigo its audience by creating frames ofis still very popular and appreciated the highest quality at an affordablecenturies later. In the world of price, made with innovative andfashion it is most closely associated original materials; all combinedwith denim and is perfect for an with the latest fashion trends toeveryday, casual style. However, it offer a range of products withremains a colour that easily captures modern design so consumers canthe nobility and grace of formal “take it easy” in style.eveningwear.4 OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013

FOR VARILUX EXCLUSIVE MEMBERS Limitless Vision A revolution in progressive lenses: Reflex vision: by respecting the dominant eye’s leading role, 4D Technology improves the reaction time Stability of vision in motion: swim effect reduced up to 90% Wide angle vision: fields of vision up to 50% wider www.varilux-s-series.ca

look throughA lensthe by Sarah McGoldrickLens technology has Their most recent offering The custom filling parameters changed rapidly over is the DigiLife progressive lens allow patients to have the most the past five years. New featuring Equi-View Optimization natural, comfortable vision possible coatings, materials and (EVO) technology enhancements with the ability to fully optimize the even the incorporation that make images sharper and reduce back surface of each lens and create aof digital technology is making how astigmatism and power errors. topography unique to every pair.lens are created and worn, unlikeanything the industry has experienced “At Nikon, the DigiLife FP “DigiLife FP is the perfectbefore. backside progressive is very flexible. upgrade for patients already wearing a It offers an extra wide availability of backside progressive lens as it uses the To keep up with the constant lens materials and prescriptions,” said latest digital technologies. This lenschange, research and development Chantal Gravel, Product Marketing will be perfect for the patient lookingteams are delving even further into Manager for Nikon Optical Canada. for a pair of progressive lenses thatthe world of understanding how our “It’s main feature is that it offers the will offer the best “digital” field ofeyes work to come up with visual widest intermediate field of vision vision possible for their “digital”solutions that make perfect sight a ever. No other progressive lens offers lifestyle,” said Gravel. “DigiLife FP iscloser reality. an intermediate field this wide, it is, in currently very unique, no other lens fact, doubled what patients are used to design can claim to offer this width Most people think of lens getting in progressive lenses.” in the intermediate field of vision.technological advancement when they This lens also allows the eye carethink of Nikon. This company has The EVO high-precision spectral professionals to fully customize thebeen leading the way in developing mapping on the horizontal plane design with corridor choices, variablenew ways to see the world for nearly creates an extra wide and smooth inset and fitting parameters.”a century. visual field.6 OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013

