DIGITAL STORYTELLINGFOR TRAVEL & TOURISM
Facts are not enough People want Stories…… and Photography is a tool to tell powerful stories
Tell a story thatCAPTURES PEOPLE’S ATTENTION And that EVOKES EMOTIONS
Imagessay more than 1000 words
COMMON TRAVEL ACTIVITIESSEARCH FOR YOUR TRAVEL DESTINATION WATCH TRAVEL PHOTOS & VIDEOS | BOOK ONLINE | APPS | SHARE | GET INSPIRED
CAMERA GADGET
LOCALWE CAN USE THE CONCEPT TO MAKEPEOPLE FEEL LIKE A TRAVELER, NOT A TOURIST
POINT OF VIEWLOCALS VISITORS
LOCALS• Through photography locals communicate their heritage and wisdom to a global community• Bring stories into life• Promote their destinations to international markets through Social Media and web• Create awareness about charming and unique sites not yet promoted on existing mainstream tourism channels
VISITORS• Through photography visitors share their special moments and experiences with family and friends• Inspire others to travel to the same destination by posting photos on Social Media (Facebook, Instagram, Pinterest..)• Photos are a souvenir. Visitors keep photos as memories of their travels• Understanding of locals and different cultures
TRAVEL PHOTOTOGRAPHY TIPSComposition, light, creativity and more…
A SBe ENSITIVEUTHENTIC & • Respect the subject • Connect with the people you are photographing, and become part of the moment • Human subjects add interest to your pictures
Get Off The Beaten Path • Te l l yo u r v i e we r s something new, unique • Share your point of view
Look at things from a different perspective • Ta k e a c t i o n s h o t s o f local people • Avoid boring shots in front of monuments and landmarks
• Capture the essence of people, places and cultures• Shoot some close- ups that add meaning to your story
• Follow your senses and be creative.• Photograph heritage sites and monuments with a new perspective• Show the space and surroundings
PHOTO 2 xPHOTO 1
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Resorts
INTERIORS
ELEMENTS
LIGHT = ATMOSPHERE
THE SPACE
A S Ettractions | ntertainmentports |
R S Welax | ellnesspa |
Spirituality
F Sood tyling Hf o r o s p it a lit y
P E RHOTOGRAPHYDITING & ETOUCHINGiPhone | Samsung | Android | TabletsTA D A A
TA D A A
Kiattichai Hongwiset Professional Photographer LEARN HEREC C D K M. S K I L L L A N E . C O M
C M SONTENTarketing trategyA marketing technique focused on creating and distributingvaluable, relevant and consistent content to attract a targetaudience – and, ultimately, to drive profitable customer action. -Content Marketing Institute-
H o T Pow torganize our ackages
H o T Pow torganize our ackagesPackage tours are excursions or - LOCAL TOUR GUIDEholidays which “package” a variety of - TRANSFERS BETWEEN AIRPORTS, HARBOURS, STATIONS, HOTELSservices together to make a single“combined/ aligned” trip. - VAN OR CAR RENTALS - ENTRANCE FEE TO ATTRACTIONS - TICKETS FOR ENTRY TO EVENTS OR ATTRACTIONS (TEMPLES, MUSEUMS, ART GALLERIES … - BREAKFAST, LUNCH AND DINNERS - LOCAL ACTIVITIES, WORKSHOPS
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