51
SHOWING THE PROCESS OF SILK MAKING 52
INSPIRATION FORPRODUCT DISPLAY 53
CRAFTSTRANSFORMING TRADITION TO CONTEMPORARY CRAFTS 54
TIPS TO DISPLAY YOUR PRODUCTS IN YOUR VILLAGES 55
USE RACKS MADE INWOOD, BAMBOO ANDOTHER NATURAL MATERIALSTO DISPLAY YOUR SCARVESAND TEXTILES 56
PHOTOGRAPHY©BALLARDSDESIGNS.COMUSE WOOD, BAMBOO,BASKETS AND OTHER NATURALMATERIALS TO DISPLAY YOURPRODUCTS 57
ACCOMMODATION PHOTOGRAPHY©DECOIST.COMCCDKM offers support to local friends in the selection ofaccommodation that meet authentic local culture, traditions, identity andthat are appropriate for target markets. Accommodation managers willensure good hospitality skills, clean and safe accommodation;; services;;customer care;; bathrooms and toilets facilities are cleaned daily. 58
THE ELEMENTS59PHOTOGRAPHY©KYNGLY
LOCAL ATMOSPHERESAFETYDAILY CLEANING OF ROOMS ANDRESTROOMS FACILITIESAIR CONDITION OR FANSCUSTOMER SERVICEBREAKFAST AND FOOD SERVICE FACILITIES 60
TRANSPORTATIONCCDKM supports local friends in planning and arranging transportation servicesfrom visitors’ arrival (pick-up service) to departure (drop off service). Local friendsidentify transportation agencies in their provinces and manage bookings of minivans, private cars, boats and other means of transportation meeting visitors’needs and matching their travel itinerary. Local travel agencies will ensurecomfort, safety and responsible driving during the ride to local villages andcultural and natural sites. 61
H O W T O S E T A P R I C E T O Y O U R T O U R PACKAGE?To ensure that visitors book the community’s travel experience and have travelagencies willing to promote it, the price of the tour package must be competitive andaccurate. Local friends, supported by CCDKM and Very Local Trip, will be trained onhow to calculate the pricing of the community based tourism activities, products andservices. Local friends will understand the basic principles of market research, budgetand price strategy;; how to set a price to their experiences and products according to theexisting prices on the market. 62
PRICING GUIDE WHOLESALE PRICE AND RETAIL PRICEWHOLESALE PRIC E IS THE PRICE CALCULATED BASED ON:TIME LABOR MATERIALS PACKAGING PROFIT OTHERS the margin needed to reinvest in your business. 63
RETAIL PRICE IS THE PRICE OF A PRODUCT OR GOOD SOLD DIRECTLY TO CONSUMERS PRICING FORMULAMATERIALS + LABOR + EXPENSES + PROFIT = WHOLESALE X 2 = RETAIL W HOL ESA L E 64
H O W T O S E T A P R I C E T O Y O U R T O U R PACKAGE?SET THE MIN. AND MAX. NUMBER DEGRESSIVE PRICE: COSTS VARYOF TRAVELERS TO BOOK THE TRIP DEPENDING ON THE NUMBER OF GUESTS#PERSON 2 345 6 78ACCOMMODATIOM THB 2.000 THB 3.000 THB 4.000 THB 5.000 THB 6.000 THB 7.000 THB 8.000 THB 8.000 THB 8.000TRANSPORTATION 3 THB 8.000 THB 8.000 THB 8.000 THB 8.000 THB 8.000 THB 700 THB 800DAYS THB 200 THB 300 THB 400 THB 500 THB 600ENTRANCE TOCULTURAL SITESWORKSHOPSBREAKFAST 2 DAYSLUNCH 3 DAYSDINNER 2 DAYSCOMMUNITY INVILLAGE FEELOCAL FRIEND FEETOTAL TRIP NET COSTLIST ALL THE ACTIVITIES AND OTHER COSTS MIGHT BE FIXED COSTSSERVICES INCLUDED IN YOUR EXAMPLE: TRANSPORTATIONTOUR PACKAGE 65
VERY LOCAL TRIP POLICY 15 % VERY LOCAL TRIP MARKETING AND BOOKINGS70% COMMUNTITES 15 % CCDKM Communities set Trainings and their price. The operations payment will be management. transferred 24 h after the trip. CCDKM transfers the net cost to the community leaders. 66
Very Local Trip is a CBT tech agency through Very Local Trip utilizes traditional media andwhich communities promote and market their new media to create awareness about thelocal experiences once they are trained and community local trips through channelsfulfill the standards to start their CBT including online and printed magazines, socialbusiness. Very Local Trip is in charge of all media (Facebook, Instagram, Twitter, YouTube),marketing activities and manages videos production for web, participation to localrelationships with local and international tour and international events, CBT conferences andoperators, travel agencies, and other partners fairs.in the tourism sector.Very Local Trip administrates bookingsthrough business-to-consumer (B2C) andbusiness – to - business (B2B) operationsmeeting the demand of international travelerswilling to visit Southeast Asia and exploredestinations differently. 67
TIPS TO ATTRACT TRAVELERS TO YOUR TRIP OR BUSINESSCONTENT SOCIAL MEDIA PARTNERSHIPSDo all images look Share images of travelers Partner with travelprofessional? and their experience with agencies and tour local communities. operators to promoteIs the message of your (Facebook, Instagram, your tour.business clear? YouTube, Twitter, Line) Partner with local Share News and Posts on companies and promote social media each other. Booking channels – verylocaltrip.com 68
TIPS TO ATTRACT TRAVELERS TO YOUR TRIP OR BUSINESSADVERTISEMENT EVENTS REVIEWSMagazines Network Events Reviews are credentials!Online Magazines Conferences Make sure you giveTravel Blogs Tourism fairsTravel Journals Meetings travelers a quality experience. Travels read other travelers’ reviews before they book a trip, hotel or restaurant. 69
CCDKMThe Research Center of Communicationand Development KnowledgeManagementSukhothai Thammathirat Open University,Nonthaburi, 11120, ThailandT. +66 (02) 504 8756C C D KM.ORG@GMA I L .C OMCCDKM.ORGVERY LOCAL [email protected]. +66 (0)81 83 75 655COMMUNITY PHOTOS CREDITSStephanie BretonNicky Almasy 70
BURIRAM COMING SOONVERYLOCALTRIP.COM 71
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