Digital Design Earlier this year Shamir released within the lens corridor, taking into their Autograph III progressive lens account the positive or negative powerWe live in a world where we are under with countless upgrades to address of the prescription. This reduces theconstant eye strain. Most of our lives the varying eye issues of patients. need to tilt the head forward or back,are spent looking at computer screens or alternatively to lower or raise aand smart phones. Nikon has created “This new technology allows book when reading in an attempt toa technology that helps repel harmful Shamir’s designers to control the power find the right viewing distance andblue light to prevent long term eye profile of the lens, giving variable angle. Any postural discomfort isstrain and damage. emphasis to the power for every given thereby minimized and patients are point on the lens,” said Martin Bell, ensured a comfortably natural posture “These are recurring issues patients RO and National Sales and Marketing during near viewing.have to live with. As a leader in the Manager for Shamir Canada.manufacturing process of high quality Plus and negative reading powerslens coatings, we constantly strive to “Autograph III and InTouch move the image that the wearer seesprovide treatments that resolve these incorporate this unique power profile so that the wearer often has to raiseissues,” said Gravel. “Today’s reality is in the corridor to give the wearer or lower their head in order to seethat we are surrounded by high energy a clear and easy-to-reach zone for clearly. Natural posture relocates thisblue light, more than ever before viewing hand-held digital devices image so that the wearer can read(LED lights, digital devices, etc).” easily and comfortably. With other comfortably, in their natural posture. lenses the wearer has to lower the She noted blocking part of the phone and tilt their head up to see the The technology was alsoharmful blue light creates a better screen clearly. Now with Autograph incorporated into their line of golfvisual comfort where eye fatigue is III and InTouch, they can see their eyewear. When on the links golferslessened even for those using digital phone and tablet comfortably” can experience a variety of lightdevices all day long. factors as the sun moves across the The near viewing zone in Shamir sky or play moves from light to shade. Blue light is emitted from most Autograph III is dynamically locatedmodern screens built with LEDbacklights. They remain popular DigiLife FP—The most advanced backside progressivewithin the technology industrybecause they are cheap to produce and Features Benefitslast longer that old-style CRT screens. Enhanced intermediate zone Designed for the visual demands of today’s progressive wearer The SeeCoat Blue lens improves Equi-View Optimization (EVO) Reduces aberrations, easy productcontrasts, by cutting blue light by 10 switch & instant adaptationper cent while the AR layers still allow Vision Path Optimization • Up to 114% wider visualnear full light transmission. Custom Fitting Parameters Personalized Variable Inset zone at digital distance “Several studies tend to prove Choice of three progression lengths • Up to 138% greater field ofthat cumulative or prolonged Nikon world-renowned coatings:exposure to high energy blue light can SeeCoat Blue, SeeCoat Plus, ICE vision at digital distancebe dangerous to the retina. SeeCoat Available in 1.50, 1.59, 1.60, 1.67 &Blue should be the number one 1.74. Clear, Transitions® & Polarized. Comfortable, natural vision personalizedcoating for patients in general to help Rx in lensometer to how each patient seesprotect their vision.” Suits lifestyle, frame choiceThe Freeform Revolution and visual needs Ensures durability, protectionFor the past few years the eyewear and transparencyindustry has been moving in one clear Wide material selection to meetdirection—Freeform lenses. all your patient’s needs High level of technology The adaptability and easy wear of and customizationthis type of lens has made it popularwith patients and eyecare providers. OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013 7

Shamir Golf uses the unique technologies are developed by ordered with exact measurements forpower profile to give the golfer his or studying visual habits and needs, each customer.”her intermediate viewing zone right by understanding the physiologicalwhere they need it—five to seven feet workings of the eye and visual Looking Aheadaway, where they have to see the ball system and developing ways toon the ground. ensure that the wearer sees exactly It seems as the industry looks ahead what was prescribed over all area to 2014, freeform will remain the “This means that the golfer can of the lens, without compromise.” leading choice for the industry whenstay in their comfortable playing it comes to lens technology. Vogue “As a company, Shamir believes Optical is seeing almost an exclusivestance and they will be able to see that education is critical. We will request for freeform by clients.clearly. The golf lens works with the spend whatever time is necessarygolfer and not against the golfer like to ensure that the dispensers of In recent years their lab hasmany progressive lenses,” said Bell our products are completely familiar been upgraded to accommodate newadding Shamir has worked to develop with these products. When the technology and software in the worldits own special technology to help dispensers understand how the of high definition lenses. This latestwearers meet all the visual challenges lenses work, they can dispense equipment and software is used toaround them. with confidence and this can manufacture premium progressive virtually eliminate issues with client lenses to create a wider field of vision Shamir is one of the world- adaptation.” and advanced visual acuity acrosswide leading innovators in optical the whole lens surface, both top andtechnology. All design and testing He added, “Shamir is also bottom for easier adaptation.takes place at its lab, where there launching SPARK, a digital measuringis also a completely modern digital device. This is easy to use and very “It’s something new and for a lotfreeform surfacing, coating and hi- accurate, using only one photograph of people this is all they are going totech edging facility. to measure PD, Height, Vertex, be selling,” said Collin Hartling, Lab Tilt and Wrap, as well as all frame Manager for Vogue Optical. “Shamir develops its own measurements. No additional trialtechnology and over the years has frame is needed and the high standard He added from the 1970s to thelicensed some of this technology of accuracy ensures that the lenses are 1990s there was very little change into other lens manufacturers lens design and technology.internationally,” Bell said. “The “For the longest time everything was the same, but things just went crazy with freeform technology,” he said. The incorporation of digital technology into eyewear such as the highly coveted Google Glass seems to be the next step on the lens horizon, he said this is something that still needs a lot of perfecting before it will enter the mainstream. “I wouldn’t be surprised to see a full (digital) integration in the next 10 years, though it might happen before then,” he said. “The medical part of lenses is going to be completely changed over the next 20 years and perhaps there may be a time when people won’t have to wear them.” •8 OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013

