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Chapter 11: The Kingdom of the Question Mark 1 George Anders, “Inside Amazon’s Idea Machine: How Bezos Decodes the Customer,” Forbes, April 4, 2012. 2 Amazon’s Leadership Principles, http://www.amazon.com/Values-Careers- Homepage/b?ie=UTF8&node=239365011. 3 Luisa Kroll and Kerry A. Dolan, “The World’s Billionaires,” Forbes, March 4, 2013. 4 David Dykstra, “Bezos Completes $28 Million Home Improvement,” Seattle- Mansions.Blogspot.com, October 1, 2010, http://seattle- mansions.blogspot.com/2010/10/bezos-completes-28-million-home.html. 5 Rebecca Johnson, “MacKenzie Bezos: Writer, Mother of Four, and High-Profile Wife,” Vogue, February 20, 2013.

About the AuthorBrad Stone has covered Amazon and technology in Silicon Valley for fifteen years forpublications such as Newsweek and the New York Times. He is currently a senior writerfor Bloomberg Businessweek and lives in San Francisco, California. Visit him onlineat www.brad-stone.com.

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ContentsCoverTitle PageWelcomeDedicationEpigraphProloguePart I—FAITHChapter 1: The House of QuantsChapter 2: The Book of BezosChapter 3: Fever DreamsChapter 4: MilliraviPart II—LITERARY INFLUENCESChapter 5: Rocket BoyChapter 6: Chaos TheoryChapter 7: A Technology Company, Not a RetailerChapter 8: FionaPart III—MISSIONARY OR MERCENARY?Chapter 9: Liftoff!Chapter 10: Expedient ConvictionsChapter 11: The Kingdom of the Question MarkPhotosAcknowledgmentsAppendix: Jeff’s Reading ListNotesAbout the Author

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CopyrightCopyright © 2013 by Brad StoneAll rights reserved. In accordance with the U.S. Copyright Act of 1976, the scanning,uploading, and electronic sharing of any part of this book without the permission ofthe publisher is unlawful piracy and theft of the author’s intellectual property. If youwould like to use material from the book (other than for review purposes), priorwritten permission must be obtained by contacting the publisher [email protected]. Thank you for your support of the author’s rights.Little, Brown and CompanyHachette Book Group237 Park Avenue, New York, NY 10017littlebrown.comtwitter.com/littlebrownfacebook.com/littlebrownandcompanyFirst ebook edition: October 2013Little, Brown and Company is a division of Hachette Book Group, Inc. The Little,Brown name and logo are trademarks of Hachette Book Group, Inc.The Hachette Speakers Bureau provides a wide range of authors for speaking events.To find out more, go to hachettespeakersbureau.com or call (866) 376-6591.The publisher is not responsible for websites (or their content) that are not owned bythe publisher.ISBN 978-0-316-21925-9