HIS

Brand Book 1

Contents About The Brand .............................................................................................. 4 Visual Languege ............................................................................................... 8 PRINT ................................................................................................................... 18 DIGITAL ................................................................................................................ 28

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About The Brand A luxury cosmetics brand that specializes We continue to expand our product in self care products tailored to men's lines and innovate, providing a range specific needs. These products include of products to suit everyone of your skincare and fragrance items. Our products daily needs and preferences. are formulated and designed to be effective and easy to use, while also taking into consideration factors such as scent and packaging design. 4

Our Vision We strive to inspire men to prioritize their skin health and confidence through a range of premium, science-backed, and easy-to-use skincare solutions that deliver visible results and promote overall well- being. 5

Brand Values Quality: A focus on using high-quality, Confidence: A dedication to helping men ingredients and materials in all products, feel confident and comfortable in their ensuring that they are safe, gentle, and own skin, with products that enhance effective. their natural features and promote a Inclusivity: A commitment to creating a healthy and vibrant appearance. brand that is welcoming and inclusive to Exclusivity: A commitment to providing all men, regardless of their skin type, age, a premium and exclusive experience to or ethnicity. customers through unique and high-end products, personalized customer service, and limited edition releases. 6

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Visual Languege 8

The Logo 9

The Icon 10

Logo Proportions 11

Logo SIzes In cases that there is less than 2 cm width use 12 icon only

How Not Use The Logo changing proporties and distorting HIS HiS changibg opacity removing the icon drop shadow 13

Fonts Staitionary information Logo and website headlines font PSL Ornanong Pro Light Contralo Big Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abdcefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abdcefghijklmnopqrstuvwxyz semi headlines font 0123456789 PSL Ornanong Pro DemiBold Running text ABCDEFGHIJKLMNOPQRSTUVWXYZ PSL Ornanong Pro Regular abdcefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 abdcefghijklmnopqrstuvwxyz 0123456789 Print headlines PSL Ornanong Pro Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abdcefghijklmnopqrstuvwxyz 14 0123456789

Colors Main Colors Running Text RGB: CMYK: RGB: CMYK: RGB: CMYK: R: 1 C: 97% R: 192 C: 25% R: 80 C: 77% G: 16 M: 88% G: 192 M: 20% G: 86 M: 69% B: 51 Y: 47% B: 192 Y: 20% B: 125 Y: 29% K: 0% K: 62% K: 11% HEX CODE: #011033 HEX CODE: #C0C0C0 HEX CODE: #50567D 15

UI Kit Web 16

UI Kit Mobile 17

PRINT 18

Stationary 19

Flyer 20

Posters 21

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Our Products 23

Our Products 24

Our Products 25

Packaging 26

Packaging 27

DIGITAL 28

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One Page Website 30

One Page Website 31

One Page Website 32

One Page Website 33

Mobile Website 34

Mobile Website 35

Mobile Website 36

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Posts 19:21 @HIS Your Story @YSL @DIOR @CHANEL @HIS HIS 111 38

Stories 39

Thank You For Watching 40 Created as a studential work