Made toMeasure b y K e l l y Wa t e r h o u s e Contact lenses offer patients flexibility, ease and an alternative to traditional eyewear frames. The choice comes down to getting the right fit for the patient, considering their health issues and lifestyle choices. For eyecare professionals (ECPs), it’s about making sure the contact lens measures up. “Thanks to today’s technology, almost every patient could be declared eligible and be educated on the possibility of soft contact lenses as an option for vision correction, even if their reason for the visit was an comprehensive eye exam and new eyewear,” says Michael S. Mayers, O.D., FAAO Manager of Global Strategic Medical Affairs for Vistakon, Johnson & Johnson Vision Care, Inc. OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013 9

ECPs understand the Whatever the trend, the knowledge and experience of ECPs range of contact lens products are key for consumer support and safety. It begins with ensuring patient’s available and making the get the right fit. best recommendations for “In order to determine the right fit, the most important thing to achieve patients comes from asking is an accurate subjective refraction for the patient,” said Mayers. the right questions. “Once the right prescription is “For an existing patient, chosen and the lens is placed on the eye, the overall evaluation of the lens many factors go into deciding fit is the next step,” he said. “Ensuring the lens centers - aligns properly which type of contact lens is on the eye and provides acceptable movement is critical in order to most suitable, such as lifestyle and deliver acceptable vision, comfort, and eye health.” comfort,” Mayers said. “Questions The initial patient trial is the best like, “How do you compare the indicator of how the contact lens feels and fits. beginning of day comfort to end of “When a patient first tries on a day comfort?” and “Do you work new contact lens, they immediately evaluate ease of handling/insertion, in front of a computer?” may help initial comfort, and vision upon insertion. Listening to the patient optometrists better judge what feedback is critical during this time period,” Mayers said. type of lens would be best.” Certain eye health conditions Rick Leroux, Director present obvious challenges for ECP’s, such as astigmatism. of Marketing and “For patients with astigmatism, Communications (Lens a common challenge is the location/ rotation of the lens. Most astigmatism Division) for Centennial patients know if their lenses aren’t ‘seated’ correctly then their vision Optical says, “Daily may be blurred,” Mayers said. disposable lenses have “The Blink Stabilized Design used by ACUVUE harnesses the increased in popularity natural pressures of a blinking eye to help keep the lens in place and“ For an existing patient, due to the convenience quickly realign the lens if it rotates many factors go into deciding out of position, providing wearers which type of contact lens and safety of this with consistent, all-day vision,” Mayers explains. “This also provides wearing modality.” a marked advantage for practitioners Mayer adds, “The eye measurements”is most suitable, such as impact what lenses willlifestyle and comfort. be fit. The eye [prescription and curvature], — Michael S. Mayers, O.D., discussing patient lifestyle andFAAO Manager of Global Strategic current contact lens experienceMedical Affairs for Vistakon, Johnson are all factors to decide the type of& Johnson Vision Care, Inc. contact lens to prescribe. Each brand of contact lens may fit differently.”10 OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013

