50 uniqueness him+her
equality ‘It is time for parents to teach young people early on that in diversity there is beauty and there is strength.’ Maya Angelou balance
Women are revelling in a return to both the feminine and the feminist (and seeing no contradiction in combining the two). 52
him+her
60YR 83/009 80YR 67/08570RR 57/07070RR 16/116 80YR 57/17984RR 05/082 30YR 18/212 him+her
40YY 67/087 30BB 83/01840YY 38/107 30BG 56/09750YR 13/032 90BG 11/101 30BB 10/019
him+her
57Men are returning to traditional masculine skills, catching their own fish, smoking their own meat and making craft beer.
58 him+her
61 Friendly Barter +a new social economyOne of the most significant social trends of recent sharing and borrowing via a community of eclectic approach to problem solving is reflectedyears has been our rethinking and redefining of likeminded individuals. in the family of warm colour palettes for 2015the concept of ownership. Inspired by the increas- It is a system built almost entirely on trust; and the which are often used in unpredictable ways.ing influence the digital world has over our lives understanding that we can help others while we For instance, berry-toned pinks and reds addand the social media revolution,a new,collabor- help ourselves. It is betterment through a simple softness when used in conjunction with lime andative economy of friendly barter has established and cost-effective use of our existing networks, orange, but can create an added richness to ochre,itself. with new and unexpected combinations helping rich brown and warm grey.Websites such as Peerby, Airbnb,Car2go and the exchange of supply and demand.The‘greed is For both interiors and exteriors,large blocks ofTaskRabbit have extended the idea of connec- good’mentality of crass consumerism is thus harmonizing colour can be utilized to surprisingtivity to the world of commerce. Eschewing big replaced by a sense of collective resourcefulness. effect: using colour combinations themselvesbrands, consumers now seek out goods and This same sense of new combinations and an instead of patterns to add more power to theservices via a collaborative model based on overall design.
62 ‘Consume less; share better.’ Hervé Kempf COMMUNITY mvrdv.nl RESOURCEFULNESS
COLLABORATION Friendly Barter +
New combinationsand an eclectic approach to problem solving isreflected in the family of warm colour palettes for 2015 which are often used in unpredictable ways. Friendly Barter +
65
90RR 16/386 90RR 69/10130YR 21/505 60YY 39/65420YY 45/114 90RR 27/44050YR 22/052 00YY 83/034
00YY 21/321 68YR 28/70180YR 13/325 20YY 51/30600YY 23/557 10YY 72/021 Friendly Barter +
69 Eschewing big brands, consumers now seek out goods and servicesvia a collaborative model based on sharing and borrowing. Friendly Barter +
Friendly Barter +
72ResourcesHereyouwillfindanindexofthepicturesthathavebeenusedinthispublication.Fortheonlineversion,pleasegoto www.colourfutures.comcover ø cf15-BN-9 cf15-LL-3 cf15-LL-13 cf15-LL-4 cf15-US-3cf15-cover cf15-COY-16 cf15-BN-18 cf15-COY-8 p13-23 ø cf15-LL-14 cf15-US-11 cf15-US-12cf15-INTRO-1 cf15-BN-10 cf15-BN-19 cf15-LL-5 cf15-US-4 cf15-US-13 cf15-BN-11 cf15-LL-6 cf15-US-14p2-9 ø cf15-US-15 cf15-US-16 cf15-COY-9 cf15-US-17 cf15-BN-1 cf15-LL-15 cf15-US-5cf15-INTRO-2 cf15-BN-12 cf15-BN-20 cf15-COY-10cf15-COY-1 cf15-LL-7 cf15-LL-16 cf15-US-6cf15-COY-2 cf15-LL-8cf15-COY-3 cf15-BN-2 cf15-LL-9cf15-COY-4cf15-COY-5 cf15-COY-11 cf15-BN-13 cf15-BN-21 cf15-BN-14 cf15-BN-22 cf15-BN-3 cf15-BN-15 cf15-LL-17 cf15-US-7 cf15-COY-12 cf15-BN-4 cf15-BN-23 cf15-COY-13 cf15-BN-5 p24-35 ø cf15-BN-6 cf15-LL-10 cf15-US-8 cf15-LL-18 p36-47 ø cf15-COY-14 cf15-BN-16 cf15-LL-11 cf15-US-1 cf15-BN-7 cf15-US-9 cf15-LL-1cf15-COY-6cf15-COY-7 cf15-COY-15 cf15-BN-8 cf15-BN-17 cf15-LL-2 cf15-LL-12 cf15-US-2 cf15-US-10
cf15-US-18 cf15-HH-5 cf15-HH-16 cf15-HH-24cf15-US-19 cf15-HH-6 cf15-HH-17 cf15-HH-18 cf15-FB-6 cf15-FB-14 cf15-HH-19 cf15-HH-25 cf15-FB-7 cf15-FB-15 cf15-HH-20 cf15-FB-16 cf15-HH-7 cf15-HH-21 cf15-FB-17 cf15-HH-8 cf15-HH-22 cf15-FB-18 cf15-FB-19cf15-US-20 cf15-HH-26 cf15-FB-20 p60-71 ø cf15-FB-8cf15-US-21 cf15-HH-9 cf15-FB-9 cf15-HH-10p49-59 ø cf15-FB-1 cf15-HH-11 cf15-FB-10 cf15-HH-12cf15-HH-1 cf15-HH-13 cf15-FB-2cf15-HH-2 cf15-FB-3 cf15-FB-11cf15-HH-3 cf15-HH-14 cf15-FB-12 cf15-FB-4cf15-HH-4 cf15-HH-15 cf15-HH-23 cf15-FB-5 cf15-FB-13 cf15-FB-21
colourfutures.com Design –ThisCityAgency London +44(0)20 87441075 Content – AzkoNobel Global Aesthetic Center +31(0)71308 2100ColourFutures the distinctive three-leaf AkzoNobel Decorative Paintscolour spectrum symbol, Alba, Astral, Global Aesthetic CenterBetonel, Bruguer, Coral,Dulux,Dulux Rijksstraatweg 31, 2171 AJProfessional, Dulux Trade, Dulux Sassenheim, The NetherlandsValentine, Flexa, Inca, Levis, Marshall, Tel + 31(0)71 308 2100Nordsjö, Sadolin, Sikkens,Vivechrom,the AkzoNobel logo, the Flourish logoand all distinctive colour names aretrademarks of the AkzoNobel Group ofCompanies © and Database Right 2014.This ColourFutures reference manual is and remains the property of AkzoNobel N.V. and is loaned on condition that it is used solely to specify products manufactured/or supplied by AkzoNobel N.V. (and other companiesin the AkzoNobel Group) and on condition that it shall be returned to AkzoNobel N.V. on demand.The contents of this reference manual are for information only. No representation or warranty is given, nor liability accepted, regarding the information given.We have reproduced paint colours as faithfully as printing will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour. DB_00388_260614
Search
