THE 42_India Tower Run

EVENT REPORT OF THE FIRST STAIRCASE RUN THE FIRST STAIRCASE RUN OF KOLKATA



Brands which supported the first staircase run of the city

WHY WESTIN ? The only HELIPAD which gives a beautiful panorama view of the entire city. No of Floors- 33 Height - 499 ft Steps – 1056

PRE- EVENT Event Logo was painted on the helipad and shot PREPARATIONS AND PROMOTIONS with drones for promotions

PRE- EVENT SOCIAL MEDIA PROMOTION Extensive Social Media Promotions On Facebook, Instagram And Youtube. Campaign on Social Media Platforms

Event Announcement Video Promo video by Infinity Riders (stunt cyclists) PROMOTIONAL VIDEOS Prep run with the community runners Training video with national athlete - Md. Shakil

RADIO ENGAGEMENTS & INSTA LIVE SHOW Live session with RJ Shelee on Instagram Reach of the live -8000

COMMUNITY ENGAGEMENT We ran volunteer programs for our events. Freshers and experienced candidates get a chance to get the first hand experience by working with the team during the event. Running groups (Pre-event preparation run)

Half page display Advts in T2 (The Telegraph) 1st August 2021 7th August 2021

Maa Flyover Maa Flyover - Facing Park Circus - Facing Science City Outdoor 1. Maa Flyover – 3 hoardings Facing Park Circus 42x20 2. Mall Flyover Facing Science City 50x30 3. Technopolis Flyover Facing Salt Lake 50x35 The Technopolis Flyover

EVENT T-SHIRT PARTICIPANT KIT WRIST BAND EVENT BIB

VENUE BRANDING & VENUE ACTIVITIES

EVERY PARTICIPANT WAS SCREENED AND BODY HEAT TEMPERATURES CHECKED AS PER COVID PROTOCOLS

BRAND PRODUCT DISPLAYS HYDRATIONS

VENUE BRANDING

STAIRCASE BRANDING

WARM UP WITH A ZUMBA SESSION

Start From The Ground Floor THE ROUTE Helipad - Finish Staircase

FINISHERS MEDAL Specially Designed Finishers Medals For All Participants

WINNER TROPHIES Customized trophies for all the winners

INFLUENCER BRAND POST Prema Rajaram is a runner and RJ Shelee is a Radio Jockey health community influencer - And also a senior media person – working with AAJTAK AMWAY products were given to two influencers for social media posting

Post event coverage in The Telegraph t2 on 24th August’ 2021

EVENT DATA SUMMARY PUBLIC REACH 1 SMS, Emailer & 1.5 LacDirect Marketing Lac Watsapp 15 2 Lac Impressions of Lac Readership of Advt Event photographs on & Facebook 5 Lac coverage in Telegraph 50 K Running and fitness community Visibility of Outdoor Hoarding ABOUT for 20 days (less due to covid) 33 LAKH 8 Lac Impressions & AUDIENCE REACH engagement IN THE FIRST EDITION on social media

INDIA TOWER RUN 60 FLOORS I 268 MTRS ITHE 42

What are we proposing ? We believe this event will be a great opportunity not only for promoting the brand “The 42” offering a first of its kind sporting event in India which we foresee will be a huge hit in the community at large and also as a great marketing and promotional exercise. Event name – India Tower Running Venue partner and hosting partner – THE 42 Proposed dates for the event – 12th December 2021 (Sunday) or 19th December 2021 (Sunday) Expectation / Deliverables from THE 42 1) Facilitate the conduct of the event as the Title partner and venue partner 2) Host the participants and viewers who may come to witness the event. 3) Provide space for event set up and branding including the start & finish area and one of the staircase – The run will start at the ground floor (lawn) and finish on the 60th floor. Appending here few YouTube links of similar events held in other countries- https://www.youtube.com/watch?v=BZlQqG_0v7g https://www.youtube.com/watch?v=IaCOpz7Kq6I https://youtu.be/CDapG7LswN4

Other event partners To cover the event expenses of promotion (digital & offline conventional media), event day set up, branding, volunteers, photography, drone videography, participant kits (tshirts & finishers medal) and event managements expenses – we will be bringing in a Presenting partner / Title partner We will be also exploring opportunities to get strategic partners on board; such as - print media, radio, digital media, medical, sports drink, gifting partner etc to create the best experience for the participants and partners of the event. These additional brand association will also elevate the image of the event.

Media / Promotion plan • Event Website • Event listing for registration (on a 3rd party website) • Digital media campaign (targeting national audience and participation) • On ground - Community engagement activities (running / cycling groups, gyms, clubs) • Promo videos leading up to the event • Influencer campaign Event ambassador (we will be identifying and engaging with a community influencer to promote the event with videos and posts) • Ad campaign in conventional media - Radio (promos and event day coverage) Print media (One pre event advt and event day coverage) Outdoor hoarding (2-3 good location in city) • Social Media (Videos, influencer posts, paid campaign) • Bulk SMS / Emailers through Sportiz database of 7500 runners & 1200 cyclists • Strategic tie ups with GYM chains, running / cycling group, trekking clubs etc • Post event – videos and pictures with partner logos

EVENT BY Website – www.sportiz.in E – [email protected] M- 9874189149