because the lens settles and aligns very “One of these properties is known about contact lens options. Follow-upquickly, usually within one minute, as coefficient of friction (CoF),” patient care is the best way for ECPsthus reducing chair time and the need explains Mayer. “CoF is the ratio to guarantee customer satisfaction,for further progress evaluations.” of frictional force acting between building that relationship of trust. two surfaces as one of those surfaces Giroux points to another eye health moves over the other one - such as “It is up do the ECP how often toconcern: presbyopia. With Canada’s the lid blinking over the contact lens schedule regular follow up. Howeversignificant aging population, this is an surface. A lower coefficient of friction an annual comprehensive eye examissue ECPs are facing. means there is very little resistant for and lens evaluation is recommended the lid to travel across the lens. New for most patients wearing contact “This translates to a rapid contact lens materials that incorporate lenses,” Mayers said.decrease in the number of contact-lens lacreaon and hydraclear technologieswearers and a correspondingly large lower the coefficient of friction It comes down to listening toincrease in the number of spectacle providing a more lubricious surface, what patients want and helping themwearers. Unsurprisingly, this group of potentially improving end of day lens make the right choice.over-40 contact lens wearing patients comfort for the patient.”experiences the largest drop-out “With today’s soft contact lensrate, mainly due to the fact that their According to Leroux, silicone technology, meeting and exceedingexisting contact lenses no longer meet hydrogel has been the most widely patient needs has never been easier,”their lifestyle and vision needs.” prescribed contact lens material Mayers said. “Start the conversation!” largely due to its higher oxygen Giroux says the current transmissibility, which contributes to •marketplace has a limited selection eye health.of silicone hydrogel multifocal lensesavailable to patients. “One downside of silicone hydrogels is it is a stiffer material “Clariti 1Day Multifocal is than traditional hydrogels and itthe world’s first daily disposable is hydrophobic, repelling water,”silicone hydrogel multifocal. As such, Leroux said. “Clariti lenses solveit offers presbyopic patients great these problems with a low (0.5vision in the healthiest lens material MPa) modulus, high water contentand the safest wearing modality. (56 per cent) and AquaGen non-They can wear a fresh pair of lenses surface treatment technologyevery day, or whenever they choose to which makes the lenseswear contact lenses, that will provide hydrophilic, attractingnatural near, intermediate and distance water molecules tovision, without the fuss of cleaning and the lens surfacestoring their lenses,” Giroux said. and providing continuous Clariti Multifocal offers patients a “wettability.”reusable silicone hydrogel multifocal,combining the features and benefits What hasn’tof Clariti lenses with the ground- changed is thebreaking Clariti 1Day Multifocal vital role ofoptical design. ECP’s in providing Mayer notes that while the patienttechnology for fitting soft contact care andlenses has not changed drastically educationover the years, the technology formeasuring the properties of contactlenses has changed.OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013 11



“We allow our members to the power of the buying group has to take a credit so they aren’t puttingpurchase outside the group. The are definite perks for businesses. The out a lot of money,” said Ouellette.free to deal with other suppliers,” reduced cost and overhead meansshe said. businesses can charge less money She added buying groups make to the client earning more repeat great fiscal sense in the long run as Members who do use The customers and more sales. businesses try to grow and expand.Optical Group often find it helpsreduce the amount of paperwork The buying group will also deal “It’s one reasonable fee and aand administration that often comes directly with the distributor if there tremendous amount of time savings,”with buying many different frames is a problem with delivery or theor lenses. product. she said. • Members instead pay directly “In this case we allow our clients To learn more about The Optical Groupto The Optical Group rather than visit www.theopticalgroup.com.several sources. Ouellette noted there is also theadded bonus of access to higher endand private labels at reduced pricesthat could not be achieved if a businesstried to negotiate on their own. Bonnie Vietch of WainwrightEyecare Ltd., in Alberta has beenusing the group buying method formore than 20 years. She said it has helped her businessstay competitive as well as help keepthe focus on business improvementrather than accounting. “A small business can’t securethe discounts that you can througha buying group,” she said, addingone payment makes life much easier.“They pay all the accounts for us andwe pay with one cheque.” Vietch also noted that buyinggroups offer negotiation servicesthat many small business ownersmay not possess. The buying group works withthe distributor to secure a price thatfits within a businesses budget andhandles all the negotiations. “I love dealing with them. It’sway less paper work for me,” she said. Whether it’s a better deal or lesspaper work a business is looking for, OPTICAL PRISM | DIGITAL SUPPLEMENT | DECEMBER 2013 13

EDUCATION: WEDNESDAY, MARCH 26–SUNDAY, MARCH 30, 2014EXHIBITION: FRIDAY, MARCH 28–SUNDAY, MARCH 30, 2014Javits Center | New York, NY