SeedingUp_Publisher_Guide

1This guide provides basic information on how to participate in the SeedingUp marketplace as a Publisher.Get to know everything about the booking process and how you can market and monetize your websites,blogs, and social media pages at SeedingUp.We provide comprehensive support for all our services on our website. Almost every step is accompaniedby detailed and easy-to-understand informational texts. You will also find a lot of information in our FAQ.2. The basics about monetizing at SeedingUp.............................................................................................23. How SeedingUp works ............................................................................................................................2 3.1. Offers on our marketplace ...............................................................................................................3 3.2. First steps: Create your offer.............................................................................................................4 3.3. Your first booking request. Integrate a booking into your website as follows................................5 3.4. Your payment. our thanks for working together successfully. ........................................................6 3.5. The booking is in progress. Keep an eye on things. .........................................................................6 3.6. Crawler errors – correct them as soon as possible. ..........................................................................6 3.7. Running time has ended. What next? ..............................................................................................64. Lucrative and user-friendly. Commercialization with SeedingUp. ..........................................................7 4.1. Fair prices .........................................................................................................................................7 4.2. Credit and payment ..........................................................................................................................7 4.3. Reliable management of your offers and bookings ........................................................................7 4.4. Content Service for publishers..........................................................................................................8 4.5. The SeedingUp partner program......................................................................................................85. Things to consider ....................................................................................................................................8 5.1. Preconditions for commercializing with SeedingUp .......................................................................8 5.2. Link targets .......................................................................................................................................9 5.3. Content relevance ............................................................................................................................9 5.4. Amount of article bookings ..............................................................................................................96. What makes SeedingUp special? ...........................................................................................................10 6.1. SeedingUp has a huge portfolio and a high demand ....................................................................10 6.2. SeedingUp is no link network ........................................................................................................10 6.3. SeedingUp offers advertisers and publishers an optimum, secure service....................................10

2You can monetize a variety of products and variants here on our marketplace. Which ones you want tooffer, is up to you. You decide how much freedom you give the advertiser when it comes to your content.For every booking request, you decide if you want to accept and integrate it. All booking requests are non-binding. You can simply refuse requests that you do not like.Super simple: You create and publish the content the same as always. Additionally, you'll receive non-binding requests from our advertisers to write content in e.g the form of a blog article. The article text isnormally written by you, the publisher, which is why the article should follow the general writing style ofyour previous articles. It is possible that the advertiser provides multimedia material such as graphics orvideos or even provides the complete article text. Whether you want to offer this, is up to you and can beset up in the offer's options.These products are known as \"Social Seeding\" on our platform. Before we get started, private profiles forFacebook and Google+ offers are not suitable, we only accept pages from companies, products andbrands or public persons. On these pages, or Twitter feeds, you publish posts in accordance to theadvertiser's specifications. You can market YouTube channels by sharing already live videos on yourchannel.Set up offer Receive Implement Receive booking booking payment•All you need is a requests request free customer •Regular and account •Possible after just •You publish, for reliable payouts a few days example, an at the end of the •Refusal possible article monthStep 1 Step 2 Step 3 Step 4Thousands of independent publishers have already registered with us and promote their websites andblogs on our marketplace. Offers appear without the URL – advertisers find suitable offers on the basis ofextensive relevant data about the offer. After an advertiser makes a booking, we send you the bookingrequest. If you want to accept the request, you can follow the advertiser's briefing. For example, publish ablog article or a post on Facebook. If all requirements are fulfilled, you'll be compensated. Your customeraccount provides an overview of your offers and bookings and information about all the key steps. Yourpublisher dashboard gives you an overall picture of your activities. We also send you important notices byemail.

