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// editorial 2022 Fucllolors // colors wear & why // trends // color psychology // positive traits // influences 1/ m a g a z i n e / k y n d y e l a i n e issue # 0

Color Psychology: What She cautions that there are no magic bul- let answers, but there are generalities Colors Should You Wear that can be gleaned from decades and Why of research on the patterns of what people think about each color. Your Color psychology is the study of personality can also change your how colors affect your behavior, opinions of colors. mood and impression on others. It covers many different areas, So, how can you pick the perfect color from business and branding, for each situation? Based on the research, the spiritual and mystical to our here is your personal color guide: personal tastes and choices. This includes color choices of our Research shows that colors can great- clothes, phones, cars and the in- ly affect our moods and the way oth- terior design of our homes. er people respond to us. Amazingly, colors can even change our heart Can the color you wear really af- rate, blood pressure and respiration, fect your mood? Research says as researchers Keith Jacobs and Frank yes; color can absolutely affect Hustmyer discovered in 1974. your mood, behavior and stress levels. With that in mind, here’s the ulti- mate color guide on what color to Color specialist Leatrice Eiseman wear. says how colors affect us cor- relates to that colors behavior in nature. Eiseman has asked thou- sands of people what they think of specific colors and has found many patterns. COLORS c r e at e t h e s a m e i mp r e s s i o n s f o r different people. For example, the color blue is You have different ways of How to Add Color Psych almost always associated with thinking about colors: blue skies, which when we are You can pick the color based The beautiful thing about color children is a positive thing — on the MOOD you are already thing that can be explored and it means playing outside and step to recognize which colors fun. Evolutionarily it also means in. ones don’t is simple: observe co there are no storms to come and Or good sun for crops. This is why You can pick the color based When going about your day, ta blue reminds us of stability and on the mood you WANT to be your eye and what feelings they calm. in. Whether it’s a painting or an ou 2 mindful of what you gravitate t and how you’re looking to feel.

“Look at drawings, go to an art museum, and But what most people don’t know immerse yourself in colors. Go to a store and is that there’s more to it than try on a variety of colors, picking ones you meets the eye. Not only do col- wouldn’t normally choose. Look in the mirror ors reveal a lot about your per- and see how you feel in each look,” Cook says. sonality type, but they also send a loud and clear message to the “Once you have an awareness of your own people surrounding you. And hey, bias for colors, ask yourself what you ‘need’ for if you’re looking for ways to up- the day when you wake in the morning: strength, lift your mood, you can always calm, patience, or energy. From there, choose your change the color of your outfit. outfit according to the colors that represent those feelings.” See below to see what your go-to clothing color says Once you have an idea of what colors boost your about you! mood, keep track of them. One way to do this is with a personal color guide. “Creating a personal color guide for yourself is an activity that can help you start to build a color-driven wardrobe that supports and encourages you when you get dressed, no matter where your mood is at the time,” Chambers says. What does the color you’re WEARING SAY ABOUT YOU? There’s no denying the fact that what you wear says a lot about you. So imagine the effect that the color of your clothes has on people’s perception of you! Take a moment to close your eyes and picture yourself in your closet; what do you see? We bet you can spot one color that you obviously favor over the others – don’t feel bad if it’s black, we’re all in the same boat. hology Into Your Life: 3 psychology is that it’s some- d is ever-changing. One easy boost your mood and which olors. ake note of which colors catch y bring up. utfit, start by becoming more to, depending on your mood

