brand manual

CO.BEAN

Co.Bean BRAND MANUAL

About us Cobean is a coffee brand based in India. It is the most loved home base for espresso and discussions. Here we are fun, and friendly company where our coffee and cus- tomers comes first . We opened our first shop in 2022. The adolescent and the youthful quickly took to the cafe, and it keeps on being a standout amongst the most happening spots in the city.

TABLE OF CONTENT 01 Introduction 02 Basic standards III. Typography 03 Colour 04 Stationery systems

01 Introduction Brand brand is the personality of a company. It’s the first thing consumers think of, or feel, when they see a company’s logo or product or hear their name. Why it is important Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers. You can create a brand that people actual- ly care about and put yourself ahead of businesses that aren't using this to their advantage. Logo A logo is a drawing or image that a company, organi- zation, group, or person uses to mark their identity, Why is it required Having a professional looking, well designed logo builds trust. Potential customers are more likely to do business with you if you have a well designed logo.

Thoughts about this Brand Everyone wants to drink great coffee always everywhere, right? Cobean is a brand that gives the finest coffee. We are not only a place to drop in and get your morning cup of coffee (although you are more than wel- come to do that), we are a place where you can sit down and enjoy that finest cup of coffee. How can a corporate identity can push your business A strong brand identity attracts more customers prepared to spend more money. For smaller businesses, a good brand identity positions you in the mind of your customer as pro- viding quality worth paying for. If you want to attract more customers prepared to spend more money, getting your identity right gets them through the door, primed and ready to splash the cash.

02 Basic Standard The Logo The logo of Cobean is very simple, it comprises of a co ee bean in the form of a cup along with a Co.Bean logotype . the idea of using a co ee bean is to give the audiance a direct information wordmark is been created using a bold font to showcase the intimacy and faith on the customer CO.BEAN +=

Proportions 1x 4x Unit of measurement CO.BEAN 6x

Alternate Logo COBEAN CO.BEAN CO.BEAN COBEAN

CO.BEAN CO.BEAN CO.BEAN Acceptable uses

CO.BEAN CO.BEAN Unacceptable C uses O B E A N

03 Mineral Green Colour Palette #d5be9c RGB 61, 93, 93, 1 CMYK 34, 0, 0, 64 Pavlova RGB 213, 190, 156, 1 CMYK 0, 11, 27, 16 #3d5d5d

04 CO.BEAN TYPOGRAPHY This font is used in the logo for the wordmark cobean Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+[]\\;:’,<>.?/

This font is used in the logo for the tagline the finest coffee in town abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+[]\\;:’,<>.?/