FFWD INNOVATION GUIDE

Corporate identity Guidelines

Contents In this section 1 Our logo 1. Our logo 2. Clear space 3. Colour application 2 Colour 1. Colour palettes 2. Colour ratios 3 Typeface and typography 1. Primary typeface 2. Secondary typeface 4 Iconography 5 PowerPoint examples

1.1 Our Logo B A C 1.1 Our logo Primary horizontal logo logo Our logo is our unique mark. It is the visual reference by which we are known and is as important as our individual signatures. Presented consistently it will ensure that we are always recognised. FFWD INNOVATION uses a primary origami logo. The horizontal logo should be used on most corporate collateral, like email signatures, business cards, letterheads and powerpoint presentations. A The FFWD INNOVATION wordmark B The FFWD INNOVATION symbol C The FFWD INNOVATION descriptor

1.2 Our logo A 1.2 Clear space Minimum clear space area around the horizontal logo In order to create m a x i m u m impact, it is important B to keep the space around the logo free from other text a nd graphics. This buffer zone around the logo ensures prominence, integrity and professionalism. Minimum clear space area Minimum clear space area around horizontal the logo: around the logo: A The minimum clear space area B The minimum clear space area around the logo is 1unit of measure. around the logo is 1unit of measure. Minimum clear space area around the stacked logo

1.3 Our logo Full-colour logo application on white Full-colour logo application on dark grey 1.3 Colour application Full-colour logo application on light grey The FFWD INNOVATION logo should be applied in full-colour wherever possible. These are three colour applications

FFWD INNOVATION A FFWD INNOVATION B FFWD INNOVATION B Dark Grey Danger Red Tap Shoe RGB 217 81 78 RGB 42 43 45 2. Colour HEX/HTML D9514E HEX/HTML 2A2B2D PANTONE P 52-7 C PANTONE 19-4004 TCX 2.1 Colour palettes FFWD INNOVATION uses dark grey, light grey a nd white as background colours. A combination of red, gray a nd blue is used as accent colours. Background colours Accent colours A The background colours are used B Accent colours are used on the to ground our communication.. background colours and ensures stand out. FFWD INNOVATION A Grey FFWD INNOVATION B Blue Blossom RGB 45 168 216 READ MORE HEX/HTML 2DA8D8 PANTONE 15-4535 TSX

3.1.Primary typeface Typefaces and typography Avenir Next LT Pro Hello Idea, meet Audience AaBbCc AaBbCc AaBbCc AaBbCc 1234 5 6 78 9 A B C D E FG H IJ KLM NOP QRST U V W X Y Z a bc defghijklm nopqrs tuvwxyz

3.2 Secondary typeface Typefaces and typography Avenir Next LT Pro Light Hello Idea, meet Audience AaBbCc AaBbCc AaBbCc AaBbCc 1234 5 6 78 9 A B C D E FG H IJ K LM NOP QRST U V W X Y Z a bc defghijklm nopqrstuvwxyz

Body copy Aven ir Nex t LT Pro Light But I must explain to you how all this mistaken idea of denouncing pleasure and But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which Nor again is there anyone toil and pain occasionally circumstances occur in which Nor again is there anyone toil and pain can procure him some great pleasure. To pursue pleasure pursue pleasure take a can procure him some great pleasure. To pursue pleasure pursue pleasure take a trivial example, which of us ever undertakes physical exercise, except to obtain some trivial example, which of us ever undertakes physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure? produces no resultant pleasure?

4. Iconography philosophy Icons must be easily identifiable and understood. Icons must be consistent and in the FFWD INNOVATION graphic style and colour. No other iconographic style may be used. Iconography Through the use of our colour palette and iconography style, we ensure that our iconography is unique and ownable. The FFWD INNOVATION iconography style makes use of shapes that are geometric executed in an origami style. The shapes must be simple, clean and smooth. 3D effects, bevels and shadows may not be used. Danger Red 51% Blue Blossom Tap Shoe

5.1 Slide show examples This example shows stock images used with the rest of our brand assets. Description Here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore consectetur adipiscing elit, Ut enim ad minim veniam, consectetur adipiscing elit, sed quis nostrud. Description Here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore consectetur adipiscing elit, Ut enim ad minim veniam, consectetur adipiscing elit, sed quis nostrud.

Our feature 5.2 Slide show examples But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual, or one who avoids a pain that produces no resultant pleasure? 5, 258k 1, 568k

Smart plans 5.3 Slide show examples Description Here Description Here READ MORE READ MORE Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur adipiscing adipiscing incididunt ut labore et dolore magna incididunt ut labore et dolore magna aliqua. aliqua.



Creative ideas 5.4 Slide show examples Description Here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do et dolore consectetur adipiscing elit, sed magna. READ MORE Description Here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do et dolore consectetur adipiscing elit, sed magna. READ MORE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad. Duis aute in voluptate velit

Our provision 5.5 Slide show examples But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual, or one who avoids a pain that produces no resultant pleasure? Description Here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore consectetur adipiscing elit, sed magna aliqua. Ut enim ad minim veniam, consectetur adipiscing elit, sed quis nostrud. Description Here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore consectetur adipiscing elit, sed magna aliqua. Ut enim ad minim veniam, consectetur adipiscing elit, sed quis nostrud.

Creative ideas 5.6 Slide show examples Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate, quis ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit Description Here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 62%

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was Our feature born and I will give you a complete account of the system, and expound the actual, or one who avoids a pain that produces no resultant pleasure? 5.7 Slide show examples Description Here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, consectetur adipiscing elit, sed quis nostrud.

Our provision 5.8 Slide show examples But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual, or one who avoids a pain that produces no resultant pleasure? READ MORE READ MORE

Creative ideas 5.9 Slide show examples Description Here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do et dolore consectetur adipiscing elit, sed magna. READ MORE Description Here Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do et dolore consectetur adipiscing elit, sed magna. READ MORE Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad. Duis aute in voluptate velit