3The following graphics give you an overview about our products and services:The integration is done manually with all products. The booking process and systematics are the same forall products. Publishers are always free to choose whether to accept or reject a booking request.We guarantee an accessibility for at least 12 months for these products. Generally, the article stays live forthe lifetime of the blog. Blog Posts are articles that are written by publishers according to the advertisers’ specifications. The specifications are sent with the booking request. The article can include up to 5 backlinks. Bloggers often allow image files and/or videos to be uploaded and integrated into the article. Advertorials are articles written by an advertiser and published on the publisher's topic-relevant blog. All content, i.e. text and any images/videos, is specified by the

4 advertiser and used by the publisher. The complete article text and all other elements can be supplied to the publisher as early as the booking request. The article can be published as a contribution by a guest author or as an Advertorial. Video Marketing is for advertisers with a brand message available in a – typically entertaining – video. The video is normally hosted by an external provider or the advertiser and is published by the publisher as a blog article. The video includes a content text that can describe the content of the video and is written by the publisher. An Infographic explains a complex topic clearly at a glance and is therefore actively shared and distributed. Infographics can also convey brand messages. Each booking includes a content text that can describe the content of the graphic. Press Releases are an appropriate way of spreading product and company news that needs to be published word for word. The article text is therefore completely specified by the advertiser. Furthermore, image files, such as company logos or product images, can also be transferred as part of the booking request. Digital News are articles which are published in online editions of newspapers, magazines and other high-quality media offerings. These have a particularly long reach and have a large social network following.Advertisers can comfortably share the URL of your article in social networks such as Twitter. This happenson pages and feeds of our publishers. Social Seeding in the social networks Facebook, Google+ and Twitter increases your website's reach with a short post that'll be published on the publisher's channel. The post includes the advertiser's provided target URL as well as hashtags if requested. The post reaches primarily the followers of the publisher's profile, which is why for topic relevant bookings, you can directly target your target group. Secondly, interesting and informative content is shared fast on social networks, which is why Social Seeding can be the start of a viral online marketing campaign. Social Seeding also increases the reach of blog marketing bookings. That is why our publishers add social networks for their respective blog offers. Advertiser can comfortable book Social Seeding for their blog marketing articles. We also offer YouTube videos as a Social Seeding product. Instead of a target URL, the publisher shares the existing advertiser's video on their YouTube channel. That can be done by adding the video to a playlist or simply giving it a positive rating. You can reach the channel's subscribers with Social Seeding via YoutTube, who in turn can then also rate the video positively or share it.

5To participate in our marketplace as a publisher, you need a free account. You do not enter into anyobligation by creating a customer account. As publishers, you do not incur any costs with SeedingUp, ascommercialization is entirely free for you.Depending on the product you offer, you can include various requirements and give the advertiser optionsthat may make your offer more attractive and more valuable. We determine a fair price range for everyoffer. You can specify your price within this price range for every offer and every option.Use our Price Check Calculator provided in your customer account to get an initial estimate of your offer’svalue. Please note that not every website is suitable for every product. Post Links can only be offered bywebsites with a newsfeed, for example. Blog Posts and the other blog marketing products require a well-edited blog.After you have completed the registration process for your offer, it will appear in your customer accountwithin a few minutes, but not on the marketplace. We review all offers on our marketplace manually toensure that they meet our minimum quality and technical requirements. It can take 1 to 2 working days toreview your offer.The offer is tagged as long as the review is not complete:We will let you know in your customer account and by email as soon as your offer is accepted or rejected.All the required information for the booking is included in the booking request, which can be viewed infull in your customer account. You have the choice: Accept the booking request or decline it. As long as youdo not accept the booking request, our advertisers can withdraw from the booking. If you accept, theprocessing period begins. The advertisers then can't withdraw from the booking for the length of theprocessing period.When you are sure that you have followed all instructions, you publish the article or your new content.Then you report the booking as implemented in your customer account. The period of performance beginsonly at this time.Don't take too much time when working on the booking, as the advertiser can cancel booking if theprocessing period is over or the work is taking too long. Processing time according to the booking request, after that the advertiser can cancel at any time as long as the booking is not realized and published. The advertiser can cancel at any time as long as the booking is not realized and published.

6Also for products with a performance period of a one-year duration, you'll receive your first payment after1 month. After each month, you'll receive 1/12 of the booking's value. Last payment is after 12 months. Complete payment after a couple of days.You have an integrated Blog Post booking worth 180 EURO with a processing period starting on March15th until March 14th of next year. You'll receive - starting on April 15th - 15 Euro each month for 12months. We ask you to not remove the article after the last payment on March 15th. (This does not apply toPresell Pages.)You'll receive your payment first as publisher credit. More about that in the section about credit andpayment.Your customer account provides an overview of all current bookings and any new booking requests. Ofcourse, we also tell you here if there are any steps you need to complete.We compare the booking data with the actual publication of your website, blog or profile on a daily basis.If the booking is not correctly integrated, we'll let you know immediately in your customer account andper e-mail. It is in your interests to solve the problem as quickly as possible, as we can only pay you forcompleted booking periods. If a booking has still not been integrated into your website successfully after3 days, the advertiser has a right to terminate immediately and we cannot pay you any longer. If yourepeatedly integrate a booking incorrectly, the advertiser may also terminate the booking immediately. AsSocial Seedings require a short-term effect, if problems should arise, they'll be cancelled immediately.Therefore, please be sure not to change the URLs where your SeedingUp bookings are integrated. Ifproblems should arise, please contact our support early on.

