7 Ways to Show Authority in Writing a Copy

7 Ways to Show Authority in Writing a CopyOne of the goals a writer has in copywriting isto convince the reader. Good, authoritative copyis very easy for readers to trust because itsounds more truthful and caters to their wants,needs and interests. As a result, response ratesare better and there is a higher likelihood thatthe desired results are achieved. Integrating atone of authority in writing a copy is a studiedprocess but it is not entirely impossible. Hereare the top 7 ways you can improve your copy andmake it more influential and convincing:

Know your topicNever write copy about a subject you have littleor no knowledge about. If you want to prove youhave authority in writing that copy, you shouldbe able to show your audience or readers that youknow exactly what you are writing about. Yourreaders can tell if you're only bluffing.Prove your experienceAnother way to show you have authority in writingcopy is by proving you have the correct experienceabout the subject. You can't write about rocketscience with authority if the closest you've evercome close to a rocket is by watching a fireworksdisplay.Use your USPEvery product, idea or statement has a USP orunique sales proposition. Find out what yours is

when writing copy. The USP will help define yourstatement and make you stand out from write-upsthat have a similar idea. You can use this toyour advantage to create authority.Make the statement clear so your readers willunderstand immediately the message you are tryingto put across.State the benefits and advantagesThere will always be disadvantages or limitationsto your product, idea or statement. Instead ofdetailing them to your readers, focus on theadvantages and benefits. Tell your readers whatit can do and what it can't do.If you're promoting a bicycle, for example, youdon't have to state that it's not as fast as a car.It can't fly but it can help its user reach hisdestination. It's cheap, doesn't pollute theenvironment and can even be an instrument of

fitness.Use factsEmbellishing your statements may sound harmlessbut the effect on your readers may not beadvantageous to you. Consumers and readers are abit sensitive and they will take it personally ifthey find that you were pulling the wool overtheir eyes. There is nothing that works as fastas an overstatement to decrease your credibility.If you want to have authority in writing copy,state only the facts ?statements that are easilyverifiable.Back up your claimsAuthority in writing copy is similar to writingnews stories ?you need proof of your statements.If you make one, make sure it's backed up bydetails and figures that may be corroborated. If

there is a study, research or statement made byan expert that will support your claim, use thatas well. So in case someone asks, you can pointthem to the reference that will support what yousaid.Don 抰 mess with the languageIf you want to be trusted as an authority inwriting a copy, make sure you take care to showgood grammatical and spelling skills. Nothingdestroys an authoritative position than badlanguage because it speaks of carelessness and alack of knowledge. If you want to be seen andaccepted as an expert, show respect for yourreaders and write well.