GOING GREEN resents calmness and control, chological and emotional connec- people perceive you as an in- tions than any other color in the Make you scratch your head, telligent and successful person. wondering how to wear it. What ways does green spectrum. Red is associated with look best? What does it go This is the color of truth and wis- passion, love, power, confidence, with? How do I pull off this dom. It also has a calming effect and anger. color without looking sil- and is linked to intellect. It’s also ly? What should I wear with the most stable color. So if you Red as a dark green? What colors go have a volatile or drama-filled with green? What seasons workplace, blue is a great color to should I wear green? What wear to counteract the tension. is the psychology behind the color green? What does Blue as a personality is the color green mean? What reserved, confident, does wearing green commu- conservative, per- nicate about me to others? sistent and trust worthy and it’s not This color denotes freshness, looking for atten- safety and harmony. It’s also tion. Blue likes to associated with money and do things its own the “go” signal for a traffic way and it doesn’t light—both great charac- conform well to teristics. Green is definite- the wishes of oth- ly the latter for most people ers. Blue is inde- out there. It’s not that green pendent, it is more isn’t beautiful (because it of a leader rather is!), it’s just that people of- than a follower, likes ten find it harder to wear organization and is and style than other colors. professionally minded. Green personality is reserved, Blue is not a flashy, peaceful and at one with the natural world. Green is also stand out color so wear- emotional, focuses on the big picture, cares a great deal ing blue would normally about the planet and the crea- tures that live on that planet. suggest that someone is Green is natural. Green is not looking for attention. positive. Green is growth. Green is fresh. Green is alive! They are probably reserved WEARING BLUE and introverted in character. Their decision making is inward focused with a serious nature. They care more about their own person- personal taste rather than the ality is ambitious, attention opinions of others, however this seeking and out-going. Red is also does depend on the shade of blue. energetic, attractive, promis- cuous, thrill seeking, power- ROARING RED ful and sometimes intimidating. If you constantly find your- It could suggest that somebody is ex- self swaying towards blue-ish The ever-so roaring red…a color troverted, not shy and that they like hues, then odds are you’re that symbolizes power, passion attention and being noticed, pos- a very peaceful and loyal and your thriving attitude. So if sibly an attention seeker. It could you’re looking for ways to make also mean somebody wants to ap- 4person. As a color that rep- a statement, then keep on shin- pear more attractive, and they care ing in this strong and daring tone! a great deal about their appearance. Displaying red maybe an expres- This intense color has more psy- sion of having high energy levels

and being physically capable. Per- ogy is a color of sincerity, reliabil- nitely too much of it would indi haps looking to intimidate others ity, honesty and loyalty, it relates cate that a person was very in- and they probably have a competitive to maturity and being sensible. ward thinking, unconventional and doesn’t pay much atten- Similar to green, brown is also as- tion to the opinions of others. sociated with nature and natural Self expression would probably organic health products. Brown be very important to them, and also has strong associations to the to do things their own way. It great outdoors and farming. Brown could also suggest an extro- is the color of soil and the earth. verted personality, not afraid of It’s the stable foundation from attention, perhaps an attention which things grow, and are built. seeking and sociable person. Brown is definitely not the most SUMMER YELLOW popular color there is, it can ap- pear to many people to be unat- tractive, boring, dull, simple and Yellow is the brightest of all uninteresting. However wood the colors, it’s the brightest as a material, and the col- color that the human eye can or brown combined is of- see. When we see yellow we ten seen as high status, el- think of summer, sunshine, egant and sophisticated. flowers, vacation, fun and gen- erally pleasant thoughts, see PARADISE ORANGE things that are yellow in na- ture. It’s a happy color with many positive associations. Orange is an energetic color Like red, yellow is an attention which gives us both mental and grabber and an attractive col- physical energy. It is often used on or. It is also an energetic col- sportswear and energy drinks due or. Sports drinks often have to its connections to physical en- yellow in their packaging, it’s ergy. It’s also linked to health and used to gain attention, and healthy foods like oranges, carrots also because it stimulates and and peppers. It’s also the color promotes feelings of energy. of fire, so associated with heat. nature. It would sug- Orange has connections to Au- Yellow is also connected to tumn, the leaves turning orange in and encourages creativity, fall, and also pumpkins, so it has deep thinking and learning. obvious connections to Halloween. Yellow is believed to stim- ulate the areas of the brain gest a person places high val- ue on expressing themselves. Orange is definitely not a com- that are directly linked to log- mon color that people wear, if ical and analytical thinking. NEUTRAL BROWN somebody was to wear orange it They don’t like to be conven- would probably be done in small tional and they place high val- So you’re into brown? That amounts, subtlety, perhaps an ue on being unique. Possibly only means that you’re down to orange watch or scarf. This is a an extroverted personality that earth, stable and very ground- color of stimulation and enthu- has a strong desire for atten- ed. All hail Mother Earth! siasm. It’s not as aggressive as tion and being noticed, or per- red, but can catch attention, so haps just a desire to express it’s good to wear in moderation. themselves and to be unique. Brown like green is a color connect- Orange is an attractive color, how- ed to life, growth and the color of ever too much of it could show a 5the earth. Brown in color psychol- lack of dress sense or taste, defi-

