BRAND BOOK TLV PROTEIN BAKERY

BRAND 1 BOOK



Contents 6 18 LOGO 22 COLORS 38 TYPOGRAPY UI KIT

OUR VISION OUR GOALS TLV Protein We aim to Bakery change the common was created in order to make a perception of healthy, protein rich, plant based high protein diets as diet, accessible to more people, strict, tasteless and helping them achieve their fitness hard to maintain. goals and enjoy the process. We strive to We revolutionize allow people to enjoy the concept of fitness diet and make sin foods not as a cheat meal but as a staple of their diet it easier than ever to get fit while that helps them get fit enjoying tasty foods. and build muscle.

OUR VALUES INNOVATION VARIETY SUSTAINABILITY we use our sweet or salty, all of our products accumulated knowledge ready to eat or are plant based cook yourself, and experience we offer products for and the packages in muscle building different tastes, are made of and biochemistry preferences and needs. in order to develop recycled materials. a wide variety of protein rich tasty products.

LOGO 6

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LOGO LOGO COMPONENTES 8

LOGO PROPORTIONS LOGO 9

LOGO MEASUREMENTS 50 MM LOGO 40 MM 30 MM 10

20 MM 15 MM 10 MM LOGO ! From a size of 20 mm (height) the tagline will appear to the right of the icon at the same height ! From a size of 15 mm (height) the tagline will not appear and only an icon will appear ! At a minimum size of 10 mm (height) of the logo the minimalist version of 11 the icon will appear

LOGO LOGO VARIATIONS 12

LOGO 13

LOGO LIMITATION Do not change the color of the Do not increase the weight of Do not use gradient. logo. Always retain the original the logo. Retain the weight as colors of the logo as given. given on the original logo. LOGO Do not rotate the logo in any In negative - do not use Do not use drop angle. Always use the logo in the color version but the shadow. its original position. dedicated logo version. 14

Do not remove the tagline Do not change the distance Do not change the except under defined terms. between the icon and the logo perspective. tagline. LOGO Do not omit components Do not change the original Do not transform from the icon except under typography of the icon. the logo to outlines. defined conditions. 15

LOGO LOGO LIMITATION Do not omit the icon from the tagline. Do not replace the location of the logo and the tagline. 16 Do not change the original typograph of the tagline and the icon.

Do not change the ratio between the logo and the tagline. Retain the ratio as given on the original logo. LOGO 17

COLORS 18

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COLORS COLOR PALELTTE TINT % PRIMARY COLORS: #F2BBBF 40% 60% 80% #A0D9D9 40% 60% 80% C 2 R 242 #2D5559 40% 60% 80% M 35 G 187 Y 17 B 191 K0 C 41 R 160 M 0 G 217 Y 19 B 217 K0 20 C 80 R 45 M 44 G 85 Y 49 B 89 K 40

SECONDARY COLORS: #F29BA2 COLORS C 0 R 242 #89D3F0 M 50 G 155 Y 25 B 162 K0 C 49 R 134 M 0 G 211 Y 5 B 240 K0 21

TYPOGRAPY 22

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TYPOGRAPHY TYPOGRAGHY PRIMARY TYPOGAGHY Soleil- Bold Soleil- Regular Aa Bb Cc Dd Ee Ff Gg Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Nn Oo Pp Hh Ii Jj Kk Ll Nn Oo Pp Qq Rr SsTt Uu Vv Ww Qq Rr SsTt Uu Vv Ww Xx Yy Zz Xx Yy Zz 0123456789 0123456789 Live Text- Soleil Regular 38 Primary Headline- Soleil Bold 72 Secondary Headline- Soleil Bold 48 24

SECONDARY TYPOGAGHY TYPOGRAPHY CoconPro- Regular CoconPro- Bold Aa Bb Cc Dd Ee Ff Gg Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Nn Oo Pp Hh Ii Jj Kk Ll Nn Oo Pp Qq Rr SsTt Uu Vv Ww Qq Rr SsTt Uu Vv Ww Xx Yy Zz Xx Yy Zz 0123456789 0123456789 Primary Headline- CocoPro Bold 72 Secondary Headline- CocoPro Regular 48 25

VISUAL LANGUAGE 26

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VISUAL LANGUAGE PHOTOGRAPHY 28

GRAPHIC ELEMENTS & PATTERNS VISUAL LANGUAGE 29

VISUAL PRINTING PRODUCTS LANGUAGE LETTERHEAD, ENVELOPE & BUSINESS CARD 30

VISUAL LANGUAGE 31 PACKAGING

VISUAL PRINTING PRODUCTS LANGUAGE PACKAGING 32

VISUAL LANGUAGE 33

VISUAL PRINTING PRODUCTS LANGUAGE ADVERTISING 34

VISUAL LANGUAGE 35

VISUAL DIGITAL PRODUCTS LANGUAGE WEBSITE 36

VISUAL LANGUAGE 37

VISUAL DIGITAL PRODUCTS LANGUAGE WEBSITE 38

VISUAL LANGUAGE 39 SOCIAL MEDIA

UI KIT 40

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UI KIT UI KIT FAV Icon: Header Menu: 42

Footer Menu: UI KIT 43

UI KIT UI KIT Hover: Buttons: Button Default: BUTTON BUTTON Button BUTTON BUTTON 44

Icons: UI KIT 45

UI KIT UI KIT Forms: 46

UI KIT 47

THANK YOU!