CV-Dimitriou_Michail

Michail Dimitriou www.mdimitriou.com info@dimitriou.gr Digital Marketing Expert +356 77043818 Bugibba, Malta Profile I was born in 1983 in Greece but I am living in Malta since 2015. Digital Marketing is my passion. Skills I specialize in PPC (Google AdWords, Facebook Ads, Bing Ads), technical SEO and analysis. Knowledge I love the analysis. I have created some tools and I have written some articles regarding analysis. Articles A video presentation is available at http://michail.dimitriou.gr Tools o Digital Marketing Strategy Interviews o Technical SEO o PPC Campaigns o Analysis o Google AdWords o Web Design (HTML & CSS) o Facebook Ads o Image Editing o Bing Ads o Video Editing  Methodology for calculating position changes in Google results https://www.mdimitriou.com/average-google-serps.php  Organizational SEO guide https://www.mdimitriou.com/organizational-seo-guide.php  SEO: Differences in the usage of robots.txt and noindex meta-tag https://www.mdimitriou.com/robots-vs-noindex.php  Methodology for calculating position changes in Google results https://www.mdimitriou.com/average-google-serps.php  Google AdWords: performance formulas https://www.mdimitriou.com/google-adwords-formulas.php  Microdata: Usage and integration to the code https://www.mdimitriou.com/microdata-examples.php  Protect a new website from negative SEO https://www.mdimitriou.com/protect-new-website-from-negative-seo.php  Some tips for Google Adwords https://www.mdimitriou.com/tips-google-adwords.php  Effective video marketing for product promotion https://www.mdimitriou.com/video-marketing-product-promotion.php  Average SERP change calculation https://www.mdimitriou.com/seo-performance.php  Google AdWords performance calculation https://www.mdimitriou.com/adwords-performance.php  Interview with Michail Dimitriou, Digital Marketing Consultant https://www.blogprocess.com/interview-michail-dimitriou-digital-marketing-consultant

Work History Royal Panda Ltd.  PPC Strategy  PPC Campaigns PPC Manager  Analysis  SEO October 2017 – Present Employee type: Full-time Sliema, Malta Company activities: iGaming My role as a PPC manager involves but not limited to the followings: To manage the PPC campaigns. This includes the decision about the spending, depending on the profitability of each campaign. The decision for this has to do with a deep analysis of the numbers I extract from affiliate software. With the affiliate software, I can see the deposits and the revenue per campaign and ad group. With that data, I am calculating the Return on Investment (ROI), the real Cost per Acquisition (CPA), the ideal CPA for each campaign/ad group in order to be profitable, and other indicators and KPIs. Also, I create and manage a/b tests, and I analyze the performance by days and hours, so I can adjust the campaigns accordingly. Also because of my technical SEO background, I advise the company regarding SEO strategy. Think Design Ltd.  Digital Marketing Strategy  SEO Digital Marketing Manager  PPC Campaigns  Analysis December 2015 – October 2017  Managing Birkirkara, Malta Employee type: Full-time Company activities: Digital agency CarpetU2  Digital Marketing Strategy  SEO Digital Marketing Manager  PPC Campaigns  Analysis December 2013 – November 2015  Managing Thessaloniki, Greece Employee type: Full-time Company activities: E-shop Croud  PPC Analysis PPC Analyst Employee type: Partnership (outsourcing) Company activities: Digital marketing, Content marketing June 2015 2015 – Present London, UK

Prodigy IQ  Digital Marketing Strategy  SEO Digital Marketing Consultant  Analysis April 2015 – Present Employee type: Partnership (outsourcing) Bayside, NYC, USA Company activities: Digital agency Tailored Solutions Pvt Ltd.  Digital Marketing Strategy  SEO Digital Marketing Manager  PPC Campaigns  Analysis October 2014 – March 2015  Managing Ahmedabad, India Employee type: Part-time (remotely) Company activities: Digital agency Web4Business  Digital Marketing Strategy  SEO Digital Marketing Consultant  PPC Campaigns  Analysis June 2015 – September 2015 Thessaloniki, Greece Employee type: Partnership (outsourcing) Company activities: Digital agency iPlus S.A. / OneSet S.A.  Digital Marketing Strategy  SEO Digital Marketing Manager  PPC Campaigns  Analysis September 2012 – September 2013  Product Development Thessaloniki, Greece  Technical Copyrighting  Web Design  Managing Employee type: Full time Company activities: Mobile application develoment InterSoft  Digital Marketing Strategy  SEO Digital Marketing Consultant  PPC Campaigns  Analysis June 2012 – December 2012 Thessaloniki, Greece Employee type: Partnership (outsourcing) Company activities: Digital agency

walk in the park  Digital Marketing Strategy  SEO Digital Marketing Executive  PPC Campaigns  Analysis February 2012 – February 2013 Thessaloniki, Greece Employee type: Full time Company activities: Digital agency Greek Special Forces 71st Airmobile Infantry Brigade Military Service Private May 2010 – February 2011 Nea Santa, Greece Education TEI of Kavala School of Economics, Conferences Kavala, Greece Department of Accounting Certifications Dokuz Eylul University Faculty of economics Languages Izmir, Turkey (Erasmus Program) Online Live Casino Academy Croupier/Dealer Casino Bugibba, Malta & Studio Level Award  Google Inc, Google AdWords Athens Greece, 16 November 2012  Google Inc, Google AdWords Thessaloniki Greece, 5 - 7 March 2014  WordCamp Europe, WordPress CMS Sofia Bulgaria, 27 – 29 September 2014  Google Inc, Google AdWords Thessaloniki Greece, 11 - 13 March 2015  Google AdWords Certification Google Advertising Fundamentals Exam (success rate 88%) Search Advertising Advanced Exam (success rate 85%) o Greek, Mother tongue o English, Fluent