Socware brand book

Brand Book 2022 | Studential Project | Noy Adani



Contents About Us..............................................................................................4 Logo....................................................................................................8 Colors................................................................................................18 Typography.......................................................................................20 Icons..................................................................................................22 Products............................................................................................24 Advertising........................................................................................28 Social ................................................................................................32 Web...................................................................................................36

About Us

About Us Socware is a global leader of cyber security and application delivery solutions for physical, cloud, and software defined data centers. Socware is adapting to industry changes in the market efficiently and quickly to provide the best solutions to our customers. About Us | 5



Our Vision Socware’s goal is to provide maximum productivity while keeping costs down and maintaining business continuity. Our Values Innovation Persistence Immediate Security Development Expertise About Us | 7

Logo

Logo | 9

Logo Mark Socware logo is a lioness. The lioness is known as one of the most powerful predators in the wild, it protects its cubs with wisdom, characteristics that are in line with our core values. The logo is built from two identical halfs that creates a symmetrical look, created from pen tool paths, in order to present lioness facial features. Socware | 10

Logo Type The logo type is the name of the brand \"SOCWARE\", in bold strait font that connects with the logo mark style. Socware is a combination of the acronyms \"SOC\" that represnd Security Operation Center, and the word \"software\". Those together create the exact name for cyber brand. Logo | 11

Proportions Use the logo only in vertical version. 83px 49.4px Socware | 12 86.7px 7.3px 101.3px

Minimum Size 32px The logo mark is responsive. 15.3px 16px 4.5px Logo | 13

Minimum Clear Areas Socware | 14

Positive & Negative Logo | 15

DO Use the logo in the correct propotions. Use the logo mark above the logo type. Use the logo mark without the logo type. Use the logo in positive or negative version. Socware | 16

DON'T Don't change the logo propotions. Don't rotate the logo. Don't misplace the logo type and mark or use horizontal. Don't use the logo type without the logo mark. Don't use any color on the logo except from black or white. Don't put the logo on busy backround. Logo | 17

Colors

Dark Black Deep Blue Pure White RGB: 0, 0, 0 RGB: 11, 32, 45 RGB: 255, 255, 255 CMYK: 0, 0, 0, 100 CMYK: 89, 73, 56, 67 HEX: 000000 HEX: 0b202d CMYK: 0, 0, 0, 0 HEX: ffffff Colors | 19

Typography

Logo Type Dark mode- Black Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Body Text Effra- Regular|Medium|Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Typography | 21

Icons

Scanning Settings Website Breach located Unsecure Integration Cloud Secure Icons | 23

Products

Proudcts | 25

Socware | 26

Proudcts | 27

Advertising

A3 Posters Advertising | 29

Socware | 30 Flyer & Roll Up

Advertising | 31

Social

Facebook Cover Social | 33

Socware | 34 Instagram Story & Feed

Social | 35

Web

Web | 37