Creative Review QANTAS — AUSTRALIAN GIRLS AND GONDWANA NATIONAL CHOIRS SING ‘I STILL CALL AUSTRALIA HOME’ Creative Agency: The Monkeys PC: I think at this point in the make their footage feel cohesive grinding halt. Do you freak out DO: In a year to forget for COVID-19 pandemic, we hadn’t is no easy feat. This is definitely and slash your marketing budget? the aviation industry, Qantas seen quite so many UGC ads yet a good quality version of what Or do you see the opportunity to moved with the times and called so I’ll look past that for a second. ended up becoming a very tattoo your brand on the hearts the choir on a giant Zoom. Coordinating kids from all over common ad in 2020. of the nation? The only downfall Miraculously, no-one was on the country to perform a bespoke is this execution blends in with all mute. Even more miraculously, rendition of a rousing Aussie GP: Your industry and entire the ‘Zoomvertising’ that came out there were no kids screaming in anthem, and finding a way to revenue stream come to a in 2020. the background. Oh, wait… CAMPBELL ARNOTT’S — PC: Without the context of the TIMTAM 3 WISHES old genie ad, this is a bit random for me. But I like the casting Creative Agency: of the modern day genie, and the dog as the hero of the spot. Publicis Groupe’s The Neighbourhood That’s all I’ve got on this one. GP: I hate to say it, but Boris Johnson gazumped this campaign when he used Tim Tams to explain post-Brexit trade between Australia and the UK. DO: The biscuit that built the nation. Good to see them eschewing collabs with fancy gelato makers and celebrity chefs and concentrating on what really matters: supernatural hallucinations. It’s tricky to modernise a heritage asset such as the Tim Tam genie, but you can understand the temptation to give it a go.
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