7Please remove the bookings only if you are asked to do so in an e-mail from our system. If an advertisercontacts you via the messaging tool and asks you to remove a link, please contact our support team or askthe advertiser to contact us. Otherwise, you may lose your payment claims.An overview about the performance periods of our products is shown in the following table: Guaranteed publication for 12 months. After that, we still ask you to not remove the published article. Guaranteed publication for several days. After that, we still ask you to not remove the published article.Our price check calculator can be used to estimate how high the income of your websites and blogs are.The Price Check Calculator takes a significant proportion of the information actually used to determine theprices on our marketplace into account. However, it only provides an estimate. The actual price is usuallyslightly different.You decide the final price. We give you significant freedom within a fair price range. You can also increaseor decrease your prices later on. If the quality of your websites has changed significantly, automatic priceadjustment may be applied to ensure that everyone gets fair prices.At the end of every successful fulfilled performance period, you'll receive compensation as publisher creditin your customer account. You can get receive payments in several ways, as soon as  The amount of your publisher credit exceeds the minimum payment amount of your chosen payment type (E.g: 4.00 Euro for payment via PayPal).  1 month elapsed since the last payment  You can convert existing publisher credit to advertiser credit to pay for services on our platform.Your customer account provides an overview of all past credit notes and a preview of the credit you wouldreceive at the end of the month with your current status. Here you can see if the minimum payout for yourpayment type has been reached and can change it.

8No matter how many different web projects you manage and market with SeedingUp: You will alwayshave an overview of all offers and bookings on your dashboard and can instantly see where action isrequired. You also receive e-mails with important information about your offers and bookings. SeedingUpmakes managing your postings a snap, and thus reduces your workload, so that you can focus on whatmatters: the content of your blogs and websites.Our Content-Service can also be used as a publisher. Let our authors write text for you which can be usedfor booked blog articles. Or book other content such as images and videos.Take note of the tips in the booking request when ordering text for your bookings. The service is onlyavailable for a short time after you receive the booking, as we need to deliver the article on time. Theprice for this service is of course displayed prominently. The amount will be deducted from your publishercredit note. This way no extra costs are arise.Please note: Our authors try to write high-quality texts in a timely manner. A small adjustment of thedelivered text to the style of your blog can be necessary at certain times. Please also check if the advertiserbriefing has been taken into account and make smaller changes if necessary. You can demand a revisionfor severe content or quality flaws.You can of course also use our complete Content-Service independent of any article bookings. It is in yourcustomer account within the advertiser area.Talk about SeepingUp on your website and refer new advertisers and publishers with our partner links. Inyour customer account you will find suitable banners and affiliate links. You will receive a generouscommission of US$40 or €30 for new publishers with a turnover of at least $15 or €10 in the first year. Fornew advertisers, you will receive a commission of 8 % of the invoice amount within the first 12 months.Commission is paid as part of the standard payment cycle.We make commercializing your websites and blogs as easy and secure as possible. We also wish to giveyou some additional tips and hints to assist you along the way as you participate in our marketplace as apublisher. First, there are minimum content and technical requirements for all offers. Before beingaccepted onto our marketplace, all offers are therefore thoroughly reviewed manually.Basically, any website can be marketed through SeedingUp. However, all new offers are reviewedthoroughly. The content of the website must be appealing and may not be objectionable or of a dubiousnature. The content of the website must offer clear added value. Therefore, it is not possible to useSeedingUp for the marketing of link networks or offers which have been artificially generated or which

