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Brand Book COCO COLOMBIAN COMFORT By Johanna Garcia A

Content Vision................................................. 4 Values................................................. 6 Logo................................................... 8 Typography...................................... 14 Colors............................................... 16 Printing Graphics............................. 18 Roll up.............................................. 20 A5 Flyer........................................... 22 Social Media Story........................... 24 A3 Poster.......................................... 26 Bussiness Card................................. 28 Instagram Post.................................. 30 Website............................................. 32 Moodboard....................................... 34 UI Kit............................................... 36 Others............................................... 38 2

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Our Vision our vision is to be the brand with the best quality of fabrics to provide you with maximum comfort and make you feel like in the clouds with unique designs for the whole family. We aspire for our customers to feel confident in making their purchases knowing that we are a reliable company and with the best customer service. 4

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Values Inclusion: Be sure you will find the garment that fits you the best. Commitment: We commit to provide our best quality in fabrics. Ongoing improvement: We believe that our customers deserve to be updated whether it is quality of fabrics, innovative colors, designes or if it is to stay in fashion. Trust: As a brand we offer trust to our selected customers and are loyal to our word. we always keep our promises. 6

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Our Logo Our logo is made up of the spanish word coco which means coconut, to refer to one of the tropical countries of Latin America just like the fruit, the word coco is made up of two syllables; Co- from Colombia, the country from which the pajamas come and Co-from the word comfort to emphasize the comfort of the product. then along with that, I made reference to the colors of the Colombian flag which is made up of three vivid colors. 8

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Correct logo Uses 10

Prohibited logo Uses Do not make any use of the logo that is not specified in the list of permitted uses Avoid adding shadows to the logo. Avoid placing the logo on a low contrast color. Avoid changing the logo Avoid placing the logo on a low original colors. contrast color. A

Clearing space The minimum clearing space for the rigth use of the logo is the C letter. 12

Minimal logo size The minimal allowed logo size. 17 mm. 64 px. 19 mm. 71 px. A

Typography Bar Lev : AAAAAAAAAAA 0123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ Times new roman: AAAAAAAAAA 0123456789 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 14

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Colors #FFEB00 R: 255, G: 235, B: 0 C: 3, M: 2, Y: 98, K: 0 #3127E2 R: 49, G: 39, B: 226 C: 85, M: 79, Y: 0, K: 0 #E10613 R: 225, G: 6, B: 19 C: 5, M: 100, Y: 100, K: 1 16

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Printing Graphics 18

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Rollup 20

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A5 Flyer WO RK PY A RT You are invited to our party! Bring With you a lot of good vibes 25. 07. 22 20:30 Come Have Fun In The Latin Way Coco Friday night at Beer Garden Colombian Comfort 22

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Social Media Story 24

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A3 Poster 26

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Bussiness Card 28

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Instagram Post 30

Coco COCO Colombian Comfort 1.984 likes Coco’s New collection 2022 #70% discount #collection #Israel A

Website 32

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Moodboard 34

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UI Kit Nav Bar Buttons Icons 36

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Others 38

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Thank You For Watching A

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