DOZE OF PINK Contrary to popular belief, to the col- pink is not only for Barbies and little girls. In fact, the col- or pink in or represents romance and feminism all-too perfectly. similar ways, There’s no better way to chan- nel your inner-sensuality then it is import- with a serious doze of pink. ant to re- To wear pink could be a sign of a need to express themselves member that and their femininity, likely to be looking for attention with a the psychology more extroverted fun seeking personality type. Perhaps an in- behind any col- di- tuitive person who doesn’t pay or can depend upon much attention to the opinions of others and who doesn’t care many different factors. cates too much about conforming to social norms. Probably an im- Past experiences, cultural influ- ward an in- pulsive person that often acts ences, personal taste, and oth- thinking person and before thinking. Many men are er factors can all impact how a self gratitude takes priority. They wearing pink shirts these days. person feels about a particular don’t care too much about what other It’s now considered to be fash- color, including the color pink. people think when it comes to dress ionable and modern. It would sense or fashion. Inward thinkers suggest that someone pays at- tend to be more independent peo- tention to trends and fashion. “ANYTHING IS POSSIBLE ple with a greater need to control It shows that someone pays their own life and destiny. It may attention to whats going on WITH A SUNSHINE AND A also suggest a need for individuali- around them, extroverted with a strong interest in how they’re LITTLE PINK” ty, and to express that individuality. being perceived by others. ROYALTY PURPLE Wearing violet could suggest How does pink make you feel? someone is looking to stand out, perhaps gain attention or ex- Do you associate pink with Purple has an almost per- press their femininity. Wearing certain qualities or situations? fect balance of red and blue, purple would indicate a more introverted personality with a You can discover how oth Purple reminds people of royalty desire to express themselves. er people react to the color pink in some of the follow- and luxury. It’s also the color of ing responses that readers have shared over the years. magic. Not only is it the color of While people often respond royalty, but it’s also a symbol of “BE DIFFERENT. BE ORIG- wealth and creativity. So yeah, ba- 6 sically, if you’re into purple, you’re INAL. NOBODY WILL RE- conveying a very rich message, both on a material and spiritual level. MEMBER A SPECIFIC FLOWER IN A GARDEN Purple dye was once expensive to produce, and only royalty and FILLED WITH THOUSANDS the wealthy could afford it. This OF THE SAME FLOWERS, is where it gets its associations to royalty, wealth and luxury. BUT THEY WILL REMEM- Purple/Violet are attractive col- ors and universally liked, howev- BER THE ONE THAT MAN- er they are particularly favored AGED TO ITS COLOR TO by women and often associated PURPLE” with femininity and female traits. Wearing purple or violet probably in-

ALL-WHITE ELEGANT BLACK White is symbolic for, and is linked to clean- Last but not least, the all-too elegant black; This pow- liness, purity and freshness. The recent er color can convey feelings of mystery, seriousness, surge in all-white outfits has surely affect- power and luxury, but most importantly, the color ed our wardrobe-related choices. And so that brings out the most mysterious and classic parts if you’re a white endorser, that only means of your soul. And yes, as cliché as it may seem, we’ll that you like to lead a harmonious and all stop wearing black when they invent a darker color. peaceful life, giving way to new beginnings with nothing but courage in hand. White is It is also considered elegant and has a thin- also connected to openness and honesty. ning effect. (And who doesn’t love that?) If you want to be treated seriously, the typical black suit White is also linked to fresh starts, wiping the with a splash of green or blue works wonders. slate clean, an open mind, new begin- The color black is often associated with strength, nings, possibilities and opportunities wealth, elegance, intelligence, seriousness, negativ- for creation. White can also be a mod- ern color which implies simplicity. ity, evil, the unknown, formality, death and power. If somebody wears white it could Black is also associated with style. Black suits are suggest that being clean is very often worn by businessmen and women, a black important to them. White can suit implies seriousness and professionalism. be difficult to keep pure white Black is a very versatile color that is very suitable which could indicate that they are a perfectionist. for many situations, such as in business, wed- dings and in our social and personal life. There White is often a good col- is much mystery connected to the color black, or when combined with black hides things and absorbs other colors. other colors, meaning a lot of attention is given to It can also be a very effective color their dress sense, showing for making other colors stand out. they take pride in their appearance and looking Black often looks good and pro- good. More than likely fessional to wear so it proba- an out going personali- bly means that they take a great ty that likes attention, as deal of pride in their appearance. white is very noticeable. Black is not an attention seek- “I THINK WHITE IS ing color, so the wearer is per- haps not looking to stand out. THE MOST WONDER- Because they’re not looking for at- tention or approval their desire to FUL COLOR OF ALL, look good is largely due to personal pride, to look good for themselves first BECAUSE WITHIN rather than trying to impress others. IT ONE CAN FIND “I WILL STOP WEARING BLACK ALL THE COLORS OF THE RAINBOW” WHEN THEY INVENT A DARKER COLOR” 7

// The purest and most thoughtful minds are those which love color the most // ~ John Ruskin ~ 8