9have content copied from other websites. We also do not allow search engine spam techniques (e.g. massuse of keywords, hidden text/hidden links, cloaking, doorway pages etc.). The website and its contentmust also be indexed by search engines to be accepted as an offer.Only URLs that our crawler can check are allowed in our marketplace. Your website must therefore allowour crawler access with the following user agent:seedingup/status_crawlerThe following rules also apply:  the URL must not have a 301, 302, 303 or 307 redirect,  the URL must not contain framesets and  the URL must not return a 400, 403, 404 or 500 HTTP status.You can also offer Social Seeding products such as Facebook and Google+ pages, Twitter feeds andYouTube channels which have a minimum number of certain followers as well as appealing content.Private Facebook and Google+ profiles are not suitable, only pages e.g. for companies, brands, products,organizations and public persons.Some of our products contain one or more link targets that are predefined by the advertiser. Include theseas regular external links with the desired properties. Please use the complete information provided inyour booking request.Only HTML links are allowed. No methods such as tracking systems (ad server), PHP redirects or JavaScriptmay be used for the links. Only links with the nofollow attribute match the guidelines of search engines.All content management systems, blog systems or website construction tools support the integration oflinks. Therefore, vendors should not be deterred from making use of such systems, even if they don’t haveextensive technical knowledge. We put the complete HTML code for each link into your account so that youcan easily include it into your source code.When accepting a booking, it is important to ensure that the content of the target URL is relevant to theoffer URL. Relevance means, that the content covers a topic which relates to the offer URL. This does notmean that the target URL should cover exactly the same topic, but that it is necessary to establish some sortof relationship between the two pages. Topic-relevant links are also a sign of quality for your web projectsand increase the added value.With our marketing service, we provide you with the opportunity to market your website or your highquality blog by occasionally seeding a commissioned article negotiated by us. We want to avoid youhaving to accept compromises in terms of the quality and authenticity of your web projects. We leave you

10complete editorial freedom. Take advantage of this - do not accept too many bookings and carefullyconsider whether or not you are willing to meet the requirements of the booking request. We adviseagainst content-irrelevant postings. Too many inappropriate and obvious commissioned articles cause aloss of authenticity of your blog. We reserve the right to remove blogs which are primarily composed ofartificial or purchased content from our marketplace.With SeedingUp advertisers encounter a huge product portfolio of websites and blogs on everyimaginable topic, which is ideal for efficient content marketing and seeding. All product offers arethoroughly reviewed and listed at a fair price in the marketplace. They all come from free, independentpublishers who have registered with us voluntarily.And for publishers it is worth participating in our marketplace, because the demand for suitable offers forcontent marketing and seeding is huge. Many of our publishers receive their first request a few days afterregistering with us.We advise advertisers and publishers to refrain from using search engine spam techniques and offer withour products online marketing solutions that take into account the guidelines of search engines.Link networks are websites that are connected with a number of backlinks, which mostly have abidirectional or circular setup, and are designed to increase ranking. Websites or groups of websiteswithin the same IP range or low-quality websites (with little content and/or few links) are referred to aslink networks. The active participation in link networks as well as preservation of links from networks is incontradiction with the Google Webmaster Guidelines and is therefore critical for search engineoptimization.All offers are made by independent publishers who have registered these offers with us voluntarily.SeedingUp itself does not operate any websites that are offered on the marketplace. Instead, we act as anintermediary between interested advertisers and publishers with a view to achieving high-quality,effective online marketing and content seeding. With SeedingUp only real web projects with editorialadded value are offered, and this means no content or link farms. No link network will be established.The use of the nofollow attribute allows online marketing within the search engine guidelines. Westrongly advise against the use of search engine spam techniques. We review all offers on ourmarketplace manually on a regular basis. New offers are reviewed before they appear on themarketplace.

11We have a number of security measures in place to protect our advertisers and publishers. To name but afew: The offers from our publishers are carefully and regularly reviewed before they can be booked onour marketplace. We check authenticity and the editorial added value a side offers, as well as other issues.Both criteria are basic requirements that must be met. That is why link and content farms do not have achance on our marketplace. All SeedingUp bookings are implemented manually. The entire portfolio ofoffers is anonymized without losing the ability to compare offers effectively. We support search enginecompliant online marketing with nofollow and distance ourselves from doubtful search engine spamtechniques. Our products and services are designed for reliable, effective content marketing. Furthermore,we are constantly continuing to develop our platform to always offer you the best and safest service.